Settings

Media campaign Media, 15 stages, 2 gates. Requests land on optimization.

#StageOwnerSLAGate

1 Receive client brief AM 8.5 h, 1 working day no

2 Internal kick off AM 17 h, 2 working days no

3 Respond to brief and overall strategy Strategy none no

4 Develop media strategy Media none no

5 Channel selection and media plan Media none no

6 Tracking and reporting requirements Digital none no

7 Internal review AD none no

8 Client presentation and sign off AM none Gate

9 Finance and PO Finance none Gate

10 Dashboard request and build Digital none no

11 Campaign build Media none no

12 QA Media none no

13 Launch Media none no

14 Live, optimization and reporting Media 17 h, 2 working days no

15 EOC, learnings and recommendations AM none no

Creative asset rollout Creative, 18 stages, 4 gates. Requests land on production.

#StageOwnerSLAGate

1 Receive brief AM 1 h no

2 Internal kick off AM 8 h no

3 Scope and estimate AD 17 h, 2 working days no

4 SOW and commercial approval AD 25.5 h, 3 working days Gate

5 Finance and PO Finance none Gate

6 Resource scheduling GAD 8.5 h, 1 working day no

7 Creative approach and concept Creative 42.5 h, 5 working days no

8 Client presentation and concept sign off AM 25.5 h, 3 working days Gate

9 Asset requirements and rollout plan AM 8.5 h, 1 working day no

10 Production Designer 17 h, 2 working days no

11 Internal QA Creative 8.5 h, 1 working day no

12 Client review and amends AM 8.5 h, 1 working day no

13 Final creative sign off AM 8.5 h, 1 working day Gate

14 Final asset preparation Designer none no

15 Handover and trafficking AM 8.5 h, 1 working day no

16 Launch and rollout Media none no

17 Post launch monitoring Media none no

18 Close out AM none no

Video production Creative, 23 stages, 5 gates. Requests land on production.

#StageOwnerSLAGate

1 Receive brief AM 1 h no

2 Internal kick off AM 8 h no

3 Scope and estimate AD 17 h, 2 working days no

4 SOW and commercial approval AD 25.5 h, 3 working days Gate

5 Finance and PO Finance none Gate

6 Resource scheduling GAD 8.5 h, 1 working day no

7 Creative concept and treatment Creative 42.5 h, 5 working days no

8 Client concept sign off AM 25.5 h, 3 working days Gate

9 Pre production Creative none no

10 Pre production sign off AM none Gate

11 Production and shoot Creative 17 h, 2 working days no

12 Footage review and ingest Creative none no

13 Post production, edit one Creative none no

14 Internal review CD 8.5 h, 1 working day no

15 Client review and amends AM 8.5 h, 1 working day no

16 Final edit and finishing Creative none no

17 Final QA Creative 8.5 h, 1 working day no

18 Final client sign off AM 8.5 h, 1 working day Gate

19 Versioning and exports Designer none no

20 Handover and trafficking AM 8.5 h, 1 working day no

21 Launch Media none no

22 Post launch monitoring Media none no

23 Close out AM none no

Tech build Tech, 16 stages, 3 gates. Requests land on design.

#StageOwnerSLAGate

1 Receive brief AM 8.5 h, 1 working day no

2 Scope and technical assessment Tech 25.5 h, 3 working days no

3 SOW and commercial approval AD 25.5 h, 3 working days Gate

4 Finance and PO Finance none Gate

5 Resource scheduling GAD 8.5 h, 1 working day no

6 Internal technical kick off Tech 17 h, 2 working days no

7 Requirements and specification Tech none no

8 Design and solution development Tech 17 h, 2 working days no

9 Internal QA and testing Tech none no

10 Client review and UAT AM none no

11 Amendments and fixes Tech none no

12 Final sign off AM none Gate

13 Launch and deployment Tech none no

14 Post launch monitoring Tech none no

15 Handover Tech none no

16 Close out AM none no

Research and strategy Strategy, 15 stages, 3 gates. Requests land on research.

#StageOwnerSLAGate

1 Receive brief AM 8.5 h, 1 working day no

2 Scope and estimate Strategy 25.5 h, 3 working days no

3 SOW and commercial approval AD 25.5 h, 3 working days Gate

4 Finance and PO Finance none Gate

5 Resource scheduling GAD 8.5 h, 1 working day no

6 Internal kick off AM 17 h, 2 working days no

7 Research and discovery Strategy 17 h, 2 working days no

8 Analysis and insight development Strategy none no

9 Strategy development Strategy none no

10 Internal review Strategy 8.5 h, 1 working day no

11 Client review and workshop AM none no

12 Amendments and finalization Strategy none no

13 Final sign off AM none Gate

14 Handover and implementation Strategy none no

15 Close out AM none no

Third party Third party, 7 stages, 2 gates. Requests land on live.

#StageOwnerSLAGate

1 Receive quote AM none no

2 Client approval AM none Gate

3 PO Finance none Gate

4 Booked Ops none no

5 Live Ops 17 h, 2 working days no

6 Ended Ops none no

7 EOC AM none no