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OSU004 - Cascades - Final (1).xlsx

ClientOSUVersion4 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
66 lines 4 phases 12 platforms 2026-10-012027-07-31£316,980
1Phase 1 · 10/1–11/1 (Nov 2 Early Action) 2026-10-012026-11-01£28,620 9.0%1,164,1558,348 £3.430.72% 307
1.1Meta 2026-10-012026-11-01£8,014 2.5%446,7733,246 £2.470.73% 96
1.01Meta Student Phase 1 · 10/1–11/1 (Nov 2 Early Action)Meta SocialIn-state — Oregon 2026-10-012026-11-01 £1,202£37.56 0.4% 105,673961 £1.25 0.91% 51
1.02Meta Student Phase 1 · 10/1–11/1 (Nov 2 Early Action)Meta SocialOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2026-10-012026-11-01 £3,978£124.32 1.3% 167,4311,339 £2.97 0.80% 35
1.03Meta Transfer Phase 1 · 10/1–11/1 (Nov 2 Early Action)Meta SocialAll Cascades geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £572£31.80 0.2% 34,444186 £3.08 0.54% 2
1.11Meta Parent Phase 1 · 10/1–11/1 (Nov 2 Early Action)Meta SocialIn-state — Oregon 2026-10-012026-11-01 £515£16.10 0.2% 39,873303 £1.70 0.76% 5
1.12Meta Parent Phase 1 · 10/1–11/1 (Nov 2 Early Action)Meta SocialOOS radius — mountain metros + AZ + CO 2026-10-012026-11-01 £1,746£54.56 0.6% 99,352457 £3.82 0.46% 4
1.2TikTok 2026-10-012026-11-01£1,660 0.5%220,5591,424 £1.170.65% 31
1.04TikTok Student Phase 1 · 10/1–11/1 (Nov 2 Early Action)TikTok SocialIn-state — Oregon 2026-10-012026-11-01 £801£25.04 0.3% 101,309709 £1.13 0.70% 16
1.05TikTok Student Phase 1 · 10/1–11/1 (Nov 2 Early Action)TikTok SocialOOS radius — mountain metros + AZ + CO 2026-10-012026-11-01 £859£26.83 0.3% 119,250715 £1.20 0.60% 16
1.3Google Ads 2026-10-012026-11-01£8,357 2.6%37,6351,305 £6.403.47% 110
1.06Google Generic Search Phase 1 · 10/1–11/1 (Nov 2 Early Action)Google Ads SearchIn-state — Oregon 2026-10-012026-11-01 £2,032£63.50 0.6% 8,331421 £4.83 5.05% 40
1.07Google Generic Search Phase 1 · 10/1–11/1 (Nov 2 Early Action)Google Ads SearchOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2026-10-012026-11-01 £5,466£170.83 1.7% 25,314772 £7.08 3.05% 63
1.08Google Generic Search Transfer Phase 1 · 10/1–11/1 (Nov 2 Early Action)Google Ads SearchAll Cascades geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £859£47.70 0.3% 3,990112 £7.67 2.81% 7
1.4Performance Max 2026-10-012026-11-01£3,806 1.2%210,8571,667 £2.280.79% 60
1.09PMax Student Phase 1 · 10/1–11/1 (Nov 2 Early Action)Performance Max DisplayBend + all others 2026-10-012026-11-01 £3,234£101.06 1.0% 174,3521,412 £2.29 0.81% 57
1.10PMax Transfer Phase 1 · 10/1–11/1 (Nov 2 Early Action)Performance Max DisplayAll Cascades geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £572£31.80 0.2% 36,505255 £2.24 0.70% 3
1.5Snapchat 2026-10-012026-11-01£1,231 0.4%86,586528 £2.330.61% 8
1.13Snapchat Student Phase 1 · 10/1–11/1 (Nov 2 Early Action)Snapchat SocialBend + all others 2026-10-012026-11-01 £1,231£38.46 0.4% 86,586528 £2.33 0.61% 8
1.6Disney+ 2026-10-012026-11-01£1,746 0.6%27,5090 0.00% 0
1.14Disney+ CTV Phase 1 · 10/1–11/1 (Nov 2 Early Action)Disney+ VODOOS radius — mountain metros + AZ + CO 2026-10-012026-11-01 £1,746£54.56 0.6% 27,5090 0.00%
1.7Paramount+ 2026-10-012026-11-01£1,202 0.4%28,8840 0.00% 0
1.15Paramount+ CTV Phase 1 · 10/1–11/1 (Nov 2 Early Action)Paramount+ VODAll Cascades geos 2026-10-012026-11-01 £1,202£37.56 0.4% 28,8840 0.00%
1.8DV360 2026-10-012026-11-01£2,032 0.6%20,174161 £12.620.80% 1
1.16DV360 Parent Phase 1 · 10/1–11/1 (Nov 2 Early Action)DV360 DisplayAll Cascades geos 2026-10-012026-11-01 £2,032£63.50 0.6% 20,174161 £12.62 0.80% 1
