Tasks

352 - Update budgets and end datePlease update budgets in line with additional £4K added to the campaign. New end date is 31 March:Open in ClickUp rebecca@hybrid.co 28 Sep 00:37 London Done Medium 352

Follow up Laura on Conversion POLanding pages are included here.Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium UEA002

Alumni Stories- Once approved, they need to launch in all markets. The media plan will need to be reworked to reflect thisWork with Ryan on where we can move budget to launch alumni stories across all marketsOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

CODs Search Ad Copyif you could please locate last years ad copy and update them accordingly to this year please.Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium SHU002

High Tariff Survey Amazon vouchersBased on call discussions please work on what are recommendation is for the incentive to complete the survey (amazon vouchers)Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 918

363 MSc Genetic Epidemiology Open in ClickUp not set 28 Sep 00:36 London Done Medium 363

CID531 Hybrid to share demographic data to target beyond Leeds Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 531

916 PGT YOY PerformancePast 3 years- targets vs results and include other key metrics for comparisonOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

MBA email update on campaign performanceplease put together one page email update on the campaign performance please. We need to share by Friday.Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 919

MBA Dash Open in ClickUp not set 28 Sep 00:32 London Done Medium 919

EOC report Open in ClickUp not set 28 Sep 00:36 London Done Medium 329

End of campaign reportwe are looking to present this in our face to face annual review next week (Thur 10th)Open in ClickUp toby.almy@hybrid.co 28 Sep 00:30 London Done Medium 616

Monthly Reporting Call (Proposed Dates)to confirm if these dates/time work for usOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 917

CID531 Add LinkedIn Leads to the sheet every 2 daysTo Report to client every WednesdayOpen in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 531

916 PGT YOY Performance - Cerian wants to understand the overall how many goal conversion with hybrid, ctr etcPGT YOY - impressions, clicks, ctr etcOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

Top line update on high tariff surveyWe'll need to share a top line update to Hill on performance tomorrow and another one for Monday’s all agency callOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 918

MBA Social- Ryan to look at CID as looks like it had the same as Ben Garrod. This was flagged to Chris but Ryan checking updated and working on optimising.Ryan to look at CID as looks like it had the same as Ben Garrod. This was flagged to Chris but Ryan checking updated and working on optim...Open in ClickUp not set 28 Sep 00:32 London Done Medium 919

UG EOC Feedback (to execute)SHU UG EOC (feedback)Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 525

PGT Launches- Alumni Stories- Links to creativesFor the main video and the social promo taster, we have an English-spoken version with English subtitles; and an English-spoken version w...Open in ClickUp not set 28 Sep 00:32 London Done Medium 911

Broaden location targeting on Social to 70km please thanks.Open in ClickUp not set 28 Sep 00:30 London Done Medium 617

CID531 Add LinkedIn Leads to the sheet every 2 daysTo Report to client every WednesdayOpen in ClickUp toby.almy@hybrid.co 28 Sep 00:29 London Done Medium 531

PGR Weekly Call RequestsActionsOpen in ClickUp not set 28 Sep 00:32 London Done Medium 916

Saudi YT Social Live Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

353 PG Global ChallengesMedia Plan -Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

916 PGT China - Search & Programmatic - To launch 14/2/2022PGT Main GenericOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR report- update the open day conversion name now we know what the form is Open in ClickUp not set 28 Sep 00:32 London Done Medium 911

LATE APPS EOC DATESchan to put potential dates tgt for SHU to pickOpen in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 530

533 Send suggested long tail keywords to add into campaignPlease put together a list of suggested long tail keywords thats to be added into campaign. We'll need to share this with SHU.Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 533

CID536 - Additional info for proposalHiOpen in ClickUp toby.almy@hybrid.co 28 Sep 00:28 London Done Medium SHU003

Please pause the Food Industry event ad group for 533 ASAPThe event has passed/ or not happening as the date we had was 3rd Feb.Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 533

916 PGT ComputingComputing- Review computing performance in India in PGT,Open in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR - FindAPhD AssetHi Chandini and Sarah,Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

Please add attribution modelling to EOC reportReport hereOpen in ClickUp not set 28 Sep 00:29 London Done Medium No campaign

329 UG Law Open in ClickUp not set 28 Sep 00:36 London Done Medium 329

913 UG- EOC- 2019 open day comparisonChris has all data required. Potential to tie this in with EOC as High tariff is now the priorityOpen in ClickUp sarah.fontaine@hybrid.co 28 Sep 00:32 London Done Medium 913

