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OSU003 - Corvallis - Final (1).xlsx

ClientOSUVersion4 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
119 lines 4 phases 10 platforms 2026-10-012027-07-31£840,000
1Phase 1 - 10/1-11/1 (Nov 2 Early Action) 2026-10-012026-11-01£133,560 15.9%8,433,53554,155 £2.470.64% 2,353
1.1Meta 2026-10-012026-11-01£31,787 3.8%2,409,25317,817 £1.780.74% 693
1.01Meta Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialIn-state — OR ex-Bend 2026-10-012026-11-01 £4,808£150.25 0.6% 391,4803,484 £1.38 0.89% 166
1.02Meta Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialOOS Primary — CA/HI/WA 2026-10-012026-11-01 £8,949£279.64 1.1% 780,7805,699 £1.57 0.73% 270
1.03Meta Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £4,808£150.25 0.6% 357,1122,356 £2.04 0.66% 111
1.04Meta Transfer Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialAll Corvallis geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £2,671£148.40 0.3% 161,890971 £2.75 0.60% 13
1.13Meta Parent Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialIn-state — OR ex-Bend 2026-10-012026-11-01 £2,137£66.78 0.3% 160,0001,344 £1.59 0.84% 34
1.14Meta Parent Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialOOS Primary — CA/HI/WA 2026-10-012026-11-01 £6,277£196.17 0.7% 430,6023,186 £1.97 0.74% 80
1.15Meta Parent Phase 1 - 10/1-11/1 (Nov 2 Early Action)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £2,137£66.78 0.3% 127,389777 £2.75 0.61% 19
1.2Performance Max 2026-10-012026-11-01£22,705 2.7%1,436,89912,627 £1.800.88% 553
1.05PMAX Transfer Phase 1 - 10/1-11/1 (Nov 2 Early Action)Performance Max DisplayAll Corvallis geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £2,671£148.40 0.3% 166,9501,335 £2.00 0.80% 17
1.06PMax Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Performance Max DisplayIn-state — OR ex-Bend 2026-10-012026-11-01 £4,007£125.21 0.5% 285,3592,882 £1.39 1.01% 137
1.07PMax Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Performance Max DisplayOOS Primary — CA/HI/WA 2026-10-012026-11-01 £12,020£375.64 1.4% 764,9316,807 £1.77 0.89% 323
1.08PMax Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Performance Max DisplayOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £4,007£125.21 0.5% 219,6591,603 £2.50 0.73% 75
1.3Google Ads 2026-10-012026-11-01£29,917 3.6%128,6975,953 £5.034.63% 548
1.09Google Generic Search Phase 1 - 10/1-11/1 (Nov 2 Early Action)Google Ads SearchIn-state — OR ex-Bend 2026-10-012026-11-01 £6,010£187.82 0.7% 24,8641,397 £4.30 5.62% 132
1.10Google Generic Search Phase 1 - 10/1-11/1 (Nov 2 Early Action)Google Ads SearchOOS Primary — CA/HI/WA 2026-10-012026-11-01 £13,890£434.07 1.7% 58,3752,889 £4.81 4.95% 274
1.11Google Generic Search Phase 1 - 10/1-11/1 (Nov 2 Early Action)Google Ads SearchOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £6,010£187.82 0.7% 26,6611,079 £5.57 4.05% 102
1.12Google Search - Transfer Phase 1 - 10/1-11/1 (Nov 2 Early Action)Google Ads SearchAll Corvallis geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £4,007£222.60 0.5% 18,797588 £6.81 3.13% 40
1.4TikTok 2026-10-012026-11-01£13,356 1.6%1,579,51611,292 £1.180.71% 382
1.16TikTok Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)TikTok SocialIn-state — OR ex-Bend 2026-10-012026-11-01 £2,671£83.47 0.3% 360,2662,882 £0.93 0.80% 98
