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WSU009 - India Campus Launch.xlsx

ClientWSUVersion6 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
16 lines 1 phase 11 platforms 2026-08-192027-01-31£602,647
1India Campus Launch - India 2026-08-192027-01-31£602,647 100.0%57,845,333204,811 £2.940.35% 65,546
1.1MiQ 2026-08-192026-11-06£40,000 6.6%1,540,0000 0.00% 0
1.01Phase 1 - Students and Parents India Campus Launch - IndiaMiQ VODDirect placements around university course listings. Prospective UG/PG applicants. Searchers comparing programmes, saving shortlists 2026-08-192026-11-06 £40,000£500.00 6.6% 1,540,0000 0.00%
1.2Education Times 2026-08-252026-10-28£23,000 3.8%6,000,0000 0.00% 0
1.02Phase 1 - Parents India Campus Launch - IndiaEducation Times PrintDirect placements around university course listings. Prospective UG/PG applicants. Searchers comparing programmes, saving shortlists 2026-08-252026-10-28 £23,000£353.85 3.8% 6,000,0000 0.00%
1.3Times of India 2026-08-252026-10-28£25,000 4.1%3,500,0000 0.00% 0
1.03Phase 1 - Parents India Campus Launch - IndiaTimes of India PrintContextual education news, study abroad articles reaching students, parents, teachers who are frequent education content consumers 2026-08-252026-10-28 £25,000£384.62 4.1% 3,500,0000 0.00%
1.4Education Publications 2026-08-252026-10-28£22,000 3.7%2,300,0000 0.00% 3
1.04Phase 1 - Students and Parents India Campus Launch - IndiaEducation Publications DigitalDirect placements around university course listings. Prospective UG/PG applicants. Searchers comparing programmes, saving shortlists 2026-08-252026-10-28 £22,000£338.46 3.7% 2,300,0000 0.00% 3
1.5OOH 2026-08-252026-10-28£87,500 14.5%5,270,0000 0.00% 0
1.05Phase 1 - Students and Parents India Campus Launch - IndiaOOH OutdoorLocation, relevant demographic, contextual 2026-08-252026-10-28 £87,500£1,346.15 14.5% 5,270,0000 0.00%
1.6DemandGen 2026-08-272027-01-31£100,000 16.6%18,604,65146,511 £2.150.25% 14,008
1.06Phase 1 - Students India Campus Launch - IndiaDemandGen DisplayAge, location, geographic, behavioural, contextual, interest 2026-08-272026-10-28 £45,000£714.29 7.5% 8,372,09320,930 £2.15 0.25% 6,304
1.10Phase 2 - Students India Campus Launch - IndiaDemandGen DisplayAge, location, geographic, behavioural, contextual, interest 2026-10-292027-01-31 £55,000£578.95 9.1% 10,232,55825,581 £2.15 0.25% 7,704
1.7Meta 2026-08-272027-01-31£88,147 14.6%15,075,91577,181 £1.140.51% 24,231
1.07Phase 1 - Students Prospecting India Campus Launch - IndiaMeta SocialAge, location, geographic, behavioural, contextual, interest 2026-08-272026-10-28 £15,000£238.10 2.5% 2,727,27213,636 £1.10 0.50% 4,280
1.08Phase 1 - Students Retargeting India Campus Launch - IndiaMeta SocialRetargeting and relevant demographic, interest 2026-08-272026-10-28 £5,147£81.70 0.9% 612,7133,676 £1.40 0.60% 1,153
1.11Phase 2 - Students India Campus Launch - IndiaMeta SocialAge, location, geographic, behavioural, contextual, interest 2026-10-292027-01-31 £58,000£610.53 9.6% 10,545,45452,727 £1.10 0.50% 16,556
1.12Phase 2 - Students Retargeting India Campus Launch - IndiaMeta SocialRetargeting and relevant demographic, interest 2026-10-292027-01-31 £10,000£105.26 1.7% 1,190,4767,142 £1.40 0.60% 2,242
1.8Google Ads 2026-08-212027-01-31£70,000 11.6%530,30221,211 £3.304.00% 8,992
1.09Phase 1 - Students India Campus Launch - IndiaGoogle Ads SearchKeyword, age, location 2026-08-212026-10-28 £20,000£289.86 3.3% 151,5156,060 £3.30 4.00% 2,569
1.16Phase 2 - Students India Campus Launch - IndiaGoogle Ads SearchKeyword, age, location 2026-10-292027-01-31 £50,000£526.32 8.3% 378,78715,151 £3.30 4.00% 6,423
1.9LinkedIn 2026-10-292027-01-31£30,000 5.0%277,7627,832 £3.832.82% 2,388
1.13Phase 2 - Students India Campus Launch - IndiaLinkedIn SocialRetargeting and relevant demographic, interest and education level 2026-10-292027-01-31 £30,000£315.79 5.0% 277,7627,832 £3.83 2.82% 2,388
1.10Performance Max 2026-10-292027-01-31£87,000 14.4%1,450,00029,000 £3.002.00% 8,990
1.14Phase 2 - Students India Campus Launch - IndiaPerformance Max DisplayAge, location, geographic, behavioural, contextual, interest 2026-10-292027-01-31 £87,000£915.79 14.4% 1,450,00029,000 £3.00 2.00% 8,990
1.11Snapchat 2026-10-292027-01-31£30,000 5.0%3,296,70323,076 £1.300.70% 6,934
1.15Phase 2 - Students India Campus Launch - IndiaSnapchat SocialAge, location, geographic, behavioural, contextual, interest 2026-10-292027-01-31 £30,000£315.79 5.0% 3,296,70323,076 £1.30 0.70% 6,934
Plan totals 2026-08-192027-01-31£602,647 100.0%57,845,333204,811 £2.940.35% 65,546

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PhaseBudgetWeight %Flight startFlight end
India Campus Launch - India£602,647100.00% 2026-08-192027-01-31