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WSU005 - International Brand 2026.xlsx

ClientWSUVersion124 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
34 lines 5 phases 9 platforms 2026-08-142026-12-31£773,500
1Always On - China 2026-08-172026-12-31£307,000 39.7%14,031,119112,732 £2.720.80% 39,164
1.1Baidu Search 2026-08-182026-12-31£102,000 13.2%1,500,00030,000 £3.402.00% 12,600
1.01Students Always On - ChinaBaidu Search SearchRelevant Tier 1 and Tier 2 cities. Brand and category keywords 2026-08-182026-12-31 £102,000£750.00 13.2% 1,500,00030,000 £3.40 2.00% 12,600
1.2RED Search 2026-08-172026-12-31£51,000 6.6%967,55820,318 £2.512.10% 7,517
1.02Students Always On - ChinaRED Search SearchRelevant Tier 1 and Tier 2 cities. 18-35, interest in internaitonal eduction, test prep, study aborad communities. 2026-08-172026-12-31 £51,000£372.26 6.6% 967,55820,318 £2.51 2.10% 7,517
1.3RED Display 2026-08-172026-12-31£22,481 2.9%2,366,44911,831 £1.900.50% 3,621
1.03Students Always On - ChinaRED Display DisplayRelevant Tier 1 and Tier 2 cities. 18-35, Placements within study abroad, fashion, lifestyle communities. Interest in international education, overseas living, aspirational brands. Content engagers, peer-influenced users following study vlogs. 2026-08-172026-12-31 £16,871£123.14 2.2% 1,775,8768,879 £1.90 0.50% 2,707
1.05Influencers Always On - ChinaRED Display DisplayRelevant Tier 1 and Tier 2 cities. 36-60, interest in internaitonal eduction, test prep, study aborad communities. 2026-08-182026-12-31 £5,610£41.25 0.7% 590,5732,952 £1.90 0.50% 914
1.4Wechat 2026-08-182026-12-31£131,519 17.0%9,197,11250,583 £2.600.55% 15,426
1.04Students Always On - ChinaWechat SocialRelevant Tier 1 and Tier 2 cities. B18-35. Ads in Moments and mini-programs Interests in Education, travel, career. Targeting users based on past searches and social interactions Retarget based on engagement and also lookalike audiences from engaged users. 2026-08-182026-12-31 £98,129£721.54 12.7% 6,862,17937,741 £2.60 0.55% 11,510
1.06Influencers Always On - ChinaWechat SocialRelevant Tier 1 and Tier 2 cities. 36-60. Ads in Moments and mini-programs Interests in Education, travel, career. Targeting users based on past searches and social interactions Retarget based on engagement and also lookalike audiences from engaged users. 2026-08-182026-12-31 £33,390£245.51 4.3% 2,334,93312,842 £2.60 0.55% 3,916
2Always On - India 2026-08-142026-12-31£135,500 17.5%8,145,72763,896 £2.120.78% 22,098
2.1Google Ads 2026-08-142026-12-31£50,000 6.5%375,57515,022 £3.334.00% 6,728
2.01Students - Brand and Generic Always On - IndiaGoogle Ads SearchCapture brand and generic intent with exact/phrase match 2026-08-142026-12-31 £20,000£142.86 2.6% 161,2906,451 £3.10 4.00% 2,889
2.02Students - Priority Programs Always On - IndiaGoogle Ads SearchCapture study are and course intent with exact/phrase match 2026-09-012026-12-31 £30,000£245.90 3.9% 214,2858,571 £3.50 4.00% 3,839
2.2Meta 2026-08-272026-12-31£42,000 5.4%5,228,48635,124 £1.200.67% 11,027
2.03Students - Prospecting Always On - IndiaMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £20,000£157.48 2.6% 3,030,30318,181 £1.10 0.60% 5,708
2.04Students - Retargeting Always On - IndiaMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £5,000£39.37 0.6% 427,3502,777 £1.80 0.65% 871
2.07Influencers Always On - IndiaMeta SocialDemographics: 36-60, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £17,000£133.86 2.2% 1,770,83314,166 £1.20 0.80% 4,448
2.3YouTube 2026-08-272026-12-31£13,500 1.7%1,875,0003,750 £3.600.20% 1,143
2.05Students Always On - IndiaYouTube SocialDemographics: 18–35, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £13,500£106.30 1.7% 1,875,0003,750 £3.60 0.20% 1,143
2.4Performance Max 2026-08-272026-12-31£30,000 3.9%666,66610,000 £3.001.50% 3,200
2.06Students Always On - IndiaPerformance Max DisplayDemographics: 18–35, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £30,000£236.22 3.9% 666,66610,000 £3.00 1.50% 3,200
3Always On - Vietnam 2026-08-142026-12-31£141,000 18.2%10,738,40357,598 £2.450.54% 18,883
3.1Google Ads 2026-08-142026-12-31£40,000 5.2%163,9346,557 £6.104.00% 2,857
3.01Students - Brand and Generic Always On - VietnamGoogle Ads SearchCapture brand and generic intent with exact/phrase match 2026-08-142026-12-31 £15,000£107.14 1.9% 61,4752,459 £6.10 4.00% 1,071
3.02Students - Priority Programs Always On - VietnamGoogle Ads SearchCapture study are and course intent with exact/phrase match 2026-09-012026-12-31 £25,000£204.92 3.2% 102,4594,098 £6.10 4.00% 1,786
3.2Meta 2026-08-272026-12-31£53,000 6.9%7,272,48533,570 £1.580.46% 10,539
3.03Students - Prospecting Always On - VietnamMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £26,000£204.72 3.4% 4,642,85718,571 £1.40 0.40% 5,831