1.17TikTok Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)TikTok SocialOOS Primary — CA/HI/WA 2026-10-012026-11-01 £8,014£250.43 1.0% 972,5566,807 £1.18 0.70% 230
1.18TikTok Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)TikTok SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £2,671£83.47 0.3% 246,6941,603 £1.67 0.65% 54
1.5Snapchat 2026-10-012026-11-01£7,479 0.9%948,4115,621 £1.330.59% 151
1.19Snapchat Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Snapchat SocialIn-state — OR ex-Bend 2026-10-012026-11-01 £1,469£45.91 0.2% 207,2111,409 £1.04 0.68% 37
1.20Snapchat Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Snapchat SocialOOS Primary — CA/HI/WA 2026-10-012026-11-01 £4,541£141.91 0.5% 581,2133,429 £1.32 0.59% 93
1.21Snapchat Student Phase 1 - 10/1-11/1 (Nov 2 Early Action)Snapchat SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £1,469£45.91 0.2% 159,987783 £1.88 0.49% 21
1.6Disney+ 2026-10-012026-11-01£9,616 1.1%277,6390 0.00% 0
1.22Disney+ CTV Phase 1 - 10/1-11/1 (Nov 2 Early Action)Disney+ VODIn-state — OR ex-Bend 2026-10-012026-11-01 £2,003£62.61 0.2% 61,8200 0.00%
1.23Disney+ CTV Phase 1 - 10/1-11/1 (Nov 2 Early Action)Disney+ VODOOS Primary — CA/HI/WA 2026-10-012026-11-01 £5,610£175.30 0.7% 168,0960 0.00%
1.24Disney+ CTV Phase 1 - 10/1-11/1 (Nov 2 Early Action)Disney+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £2,003£62.61 0.2% 47,7230 0.00%
1.7Paramount+ 2026-10-012026-11-01£6,678 0.8%193,4630 0.00% 0
1.25Paramount+ CTV Phase 1 - 10/1-11/1 (Nov 2 Early Action)Paramount+ VODIn-state — OR ex-Bend 2026-10-012026-11-01 £1,336£41.74 0.2% 41,5800 0.00%
1.26Paramount+ CTV Phase 1 - 10/1-11/1 (Nov 2 Early Action)Paramount+ VODOOS Primary — CA/HI/WA 2026-10-012026-11-01 £4,007£125.21 0.5% 120,0680 0.00%
1.27Paramount+ CTV Phase 1 - 10/1-11/1 (Nov 2 Early Action)Paramount+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-10-012026-11-01 £1,336£41.74 0.2% 31,8150 0.00%
1.8DV360 2026-10-012026-11-01£8,014 1.0%791,857712 £11.260.09% 25
1.28DV360 Parent Phase 1 - 10/1-11/1 (Nov 2 Early Action)DV360 DisplayAll Corvallis geos 2026-10-012026-11-01 £8,014£250.43 1.0% 791,857712 £11.26 0.09% 25
1.9Spotify 2026-10-152026-11-01£4,007 0.5%667,800133 £30.130.02% 1
1.29Spotify Transfer Phase 1 - 10/1-11/1 (Nov 2 Early Action)Spotify AudioAll Corvallis geos; exclude Corvallis and Cascades 2026-10-152026-11-01 £4,007£222.60 0.5% 667,800133 £30.13 0.02% 1
2Phase 2 · 11/2–2/1 (Feb 2 Priority) 2026-11-022027-02-01£370,440 44.1%21,912,615180,186 £2.060.82% 8,287
2.1Meta 2026-11-022027-02-01£106,316 12.7%6,481,74368,399 £1.551.06% 2,858
2.01Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialIn-state — OR ex-Bend 2026-11-022027-02-01 £10,743£116.77 1.3% 711,2528,392 £1.28 1.18% 399
2.02Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialOOS Primary — CA/HI/WA 2026-11-022027-02-01 £24,819£269.78 3.0% 1,564,71316,116 £1.54 1.03% 765
2.03Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £10,743£116.77 1.3% 616,5145,240 £2.05 0.85% 248
2.04Meta Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialAll Corvallis geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £7,409£80.53 0.9% 346,6103,292 £2.25 0.95% 44
