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WSU002 - Domestic Brand 2026.xlsx

ClientWSUVersion7 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
30 lines 1 phase 19 platforms 2026-07-012027-01-10£3,027,523
1Brand 2026-07-012027-01-10£3,027,523 100.0%191,636,71066,334 £45.640.03% 24,024
1.1OOH - oOh! 2026-08-102026-12-20£444,147 14.7%25,000,0000 0.00% 0
1.01Phase 1: Burst one BrandOOH - oOh! OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-20 £394,147£2,963.51 13.0% 25,000,0000 0.00%
1.02Phase 1: Burst one (Bankstown Metro Hold) BrandOOH - oOh! OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-20 £50,000£375.94 1.7% 00
1.2OOH - JCD 2026-08-102026-12-31£755,000 24.9%26,344,0160 0.00% 0
1.03Phase 1: Burst one BrandOOH - JCD OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-27 £675,000£4,821.43 22.3% 25,628,7560 0.00%
1.12Phase 1: Burst one (Western Sydney Airport Hold) BrandOOH - JCD OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-31 £80,000£555.56 2.6% 715,2600 0.00%
1.3OOH - QMS 2026-08-102026-12-31£255,000 8.4%50,163,3610 0.00% 0
1.04Phase 1: Burst one BrandOOH - QMS OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-31 £255,000£1,770.83 8.4% 50,163,3610 0.00%
1.4OOH - Torch 2026-08-102027-01-10£682,431 22.5%29,275,4160 0.00% 0
1.05Phase 1: Burst one BrandOOH - Torch OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-11-29 £365,000£3,258.93 12.1% 29,275,4160 0.00%
1.06Phase 1: Burst one (Parramatta Light Rail Hold) BrandOOH - Torch OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-10-052027-01-10 £317,431£3,239.09 10.5% 00
1.5OOH - Scentre 2026-08-102026-09-21£200,000 6.6%36,517,9440 0.00% 0
1.07Phase 1: Burst one BrandOOH - Scentre OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-09-21 £200,000£4,651.16 6.6% 36,517,9440 0.00%
1.6Audio - ARN 2026-08-102026-12-31£33,000 1.1%1,088,0000 0.00% 0
1.08Phase 1: Burst one BrandAudio - ARN AudioPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-31 £33,000£229.17 1.1% 1,088,0000 0.00%
1.7VOD - Foxtel 2026-08-102026-10-12£33,000 1.1%603,3120 0.00% 0
1.09Phase 1: Burst one BrandVOD - Foxtel VODPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-10-12 £33,000£515.62 1.1% 603,3120 0.00%
1.8VOD - SBSonDemand 2026-08-102026-12-31£52,000 1.7%715,2600 0.00% 0
1.10Phase 1: Burst one BrandVOD - SBSonDemand VODPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-31 £52,000£361.11 1.7% 715,2600 0.00%
1.9VOD - Netflix, Prime, Paramount 2026-08-102026-12-31£180,000 5.9%715,2600 0.00% 0
1.11Phase 1: Burst one BrandVOD - Netflix, Prime, Paramount VODPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-12-31 £180,000£1,250.00 5.9% 715,2600 0.00%
1.10Google Ads 2026-07-012026-12-31£79,000 2.6%146,29613,166 £6.009.00% 6,056
1.13Phase 1: Burst one BrandGoogle Ads SearchPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-07-012026-10-06 £33,000£336.73 1.1% 61,1115,500 £6.00 9.00% 2,530
1.24Phase 2: Maintenance BrandGoogle Ads SearchPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-10-062026-10-31 £6,000£230.77 0.2% 11,1111,000 £6.00 9.00% 460
1.30Phase 3: Burst two BrandGoogle Ads SearchPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-11-012026-12-31 £40,000£655.74 1.3% 74,0746,666 £6.00 9.00% 3,066
1.11OOH - Captive 2026-08-102026-11-30£15,000 0.5%1,500,0000 0.00% 0
