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WSU014 - The College.xlsx

ClientWSUVersion5 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
25 lines 7 phases 11 platforms 2026-09-172027-02-12£692,202
1Always On Awareness, Phase 1 2026-09-172026-12-31£205,000 29.6%18,709,10934,962 £5.860.19% 13,109
1.1Google Ads 2026-09-172026-12-31£80,000 11.6%171,1229,411 £8.505.50% 4,328
1.01School Leavers + Recent School Leavers Brand, Study Area/Course, Pathway, Webinar Always On Awareness, Phase 1Google Ads SearchSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-09-172026-12-31 £80,000£754.72 11.6% 171,1229,411 £8.50 5.50% 4,328
1.2Radio 2026-10-012026-12-31£60,000 8.7%3,800,0000 0.00% 0
1.02School Leavers + Recent School Leavers + Influencers Brand Always On Awareness, Phase 1Radio OutdoorSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 + Influencers: 35-60 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-10-012026-12-31 £60,000£652.17 8.7% 3,800,0000 0.00%
1.3Spotify 2026-10-012026-12-31£20,000 2.9%5,714,2855,714 £3.500.10% 1,714
1.03School Leavers + Recent School Leavers + Influencers Brand Always On Awareness, Phase 1Spotify AudioSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 + Influencers: 35-60 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-10-012026-12-31 £20,000£217.39 2.9% 5,714,2855,714 £3.50 0.10% 1,714
1.4DemandGen 2026-09-242026-11-22£30,000 4.3%5,581,39513,953 £2.150.25% 5,714
1.04School Leavers + Recent School Leavers. Brand Messaging: Student Life Always On Awareness, Phase 1DemandGen DisplaySchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-09-242026-11-22 £30,000£500.00 4.3% 5,581,39513,953 £2.15 0.25% 5,714
1.5TikTok 2026-09-242026-12-31£7,500 1.1%2,000,0003,000 £2.500.15% 1,215
1.05School Leavers + Recent School Leavers Brand Messaging: Student Life Always On Awareness, Phase 1TikTok SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-09-242026-12-31 £7,500£75.76 1.1% 2,000,0003,000 £2.50 0.15% 1,215
1.6Snapchat 2026-09-242026-12-31£7,500 1.1%1,442,3072,884 £2.600.20% 138
1.06School Leavers + Recent School Leavers Brand Messaging: Student Life Always On Awareness, Phase 1Snapchat SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-09-242026-12-31 £7,500£75.76 1.1% 1,442,3072,884 £2.60 0.20% 138
2Consideration, Phase 1 2026-09-242026-11-22£75,000 10.8%3,585,51233,042 £2.270.92% 13,719
2.1Meta 2026-09-242026-11-22£65,000 9.4%3,543,34529,458 £2.210.83% 12,254
2.01School Leavers + Recent School Leavers. USP: Success Coach, Modular Learning, Life Friendly Timetable, CSP Places Consideration, Phase 1Meta SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2026-09-242026-11-22 £45,000£750.00 6.5% 3,515,62528,125 £1.60 0.80% 11,700
2.03Influencers. USP: Success Coach, Modular Learning, Life Friendly Timetable, CSP Places Consideration, Phase 1Meta SocialInfleuncers: 35-60 Location: Greater Western Sydney + Sydney Metro 2026-09-242026-11-22 £20,000£333.33 2.9% 27,7201,333 £15.00 4.81% 554
2.2Performance Max 2026-09-282026-11-22£10,000 1.4%42,1673,584 £2.798.50% 1,465
2.02School Leavers + Recent School Leavers. USP: Success Coach, Modular Learning, Life Friendly Timetable, CSP Places Consideration, Phase 1Performance Max DisplaySchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2026-09-282026-11-22 £10,000£178.57 1.4% 42,1673,584 £2.79 8.50% 1,465
3Conversion, Phase 1 2026-11-232026-12-31£110,000 15.9%4,159,25452,754 £2.091.27% 21,848
3.1Meta 2026-11-232026-12-31£80,000 11.6%4,032,75242,002 £1.901.04% 17,451
3.01School Leavers + Recent School Leavers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 1Meta SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2026-11-232026-12-31 £50,000£1,282.05 7.2% 3,906,25031,250 £1.60 0.80% 13,000
3.03Influencers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 1Meta SocialInfleuncers: 35-60 Location: Greater Western Sydney + Sydney Metro 2026-11-232026-12-31 £30,000£769.23 4.3% 126,50210,752 £2.79 8.50% 4,451
3.2Performance Max 2026-11-232026-12-31£30,000 4.3%126,50210,752 £2.798.50% 4,397
3.02School Leavers + Recent School Leavers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 1Performance Max DisplaySchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2026-11-232026-12-31 £30,000£769.23 4.3% 126,50210,752 £2.79 8.50% 4,397
4Webinar, Phase 1 2026-10-202026-12-17£16,000 2.3%1,280,0006,400 £2.500.50% 2,700
4.1Meta 2026-10-202026-12-17£16,000 2.3%1,280,0006,400 £2.500.50% 2,700
4.01Discover The College Webinar 1: After HSC Exams Webinar, Phase 1Meta SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 + Influencers: 18-25 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-10-202026-11-10 £8,000£363.64 1.2% 640,0003,200 £2.50 0.50% 1,350