2.13Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialIn-state — OR ex-Bend 2026-11-022027-02-01 £4,816£52.34 0.6% 314,9993,086 £1.56 0.98% 108
2.14Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialOOS Primary — CA/HI/WA 2026-11-022027-02-01 £14,077£153.01 1.7% 829,7507,218 £1.95 0.87% 253
2.15Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £4,816£52.34 0.6% 246,6431,751 £2.75 0.71% 61
2.32RT Meta Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialRetargeting audience 2026-11-022027-02-01 £14,818£161.06 1.8% 954,33913,169 £1.13 1.38% 625
2.33RT Meta Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)Meta SocialRetargeting audience 2026-11-022027-02-01 £14,077£153.01 1.7% 896,92310,135 £1.39 1.13% 355
2.2Performance Max 2026-11-022027-02-01£52,232 6.2%3,085,95631,756 £1.641.03% 1,306
2.05PMAX Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Performance Max DisplayAll Corvallis geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £7,409£80.53 0.9% 598,6905,927 £1.25 0.99% 80
2.06PMax Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Performance Max DisplayIn-state — OR ex-Bend 2026-11-022027-02-01 £8,891£96.64 1.1% 553,9986,537 £1.36 1.18% 311
2.07PMax Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Performance Max DisplayOOS Primary — CA/HI/WA 2026-11-022027-02-01 £27,042£293.94 3.2% 1,505,38115,655 £1.73 1.04% 743
2.08PMax Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Performance Max DisplayOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £8,891£96.64 1.1% 427,8873,637 £2.44 0.85% 172
2.3Google Ads 2026-11-022027-02-01£67,050 8.0%224,79611,911 £5.635.30% 1,100
2.09Google Generic Search Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchIn-state — OR ex-Bend 2026-11-022027-02-01 £13,336£144.95 1.6% 41,4132,716 £4.91 6.56% 258
2.10Google Generic Search Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchOOS Primary — CA/HI/WA 2026-11-022027-02-01 £32,969£358.36 3.9% 104,1496,009 £5.49 5.77% 570
2.11Google Generic Search Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £13,336£144.95 1.6% 44,4762,099 £6.35 4.72% 199
2.12Google Search - Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Google Ads SearchAll Corvallis geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £7,409£80.53 0.9% 34,7581,087 £6.82 3.13% 73
2.4TikTok 2026-11-022027-02-01£44,082 5.2%4,745,77640,013 £1.100.84% 1,900
2.16TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialIn-state — OR ex-Bend 2026-11-022027-02-01 £5,927£64.42 0.7% 817,1476,537 £0.91 0.80% 311
2.17TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialOOS Primary — CA/HI/WA 2026-11-022027-02-01 £18,152£197.30 2.2% 2,251,88515,763 £1.15 0.70% 749
2.18TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £5,927£64.42 0.7% 559,5453,637 £1.63 0.65% 172
2.34RT TikTok Student Phase 2 · 11/2–2/1 (Feb 2 Priority)TikTok SocialRetargeting audience 2026-11-022027-02-01 £14,077£153.01 1.7% 1,117,19914,076 £1.00 1.26% 668
2.5Snapchat 2026-11-022027-02-01£16,670 2.0%1,851,73312,806 £1.300.69% 607
2.19Snapchat Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Snapchat SocialIn-state — OR ex-Bend 2026-11-022027-02-01 £3,334£36.24 0.4% 413,7453,268 £1.02 0.79% 155