1.14Phase 1: Burst one BrandOOH - Captive OutdoorPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-11-30 £15,000£132.74 0.5% 1,500,0000 0.00%
1.12VOD - Nine 2026-08-102026-11-03£50,000 1.7%744,6810 0.00% 0
1.15Phase 1: Burst one BrandVOD - Nine VODPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-11-03 £50,000£581.40 1.7% 744,6810 0.00%
1.13Cinema - Val Morgan 2026-08-272026-12-24£70,000 2.3%357,1430 0.00% 0
1.16Phase 1: Burst one BrandCinema - Val Morgan CinemaPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-272026-12-24 £70,000£583.33 2.3% 357,1430 0.00%
1.14YouTube 2026-08-102026-12-31£49,000 1.6%3,357,7631,866 £26.260.06% 755
1.17Phase 1: Burst one BrandYouTube SocialMASTHEAD Primary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-08-31 £15,000£681.82 0.5% 931,0340 0.00%
1.21Phase 1: Burst one BrandYouTube SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-09-30 £14,000£269.23 0.5% 1,435,8971,866 £7.50 0.13% 755
1.26Phase 3: Burst two BrandYouTube SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-11-012026-12-31 £20,000£327.87 0.7% 990,8320 0.00%
1.15Meta 2026-08-132026-12-31£38,871 1.3%3,582,62312,538 £3.100.35% 3,810
1.18Phase 1: Burst one BrandMeta SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-132026-09-30 £17,000£346.94 0.6% 1,566,8205,483 £3.10 0.35% 1,666
1.27Phase 3: Burst one BrandMeta SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-11-012026-12-31 £21,871£358.55 0.7% 2,015,8037,055 £3.10 0.35% 2,144
1.16TikTok 2026-08-122026-12-31£33,073 1.1%6,124,71918,373 £1.800.30% 5,585
1.19Phase 1: Burst one BrandTikTok SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-122026-09-30 £15,000£300.00 0.5% 2,777,7778,333 £1.80 0.30% 2,533
1.28Phase 3: Burst one BrandTikTok SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-11-012026-12-31 £18,073£296.29 0.6% 3,346,94210,040 £1.80 0.30% 3,052
1.17Snapchat 2026-08-122026-12-31£25,000 0.8%1,984,12611,903 £2.100.60% 4,212
1.20Phase 1: Burst one BrandSnapchat SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-122026-09-30 £10,000£200.00 0.3% 793,6504,761 £2.10 0.60% 1,685
1.29Phase 3: Burst one BrandSnapchat SocialPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-11-012026-12-31 £15,000£245.90 0.5% 1,190,4767,142 £2.10 0.60% 2,527
1.18Spotify 2026-08-102026-12-31£28,000 0.9%2,890,4755,857 £4.780.20% 2,536
1.22Phase 1: Burst one BrandSpotify AudioPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-08-102026-09-30 £18,000£346.15 0.6% 33,3333,000 £6.00 9.00% 1,380
1.25Phase 3: Burst two BrandSpotify AudioPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-11-012026-12-31 £10,000£163.93 0.3% 2,857,1422,857 £3.50 0.10% 1,156
1.19Performance Max 2026-10-072026-10-31£5,000 0.2%526,3152,631 £1.900.50% 1,070
1.23Phase 2: Maintenance BrandPerformance Max DisplayPrimary – Year 12 students, School Leavers, prospecting Undergraduate students. ​ Secondary – Parents, guardians, teachers, career advisers and mature age or pathway students​ Geo Targeting – Parramatta, Greater Western Sydney 2026-10-072026-10-31 £5,000£200.00 0.2% 526,3152,631 £1.90 0.50% 1,070
Plan totals 2026-07-012027-01-10£3,027,523 100.0%191,636,71066,334 £45.640.03% 24,024

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PhaseBudgetWeight %Flight startFlight end
Brand£3,027,523100.00% 2026-07-012027-01-10