TaskOwnerDueStatusPriorityCampaign
911 PGT- China- Toutiao launch- Discuss internallyOpen in ClickUp
not setfrom ClickUp
7 Jan 04:00 Londonoverdue
To do
Medium
911
PGT Enquiries: Register interest goals don’t work.Carla has asked Chris Cammann to look at this, Sarah to check in with himOpen in ClickUp
chandini@hybrid.cofrom ClickUp
no date
To do
Medium
911
AS: Create a pool to retarget all audiences with a virtual open day creative. Hybrid to look at next steps for creating audienceOpen in ClickUp
chandini@hybrid.cofrom ClickUp
no date
To do
Medium
911
PGT Dashboard UpdatesUK Awareness: CID911.1AW - pg2022re_pgt-home_awarenessOpen in ClickUp
chris@hybrid.cofrom ClickUp
no date
To do
Medium
911
916 PGT Asset listCreate an asset list that's the same as Hybrid's asset list and attach to the media plan, then link the relevant assets that are on the c...Open in ClickUp
chandini@hybrid.cofrom ClickUp
no date
To do
Medium
911
Open first, soonest due at the top, no date last. Done items sit below, collapsed.
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TaskOwnerClosedStatusPriorityCampaign
UEA - What Uni IDP package (3 year deal - billed each year)Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911/913
916 PGT Dashboard changes for PGT- sarah to add in graphs and share with CammannOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT Split TestSplit test - ask us and welcome to norwichOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT UpdateCerian wants us to go live now with the below but we would go with the suggested timeline to ensure we have enough budgetOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT DashboardChina double counting, Conversion pulling in consideration- Ryan and Chris looking into thisOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Report FormatTo use this format for our next reports moving forwardOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
Launch DigitalAdd full launch card details here following the to do list below.Open in ClickUp
not set
28 Sep 00:28 London
Done
Medium
SHU034
Social Campaign Build - do not launchCopy TBCOpen in ClickUp
toby.almy@hybrid.co
28 Sep 00:28 London
Done
Medium
SHU019
PGT Queries from CerianPGT 2022 - check remaining budget, employability performance and check if we have enough budget to push subject animation assets.Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
PGT EOC UpdatesAdd in what ads sat in each phase as should follow on from slide 8 and PS framework? ie Awareness e.g Thinking Without Borders, Finance D...Open in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
PGT EOC query to address in the reportA/B test results between Go Further and Apply page to present a strong caseOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Launch Social Employability AdCopy: Thinking about postgraduate study? Research suggests that further study doesOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Launch this animation asset for HOMEPlease find the animated asset here: UEA0029_PGT_IDP_FINAL.mp4Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
SQR for Virtual Open Day - Cerian wants to review so she can tweak the copyOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
PGT EOC due 8th July (Hybrid to share with UEA ahead of meeting)Open in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT UK & India Conversion - Social - JulyPG ConversionOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
PGT Open Day Virtual LaunchRe the PG open day the plan is now to go live this Friday. The ad text has been updated - see below:Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Forecast for adding in the 7k and how we can optimise towards gaining more conversionsOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
PGT SpendTo confirm what we've spent for each market and what’s remaining for each market and pull out all open day spendOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Launch Apply Now assets across all marketsretarget audiences across all markets with Apply Now assetsOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Welcome to Norwich to launch in India pleaseOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Nigeria WebinarThe first webinar starts Wednesday evening (7pm WAT/BST) - can you possibly pump more budget into the campaign today/tomorrow/Wednesday p...Open in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
A/B test performance Go Further and PGT apply page for generic search activityHappy to A/B test performance between Go Further landing page and PGT apply page for generic search activity (https://www.uea.ac.uk/apply...Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Shorten copy for subject ads and A/B test with what we are running at the momentPolitics, Philosophy and Language Master’sOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