2.20Snapchat Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Snapchat SocialOOS Primary — CA/HI/WA 2026-11-022027-02-01 £10,002£108.72 1.2% 1,118,9497,720 £1.30 0.69% 366
2.21Snapchat Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Snapchat SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £3,334£36.24 0.4% 319,0391,818 £1.83 0.57% 86
2.6Disney+ 2026-11-022027-02-01£22,226 2.6%522,3240 0.00% 0
2.22Disney+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Disney+ VODIn-state — OR ex-Bend 2026-11-022027-02-01 £4,445£48.32 0.5% 119,7280 0.00%
2.23Disney+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Disney+ VODOOS Primary — CA/HI/WA 2026-11-022027-02-01 £13,336£144.95 1.6% 306,3780 0.00%
2.24Disney+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Disney+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £4,445£48.32 0.5% 96,2180 0.00%
2.7Paramount+ 2026-11-022027-02-01£14,818 1.8%348,2160 0.00% 0
2.25Paramount+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Paramount+ VODIn-state — OR ex-Bend 2026-11-022027-02-01 £2,964£32.21 0.4% 79,8190 0.00%
2.26Paramount+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Paramount+ VODOOS Primary — CA/HI/WA 2026-11-022027-02-01 £8,891£96.64 1.1% 204,2520 0.00%
2.27Paramount+ CTV Phase 2 · 11/2–2/1 (Feb 2 Priority)Paramount+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £2,964£32.21 0.4% 64,1450 0.00%
2.8DV360 2026-11-022027-02-01£15,929 1.9%1,316,4391,448 £11.000.11% 51
2.28DV360 Parent Phase 2 · 11/2–2/1 (Feb 2 Priority)DV360 DisplayAll Corvallis geos 2026-11-022027-02-01 £15,929£173.14 1.9% 1,316,4391,448 £11.00 0.11% 51
2.9Reddit 2026-11-022027-02-01£23,708 2.8%2,360,79013,659 £1.740.58% 462
2.29Reddit Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Reddit SocialIn-state — OR ex-Bend 2026-11-022027-02-01 £4,816£52.34 0.6% 536,5103,540 £1.36 0.66% 120
2.30Reddit Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Reddit SocialOOS Primary — CA/HI/WA 2026-11-022027-02-01 £14,077£153.01 1.7% 1,405,1178,149 £1.73 0.58% 276
2.31Reddit Student Phase 2 · 11/2–2/1 (Feb 2 Priority)Reddit SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2026-11-022027-02-01 £4,816£52.34 0.6% 419,1631,970 £2.44 0.47% 66
2.10Spotify 2026-11-022027-02-01£7,409 0.9%974,842194 £38.190.02% 2
2.35Spotify Transfer Phase 2 · 11/2–2/1 (Feb 2 Priority)Spotify AudioAll Corvallis geos; exclude Corvallis and Cascades 2026-11-022027-02-01 £7,409£80.53 0.9% 974,842194 £38.19 0.02% 2
3Phase 3 · 2/2–4/30 (May 1 Enroll) 2027-02-022027-04-30£288,960 34.4%17,854,769144,424 £2.000.81% 6,608
3.1Meta 2027-02-022027-04-30£74,263 8.8%4,308,16647,299 £1.571.10% 1,931
3.01Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialIn-state — OR ex-Bend 2027-02-022027-04-30 £8,380£95.23 1.0% 310,7783,915 £2.14 1.26% 186
3.02Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialOOS Primary — CA/HI/WA 2027-02-022027-04-30 £13,581£154.33 1.6% 906,31410,060 £1.35 1.11% 478
3.03Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £8,380£95.23 1.0% 497,7624,529 £1.85 0.91% 215
3.04Meta Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialAll Corvallis geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £5,779£65.67 0.7% 270,3712,568 £2.25 0.95% 34
