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Hybrid_x_UOY UG_annual_26-27_media_plan V2.xlsx

ClientUOYVersion3 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
4 lines 1 phase 1 platform 2026-09-012026-09-10£13,208
1Phase 1 2026-09-012026-09-10£13,208 100.0%80,5024,526 £2.925.62% 264
1.1Google Ads 2026-09-012026-09-10£13,208 100.0%80,5024,526 £2.925.62% 264
1.01Google Search - Generic Open Day Phase 1Google Ads 2026-09-012026-09-10 £3,302£330.19 25.0% 31,446943 £3.50 3.00%
1.01Google Search - Generic Open Day Phase 1Google Ads SocialProspective UG (16-18): 60 Parents/Influencers: 40% Interest Targeting. Locations - Local Targeting 30%, National 70% 2026-09-012026-09-10 £3,302£330.19 25.0% 31,446943 £3.50 3.00% 231
1.02Google Search - Brand Open Day Phase 1Google Ads 2026-09-012026-09-10 £3,302£330.19 25.0% 8,8051,320 £2.50 14.99%
1.02Google Search - Brand Open Day Phase 1Google Ads SearchProspective UG (16-18): 60% Parents/Influencers: 40% Keyword targeting - Generic Ad Groups Locations - Local Targeting 30%, National 70% 2026-09-012026-09-10 £3,302£330.19 25.0% 8,8051,320 £2.50 14.99% 33
Plan totals 2026-09-012026-09-10£13,208 100.0%80,5024,526 £2.925.62% 264

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Phase 1£13,208100.00% 2026-09-012026-09-10