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ENU › ENU026 ENU026 › PM-2

Media, ENU026

Media campaign, PM-2. 15 stages, 14 closed, 2 gates. Owner not set. SLA read in London.
OverviewStagesTimeline, no planCopy
Open
Stages From the PM-2 sheet. Tick Skip to pass a stage that does not apply.
StageOwner roleSLA and stateSkip
Done 1. Receive client brief AM Closed 27 Sep
Done 2. Internal kick off AM Closed 27 Sep
Done 3. Respond to brief and overall strategy Strategy Closed 27 Sep
Done 4. Develop media strategy Media Closed 27 Sep
Done 5. Channel selection and media plan Media Closed 27 Sep
Done 6. Tracking and reporting requirements Digital Closed 27 Sep
Done 7. Internal review AD Closed 27 Sep
Done 8. Client presentation and sign off Gate passed ClickUp: ended AM Closed 27 Sep
Done 9. Finance and PO Gate passed ClickUp: ended Finance Closed 27 Sep
Done 10. Dashboard request and build Digital Closed 27 Sep
Done 11. Campaign build Media Closed 27 Sep
Done 12. QA Media Closed 27 Sep
Done 13. Launch Media Closed 27 Sep
Done 14. Live, optimization and reporting 1 task filed, 1 open Media Closed 27 Sep
Open 15. EOC, learnings and recommendations AM No SLA
SLA counts nine to half five, Monday to Friday, in the account timezone. A stage with no SLA reads no SLA. Gates need a note saying what was approved, and they cannot be skipped. Closing a stage opens the next one.
Stage 15: EOC, learnings and recommendations Closing this stage opens the next one and starts its SLA clock.
Owner roleAM SLANo SLA Opened27 Sep Tasks herenone yet Newest taskTracking, 28 Sep 00:37 London Reportingno media plan in the Hub, so no plan lines to report on
Mark done
New request
Requests land on stage 14, Live, optimization and reporting. The SLA is 2 working days.
Campaign overview
Tasks on this stage Filed on this stage and on stage 14, Live, optimization and reporting. 12 came in from ClickUp. Times read in London. 12 tasks, 1 open
TaskDueHoursOwnerStatusPriority
Extension of Phase 2 - launch Phase 3 Hi all, as discussed Phase 3 campaigns will be launched by extending Phase 2 ones to avoid going into learning. Copy and creatives to be... 5 Jan 04:00 London [none] not set To do Medium
Tracking Hey, please check if anything else is needed from ENU? 24 Oct 04:00 London [none] shahin@hybrid.co Done Medium
Meta CRM The leads list for UCAS deadline campaign has been uploaded to Meta and Google (CVR_UCASDeadline_S_NonApplicants_Direct_2710.csv) and can... 3 Nov 04:00 London [none] shashwat.rupakheti@hybrid.co Done Medium
Tracking - Sadats request Could you please update the table of tags, triggers and event details in the ENU026 UCAS Deadline 2026 - short campaign and tracking brie... 4 Nov 04:00 London [none] shashwat.rupakheti@hybrid.co Done Medium
Landing page changes Please change the below campaigns LPs to this - https://www.napier.ac.uk/courses/study-areas 25 Nov 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
Page drop off from GA4 Please study audience drop off from the brand generic landing page - → → subject areas → 25 Nov 04:00 London [none] not set Done Medium
Optis 10.12 Shift remaining Bioscience budget into Pmax 11 Dec 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
£328 from ENU014 please add £328 into Pmax Phase 1 , internal here - 12 Dec 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
Phase 2 and 3 preview amends Ph2 Meta, Nursing: Video previews cut off the headline: 'The UCAS Deadline is Just Around The Corner' in Meta - please change the copy to... 15 Dec 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
EOC Closed 28 Sep 00:37 London 27 Jan 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
EOC Feedback Hey, we received the feedback for this, please see the amendments here thanks 11 Feb 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
UG rUK search campaign results Hey Team, could you please add the final results, target location, and commentary for the UG rUK search Campaign (ENU030 Phase 1 - rUK Al... 9 Mar 04:00 London [none] simran.upadhyaya@hybrid.co Done Medium
No task here carries an hour estimate, so Hours reads empty. Plan lines are not tasks, and this campaign has no media plan in the Hub.
Checklists for this stage
EOC, learnings and recommendations has no checklist on the PM-2 sheet.
Change control2 of 2 gates passed
A budget move inside the approved plan total is an optimization and needs no change. A new line, a new channel or more budget raises a change and reopens the client sign off gate. Plan versionno plan on the feed Plan periodNo media plan in the Hub Timelineno plan lines to show