4.02Discover The College Webinar 2: After ATAR Release Webinar, Phase 1Meta SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 + Influencers: 18-25 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2026-11-262026-12-17 £8,000£363.64 1.2% 640,0003,200 £2.50 0.50% 1,350
5Always On Awareness, Phase 2 2027-01-012027-02-12£131,000 18.9%6,158,42813,915 £9.410.23% 5,624
5.1Google Ads 2027-01-012027-02-12£50,000 7.2%75,7574,166 £12.005.50% 1,916
5.01School Leavers + Recent School Leavers Brand, Study Area/Course, Pathway, Webinar Always On Awareness, Phase 2Google Ads SearchSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2027-01-012027-02-12 £50,000£1,162.79 7.2% 75,7574,166 £12.00 5.50% 1,916
5.2DOOH 2027-01-012027-02-12£25,000 3.6%820,6590 0.00% 0
5.02School Leavers + Recent School Leavers Brand, Study Area/Course, Pathway, Webinar Always On Awareness, Phase 2DOOH OutdoorSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Greater Western Sydney + Sydney Metro 2027-01-012027-02-12 £25,000£581.40 3.6% 820,6590 0.00%
5.3Nine Now 2027-01-012027-02-12£25,000 3.6%397,7270 0.00% 0
5.03School Leavers + Recent School Leavers Brand, Study Area/Course, Pathway, Webinar Always On Awareness, Phase 2Nine Now VODSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Greater Western Sydney + Sydney Metro 2027-01-012027-02-12 £25,000£581.40 3.6% 397,7270 0.00%
5.4TikTok 2027-01-012027-02-12£7,500 1.1%1,785,7142,678 £2.800.15% 950
5.04School Leavers + Recent School Leavers Brand Messaging: Student Life Always On Awareness, Phase 2TikTok SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2027-01-012027-02-12 £7,500£174.42 1.1% 1,785,7142,678 £2.80 0.15% 950
5.5Snapchat 2027-01-012027-02-12£7,500 1.1%1,250,0002,500 £3.000.20% 887
5.05School Leavers + Recent School Leavers Brand Messaging: Student Life Always On Awareness, Phase 2Snapchat SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2027-01-012027-02-12 £7,500£174.42 1.1% 1,250,0002,500 £3.00 0.20% 887
5.6DemandGen 2027-01-012027-02-12£16,000 2.3%1,828,5714,571 £3.500.25% 1,871
5.06School Leavers + Recent School Leavers Brand Messaging: Student Life Always On Awareness, Phase 2DemandGen DisplaySchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2027-01-012027-02-12 £16,000£372.09 2.3% 1,828,5714,571 £3.50 0.25% 1,871
6Conversion, Phase 2 2027-01-012027-02-12£146,202 21.1%6,205,71758,477 £2.500.94% 24,253
6.1Meta 2027-01-012027-02-12£107,202 15.5%6,091,01248,727 £2.200.80% 20,268
6.01School Leavers + Recent School Leavers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 2Meta SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2027-01-012027-02-12 £67,202£1,562.83 9.7% 3,818,28530,546 £2.20 0.80% 12,706
6.04Influencers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 2Meta SocialInfleuncers: 35-60 Location: Greater Western Sydney + Sydney Metro 2027-01-012027-02-12 £40,000£930.23 5.8% 2,272,72718,181 £2.20 0.80% 7,562
6.2Performance Max 2027-01-012027-02-12£29,000 4.2%85,2947,250 £4.008.50% 2,965
6.02School Leavers + Recent School Leavers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 2Performance Max DisplaySchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2027-01-012027-02-12 £29,000£674.42 4.2% 85,2947,250 £4.00 8.50% 2,965
6.3Reddit 2027-01-012027-02-12£10,000 1.4%29,4112,500 £4.008.50% 1,020
6.03School Leavers + Recent School Leavers. Re-Assurance: Apply Now, Pathway to University, Direct to Job Accreditation, Upskill for Professional Development Conversion, Phase 2Reddit SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 Location: Greater Western Sydney + Sydney Metro 2027-01-012027-02-12 £10,000£232.56 1.4% 29,4112,500 £4.00 8.50% 1,020
7Webinar, Phase 2 2027-01-072027-01-28£9,000 1.3%720,0003,600 £2.500.50% 1,519
7.1Meta 2027-01-072027-01-28£9,000 1.3%720,0003,600 £2.500.50% 1,519
7.01Discover The College Webinar 3 Webinar, Phase 2Meta SocialSchool Leavers: 17, Recent School Leavers: 18-25 & Mature Age: 22-35 + Influencers:35-60 Location: Tier 1 Greater Western Sydney + Sydney Metro. Tier 2 Regional NSW 2027-01-072027-01-28 £9,000£409.09 1.3% 720,0003,600 £2.50 0.50% 1,519
Plan totals 2026-09-172027-02-12£692,202 100.0%40,818,020203,150 £3.410.50% 82,772

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Always On Awareness, Phase 1£205,00029.62% 2026-09-172026-12-31
Consideration, Phase 1£75,00010.83% 2026-09-242026-11-22
Conversion, Phase 1£110,00015.89% 2026-11-232026-12-31
Webinar, Phase 1£16,0002.31% 2026-10-202026-12-17
Always On Awareness, Phase 2£131,00018.93% 2027-01-012027-02-12
Conversion, Phase 2£146,20221.12% 2027-01-012027-02-12
Webinar, Phase 2£9,0001.30% 2027-01-072027-01-28