Stages
From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Open
1. Receive client brief
AM
Overdue 9 WD
Pending
2. Internal kick off
AM
2 working days
Pending
3. Respond to brief and overall strategy
Strategy
no SLA
Pending
4. Develop media strategy
Media
no SLA
Pending
5. Channel selection and media plan
Media
no SLA
Pending
6. Tracking and reporting requirements
Digital
no SLA
Pending
7. Internal review
AD
no SLA
Pending
8. Client presentation and sign off Gate
AM
no SLA
Pending
9. Finance and PO Gate
Finance
no SLA
Pending
10. Dashboard request and build
Digital
no SLA
Pending
11. Campaign build
Media
no SLA
Pending
12. QA
Media
no SLA
Pending
13. Launch
Media
no SLA
Pending
14. Live, optimization and reporting
Media
2 working days
Pending
15. EOC, learnings and recommendations
AM
no SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA.
Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 1: Receive client brief
Closing this stage opens the next one and starts its SLA clock.
Owner roleAM
SLAOverdue 9 WD, due 28 Sep
Opened27 Sep
Tasks herenone yet
Newest tasknothing filed on this workstream yet
Reportingno media plan in the Hub, so no plan lines to report on
Tasks on this stage
Filed on this stage and on stage 14, Live, optimization and reporting. Times read in London.
0 tasks, 0 open
TaskDueHoursOwnerStatusPriority
Nothing filed on this workstream yet. Raise the first one from New request on the stage card.
No task here carries an hour estimate, so Hours reads empty.
Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
Brief readiness checklist
Held as documents on the process sheet, not built here yet.
Change control0 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate.
Plan versionno plan on the feed
Plan periodNo media plan in the Hub
Timelineno plan lines to show