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KEN126 - PG Home (Divisional) Sept Starts 2026 Media Plan.xlsx

ClientKENVersion223 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
22 lines 11 phases 1 platform 2026-05-292026-07-24£24,340
1SOH 2026-06-052026-07-24£2,358 9.7%15,4421,572 £1.5010.18% 8
1.1Google Ads 2026-06-052026-07-24£2,358 9.7%15,4421,572 £1.5010.18% 8
1.01Search - Humanities SOHGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,179£23.59 4.8% 5,615786 £1.50 14.00% 4
1.02Search - Medieval and Early Modern Studies SOHGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,179£23.59 4.8% 9,827786 £1.50 8.00% 4
2SSS 2026-06-052026-07-24£1,415 5.8%15,723471 £3.003.00% 2
2.1Google Ads 2026-06-052026-07-24£1,415 5.8%15,723471 £3.003.00% 2
2.01Search - Sociology, Criminology, CHSS and PSSRU SSSGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,415£28.30 5.8% 15,723471 £3.00 3.00% 2
3SAA 2026-06-052026-07-24£1,887 7.8%18,867754 £2.504.00% 4
3.1Google Ads 2026-06-052026-07-24£1,887 7.8%18,867754 £2.504.00% 4
3.01Search - Architecture, Urban Planning SAAGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,887£37.74 7.8% 18,867754 £2.50 4.00% 4
4SNS 2026-06-052026-07-24£2,358 9.7%26,5321,060 £2.234.00% 5
4.1Google Ads 2026-06-052026-07-24£2,358 9.7%26,5321,060 £2.234.00% 5
4.01Search - School of Natural Sciences SNSGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,179£23.59 4.8% 11,792471 £2.50 3.99% 2
4.02Search - Forensic Osteology SNSGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,179£23.59 4.8% 14,740589 £2.00 4.00% 3
5EPS 2026-06-052026-07-24£1,887 7.8%14,150785 £2.405.55% 4
5.1Google Ads 2026-06-052026-07-24£1,887 7.8%14,150785 £2.405.55% 4
5.01Search- School of Economics and Politics & International Relations EPSGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £943£18.87 3.9% 7,861471 £2.00 5.99% 2
5.02Search - International Relations EPSGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £943£18.87 3.9% 6,289314 £3.00 4.99% 2
6SOP 2026-06-052026-07-24£3,113 12.8%55,9922,631 £1.184.70% 13
6.1Google Ads 2026-06-052026-07-24£3,113 12.8%55,9922,631 £1.184.70% 13
6.01Search - School of Psychology SOPGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,153£23.06 4.7% 13,1021,153 £1.00 8.80% 6
6.02Search - Psychology Conversion (Online) SOPGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,038£20.75 4.3% 7,783864 £1.20 11.10% 4
6.03Search - Applied Behavior Analysis (Tizard) SOPGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £922£18.45 3.8% 35,107614 £1.50 1.75% 3
7EMP 2026-06-052026-07-24£1,887 7.8%17,728708 £2.663.99% 4
7.1Google Ads 2026-06-052026-07-24£1,887 7.8%17,728708 £2.663.99% 4
7.01Search - School of Engineering, Maths and Physics EMPGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £950£19.00 3.9% 11,872474 £2.00 3.99% 2
7.02Search - Sustainable Engineering EMPGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £937£18.74 3.8% 5,856234 £4.00 4.00% 1
8SOC 2026-06-052026-07-24£2,830 11.6%18,3431,650 £1.729.00% 8
8.1Google Ads 2026-06-052026-07-24£2,830 11.6%18,3431,650 £1.729.00% 8
8.01Search - Computer Science SOCGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,887£37.74 7.8% 13,1021,179 £1.60 9.00% 6
8.02Search - AI SOCGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £943£18.87 3.9% 5,241471 £2.00 8.99% 2
9KLS 2026-06-052026-07-24£1,887 7.8%18,867943 £2.005.00% 5
9.1Google Ads 2026-06-052026-07-24£1,887 7.8%18,867943 £2.005.00% 5
9.01Search - Law KLSGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,014£20.29 4.2% 10,144507 £2.00 5.00% 3
9.02Search - Solicitor's Practice KLSGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £872£17.45 3.6% 8,723436 £2.00 5.00% 2
10KBS 2026-06-052026-07-24£2,830 11.6%48,3922,308 £1.234.77% 12
10.1Google Ads 2026-06-052026-07-24£2,830 11.6%48,3922,308 £1.234.77% 12
10.01Search- Philanthropic Studies KBSGoogle Ads PMaxProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £1,041£20.83 4.3% 26,034520 £2.00 2.00% 3
10.02Search - Business KBSGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £894£17.89 3.7% 11,179894 £1.00 8.00% 4
10.03Search - Business & Marketing KBSGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-06-052026-07-24 £894£17.89 3.7% 11,179894 £1.00 8.00% 4
11PG Brand 2026-05-292026-07-24£1,887 7.8%17,253775 £2.434.49% 4
11.1Google Ads 2026-05-292026-07-24£1,887 7.8%17,253775 £2.434.49% 4
11.01Generic Search PG BrandGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-05-292026-07-24 £1,132£19.86 4.7% 10,352465 £2.43 4.49% 2
11.02Brand Search PG BrandGoogle Ads SearchProspective PG Students Aged 21-45 Interest in career development, upskilling or changing careers. UK (Domestic) Kent, London, South-East 2026-05-292026-07-24 £755£13.24 3.1% 6,901310 £2.43 4.49% 2
Plan totals 2026-05-292026-07-24£24,340 100.0%267,28913,657 £1.785.11% 68

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PhaseBudgetWeight %Flight startFlight end
SOH£2,3589.69% 2026-06-052026-07-24
SSS£1,4155.81% 2026-06-052026-07-24
SAA£1,8877.75% 2026-06-052026-07-24
SNS£2,3589.69% 2026-06-052026-07-24
EPS£1,8877.75% 2026-06-052026-07-24
SOP£3,11312.79% 2026-06-052026-07-24
EMP£1,8877.75% 2026-06-052026-07-24
SOC£2,83011.63% 2026-06-052026-07-24
KLS£1,8877.75% 2026-06-052026-07-24
KBS£2,83011.63% 2026-06-052026-07-24
PG Brand£1,8877.75% 2026-05-292026-07-24