3.13Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialIn-state — OR ex-Bend 2027-02-022027-04-30 £3,756£42.69 0.4% 261,1382,741 £1.37 1.05% 96
3.14Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialOOS Primary — CA/HI/WA 2027-02-022027-04-30 £10,980£124.78 1.3% 685,9376,310 £1.74 0.92% 221
3.15Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £3,756£42.69 0.4% 207,6781,578 £2.38 0.76% 55
3.32RT Meta Student Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialRetargeting audience 2027-02-022027-04-30 £8,669£98.51 1.0% 542,3428,026 £1.08 1.48% 381
3.33RT Meta Parent Phase 3 · 2/2–4/30 (May 1 Enroll)Meta SocialRetargeting audience 2027-02-022027-04-30 £10,980£124.78 1.3% 625,8467,572 £1.45 1.21% 265
3.2Performance Max 2027-02-022027-04-30£40,743 4.9%2,501,69027,188 £1.501.09% 1,133
3.05PMAX Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Performance Max DisplayAll Corvallis geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £5,779£65.67 0.7% 467,0064,623 £1.25 0.99% 62
3.06PMax Student Phase 3 · 2/2–4/30 (May 1 Enroll)Performance Max DisplayIn-state — OR ex-Bend 2027-02-022027-04-30 £6,935£78.81 0.8% 453,2705,711 £1.21 1.26% 270
3.07PMax Student Phase 3 · 2/2–4/30 (May 1 Enroll)Performance Max DisplayOOS Primary — CA/HI/WA 2027-02-022027-04-30 £21,094£239.71 2.5% 1,232,23813,677 £1.54 1.11% 650
3.08PMax Student Phase 3 · 2/2–4/30 (May 1 Enroll)Performance Max DisplayOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £6,935£78.81 0.8% 349,1763,177 £2.18 0.91% 150
3.3Google Ads 2027-02-022027-04-30£52,302 6.2%177,4959,584 £5.465.40% 873
3.09Google Generic Search Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchIn-state — OR ex-Bend 2027-02-022027-04-30 £10,403£118.21 1.2% 31,7872,225 £4.68 7.00% 211
3.10Google Generic Search Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchOOS Primary — CA/HI/WA 2027-02-022027-04-30 £22,828£259.41 2.7% 70,9244,368 £5.23 6.16% 414
3.11Google Generic Search Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £10,403£118.21 1.2% 34,1151,719 £6.05 5.04% 163
3.12Google Search - Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Google Ads SearchAll Corvallis geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £8,669£98.51 1.0% 40,6691,272 £6.82 3.13% 86
3.4TikTok 2027-02-022027-04-30£34,386 4.1%4,087,88034,957 £0.980.86% 1,659
3.16TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialIn-state — OR ex-Bend 2027-02-022027-04-30 £4,623£52.54 0.6% 713,9015,711 £0.81 0.80% 270
3.17TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialOOS Primary — CA/HI/WA 2027-02-022027-04-30 £14,159£160.90 1.7% 1,967,36113,771 £1.03 0.70% 654
3.18TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £4,623£52.54 0.6% 488,8473,177 £1.46 0.65% 150
3.34RT TikTok Student Phase 3 · 2/2–4/30 (May 1 Enroll)TikTok SocialRetargeting audience 2027-02-022027-04-30 £10,980£124.78 1.3% 917,77112,298 £0.89 1.34% 584
3.5Snapchat 2027-02-022027-04-30£13,003 1.5%1,516,26211,188 £1.160.74% 530
3.19Snapchat Student Phase 3 · 2/2–4/30 (May 1 Enroll)Snapchat SocialIn-state — OR ex-Bend 2027-02-022027-04-30 £2,601£29.55 0.3% 339,9522,855 £0.91 0.84% 135
3.20Snapchat Student Phase 3 · 2/2–4/30 (May 1 Enroll)Snapchat SocialOOS Primary — CA/HI/WA 2027-02-022027-04-30 £7,802£88.66 0.9% 911,5186,745 £1.16 0.74% 321
