Stages
From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Done
1. Receive client brief
AM
Closed 27 Sep
Done
2. Internal kick off
AM
Closed 27 Sep
Done
3. Respond to brief and overall strategy
Strategy
Closed 27 Sep
Done
4. Develop media strategy
Media
Closed 27 Sep
Done
5. Channel selection and media plan
Media
Closed 27 Sep
Done
6. Tracking and reporting requirements
Digital
Closed 27 Sep
Done
7. Internal review
AD
Closed 27 Sep
Done
8. Client presentation and sign off Gate passed
ClickUp: ended
AM
Closed 27 Sep
Done
9. Finance and PO Gate passed
ClickUp: ended
Finance
Closed 27 Sep
Done
10. Dashboard request and build
Digital
Closed 27 Sep
Done
11. Campaign build
Media
Closed 27 Sep
Done
12. QA
Media
Closed 27 Sep
Done
13. Launch
Media
Closed 27 Sep
Done
14. Live, optimization and reporting
1 task filed, 1 open
Media
Closed 27 Sep
Open
15. EOC, learnings and recommendations
AM
No SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA.
Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 15: EOC, learnings and recommendations
Closing this stage opens the next one and starts its SLA clock.
Owner roleAM
SLANo SLA
Opened27 Sep
Tasks herenone yet
Newest taskMeta Ads not clicking through, 28 Sep 00:37 London
Reportingno media plan in the Hub, so no plan lines to report on
Tasks on this stage
Filed on this stage and on stage 14, Live, optimization and reporting. 12 came in from ClickUp. Times read in London.
12 tasks, 1 open
TaskDueHoursOwnerStatusPriority
EOC Feedback
Hey Team, the client reviewed the EOC and shared some feedback -
29 May 04:00 London
[none]
simran.upadhyaya@hybrid.co
To do
Medium
Meta Ads not clicking through
Hi team, the client mentioned that they're not able to click through on this ad. Could you please look into this?
11 Feb 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Meta Sarah Carousel under review
Hi Team, the client reported that the "Sarah Carousel 2" is under review and linked to the wrong preview. Could you please look into this?
12 Feb 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Track CTA click button on landing page
Hi Team, could you start tracking the CTA button on the landing page? Please see the picture below
11 Mar 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Assets swap - Snapchat
Hi Team, could you update all the Snapchat Assets and Ad Copy on the 19th March with burst two?
19 Mar 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Asset Swap - TikTok
Hi Team, could you update all the TikTok assets and Ad Copy to Burst Two on 19th March?
19 Mar 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Asset swap - YouTube
Hi Team, could you please update all the YouTube assets and Ad Copy with Burst Two ?
19 Mar 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Asset Swap - Meta
Hi Team, we need to swap the assets for this channel and update the ad copies. There is a square and vertical carousel for Joyee, and a s...
19 Mar 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Check Instagram assets
Hey Team, could you please double-check that the Instagram assets used are in the right format?
24 Mar 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Check the slipt between Instagram and Facebook
Hey Team, could you please check the split between Instagram and Facebook? What audiences are responding best to the content on each plat...
30 Mar 05:00 London
[none]
not set
Done
Medium
Performance Insight
Hey Team, the client mentioned that the average session duration increased from 2 min. to 6 min. approx. on the Landing Page. Do you have...
27 Apr 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
EOC
Hey Team, the EOC template is now available, please see here
18 May 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
No task here carries an hour estimate, so Hours reads empty.
Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
EOC, learnings and recommendations has no checklist on the PM-2 sheet.
Change control2 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate.
Plan versionno plan on the feed
Plan periodNo media plan in the Hub
Timelineno plan lines to show