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STH001 - Graduate Open House 2026-27.xlsx

ClientSTHVersion3 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
12 lines 2 phases 3 platforms 2026-09-232027-02-20£29,636
1Phase 1 - Oct. Open House 2026-09-232026-10-14£14,818 50.0%311,9482,516 £5.890.81% 2,762
1.1Meta 2026-09-232026-10-14£4,890 16.5%208,9701,252 £3.910.60% 690
1.01Meta In-Feed - Awareness Phase 1 - Oct. Open HouseMeta SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-09-232026-10-14 £2,445£111.13 8.2% 104,485626 £3.91 0.60% 345
1.01Meta In-Feed - Awareness Phase 1 - Oct. Open HouseMeta SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-09-232026-10-14 £2,445£111.13 8.2% 104,485626 £3.91 0.60% 345
1.2LinkedIn 2026-09-232026-10-14£4,890 16.5%87,320348 £14.050.40% 1,512
1.02LinkedIn In-Feed - Awareness Phase 1 - Oct. Open HouseLinkedIn SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-09-232026-10-14 £2,445£111.13 8.2% 43,660174 £14.05 0.40% 756
1.02LinkedIn In-Feed - Awareness Phase 1 - Oct. Open HouseLinkedIn SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-09-232026-10-14 £2,445£111.13 8.2% 43,660174 £14.05 0.40% 756
1.3Google Ads 2026-09-232026-10-14£5,038 17.0%15,658916 £5.505.85% 560
1.03Google Search - Graduate Open House Phase 1 - Oct. Open HouseGoogle Ads SearchCollege Branded Keyword Targeting; Primary & Nationwide Geotargeting 2026-09-232026-10-14 £2,519£114.50 8.5% 7,829458 £5.50 5.85% 280
1.03Google Search - Graduate Open House Phase 1 - Oct. Open HouseGoogle Ads SearchCollege Branded Keyword Targeting; Primary & Nationwide Geotargeting 2026-09-232026-10-14 £2,519£114.50 8.5% 7,829458 £5.50 5.85% 280
2Phase 2 - Feb. Open House 2026-12-312027-02-20£14,818 50.0%311,9482,516 £5.890.81% 2,766
2.1Meta 2026-12-312027-02-20£4,890 16.5%208,9701,252 £3.910.60% 692
2.01Meta In-Feed - Awareness Phase 2 - Feb. Open HouseMeta SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-12-312027-02-20 £2,445£47.02 8.2% 104,485626 £3.91 0.60% 346
2.01Meta In-Feed - Awareness Phase 2 - Feb. Open HouseMeta SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-12-312027-02-20 £2,445£47.02 8.2% 104,485626 £3.91 0.60% 346
2.2LinkedIn 2026-12-312027-02-20£4,890 16.5%87,320348 £14.050.40% 1,512
2.02LinkedIn In-Feed - Awareness Phase 2 - Feb. Open HouseLinkedIn SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-12-312027-02-20 £2,445£47.02 8.2% 43,660174 £14.05 0.40% 756
2.02LinkedIn In-Feed - Awareness Phase 2 - Feb. Open HouseLinkedIn SocialIn-Platform Audience, Interest, & Demographic Segments; Primary DMA Geotargeting 2026-12-312027-02-20 £2,445£47.02 8.2% 43,660174 £14.05 0.40% 756
2.3Google Ads 2026-12-312027-02-20£5,038 17.0%15,658916 £5.505.85% 562
2.03Google Search - Graduate Open House Phase 2 - Feb. Open HouseGoogle Ads SearchOnline Program Specific Keyword Targeting; Primary DMA + Nationwide Geotargeting 2026-12-312027-02-20 £2,519£48.44 8.5% 7,829458 £5.50 5.85% 281
2.03Google Search - Graduate Open House Phase 2 - Feb. Open HouseGoogle Ads SearchOnline Program Specific Keyword Targeting; Primary DMA + Nationwide Geotargeting 2026-12-312027-02-20 £2,519£48.44 8.5% 7,829458 £5.50 5.85% 281
Plan totals 2026-09-232027-02-20£29,636 100.0%623,8965,032 £5.890.81% 5,528

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Phase 1 - Oct. Open House£14,81850.00% 2026-09-232026-10-14
Phase 2 - Feb. Open House£14,81850.00% 2026-12-312027-02-20