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YSJ › YSJ048 YSJ048 › PM-2

Media, YSJ048

Media campaign, PM-2. 15 stages, 13 closed, 2 gates. Owner Anju Tripathi. SLA read in London.
OverviewStagesTimeline, no planCopy
Open
Stages From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Done 1. Receive client brief AM Closed 27 Sep
Done 2. Internal kick off AM Closed 27 Sep
Done 3. Respond to brief and overall strategy Strategy Closed 27 Sep
Done 4. Develop media strategy Media Closed 27 Sep
Done 5. Channel selection and media plan Media Closed 27 Sep
Done 6. Tracking and reporting requirements Digital Closed 27 Sep
Done 7. Internal review AD Closed 27 Sep
Done 8. Client presentation and sign off Gate passed ClickUp: live AM Closed 27 Sep
Done 9. Finance and PO Gate passed ClickUp: live Finance Closed 27 Sep
Done 10. Dashboard request and build Digital Closed 27 Sep
Done 11. Campaign build Media Closed 27 Sep
Done 12. QA Media Closed 27 Sep
Done 13. Launch Media Closed 27 Sep
Open 14. Live, optimization and reporting 1 task filed, 1 open Media Overdue 8 WD
Pending 15. EOC, learnings and recommendations AM no SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA. Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 14: Live, optimization and reporting Requests land here from the account manager, the weekly report or the client. Each one is a task on this stage.
Owner roleMedia SLAOverdue 8 WD, due 29 Sep Opened27 Sep Tasks here1 filed, 1 open Newest taskAI neuron analysis, 28 Sep 00:26 London Reportingno media plan in the Hub, so no plan lines to report on
Mark done
New request
Requests land on stage 14, Live, optimization and reporting. The SLA is 2 working days.
Campaign overview
Tasks on this stage 5 came in from ClickUp. Times read in London. 5 tasks, 1 open
TaskDueHoursOwnerStatusPriority
YSJ048 - Open Days - Reduce spend in Generic Search and upweight Brand Search and Pmax Hi no date [none] sumika.acharya@hybrid.co To do Medium
AI neuron analysis Hi team, is it possible to have an AI neuron analysis for these two assets? Thanks you 13 Feb 04:00 London [none] anju.tripathi@hybrid.co Done Medium
Optimisation - DV360 For YSJ048, can we please increase the spend going to the DV360 clicks lines. CTR is falling behind and we are still pacing behind on cli... 22 Jun 04:00 London [none] anju.tripathi@hybrid.co Done Medium
YSJ048 - Phase 4 previews due by 12/08 TBC Closed 28 Sep 00:26 London 31 Jul 04:00 London [none] anju.tripathi@hybrid.co Done Medium
Reduce 3.02 Pacing/Reduction to York only As this campaign runs over clearing, can you please over pace so we have smaller daily budgets to spend on 13th, 14th, 15th August? We wi... 15 Aug 04:00 London [none] anju.tripathi@hybrid.co Done Medium
No task here carries an hour estimate, so Hours reads empty. Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
Live, optimization and reporting has no checklist on the PM-2 sheet.
Change control2 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate. Plan versionno plan on the feed Plan periodNo media plan in the Hub Timelineno plan lines to show