Stages
From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Done
1. Receive client brief
AM
Closed 27 Sep
Done
2. Internal kick off
AM
Closed 27 Sep
Done
3. Respond to brief and overall strategy
Strategy
Closed 27 Sep
Done
4. Develop media strategy
Media
Closed 27 Sep
Done
5. Channel selection and media plan
Media
Closed 27 Sep
Done
6. Tracking and reporting requirements
Digital
Closed 27 Sep
Done
7. Internal review
AD
Closed 27 Sep
Done
8. Client presentation and sign off Gate passed
ClickUp: live
AM
Closed 27 Sep
Done
9. Finance and PO Gate passed
ClickUp: live
Finance
Closed 27 Sep
Done
10. Dashboard request and build
Digital
Closed 27 Sep
Done
11. Campaign build
Media
Closed 27 Sep
Done
12. QA
Media
Closed 27 Sep
Done
13. Launch
Media
Closed 27 Sep
Open
14. Live, optimization and reporting
2 tasks filed, 2 open
Media
Overdue 8 WD
Pending
15. EOC, learnings and recommendations
AM
no SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA.
Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 14: Live, optimization and reporting
Requests land here from the account manager, the weekly report or the client. Each one is a task on this stage.
Owner roleMedia
SLAOverdue 8 WD, due 29 Sep
Opened27 Sep
Tasks here2 filed, 2 open
Newest taskClearing Conversions, 28 Sep 00:26 London
Reportingno media plan in the Hub, so no plan lines to report on
Tasks on this stage
16 came in from ClickUp. Times read in London.
16 tasks, 2 open
TaskDueHoursOwnerStatusPriority
YSJ049 - Pmax copy updates
Please can you also update Pmax copy in line with the search copy updates around 'Apply only'
17 Sep 04:00 London
[none]
sumika.acharya@hybrid.co
To do
Medium
YSJ049 - Youtube - Update 'Youtube' to 'Youtube Demand Gen'
Hi Anju - As per teams conversation please could you change the Youtube set up to Youtube via Demand Gen
15 Apr 04:00 London
[none]
anju.tripathi@hybrid.co
Done
Medium
Swap Brand and Generic Search/Pmax copy for Phase 2
New apply focused copy has been approved for Phase 2 for brand and generic search. Can you please action?
28 Jul 04:00 London
[none]
anju.tripathi@hybrid.co
Done
Medium
Results Day Thurs/Fri - Add OpenDay site link
For Results day Thursday and Friday, client has requested that we run an open day site link on brand and generic search campaigns. Can we...
12 Aug 04:00 London
[none]
anju.tripathi@hybrid.co
Done
Medium
Update Politics and International Relations Landing page
Please update the landing page for the Politics and International Relations course to the below for all phases (including current phase)...
no date
[none]
anju.tripathi@hybrid.co
Done
Medium
Brand - Tiktok - Pause activity
Noting for the trail that following TikTok's continued over pacing we have agreed with the client to place a pause on the activity and pu...
no date
[none]
anju.tripathi@hybrid.co
Done
Medium
Pause Awareness Tactics
For YSJ049 can you please pause LID6.04, 6.05, 6.06, and 6.07 today and send me final external spend numbers tomorrow morning? We will be...
9 Sep 04:00 London
[none]
sumika.acharya@hybrid.co
Done
Medium
YSJ049 - Update budget based on updated media plan
cc
17 Sep 04:00 London
[none]
sumika.acharya@hybrid.co
Done
Medium
Pause LID 6.10 - Nursing
Closed 28 Sep 00:26 London
18 Sep 04:00 London
[none]
sumika.acharya@hybrid.co
Done
Medium
Add Open Day Sitelink to clearing campaigns
Please add Open Day sitelink to clearing campaigns with link text 'Open Day'
22 Sep 04:00 London
[none]
manoj.shah@hybrid.co
Done
Medium
YSJ049 - Clearing 2026 - Auction insights
Hey Anju,
10 Apr 04:00 London
[none]
anju.tripathi@hybrid.co
Done
Medium
YSJ049 - Clearing Phase 2 Previews due by 30 Jun
Closed 28 Sep 00:26 London
30 Jun 04:00 London
[none]
anju.tripathi@hybrid.co
Done
Medium
YSJ049 - Clearing 2026 Ad Previews due by 31 July
Closed 28 Sep 00:26 London
31 Jul 04:00 London
[none]
anju.tripathi@hybrid.co
Done
Medium
No task here carries an hour estimate, so Hours reads empty.
Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
Live, optimization and reporting has no checklist on the PM-2 sheet.
Change control2 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate.
Plan versionno plan on the feed
Plan periodNo media plan in the Hub
Timelineno plan lines to show