1.9Spotify 2026-10-152026-11-01£572 0.2%85,17817 £33.670.02% 0
1.17Spotify Transfer Phase 1 · 10/1–11/1 (Nov 2 Early Action)Spotify AudioAll Cascades geos (except Bend and Cascades) 2026-10-152026-11-01 £572£31.80 0.2% 85,17817 £33.67 0.02% 0
2Phase 2 · 11/2–2/1 (Feb 2 Priority) 2026-11-022027-02-01£159,120 50.2%8,045,75157,547 £2.770.72% 2,595
2.1(no platform) 2026-11-022027-02-01£79,560 25.1%4,022,88028,777 £2.760.72% 1,301
2.00Phase 2 · 11/2–2/1 (Feb 2 Priority) Phase 2 · 11/2–2/1 (Feb 2 Priority) 2026-11-022027-02-01 £79,560£864.78 25.1% 4,022,88028,777 £2.76 0.72% 1,301
2.2Meta 2026-11-022027-02-01£25,300 8.0%1,534,42613,532 £1.870.88% 621
2.01Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialIn-state — Oregon 2026-11-022027-02-01 £3,182£34.59 1.0% 254,4292,696 £1.18 1.06% 142
2.02Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2026-11-022027-02-01 £7,558£82.15 2.4% 407,2302,606 £2.90 0.64% 69
2.03Meta Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialAll Cascades geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £1,591£17.30 0.5% 73,421631 £2.52 0.86% 8
2.11Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialIn-state — Oregon 2026-11-022027-02-01 £1,512£16.43 0.5% 111,741994 £1.52 0.89% 16
2.12Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialOOS radius — mountain metros + AZ + CO 2026-11-022027-02-01 £3,978£43.24 1.3% 201,2241,066 £3.73 0.53% 8
2.18RT Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialRetargeting audience 2026-11-022027-02-01 £3,739£40.64 1.2% 251,3823,142 £1.19 1.25% 308
2.19RT Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialRetargeting audience 2026-11-022027-02-01 £3,739£40.64 1.2% 234,9992,397 £1.56 1.02% 70
2.3TikTok 2026-11-022027-02-01£9,547 3.0%741,8795,801 £1.650.78% 271
2.04TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialIn-state — Oregon 2026-11-022027-02-01 £2,625£28.54 0.8% 183,8571,287 £2.04 0.70% 29
2.05TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialOOS radius — mountain metros + AZ + CO 2026-11-022027-02-01 £4,137£44.97 1.3% 338,0002,028 £2.04 0.60% 46
2.20RT TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialRetargeting audience 2026-11-022027-02-01 £2,785£30.27 0.9% 220,0222,486 £1.12 1.13% 196
2.4Google Ads 2026-11-022027-02-01£17,026 5.4%60,0322,291 £7.433.82% 210
2.06Google Generic Search Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchIn-state — Oregon 2026-11-022027-02-01 £3,023£32.86 1.0% 9,300549 £5.51 5.90% 82
2.07Google Generic Search Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2026-11-022027-02-01 £12,411£134.91 3.9% 43,3371,534 £8.09 3.54% 114
2.08Google Search Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchAll Cascades geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £1,591£17.30 0.5% 7,395208 £7.65 2.81% 14
2.5Performance Max 2026-11-022027-02-01£9,865 3.1%562,2754,829 £2.040.86% 165
2.09PMax Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Performance Max DisplayBend + all others 2026-11-022027-02-01 £8,274£89.94 2.6% 434,5713,693 £2.24 0.85% 150
2.10PMax Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Performance Max DisplayAll Cascades geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £1,591£17.30 0.5% 127,7041,136 £1.40 0.89% 15
2.6Disney+ 2026-11-022027-02-01£4,058 1.3%55,4110 0.00% 0
2.13Disney+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Disney+ VODAll Cascades geos 2026-11-022027-02-01 £4,058£44.10 1.3% 55,4110 0.00%
