Stages
From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Done
1. Receive client brief
AM
Closed 27 Sep
Done
2. Internal kick off
AM
Closed 27 Sep
Done
3. Respond to brief and overall strategy
Strategy
Closed 27 Sep
Done
4. Develop media strategy
Media
Closed 27 Sep
Done
5. Channel selection and media plan
Media
Closed 27 Sep
Done
6. Tracking and reporting requirements
Digital
Closed 27 Sep
Done
7. Internal review
AD
Closed 27 Sep
Done
8. Client presentation and sign off Gate passed
ClickUp: live
AM
Closed 27 Sep
Done
9. Finance and PO Gate passed
ClickUp: live
Finance
Closed 27 Sep
Done
10. Dashboard request and build
Digital
Closed 27 Sep
Done
11. Campaign build
Media
Closed 27 Sep
Done
12. QA
Media
Closed 27 Sep
Done
13. Launch
Media
Closed 27 Sep
Open
14. Live, optimization and reporting
1 task filed, 1 open
Media
Overdue 8 WD
Pending
15. EOC, learnings and recommendations
AM
no SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA.
Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 14: Live, optimization and reporting
Requests land here from the account manager, the weekly report or the client. Each one is a task on this stage.
Owner roleMedia
SLAOverdue 8 WD, due 29 Sep
Opened27 Sep
Tasks here1 filed, 1 open
Newest taskIssue with Video Ad, 28 Sep 00:37 London
Reportingno media plan in the Hub, so no plan lines to report on
Tasks on this stage
3 came in from ClickUp. Times read in London.
3 tasks, 1 open
TaskDueHoursOwnerStatusPriority
Issue with Video Ad
Hey the client has flagged an issue with one of the video ads (4580_SportsCampaign-Panashe-C_15s).
28 Sep 04:00 London
[none]
simran.upadhyaya@hybrid.co
To do
Medium
No task here carries an hour estimate, so Hours reads empty.
Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
Live, optimization and reporting has no checklist on the PM-2 sheet.
Change control2 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate.
Plan versionno plan on the feed
Plan periodNo media plan in the Hub
Timelineno plan lines to show