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KEN127 - UG PG Open Days 2026 Media Plan.xlsx

ClientKENVersion242 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
12 lines 4 phases 3 platforms 2026-05-282026-07-11£12,432
1Undergraduate: June 2026-05-282026-06-20£2,700 21.7%124,1831,528 £1.771.23% 45
1.1Google Ads 2026-05-282026-06-20£1,900 15.3%17,374781 £2.434.50% 38
1.01Search (Brand) Undergraduate: JuneGoogle Ads SearchUK; Brand; UG Prospective Students; Targeting users searching brand terms - 'university of Kent open days' 2026-05-282026-06-20 £800£33.33 6.4% 7,315329 £2.43 4.50% 16
1.02Search (Generic) Undergraduate: JuneGoogle Ads SearchUK; Generic; UG Prospective Students; Targeting users searching generic terms - 'university open day' 2026-05-282026-06-20 £1,100£45.83 8.8% 10,059452 £2.43 4.49% 22
1.2Meta 2026-05-282026-06-20£800 6.4%106,809747 £1.070.70% 7
1.03Meta Undergraduate: JuneMeta SocialDemographic, interest, lookalikes and retargeting. UK; Brand; UG Prospective Students aged 18-24; Parents & Influencers Targeting users showing interest in Kent, Canterbury, Medway, Open Days and Undergraduate study. 2026-05-282026-06-20 £800£33.33 6.4% 106,809747 £1.07 0.70% 7
2Postgraduate: June 2026-05-282026-06-20£1,540 12.4%98,790893 £1.720.90% 32
2.1Google Ads 2026-05-282026-06-20£840 6.8%5,333239 £3.514.48% 19
2.01Search (Brand & Generic) Postgraduate: JuneGoogle Ads SearchUK; Brand and generic; PG prospective students; Targeting users searching both brand and generic terms. Where budgets are smaller we keep these keyword strategies within one tactic, to ensure daily budgets are sufficent. Location targeting Keyword targeting (phrase & exact match) 2026-05-282026-06-20 £840£35.00 6.8% 5,333239 £3.51 4.48% 19
2.2Meta 2026-05-282026-06-20£700 5.6%93,457654 £1.070.70% 13
2.02Meta Postgraduate: JuneMeta SocialDemographic, interest, lookalikes and retargeting. UG-PG – Graduates 21-25 years, local to the area or returning graduates in local area, (50% budget) Early returners Career Developers – 21 to 50 years, local / PGT (50% budget) 2026-05-282026-06-20 £700£29.17 5.6% 93,457654 £1.07 0.70% 13
3Undergraduate: July 2026-06-012026-07-11£5,080 40.9%337,3154,058 £1.251.20% 81
3.1Google Ads 2026-06-012026-07-11£3,680 29.6%33,6481,513 £2.434.50% 75
3.01Search (Brand) Undergraduate: JulyGoogle Ads SearchUK; Brand; UG Prospective Students; Targeting users searching brand terms - 'university of Kent open days' 2026-06-012026-07-11 £1,324£32.29 10.6% 12,105544 £2.43 4.49% 27
3.02Search (Generic) Undergraduate: JulyGoogle Ads SearchUK; Generic; UG Prospective Students; Targeting users searching generic terms - 'university open day' 2026-06-012026-07-11 £2,356£57.46 18.9% 21,543969 £2.43 4.50% 48
3.2Meta 2026-06-112026-07-11£700 5.6%93,457654 £1.070.70% 6
3.03Meta Undergraduate: JulyMeta SocialDemographic, interest, lookalikes and retargeting. UK; Brand; UG Prospective Students aged 18-24;Parents & Influencers Targeting users showing interest in Kent, Canterbury, Medway, Open Days and Undergraduate study. 2026-06-112026-07-11 £700£22.58 5.6% 93,457654 £1.07 0.70% 6
3.3TikTok 2026-06-112026-07-11£700 5.6%210,2101,891 £0.370.90% 0
3.04TikTok Undergraduate: JulyTikTok SocialUK; Brand; Targeting prospective UG students aged 16-24 showing an interest in Kent and Undergraduate study. 2026-06-112026-07-11 £700£22.58 5.6% 210,2101,891 £0.37 0.90%
4Postgraduate: July 2026-06-012026-07-11£3,113 25.0%106,8061,331 £2.341.25% 60
4.1Google Ads 2026-06-012026-07-11£2,428 19.5%15,415692 £3.514.49% 54
4.01Search (Brand) Postgraduate: JulyGoogle Ads SearchUK; Brand; PG Prospective Students; Targeting users searching brand terms - 'Kent postgraduate open days' 2026-06-012026-07-11 £1,036£25.26 8.3% 6,576295 £3.51 4.49% 23
4.02Search (Generic) Postgraduate: JulyGoogle Ads SearchUK; Generic; PG Prospective Students; Targeting users searching generic terms - 'postgraduate open day' 2026-06-012026-07-11 £1,392£33.96 11.2% 8,839397 £3.51 4.49% 31
4.2Meta 2026-06-112026-07-11£685 5.5%91,391639 £1.070.70% 6
4.03Meta Postgraduate: JulyMeta SocialDemographic, interest, lookalikes and retargeting. UG-PG – Graduates 21-25 years, local to the area or returning graduates in local area, (50% budget) Early returners Career Developers – 21 to 50 years, local / PGT (50% budget) 2026-06-112026-07-11 £685£22.08 5.5% 91,391639 £1.07 0.70% 6
Plan totals 2026-05-282026-07-11£12,432 100.0%667,0947,810 £1.591.17% 218

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Undergraduate: June£2,70021.72% 2026-05-282026-06-20
Postgraduate: June£1,54012.39% 2026-05-282026-06-20
Undergraduate: July£5,08040.86% 2026-06-012026-07-11
Postgraduate: July£3,11325.04% 2026-06-012026-07-11