2.7Paramount + 2026-11-022027-02-01£2,705 0.9%37,3700 0.00% 0
2.14Paramount+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Paramount + VODAll Cascades geos 2026-11-022027-02-01 £2,705£29.40 0.9% 37,3700 0.00%
2.8DV360 2026-11-022027-02-01£4,694 1.5%423,344381 £12.320.09% 2
2.15DV360 Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)DV360 DisplayAll Cascades geos 2026-11-022027-02-01 £4,694£51.02 1.5% 423,344381 £12.32 0.09% 2
2.9Reddit 2026-11-022027-02-01£4,774 1.5%421,1981,899 £2.510.45% 25
2.16Reddit Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Reddit SocialIn-state — Oregon 2026-11-022027-02-01 £1,591£17.30 0.5% 177,4301,046 £1.52 0.59% 14
2.17Reddit Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Reddit SocialOOS radius — mountain metros + AZ + CO 2026-11-022027-02-01 £3,182£34.59 1.0% 243,768853 £3.73 0.35% 11
2.10Spotify 2026-11-022027-02-01£1,591 0.5%186,93637 £43.010.02% 0
2.21Spotify Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Spotify AudioAll Cascades geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £1,591£17.30 0.5% 186,93637 £43.01 0.02% 0
3Phase 3 · 2/2–4/30 (May 1 Enroll) 2027-02-022027-04-30£114,840 36.2%5,659,21545,870 £2.500.81% 2,215
3.1(no platform) 2027-02-022027-04-30£57,420 18.1%2,829,61122,939 £2.500.81% 1,110
3.00Phase 3 · 2/2–4/30 (May 1 Enroll) Phase 3 · 2/2–4/30 (May 1 Enroll) 2027-02-022027-04-30 £57,420£652.50 18.1% 2,829,61122,939 £2.50 0.81% 1,110
3.2Meta 2027-02-022027-04-30£20,097 6.3%1,273,58211,891 £1.690.93% 535
3.01Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialIn-state — Oregon 2027-02-022027-04-30 £2,871£32.62 0.9% 239,6892,708 £1.06 1.13% 143
3.02Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2027-02-022027-04-30 £6,316£71.77 2.0% 358,6302,438 £2.59 0.68% 64
3.03Meta Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialAll Cascades geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £1,723£19.57 0.5% 79,485683 £2.52 0.86% 8
3.11Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialIn-state — Oregon 2027-02-022027-04-30 £1,148£13.05 0.4% 88,885844 £1.36 0.95% 13
3.12Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialOOS radius — mountain metros + AZ + CO 2027-02-022027-04-30 £2,756£31.32 0.9% 145,206827 £3.33 0.57% 6
3.16RT Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialRetargeting audience 2027-02-022027-04-30 £2,641£30.02 0.8% 187,3542,491 £1.06 1.33% 245
3.17RT Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialRetargeting audience 2027-02-022027-04-30 £2,641£30.02 0.8% 174,3331,900 £1.39 1.09% 55
3.3TikTok 2027-02-022027-04-30£7,120 2.2%599,2134,931 £1.440.82% 240
3.04TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialIn-state — Oregon 2027-02-022027-04-30 £2,297£26.10 0.7% 179,2971,255 £1.83 0.70% 28
3.05TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialOOS radius — mountain metros + AZ + CO 2027-02-022027-04-30 £2,526£28.71 0.8% 230,0981,380 £1.83 0.60% 31
3.18RT TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialRetargeting audience 2027-02-022027-04-30 £2,297£26.10 0.7% 189,8182,296 £1.00 1.21% 180
3.4Google Ads 2027-02-022027-04-30£13,838 4.4%48,2302,008 £6.894.16% 197
3.06Google Generic Search Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchIn-state — Oregon 2027-02-022027-04-30 £3,445£39.15 1.1% 10,436657 £5.24 6.30% 98
3.07Google Generic Search Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2027-02-022027-04-30 £8,670£98.53 2.7% 29,7891,126 £7.70 3.78% 84