PGT EOC + Planning Session (in person) Avail DatesCerian wants to check if we are avail to go to Norwich for eoc and planning. The dates she suggested are as per the below. Morning for EO...Open in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT- China - Social - MayPG ConversionOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Review budget to accommodate employabilityFrom the awareness pull of budget, do we have room to use them to promote employability under application phase and this is across all ma...Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Update PGT Sprint BoardUpdate the sprint board with all UEA next steps and prep an email for Cerian on the changes we have made on the boardOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
Report ActionsCarla: want to understand the ad groups, to include spends in the report like how we've included in the PGR reportOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT - UK Search + Social - To launch for 4/4/2022PGT Main GenericOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
ComputingPlease triple check we are not running computing as subject for PGT - the course is closing.Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
To include in the next PGT reportFor the next bi-weekly report: On page 1, Hybrid to add box of KPIS above overall performance for an easier comparisonOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Pending updates from CerianHomegrown/Alumni Stories: Cerian to confirm landing pageOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
India Subject/GenericsIndia Subject: Hybrid to upweight spend on Generics as it’s driving conversions and not completely pause subjects as this would pote...Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
To include in this PGT week's reportFrom Cerian:Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT - UK Facebook - To launch for 7/3/2022Welcome to NorwichOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
Alumni Stories- Once approved, they need to launch in all markets. The media plan will need to be reworked to reflect thisWork with Ryan on where we can move budget to launch alumni stories across all marketsOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT YOY PerformancePast 3 years- targets vs results and include other key metrics for comparisonOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT YOY Performance - Cerian wants to understand the overall how many goal conversion with hybrid, ctr etcPGT YOY - impressions, clicks, ctr etcOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
PGT Launches- Alumni Stories- Links to creativesFor the main video and the social promo taster, we have an English-spoken version with English subtitles; and an English-spoken version w...Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT China - Search & Programmatic - To launch 14/2/2022PGT Main GenericOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR report- update the open day conversion name now we know what the form isOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT ComputingComputing- Review computing performance in India in PGT,Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR - FindAPhD AssetHi Chandini and Sarah,Open in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT - UK Search - To launch 7/2/2022PGT Main Subject + CourseOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
PGT 2022 ad link- everything that's live needs to be copied across to the docTransfer ad copies from 2021 to 2022 live docOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT Nigeria planTo create a plan with best budget recommendations, reflect multiple assets/channels and further timings/size audiences by subject on soci...Open in ClickUp
sarah.fontaine@hybrid.co
28 Sep 00:32 London
Done
Medium
911
911 PGT- China- WeChat with Feiya to launchOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR - Faculty FMH - Search + Social - To launch for 17/1/2022Faculty - FMHOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR - PhD Self Funded - Search to launchPGR PhD Self-FundedOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR - Saudi and India - To launch 10th JanIndia (CID916.2)Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT IDP offsite retargeting bannersIDP Audience Extension PG Campaign - booked to go live 15th Jan. Sarah shared the spec sheet with Amy and CerianOpen in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 - PGR - CPA BenchmarkHow does it compare to last year, please include in this weeks reportOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR - Find A PhD Supervisor AssetHybrid to advise re self-funded focus ‘best’ use across Awareness, Consideration and retargeting. Hybrid to create static social asset us...Open in ClickUp
chandini@hybrid.co
28 Sep 00:32 London
Done
Medium
911
PGT Dashboard AmendsDiscuss internally restructuring & add in all targetsOpen in ClickUp
chris@hybrid.co
28 Sep 00:32 London
Done
Medium
911
916 PGT - Faculties/Subject/OD - to launch for 10/1/2022UEA FacultiesOpen in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGR - India & Saudi Search Copy UpdatedSearch copy against the subject areas proposed from Faculties in the copy doc – see tabs Saudi Arabia_Self-funded and Inda_Self-Funded.Open in ClickUp
not set
28 Sep 00:32 London
Done
Medium
911
916 PGT- Funnel targets by country and added to dashboardOpen in ClickUp
sarah.fontaine@hybrid.co
28 Sep 00:32 London
Done
Medium
911