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OSU001_Oregon State _Media Plan.xlsx

ClientOSUVersion8 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
5 lines 1 phase 1 platform 2026-09-092026-09-30£30,000
1Phase 1 - Awareness 2026-09-092026-09-30£30,000 100.0%103,0414,862 £6.174.72% 72
1.1Google Ads 2026-09-092026-09-30£30,000 100.0%103,0414,862 £6.174.72% 72
1.01Google Search - Oregon State Brand - Corvallis Phase 1 - AwarenessGoogle Ads SearchOSU Exact Brand Keywords + Corvallis Keywords Negative Keyword Cascades Oregon (except Bend), California, Hawaii, Washington, Texas, Minnesota,Colorado (Denver/Colo Springs) 2026-09-092026-09-30 £6,000£272.73 20.0% 12,820833 £7.20 6.50% 12
1.02Oregon State - Oregon State Brand Generic - Cascades Phase 1 - AwarenessGoogle Ads SearchOSU Exact Cascades Brand / Campus Keywords + Generic Campus Program Offerings OR, UT (Salt Lake/Park City), North Carolina (Asheville/Boone), Colorado (Denver/Telluride/Breckenridge), Vermont (Stowe/Burlington), Wyoming (Jackson), Idaho (Sun Valley), Montana (Bozeman), CO (Breck, Steamboat, Telluride) 2026-09-092026-09-30 £6,000£272.73 20.0% 12,820833 £7.20 6.50% 12
1.03Google Display - Corvallis Brand Awareness Phase 1 - AwarenessGoogle Ads DisplayOSU Exact Brand Keywords + Corvallis Keywords Negative Keyword Cascades Oregon (except Bend), California, Hawaii, Washington, Texas, Minnesota, Colorado (Denver/Colo Springs) 2026-09-092026-09-30 £6,000£272.73 20.0% 31,1681,090 £5.50 3.50% 11
1.04Google Display - Cascades Brand Awareness Phase 1 - AwarenessGoogle Ads DisplayOSU Exact Cascades Brand / Campus Keywords + Generic Campus Program Offerings OR (Bend); UT (Salt Lake/Park City), North Carolina (Asheville/Boone), Colorado (Denver/Telluride/Breckenridge), Vermont (Stowe/Burlington), Wyoming (Jackson), Idaho (Sun Valley), Montana (Bozeman), CO (Breck, Steamboat, Telluride) 2026-09-092026-09-30 £6,000£272.73 20.0% 31,1681,090 £5.50 3.50% 11
1.05Google Search - Oregon State Brand - Parents Phase 1 - AwarenessGoogle Ads SearchOSU Exact Brand Keywords 2026-09-092026-09-30 £6,000£272.73 20.0% 15,0651,016 £5.91 6.74% 25
Plan totals 2026-09-092026-09-30£30,000 100.0%103,0414,862 £6.174.72% 72

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Phase 1 - Awareness£30,000100.00% 2026-09-092026-09-30