KEN134 Kent x Hybrid - UG Autumn Open Days 2026.xlsx
Client
KEN
Version
5
Status
Approved
LID
Activity
Phase
Platform
Medium
Targeting
Start Date
End Date
Spend
Daily Spend
Weighting
Impressions
Clicks
eCPC
CTR %
Leads
14 lines
3 phases
5 platforms
2026-09-10
2026-11-20
£133,100
1
Autumn Open Days - Canterbury Open Days
2026-09-10
2026-11-20
£103,818
78.0%
268,675
22,284
£4.66
8.29%
912
1.1
Google Ads
2026-09-10
2026-11-13
£48,794
36.7%
88,421
9,601
£5.08
10.86%
436
1.01
Open Day Search
Autumn Open Days - Canterbury Open Days
Google Ads
Search
Generic university Open Day and relevant upcoming-event searches.
Autumn Open Day messaging
2026-09-10
2026-11-13
£12,458
£191.66
9.4%
40,448
2,265
£5.50
5.60%
79
1.02
Brand Search
Autumn Open Days - Canterbury Open Days
Google Ads
Search
Kent brand keywords, and open day keywords, campus, location and upcoming-event terms.
Separate Ad Group and messaging for Medway open day on 21 November.
Sequentially activating 14 November open day, following 10 October
2026-09-10
2026-11-13
£31,145
£479.16
23.4%
26,117
6,921
£4.50
26.50%
346
1.03
Competitor Search
Autumn Open Days - Canterbury Open Days
Google Ads
Search
Approved competitor Open Day and comparison terms for the October and November event window.
Separate Ad Group to target closest Medway-specific competitors (CCCU, KCL, UCL).
2026-09-10
2026-11-13
£5,191
£79.86
3.9%
21,856
415
£12.51
1.90%
10
1.2
Performance Max
2026-09-28
2026-11-13
£53,524
40.2%
148,676
11,894
£4.50
8.00%
476
1.04
Performance Max - Brand & Campus
Autumn Open Days - Canterbury Open Days
Performance Max
Display
Audience Signals - interest and custom targeting. undergraduate study, open days, website visitors and 1st party data from previous open day booking audiences where available.
Pmax will deliver full inventory at scale to capitalise on multiple touchpooints and boost conversions.
2026-09-28
2026-11-13
£53,524
£1,138.80
40.2%
148,676
11,894
£4.50
8.00%
476
1.3
Third Party
2026-10-06
2026-11-20
£1,500
1.1%
31,578
789
£1.90
2.50%
0
1.05
Fonemedia - Mobile Plus
Autumn Open Days - Canterbury Open Days
Third Party
Mobile Display
Targeting UG Prospects who have visited competitor universities.
2026-10-06
2026-11-20
£1,500
£32.61
1.1%
31,578
789
£1.90
2.50%
0
2
Autumn Open Days - Canterbury Open Days (10/10 & 14/11)
2026-09-28
2026-11-13
£19,965
15.0%
1,304,715
10,370
£1.93
0.79%
244
2.1
Third Party
2026-10-12
2026-11-13
£395
0.3%
0
500
£0.79
40
2.01
opendays.com Featured open days
Autumn Open Days - Canterbury Open Days (10/10 & 14/11)
Third Party
Featured Open Day
Targeting UG Prospects who have visited competitor universities.
2026-10-12
2026-11-13
£395
£11.97
0.3%
0
500
£0.79
40
2.2
Meta
2026-09-28
2026-11-13
£15,972
12.0%
662,216
5,373
£2.97
0.81%
204
2.02
Meta Students Prospecting & Retargeting
Autumn Open Days - Canterbury Open Days (10/10 & 14/11)
Meta
Social
Propsective UG Students, prospecting and retargeting website visitors that have not converted.
Targeting Year 13 to age 21.
Highlighting commutability, support and YKS benefits.
2026-09-28
2026-11-13
£5,990
£127.44
4.5%
311,953
1,871
£3.20
0.60%
47
2.03
Meta Parents Prospecting & Retargeting
Autumn Open Days - Canterbury Open Days (10/10 & 14/11)
Meta
Social
Parents and influencers, prospecting and retargeting website visitors that have not converted.
Targeting parents of Year 13 to age 21.
Highlighting campus, accommodation and YKS benefits.
2026-09-28
2026-11-13
£9,982
£212.39
7.5%
350,263
3,502
£2.85
1.00%
158
2.3
TikTok
2026-09-29
2026-11-13
£3,598
2.7%
642,499
4,497
£0.80
0.70%
0
2.04
TikTok Students
Autumn Open Days - Canterbury Open Days (10/10 & 14/11)
TikTok
Social
Reaching UG audience through in-feed video ads. Emphasise campus life and benefits
2026-09-29
2026-11-13
£3,598
£78.22
2.7%
642,499
4,497
£0.80
0.70%
3
Autumn Open Days - Medway - 21st Nov
2026-10-09
2026-11-20
£9,317
7.0%
20,553
2,370
£3.93
11.53%
81
3.1
Third Party
2026-10-09
2026-11-20
£395
0.3%
0
500
£0.79
30
3.01
opendays.com Featured open days
Autumn Open Days - Medway - 21st Nov
Third Party
Featured Open Day
Targeting UG Prospects who have visited competitor universities.
2026-10-09
2026-11-20
£395
£9.19
0.3%
0
500
£0.79
30
3.2
Google Ads
2026-10-12
2026-11-20
£4,379
3.3%
7,934
861
£5.09
10.85%
20
3.02
Open Day Search
Autumn Open Days - Medway - 21st Nov
Google Ads
Search
Generic university Open Day and relevant upcoming-event searches.
Autumn Open Day messaging
2026-10-12
2026-11-20
£1,118
£27.95
0.8%
3,630
203
£5.51
5.59%
4
3.03
Brand Search
Autumn Open Days - Medway - 21st Nov
Google Ads
Search
Kent brand keywords, and open day keywords, campus, location and upcoming-event terms.
Separate Ad Group and messaging for Medway open day on 21 November.
Sequentially activating 14 November open day, following 10 October
2026-10-12
2026-11-20
£2,795
£69.88
2.1%
2,343
621
£4.50
26.50%
16
3.04
Competitor Search
Autumn Open Days - Medway - 21st Nov
Google Ads
Search
Approved competitor Open Day and comparison terms for the October and November event window.
Separate Ad Group to target closest Medway-specific competitors (CCCU, KCL, UCL).
2026-10-12
2026-11-20
£466
£11.65
0.4%
1,961
37
£12.59
1.89%
1
3.3
Performance Max
2026-10-12
2026-11-20
£4,543
3.4%
12,619
1,009
£4.50
8.00%
30
3.05
Performance Max - Brand & Campus
Autumn Open Days - Medway - 21st Nov
Performance Max
Display
Audience Signals - interest and custom targeting. undergraduate study, open days, website visitors and 1st party data from previous open day booking audiences where available.
Pmax will deliver full inventory at scale to capitalise on multiple touchpooints and boost conversions.
2026-10-12
2026-11-20
£4,543
£113.58
3.4%
12,619
1,009
£4.50
8.00%
30
Plan totals
2026-09-10
2026-11-20
£133,100
100.0%
1,593,943
35,024
£3.80
2.20%
1,237
Read only, as monitor has it. To change it, press Edit plan.
Phase
Budget
Weight %
Flight start
Flight end
Autumn Open Days - Canterbury Open Days
£103,818
78.00%
2026-09-10
2026-11-20
Autumn Open Days - Canterbury Open Days (10/10 & 14/11)