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KEN125 - KBS PG International.xlsx

ClientKENVersion281 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
17 lines 4 phases 4 platforms 2026-05-292026-08-31£55,849
1India 2026-05-292026-08-31£22,141 39.6%1,349,41317,536 £1.261.30% 1,111
1.1(no platform) 2026-05-292026-08-31£11,071 19.8%674,7088,769 £1.261.30% 212
India India 2026-05-292026-08-31 £11,071£116.53 19.8% 674,7088,769 £1.26 1.30% 212
1.2Google Ads 2026-05-292026-08-31£9,876 17.7%172,7567,011 £1.414.06% 825
Non-brand Search (Consideration) IndiaGoogle Ads SearchAudience: UK PG/business master’s intenders Keywords: business master’s UK, master’s with placement Message: placement, scholarships, careersFormat: RSA, sitelinks Bidding: maximise conversions 2026-05-292026-08-31 £3,203£33.71 5.7% 14,970842 £3.80 5.62% 319
Brand Search (Always-On) IndiaGoogle Ads SearchAudience: brand searchers Keywords: Kent Business School, University of Kent master’s Message: placement, scholarships, apply today Format: RSA Bidding: maximise conversions 2026-05-292026-08-31 £2,906£30.59 5.2% 14,098988 £2.94 7.01% 253
Course Search (Consideration) IndiaGoogle Ads SearchAudience: course-specific PG intenders Keywords: course + UK master’s Message: course, placement, career support Format: RSA, sitelinks Bidding: maximise conversions 2026-06-012026-08-31 £2,114£22.97 3.8% 8,659455 £4.65 5.25% 166
Competitor Search (Always-On) IndiaGoogle Ads SearchAudience: competitor searchers Keywords: Essex, Sussex, Surrey, Greenwich, UEA, Reading Message: Kent alternative, placement, scholarships Format: RSA Bidding: maximise conversions 2026-06-012026-08-31 £1,654£17.98 3.0% 135,0294,726 £0.35 3.50% 87
1.3Meta 2026-06-022026-07-15£1,195 2.1%501,9491,756 £0.680.35% 74
PG Meta (Prospecting & Retargeting) IndiaMeta SocialAudience: 21–40, recent grads, PG intenders Message: guaranteed placement, scholarships, Top 50 UKFormat: static, carousel Bidding: reach/traffic Sequence: awareness feeds retargeting 2026-06-022026-07-15 £1,195£27.15 2.1% 501,9491,756 £0.68 0.35% 74
2Pakistan 2026-05-292026-08-31£15,574 27.9%1,060,18413,806 £1.131.30% 937
2.1(no platform) 2026-05-292026-08-31£7,787 13.9%530,0936,904 £1.131.30% 349
Pakistan Pakistan 2026-05-292026-08-31 £7,787£81.97 13.9% 530,0936,904 £1.13 1.30% 349
2.2Google Ads 2026-05-292026-08-31£6,981 12.5%87,0254,599 £1.525.28% 481
Non-brand Search (Consideration) PakistanGoogle Ads SearchAudience: UK PG/business master’s intenders Keywords: business master’s UK, master’s with placement Message: placement, scholarships, careersFormat: RSA, sitelinks Bidding: maximise conversions 2026-05-292026-08-31 £2,318£24.40 4.2% 11,342780 £2.97 6.88% 99
Brand Search (Always-On) PakistanGoogle Ads SearchAudience: brand searchers Keywords: Kent Business School, University of Kent master’s Message: placement, scholarships, apply today Format: RSA Bidding: maximise conversions 2026-05-292026-08-31 £2,058£21.66 3.7% 13,7021,270 £1.62 9.27% 101
Course Search (Consideration) PakistanGoogle Ads SearchAudience: course-specific PG intenders Keywords: course + UK master’s Message: course, placement, career support Format: RSA, sitelinks Bidding: maximise conversions 2026-06-012026-08-31 £1,365£14.83 2.4% 5,591294 £4.64 5.26% 162
Competitor Search (Always-On) PakistanGoogle Ads SearchAudience: competitor searchers Keywords: Essex, Sussex, Surrey, Greenwich, UEA, Reading Message: Kent alternative, placement, scholarships Format: RSA Bidding: maximise conversions 2026-06-012026-08-31 £1,241£13.48 2.2% 56,3902,255 £0.55 4.00% 120
2.3Meta 2026-06-022026-07-15£806 1.4%443,0662,303 £0.350.52% 107
PG Meta (Prospecting & Retargeting) PakistanMeta SocialAudience: 21–40, recent grads, PG intenders Message: guaranteed placement, scholarships, Top 50 UKFormat: static, carousel Bidding: reach/traffic Sequence: awareness feeds retargeting 2026-06-022026-07-15 £806£18.33 1.4% 443,0662,303 £0.35 0.52% 107
3Thailand 2026-05-292026-08-31£8,133 14.6%231,7817,119 £1.143.07% 435
3.1(no platform) 2026-05-292026-08-31£4,067 7.3%115,8913,560 £1.143.07% 206
Thailand Thailand 2026-05-292026-08-31 £4,067£42.81 7.3% 115,8913,560 £1.14 3.07% 206
3.2Google Ads 2026-05-292026-08-31£4,067 7.3%115,8903,559 £1.143.07% 229
Non-brand Search (Consideration) ThailandGoogle Ads SearchAudience: UK PG/business master’s intenders Keywords: business master’s UK, master’s with placement Message: placement, scholarships, careersFormat: RSA, sitelinks Bidding: maximise conversions 2026-05-292026-08-31 £2,033£21.40 3.6% 96,2712,117 £0.96 2.20% 122
Brand Search (Always-On) ThailandGoogle Ads SearchAudience: brand searchers Keywords: Kent Business School, University of Kent master’s Message: placement, scholarships, apply today Format: RSA Bidding: maximise conversions 2026-05-292026-08-31 £2,033£21.40 3.6% 19,6191,442 £1.41 7.35% 107
4ThinkPostgrad 2026-05-292026-08-31£10,000 17.9%174,50626,314 £0.3815.08% 353
4.1(no platform) 2026-05-292026-08-31£5,000 9.0%87,25313,157 £0.3815.08% 176
ThinkPostgrad ThinkPostgrad 2026-05-292026-08-31 £5,000£52.63 9.0% 87,25313,157 £0.38 15.08% 176
4.2Third Party 2026-05-292026-07-15£5,000 9.0%87,25313,157 £0.3815.08% 176
ThinkPostgrad (Awareness) ThinkPostgradThird Party Third Partyx1 Study Advert + 12 week feature x1 Leaderboard for 4 months Audience: 21–40, recent grads, PG intenders Message: guaranteed placement, scholarships, Top 50 UKFormat: static, carousel Bidding: reach/traffic Sequence: awareness feeds retargeting 2026-05-292026-07-15 £5,000£104.17 9.0% 87,25313,157 £0.38 15.08% 176
Plan totals 2026-05-292026-08-31£55,849 100.0%2,815,88464,775 £0.862.30% 2,836

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PhaseBudgetWeight %Flight startFlight end
India£22,14139.65% 2026-05-292026-08-31
Pakistan£15,57427.89% 2026-05-292026-08-31
Thailand£8,13314.56% 2026-05-292026-08-31
ThinkPostgrad£10,00017.91% 2026-05-292026-08-31