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University of Liverpool X Hybrid_Domestic Clearing 2026.xlsx
|
LID | Activity | Phase | Platform |
Start Date | End Date | Spend | Daily Spend | Weighting |
Impressions | Clicks | eCPC | CTR % |
|
| 15 lines |
4 phases |
4 platforms |
2025-08-14 | 2026-08-13 | £36,930 |
|
|
1 | Pre Clearing | | |
2026-07-02 | 2026-07-30 | £12,556 | |
34.0% | 324,803 | 6,853 |
£1.83 | 2.11% |
|
1.1 | Google Ads | | |
2026-07-02 | 2026-07-30 | £8,789 | |
23.8% | 53,915 | 4,343 |
£2.02 | 8.06% |
|
1.01 | Brand Apply Search |
Pre Clearing | Google Ads |
2026-07-02 | 2026-07-30 |
£1,883 | £64.95 |
5.1% |
5,813 | 1,395 |
£1.35 |
24.00% |
|
1.02 | Generic Apply Search |
Pre Clearing | Google Ads |
2026-07-02 | 2026-07-30 |
£2,511 | £86.60 |
6.8% |
15,549 | 1,321 |
£1.90 |
8.50% |
|
1.03 | Subject Apply Search Tier 1 (6) |
Pre Clearing | Google Ads |
2026-07-02 | 2026-07-30 |
£4,395 | £151.54 |
11.9% |
32,553 | 1,627 |
£2.70 |
5.00% |
|
1.2 | TikTok | | |
2026-07-02 | 2026-07-30 | £1,256 | |
3.4% | 9,300 | 418 |
£3.00 | 4.49% |
|
1.04 | Generic Apply TikTok |
Pre Clearing | TikTok |
2026-07-02 | 2026-07-30 |
£1,256 | £43.30 |
3.4% |
9,300 | 418 |
£3.00 |
4.49% |
|
1.3 | Meta | | |
2026-07-02 | 2026-07-30 | £1,570 | |
4.3% | 156,953 | 1,569 |
£1.00 | 1.00% |
|
1.05 | Generic Apply Meta |
Pre Clearing | Meta |
2026-07-02 | 2026-07-30 |
£1,570 | £54.12 |
4.3% |
156,953 | 1,569 |
£1.00 |
1.00% |
|
1.4 | Demand Gen | | |
2026-07-02 | 2026-07-30 | £942 | |
2.5% | 104,635 | 523 |
£1.80 | 0.50% |
|
1.06 | Generic Apply Demand Gen |
Pre Clearing | Demand Gen |
2026-07-02 | 2026-07-30 |
£942 | £32.47 |
2.5% |
104,635 | 523 |
£1.80 |
0.50% |
|
2 | Main Clearing | | |
2026-07-31 | 2026-08-12 | £6,278 | |
17.0% | 173,845 | 2,356 |
£2.66 | 1.36% |
|
2.1 | Google Ads | | |
2026-07-31 | 2026-08-12 | £4,834 | |
13.1% | 9,326 | 1,317 |
£3.67 | 14.12% |
|
1.01 | Brand Apply Search |
Main Clearing | Google Ads |
2026-07-31 | 2026-08-12 |
£942 | £72.44 |
2.5% |
1,793 | 627 |
£1.50 |
34.97% |
|
1.02 | Generic Apply Search |
Main Clearing | Google Ads |
2026-07-31 | 2026-08-12 |
£1,256 | £96.59 |
3.4% |
3,139 | 251 |
£5.00 |
8.00% |
|
1.03 | Subject Apply Search Tier 1 (6) |
Main Clearing | Google Ads |
2026-07-31 | 2026-08-12 |
£2,637 | £202.83 |
7.1% |
4,394 | 439 |
£6.01 |
9.99% |
|
2.2 | TikTok | | |
2026-07-31 | 2026-08-12 | £753 | |
2.0% | 72,440 | 579 |
£1.30 | 0.80% |
|
1.04 | Generic Apply TikTok |
Main Clearing | TikTok |
2026-07-31 | 2026-08-12 |
£753 | £57.95 |
2.0% |
72,440 | 579 |
£1.30 |
0.80% |
|
2.3 | Meta | | |
2026-07-31 | 2026-08-12 | £691 | |
1.9% | 92,079 | 460 |
£1.50 | 0.50% |
|
1.05 | Generic Apply Meta Retargeting |
Main Clearing | Meta |
2026-07-31 | 2026-08-12 |
£691 | £53.12 |
1.9% |
92,079 | 460 |
£1.50 |
0.50% |
|
3 | Results Day | | |
2026-08-13 | 2026-08-13 | £15,141 | |
41.0% | 9,264 | 647 |
£23.40 | 6.98% |
|
3.1 | Google Ads | | |
2026-08-13 | 2026-08-13 | £15,141 | |
41.0% | 9,264 | 647 |
£23.40 | 6.98% |
|
2.01 | Brand Apply Search |
Results Day | Google Ads |
2026-08-13 | 2026-08-13 |
£3,483 | £3,482.53 |
9.4% |
663 | 232 |
£15.01 |
34.99% |
|
2.02 | Subject Apply Search Tier 1 (6) |
Results Day | Google Ads |
2026-08-13 | 2026-08-13 |
£7,571 | £7,570.72 |
20.5% |
5,047 | 252 |
£30.04 |
4.99% |
|
2.03 | Subject Apply Search Tier 2 (5) |
Results Day | Google Ads |
2026-08-13 | 2026-08-13 |
£4,088 | £4,088.19 |
11.1% |
3,554 | 163 |
£25.08 |
4.59% |
|
4 | Friday 14th | | |
2025-08-14 | 2025-08-14 | £2,954 | |
8.0% | 703 | 211 |
£14.00 | 30.01% |
|
4.1 | Google Ads | | |
2025-08-14 | 2025-08-14 | £2,954 | |
8.0% | 703 | 211 |
£14.00 | 30.01% |
|
3.01 | Brand Apply Search |
Friday 14th | Google Ads |
2025-08-14 | 2025-08-14 |
£2,954 | £2,954.43 |
8.0% |
703 | 211 |
£14.00 |
30.01% |
| | Plan totals | | |
2025-08-14 | 2026-08-13 | £36,930 | |
100.0% | 508,615 | 10,067 |
£3.67 | 1.98% |
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| Phase | Budget | Weight % | Flight start | Flight end |
|---|
| Pre Clearing | £12,556 | 34.00% |
2026-07-02 | 2026-07-30 |
| Main Clearing | £6,278 | 17.00% |
2026-07-31 | 2026-08-12 |
| Results Day | £15,141 | 41.00% |
2026-08-13 | 2026-08-13 |
| Friday 14th | £2,954 | 8.00% |
2025-08-14 | 2025-08-14 |