3.08Google Search Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchAll Cascades geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £1,723£19.57 0.5% 8,005225 £7.66 2.81% 15
3.5Performance Max 2027-02-022027-04-30£7,063 2.2%417,1253,777 £1.870.91% 131
3.09PMax Student Phase 3 · 2/2–4/30 (May 1 Enroll)Performance Max DisplayBend + all others 2027-02-022027-04-30 £5,914£67.21 1.9% 324,9592,957 £2.00 0.91% 120
3.10PMax Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Performance Max DisplayAll Cascades geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £1,148£13.05 0.4% 92,166820 £1.40 0.89% 11
3.6Disney+ 2027-02-022027-04-30£2,928 0.9%45,2810 0.00% 0
3.13Disney+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Disney+ VODAll Cascades geos 2027-02-022027-04-30 £2,928£33.28 0.9% 45,2810 0.00%
3.7Paramount+ 2027-02-022027-04-30£1,895 0.6%29,4850 0.00% 0
3.14Paramount+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Paramount+ VODAll Cascades geos 2027-02-022027-04-30 £1,895£21.53 0.6% 29,4850 0.00%
3.8DV360 2027-02-022027-04-30£3,330 1.1%302,760302 £11.030.10% 2
3.15DV360 Parent Phase 3 · 2/2–4/30 (May 1 Enroll)DV360 DisplayAll Cascades geos 2027-02-022027-04-30 £3,330£37.84 1.1% 302,760302 £11.03 0.10% 2
3.9Spotify 2027-02-022027-04-30£1,148 0.4%113,92822 £52.200.02% 0
3.19Spotify Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Spotify AudioAll Cascades geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £1,148£13.05 0.4% 113,92822 £52.20 0.02% 0
4Phase 4 · 5/1–7/31 (F28 Awareness · RFI) 2027-05-012027-07-31£14,400 4.5%1,102,2383,710 £3.880.34% 98
4.1Meta 2027-05-012027-07-31£6,034 1.9%440,5342,524 £2.390.57% 76
4.01Meta Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialIn-state — Oregon 2027-05-012027-07-31 £1,282£13.93 0.4% 125,5731,017 £1.26 0.81% 48
4.02Meta Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialOOS radius — mountain metros + AZ (Flagstaff/Phoenix/Sedona) + CO (Telluride/Breckenridge/Steamboat) 2027-05-012027-07-31 £3,010£32.71 0.9% 198,771973 £3.09 0.49% 23
4.04Meta Parent Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialAll Cascades geos 2027-05-012027-07-31 £1,742£18.94 0.5% 116,190534 £3.26 0.46% 5
4.2TikTok 2027-05-012027-07-31£2,160 0.7%160,547995 £2.170.62% 20
4.03TikTok Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)TikTok SocialAll Cascades geos 2027-05-012027-07-31 £2,160£23.48 0.7% 160,547995 £2.17 0.62% 20
4.3Disney+ 2027-05-012027-07-31£2,491 0.8%17,4300 0.00% 0
4.05Disney+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Disney+ VODAll Cascades geos 2027-05-012027-07-31 £2,491£27.08 0.8% 17,4300 0.00%
4.4DV360 2027-05-012027-07-31£1,742 0.5%190,156133 £13.100.07% 1
4.06DV360 Parent Phase 4 · 5/1–7/31 (F28 Awareness · RFI)DV360 DisplayAll Cascades geos 2027-05-012027-07-31 £1,742£18.94 0.5% 190,156133 £13.10 0.07% 1
4.5Spotify 2027-05-012027-07-31£1,973 0.6%293,57158 £34.010.02% 1
4.07Spotify Transfer Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Spotify AudioAll Cascades geos; exclude Corvallis and Cascades 2027-05-012027-07-31 £1,973£21.44 0.6% 293,57158 £34.01 0.02% 1
Plan totals 2026-10-012027-07-31£316,980 100.0%15,971,359115,475 £2.750.72% 5,214

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PhaseBudgetWeight %Flight startFlight end
Phase 1 · 10/1–11/1 (Nov 2 Early Action)£28,6209.03% 2026-10-012026-11-01
Phase 2 · 11/2–2/1 (Feb 2 Priority)£159,12050.20% 2026-11-022027-02-01
Phase 3 · 2/2–4/30 (May 1 Enroll)£114,84036.23% 2027-02-022027-04-30
Phase 4 · 5/1–7/31 (F28 Awareness · RFI)£14,4004.54% 2027-05-012027-07-31