3.21Snapchat Student Phase 3 · 2/2–4/30 (May 1 Enroll)Snapchat SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £2,601£29.55 0.3% 264,7921,588 £1.64 0.60% 75
3.6Disney+ 2027-02-022027-04-30£17,338 2.1%440,4510 0.00% 0
3.22Disney+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Disney+ VODIn-state — OR ex-Bend 2027-02-022027-04-30 £3,468£39.40 0.4% 97,1290 0.00%
3.23Disney+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Disney+ VODOOS Primary — CA/HI/WA 2027-02-022027-04-30 £10,403£118.21 1.2% 267,6680 0.00%
3.24Disney+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Disney+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £3,468£39.40 0.4% 75,6540 0.00%
3.7Paramount+ 2027-02-022027-04-30£11,558 1.4%293,6330 0.00% 0
3.25Paramount+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Paramount+ VODIn-state — OR ex-Bend 2027-02-022027-04-30 £2,312£26.27 0.3% 64,7520 0.00%
3.26Paramount+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Paramount+ VODOOS Primary — CA/HI/WA 2027-02-022027-04-30 £6,935£78.81 0.8% 178,4450 0.00%
3.27Paramount+ CTV Phase 3 · 2/2–4/30 (May 1 Enroll)Paramount+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £2,312£26.27 0.3% 50,4360 0.00%
3.8DV360 2027-02-022027-04-30£21,094 2.5%1,952,5092,147 £9.820.11% 75
3.28DV360 Parent Phase 3 · 2/2–4/30 (May 1 Enroll)DV360 DisplayAll Corvallis geos 2027-02-022027-04-30 £21,094£239.71 2.5% 1,952,5092,147 £9.82 0.11% 75
3.9Reddit 2027-02-022027-04-30£18,493 2.2%1,934,55011,933 £1.550.62% 403
3.29Reddit Student Phase 3 · 2/2–4/30 (May 1 Enroll)Reddit SocialIn-state — OR ex-Bend 2027-02-022027-04-30 £3,756£42.69 0.4% 441,9383,093 £1.21 0.70% 104
3.30Reddit Student Phase 3 · 2/2–4/30 (May 1 Enroll)Reddit SocialOOS Primary — CA/HI/WA 2027-02-022027-04-30 £10,980£124.78 1.3% 1,148,3827,119 £1.54 0.62% 241
3.31Reddit Student Phase 3 · 2/2–4/30 (May 1 Enroll)Reddit SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-02-022027-04-30 £3,756£42.69 0.4% 344,2301,721 £2.18 0.50% 58
3.10Spotify 2027-02-022027-04-30£5,779 0.7%642,133128 £45.150.02% 2
3.35Spotify Transfer Phase 3 · 2/2–4/30 (May 1 Enroll)Spotify AudioAll Corvallis geos; exclude Corvallis and Cascades 2027-02-022027-04-30 £5,779£65.67 0.7% 642,133128 £45.15 0.02% 2
4Phase 4 · 5/1–7/31 (F28 Awareness · RFI) 2027-05-012027-07-31£47,040 5.6%4,105,25721,404 £2.200.52% 709
4.1Meta 2027-05-012027-07-31£17,875 2.1%1,390,89710,191 £1.750.73% 359
4.01Meta Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialIn-state — OR ex-Bend 2027-05-012027-07-31 £2,822£30.68 0.3% 257,0492,313 £1.22 0.90% 97
4.02Meta Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialOOS Primary — CA/HI/WA 2027-05-012027-07-31 £3,998£43.46 0.5% 322,3732,546 £1.57 0.79% 107
4.03Meta Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-05-012027-07-31 £2,822£30.68 0.3% 195,5921,271 £2.22 0.65% 53
4.04Meta Parent Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialIn-state — OR ex-Bend 2027-05-012027-07-31 £2,352£25.57 0.3% 201,0251,507 £1.56 0.75% 38
4.05Meta Parent Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialOOS Primary — CA/HI/WA 2027-05-012027-07-31 £3,528£38.35 0.4% 262,0321,729 £2.04 0.66% 43
4.06Meta Parent Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Meta SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-05-012027-07-31 £2,352£25.57 0.3% 152,826825 £2.85 0.54% 21