CID531 Add LinkedIn Leads to the sheetTo Report to client every WednesdayOpen in ClickUp toby.almy@hybrid.co 28 Sep 00:29 London Done Medium 531

352 Econ PG InternationalMedia Plan -Open in ClickUp not set 28 Sep 00:37 London Done Medium 352

916 PGT IndiaPGT Main GenericOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

High Tariff Lead Gen SurveyRyan, please build this as per below. We are looking to set this live on Wednesday and need to run pass Cammann to figure out the T&C by...Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 918

CID530 Late Apps_Responsive AdsSarah P highlighted in a brighter green on the sheet amends to the additional headlines. Pinning headline 1 would be a decent shout.Open in ClickUp toby.almy@hybrid.co 28 Sep 00:29 London Done Medium 530

Look at what competitors have open days/applicant days on the same weekends and add as a slide to proposal sheet- Chandini Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium SHU002

CID531 - Launch Phase 2As per media plan:Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 531

UEA AD - Query from LeilaFrom Leila:Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium No campaign

Digital Marketing Strategy MeetingUoB have requested written notes in relation to the agenda points so they can be referenced during the meeting, please see agenda below.Open in ClickUp not set 28 Sep 00:36 London Done Medium No campaign

913 UG EOC to provide bounce rates accordingly based on the different phases WoWCarla's requestOpen in ClickUp not set 28 Sep 00:32 London Done Medium 913

524 - Update campaign end date, copy and budgetsCampaign end date brought forward to 1 Feb:Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 524

Mid-ReportMid campaign report covering the following case studies required:Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 515

India - Search and Display live Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

Eco Anxiety Media Plan UpdatesAs such, are you able to integrate the following into the costs below:Open in ClickUp sarah.fontaine@hybrid.co 28 Sep 00:32 London Done Medium UEA007

525- UG- EOC- Internal deadline 13th January (meeting on 17th January)2020 EOC-Open in ClickUp not set 28 Sep 00:29 London Done Medium 525

531 - Phase 2 - bring forward the launch date to 17th JanuaryMedia plan updated as well to 17th JanOpen in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 531

916 PGT - UK Search - To launch 7/2/2022PGT Main Subject + CourseOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

CID533 Build, screenshots and launchplease produce internal budgets from the client plan.Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 533

524 - Add all ads to dashboardHiOpen in ClickUp chris@hybrid.co 28 Sep 00:29 London Done Medium 524

PGT 2022 ad link- everything that's live needs to be copied across to the docTransfer ad copies from 2021 to 2022 live docOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

916 PGT Nigeria planTo create a plan with best budget recommendations, reflect multiple assets/channels and further timings/size audiences by subject on soci...Open in ClickUp sarah.fontaine@hybrid.co 28 Sep 00:32 London Done Medium 911

524 - Help to Grow - Update copy and budgets for February cohort25 Jan/ 8 Feb cohort merged. Copy to advertise 1 Feb which is the onboarding date and bring end date forward to 1st of Feb.Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 524

UG 2022- Psychology- Confirm if it can be up weighted for more search volmeThe Psychology department is below target but they have increased the target further by 50. As such it needs additional support, with no...Open in ClickUp not set 28 Sep 00:32 London Done Medium 913

CID530- COD proposal- Internal deadline 10th January (meeting on 12th)Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 530

Late Apps ReviewHi , please see the feedback from client below that needs to addressing soonest. I'll need to confirm with client by EOP today.Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 530

CID529 - Landing page A/B testSHU to supply new campaign landing page for us to test in final 2 weeks of the campaign, will need to be set up 11/01 to launch Weds 12/01Open in ClickUp chandini@hybrid.co 28 Sep 00:29 London Done Medium 529

Conversion tracking set upLanding page to track: https://www.shu.ac.uk/campaigns/degree-apprenticeships-for-business?Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 533

Copy signed off by client Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

High Tariff report requestedChris Hill has to share with all stakeholders by Tuesday PM. The report should follow a similar template to the usual UG reportOpen in ClickUp not set 28 Sep 00:32 London Done Medium 918

