← PIT731 plans
University of Pittsburgh 2025-07-01 → 2026-06-30 E360 Plan
|
LID | Activity | Phase | Platform |
Targeting |
Start Date | End Date | Spend | Daily Spend | Weighting |
Impressions | Clicks | eCPC | CTR % |
|
| 15 lines |
3 phases |
3 platforms |
|
2025-07-01 | 2026-06-30 | $62,341 |
|
|
1 | Apply | | |
|
2025-07-01 | 2025-10-31 | $31,170 | |
50.0% | 0 | 0 |
| |
|
1.1 | Linkedin | | |
|
2025-07-01 | 2025-10-31 | $7,793 | |
12.5% | 0 | 0 |
| |
|
1 | Apply – Parent List |
Apply | Linkedin |
PARENT_LIST |
2025-07-01 | 2025-10-31 |
$7,793 | $63.35 |
12.5% |
0 | 0 |
|
|
|
1.2 | Meta | | |
|
2025-07-01 | 2025-10-31 | $14,027 | |
22.5% | 0 | 0 |
| |
|
2 | Apply – Parent List |
Apply | Meta |
PARENT_LIST |
2025-07-01 | 2025-10-31 |
$7,013 | $57.02 |
11.2% |
0 | 0 |
|
|
|
3 | Apply – Student List |
Apply | Meta |
STUDENT_LIST |
2025-07-01 | 2025-10-31 |
$7,013 | $57.02 |
11.2% |
0 | 0 |
|
|
|
1.3 | Snapchat | | |
|
2025-07-01 | 2025-10-31 | $9,351 | |
15.0% | 0 | 0 |
| |
|
4 | Apply – Student List |
Apply | Snapchat |
STUDENT_LIST |
2025-07-01 | 2025-10-31 |
$4,676 | $38.01 |
7.5% |
0 | 0 |
|
|
|
5 | Apply – Student Lookalike |
Apply | Snapchat |
STUDENT_LOOKALIKE |
2025-07-01 | 2025-10-31 |
$4,676 | $38.01 |
7.5% |
0 | 0 |
|
|
|
2 | Cultivate | | |
|
2025-11-01 | 2026-02-28 | $18,702 | |
30.0% | 0 | 0 |
| |
|
2.1 | Linkedin | | |
|
2025-11-01 | 2026-02-28 | $4,676 | |
7.5% | 0 | 0 |
| |
|
6 | Cultivate – Parent List |
Cultivate | Linkedin |
PARENT_LIST |
2025-11-01 | 2026-02-28 |
$4,676 | $38.96 |
7.5% |
0 | 0 |
|
|
|
2.2 | Meta | | |
|
2025-11-01 | 2026-02-28 | $8,416 | |
13.5% | 0 | 0 |
| |
|
7 | Cultivate – Parent List |
Cultivate | Meta |
PARENT_LIST |
2025-11-01 | 2026-02-28 |
$4,208 | $35.07 |
6.8% |
0 | 0 |
|
|
|
8 | Cultivate – Student List |
Cultivate | Meta |
STUDENT_LIST |
2025-11-01 | 2026-02-28 |
$4,208 | $35.07 |
6.8% |
0 | 0 |
|
|
|
2.3 | Snapchat | | |
|
2025-11-01 | 2026-02-28 | $5,611 | |
9.0% | 0 | 0 |
| |
|
9 | Cultivate – Student List |
Cultivate | Snapchat |
STUDENT_LIST |
2025-11-01 | 2026-02-28 |
$2,805 | $23.38 |
4.5% |
0 | 0 |
|
|
|
10 | Cultivate – Student Lookalike |
Cultivate | Snapchat |
STUDENT_LOOKALIKE |
2025-11-01 | 2026-02-28 |
$2,805 | $23.38 |
4.5% |
0 | 0 |
|
|
|
3 | Yield | | |
|
2026-03-01 | 2026-06-30 | $12,468 | |
20.0% | 0 | 0 |
| |
|
3.1 | Linkedin | | |
|
2026-03-01 | 2026-06-30 | $2,494 | |
4.0% | 0 | 0 |
| |
|
11 | Yield – Parent List |
Yield | Linkedin |
PARENT_LIST |
2026-03-01 | 2026-06-30 |
$2,494 | $20.44 |
4.0% |
0 | 0 |
|
|
|
3.2 | Meta | | |
|
2026-03-01 | 2026-06-30 | $5,611 | |
9.0% | 0 | 0 |
| |
|
12 | Yield – Parent List |
Yield | Meta |
PARENT_LIST |
2026-03-01 | 2026-06-30 |
$2,805 | $22.99 |
4.5% |
0 | 0 |
|
|
|
13 | Yield – Student List |
Yield | Meta |
STUDENT_LIST |
2026-03-01 | 2026-06-30 |
$2,805 | $22.99 |
4.5% |
0 | 0 |
|
|
|
3.3 | Snapchat | | |
|
2026-03-01 | 2026-06-30 | $4,364 | |
7.0% | 0 | 0 |
| |
|
14 | Yield – Student List |
Yield | Snapchat |
STUDENT_LIST |
2026-03-01 | 2026-06-30 |
$2,182 | $17.88 |
3.5% |
0 | 0 |
|
|
|
15 | Yield – Student Lookalike |
Yield | Snapchat |
STUDENT_LOOKALIKE |
2026-03-01 | 2026-06-30 |
$2,182 | $17.88 |
3.5% |
0 | 0 |
|
|
| | Plan totals | | |
|
2025-07-01 | 2026-06-30 | $62,341 | |
100.0% | 0 | 0 |
| |
Read only, as monitor has it. To change it, press Edit plan.
| Phase | Budget | Weight % | Flight start | Flight end |
|---|
| Apply | $31,170 | 50.00% |
2025-07-01 | 2025-10-31 |
| Cultivate | $18,702 | 30.00% |
2025-11-01 | 2026-02-28 |
| Yield | $12,468 | 20.00% |
2026-03-01 | 2026-06-30 |