4.2TikTok 2027-05-012027-07-31£7,997 1.0%895,3346,486 £1.230.72% 156
4.07TikTok Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)TikTok SocialIn-state — OR ex-Bend 2027-05-012027-07-31 £2,587£28.12 0.3% 335,7092,685 £0.96 0.80% 64
4.08TikTok Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)TikTok SocialOOS Primary — CA/HI/WA 2027-05-012027-07-31 £2,822£30.68 0.3% 329,5502,306 £1.22 0.70% 55
4.09TikTok Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)TikTok SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-05-012027-07-31 £2,587£28.12 0.3% 230,0751,495 £1.73 0.65% 36
4.3Snapchat 2027-05-012027-07-31£6,115 0.7%836,1764,408 £1.390.53% 185
4.10Snapchat Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Snapchat SocialIn-state — OR ex-Bend 2027-05-012027-07-31 £1,882£20.45 0.2% 289,3651,736 £1.08 0.60% 73
4.11Snapchat Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Snapchat SocialOOS Primary — CA/HI/WA 2027-05-012027-07-31 £2,352£25.57 0.3% 322,4111,708 £1.38 0.53% 72
4.12Snapchat Student Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Snapchat SocialOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-05-012027-07-31 £1,882£20.45 0.2% 224,400964 £1.95 0.43% 41
4.4Disney+ 2027-05-012027-07-31£4,939 0.6%144,4950 0.00% 0
4.13Disney+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Disney+ VODIn-state — OR ex-Bend 2027-05-012027-07-31 £1,411£15.34 0.2% 46,5050 0.00%
4.14Disney+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Disney+ VODOOS Primary — CA/HI/WA 2027-05-012027-07-31 £2,117£23.01 0.3% 61,0270 0.00%
4.15Disney+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Disney+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-05-012027-07-31 £1,411£15.34 0.2% 36,9630 0.00%
4.5Paramount+ 2027-05-012027-07-31£4,939 0.6%144,4950 0.00% 0
4.16Paramount+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Paramount+ VODIn-state — OR ex-Bend 2027-05-012027-07-31 £1,411£15.34 0.2% 46,5050 0.00%
4.17Paramount+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Paramount+ VODOOS Primary — CA/HI/WA 2027-05-012027-07-31 £2,117£23.01 0.3% 61,0270 0.00%
4.18Paramount+ CTV Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Paramount+ VODOOS Secondary — TX/MN/CO (Denver, Colorado Springs) 2027-05-012027-07-31 £1,411£15.34 0.2% 36,9630 0.00%
4.6DV360 2027-05-012027-07-31£2,822 0.3%301,860241 £11.710.08% 8
4.19DV360 Parent Phase 4 · 5/1–7/31 (F28 Awareness · RFI)DV360 DisplayAll Corvallis geos 2027-05-012027-07-31 £2,822£30.68 0.3% 301,860241 £11.71 0.08% 8
4.7Spotify 2027-05-012027-07-31£2,352 0.3%392,00078 £30.150.02% 1
4.20Spotify Transfer Phase 4 · 5/1–7/31 (F28 Awareness · RFI)Spotify AudioAll Corvallis geos; exclude Corvallis and Cascades 2027-05-012027-07-31 £2,352£25.57 0.3% 392,00078 £30.15 0.02% 1
Plan totals 2026-10-012027-07-31£840,000 100.0%52,306,176400,169 £2.100.77% 17,956

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Phase 1 - 10/1-11/1 (Nov 2 Early Action)£133,56015.90% 2026-10-012026-11-01
Phase 2 · 11/2–2/1 (Feb 2 Priority)£370,44044.10% 2026-11-022027-02-01
Phase 3 · 2/2–4/30 (May 1 Enroll)£288,96034.40% 2027-02-022027-04-30
Phase 4 · 5/1–7/31 (F28 Awareness · RFI)£47,0405.60% 2027-05-012027-07-31