3.04Students - Retargeting Always On - VietnamMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £7,000£55.12 0.9% 777,7773,888 £1.80 0.50% 1,220
3.09Influencers Always On - VietnamMeta SocialDemographics: 36-60, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £20,000£157.48 2.6% 1,851,85111,111 £1.80 0.60% 3,488
3.3YouTube 2026-08-272026-12-31£10,000 1.3%1,470,5882,941 £3.400.20% 890
3.05Students Always On - VietnamYouTube SocialDemographics: 18–35, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £10,000£78.74 1.3% 1,470,5882,941 £3.40 0.20% 890
3.4Performance Max 2026-08-272026-12-31£28,000 3.6%546,8758,750 £3.201.60% 2,835
3.06Students Always On - VietnamPerformance Max DisplayDemographics: 18–35, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £28,000£220.47 3.6% 546,8758,750 £3.20 1.60% 2,835
3.5TikTok 2026-09-082026-12-31£10,000 1.3%1,284,5215,780 £1.730.45% 1,762
3.07Students Always On - VietnamTikTok SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-09-082026-12-31 £10,000£86.96 1.3% 1,284,5215,780 £1.73 0.45% 1,762
4Always On - Philippines 2026-08-142026-12-31£132,000 17.1%8,733,66263,202 £2.090.72% 21,418
4.1Google Ads 2026-08-142026-12-31£40,000 5.2%329,24013,169 £3.044.00% 5,740
4.01Students - Brand and Generic Always On - PhilippinesGoogle Ads SearchCapture brand and generic intent with exact/phrase match 2026-08-142026-12-31 £15,000£107.14 1.9% 133,9285,357 £2.80 4.00% 2,334
4.02Students - Priority Programs Always On - PhilippinesGoogle Ads SearchCapture study area and course intent with exact/phrase match 2026-09-012026-12-31 £25,000£204.92 3.2% 195,3127,812 £3.20 4.00% 3,406
4.2Meta 2026-08-272026-12-31£38,000 4.9%4,673,55926,479 £1.440.57% 8,313
4.03Students - Prospecting Always On - PhilippinesMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £15,000£118.11 1.9% 2,683,36311,538 £1.30 0.43% 3,622
4.04Students - Retargeting Always On - PhilippinesMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £5,000£39.37 0.6% 490,1962,941 £1.70 0.60% 923
4.07Influencers Always On - PhilippinesMeta SocialDemographics: 36-60, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £18,000£141.73 2.3% 1,500,00012,000 £1.50 0.80% 3,768
4.3TikTok 2026-09-082026-12-31£25,000 3.2%3,086,41913,888 £1.800.45% 4,235
4.05Students Always On - PhilippinesTikTok SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-09-082026-12-31 £25,000£217.39 3.2% 3,086,41913,888 £1.80 0.45% 4,235
4.4Performance Max 2026-08-272026-12-31£29,000 3.7%644,4449,666 £3.001.50% 3,130
4.06Students Always On - PhilippinesPerformance Max DisplayDemographics: 18–35, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £29,000£228.35 3.7% 644,4449,666 £3.00 1.50% 3,130
5Always On - Nepal 2026-08-142026-12-31£58,000 7.5%3,130,48434,565 £1.681.10% 12,664
5.1Google Ads 2026-08-142026-12-31£25,000 3.2%328,94613,157 £1.904.00% 5,892
5.01Students - Brand and Generic Always On - NepalGoogle Ads SearchCapture brand and generic intent with exact/phrase match 2026-08-142026-12-31 £10,000£71.43 1.3% 131,5785,263 £1.90 4.00% 2,357
5.02Students - Priority Programs Always On - NepalGoogle Ads SearchCapture study are and course intent with exact/phrase match 2026-09-012026-12-31 £15,000£122.95 1.9% 197,3687,894 £1.90 4.00% 3,535
5.2Meta 2026-08-272026-12-31£18,000 2.3%2,606,22616,408 £1.100.63% 5,152
5.03Students - Prospecting Always On - NepalMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £6,000£47.24 0.8% 1,333,3336,666 £0.90 0.50% 2,093
5.04Students - Retargeting Always On - NepalMeta SocialDemographics: 18–35, urban students Interest: international education, IELTS, aspirational brands, travel, tech Behavioural: website visitors in education category, content engagers 2026-08-272026-12-31 £4,000£31.50 0.5% 439,5603,076 £1.30 0.70% 966
5.06Influencers Always On - NepalMeta SocialDemographics: 36-60, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £8,000£62.99 1.0% 833,3336,666 £1.20 0.80% 2,093
5.3Performance Max 2026-08-272026-12-31£15,000 1.9%195,3125,000 £3.002.56% 1,620
5.05Students Always On - NepalPerformance Max DisplayDemographics: 18–35, Interest in overseas education, career skills, test prep. Contextual placements before learning/tutorial content. Long-form video watchers, affinity audiences 2026-08-272026-12-31 £15,000£118.11 1.9% 195,3125,000 £3.00 2.56% 1,620
Plan totals 2026-08-142026-12-31£773,500 100.0%44,779,395331,993 £2.330.74% 114,227

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PhaseBudgetWeight %Flight startFlight end
Always On - China£307,00039.69% 2026-08-172026-12-31
Always On - India£135,50017.52% 2026-08-142026-12-31
Always On - Vietnam£141,00018.23% 2026-08-142026-12-31
Always On - Philippines£132,00017.07% 2026-08-142026-12-31
Always On - Nepal£58,0007.50% 2026-08-142026-12-31