Stages
From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Done
1. Receive client brief
AM
Closed 27 Sep
Done
2. Internal kick off
AM
Closed 27 Sep
Done
3. Respond to brief and overall strategy
Strategy
Closed 27 Sep
Done
4. Develop media strategy
Media
Closed 27 Sep
Done
5. Channel selection and media plan
Media
Closed 27 Sep
Done
6. Tracking and reporting requirements
Digital
Closed 27 Sep
Done
7. Internal review
AD
Closed 27 Sep
Done
8. Client presentation and sign off Gate passed
ClickUp: eoc
AM
Closed 27 Sep
Done
9. Finance and PO Gate passed
ClickUp: eoc
Finance
Closed 27 Sep
Done
10. Dashboard request and build
Digital
Closed 27 Sep
Done
11. Campaign build
Media
Closed 27 Sep
Done
12. QA
Media
Closed 27 Sep
Done
13. Launch
Media
Closed 27 Sep
Done
14. Live, optimization and reporting
2 tasks filed, 2 open
Media
Closed 27 Sep
Open
15. EOC, learnings and recommendations
AM
No SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA.
Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 15: EOC, learnings and recommendations
Closing this stage opens the next one and starts its SLA clock.
Owner roleAM
SLANo SLA
Opened27 Sep
Tasks herenone yet
Newest taskPause Biological Science Subject Ads, 28 Sep 00:37 London
Reportingno media plan in the Hub, so no plan lines to report on
Tasks on this stage
Filed on this stage and on stage 14, Live, optimization and reporting. 5 came in from ClickUp. Times read in London.
5 tasks, 2 open
TaskDueHoursOwnerStatusPriority
EOC Feedback
Hey , the client requested to add the previous phases with results. Also, could you please also add in the forecasted metrics in each of...
23 Sep 04:00 London
[none]
simran.upadhyaya@hybrid.co
To do
Medium
Pause Biological Science Subject Ads
Hey Team, the client asked to pause the Biological Science Ads and reallocate the budget into the remaining subject campaigns. Thank you
7 May 04:00 London
[none]
sagar.subedi@hybrid.co
Done
Medium
Update Phase 3 Landing Page
Hey Team, can you update the Landing Page for Phase 3 with:
11 May 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
Phase 4 - Clearing previews feedback
Hey Team, we received a couple of feedback on Phase 4 Clearing previews. Please see the client message below:
26 Jun 04:00 London
[none]
simran.upadhyaya@hybrid.co
Done
Medium
No task here carries an hour estimate, so Hours reads empty.
Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
EOC, learnings and recommendations has no checklist on the PM-2 sheet.
Change control2 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate.
Plan versionno plan on the feed
Plan periodNo media plan in the Hub
Timelineno plan lines to show