Conversion- Add media budget & timings under creative costs on sheethttps://pslondon-my.sharepoint.com/:x:/g/personal/megan_pslondon_co_uk1/Ee0AAHRmjDFLoXKzwIxGevoBUD5Fkkevnd3l9cSLvKZYAw?e=OOGhCsOpen in ClickUp sarah.fontaine@hybrid.co 28 Sep 00:32 London Done Medium No campaign

CID515Batch 3 permalinks and buildBatch 3 permalinks and campaign build requiredOpen in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 515

Revise search copyUpdate copy/ keywords based on feedback in the sheet:Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium 533

Media Plan to be created for budgets of 10, 15 & 20 K Open in ClickUp rebecca@hybrid.co 28 Sep 00:37 London Done Medium 355

Sign off from client / agree start date Open in ClickUp not set 28 Sep 00:37 London Done Medium 356

535- PG Spring Open Day 2022 - Ad Copy due for approval Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium SHU001

911 PGT- China- WeChat with Feiya to launch Open in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR - Faculty FMH - Search + Social - To launch for 17/1/2022Faculty - FMHOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR - PhD Self Funded - Search to launchPGR PhD Self-FundedOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR - Saudi and India - To launch 10th JanIndia (CID916.2)Open in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGT IDP offsite retargeting bannersIDP Audience Extension PG Campaign - booked to go live 15th Jan. Sarah shared the spec sheet with Amy and CerianOpen in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

916 - PGR - CPA BenchmarkHow does it compare to last year, please include in this weeks reportOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR - Find A PhD Supervisor AssetHybrid to advise re self-funded focus ‘best’ use across Awareness, Consideration and retargeting. Hybrid to create static social asset us...Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 911

PGT Dashboard AmendsDiscuss internally restructuring & add in all targetsOpen in ClickUp chris@hybrid.co 28 Sep 00:32 London Done Medium 911

High Tariff Dashboard Ameds Open in ClickUp chris@hybrid.co 28 Sep 00:32 London Done Medium 918

High tariff optimisationsLooking at Hot Jar data, a large proportion click through to explore courses. So we discussed retargeting people who go through to this p...Open in ClickUp not set 28 Sep 00:32 London Done Medium 918

919 MBA Social - Dashboard Requested & Next StepsTo go live today - 28/2/22Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 919

917 NBS - Search and Social CopyLast years copy doc updated here, to be shared with client-Open in ClickUp chandini@hybrid.co 28 Sep 00:32 London Done Medium 917

529 - Additional video performance dataFor Brand Phase 4, we are running 1x 30s and 1x 15s version of their brand video on FB and YT.Open in ClickUp rebecca@hybrid.co 28 Sep 00:29 London Done Medium 529

533 - SHU National Apprenticeships Week PPC - draft copyHey Will, please look to include the search copy and keywords for national and SCR by 5th Jan. Rebecca has include a tab on example copy.Open in ClickUp chandini@hybrid.co 28 Sep 00:28 London Done Medium No campaign

Media Plan created Open in ClickUp rebecca@hybrid.co 28 Sep 00:37 London Done Medium 356

916 PGT - Faculties/Subject/OD - to launch for 10/1/2022UEA FacultiesOpen in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGR - India & Saudi Search Copy UpdatedSearch copy against the subject areas proposed from Faculties in the copy doc – see tabs Saudi Arabia_Self-funded and Inda_Self-Funded.Open in ClickUp not set 28 Sep 00:32 London Done Medium 911

916 PGT- Funnel targets by country and added to dashboard Open in ClickUp sarah.fontaine@hybrid.co 28 Sep 00:32 London Done Medium 911

PO signed off Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

Send Client Media Plan for sign off Open in ClickUp not set 28 Sep 00:37 London Done Medium 352

Search and Keyword copy Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

Assets delivered Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

Media Plan sent to Client Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

Brief sent & Discovery Call Open in ClickUp not set 28 Sep 00:37 London Done Medium 355

Compile Market Research Open in ClickUp not set 28 Sep 00:37 London Done Medium 346

Brief sent by UoB Open in ClickUp not set 28 Sep 00:37 London Done Medium 356

Launch Survey Open in ClickUp not set 28 Sep 00:37 London Done Medium 346

346 MA AnimationSurvey Questions -Open in ClickUp not set 28 Sep 00:37 London Done Medium 346

Supply Media plan Open in ClickUp not set 28 Sep 00:37 London Done Medium 353

Compile Survey Questions and send to UoB for approval Open in ClickUp not set 28 Sep 00:37 London Done Medium 346