KEN124 - PG International Sept Starts 2026 Media Plan.xlsx
Client
KEN
Version
283
Status
Approved
LID
Activity
Phase
Platform
Medium
Targeting
Start Date
End Date
Spend
Daily Spend
Weighting
Impressions
Clicks
eCPC
CTR %
Leads
23 lines
9 phases
1 platform
2026-05-11
2026-08-01
£31,132
1
Brand
2026-05-11
2026-08-01
£8,400
27.0%
375,072
14,334
£0.59
3.82%
791
1.1
Google Ads
2026-05-11
2026-08-01
£8,400
27.0%
375,072
14,334
£0.59
3.82%
791
1.01
Brand Search - Pakistan
Brand
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Karachi, Islamabad, Faisalabad)
2026-05-11
2026-08-01
£1,302
£15.69
4.2%
76,588
2,603
£0.50
3.40%
130
1.02
Brand Search - India
Brand
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£1,848
£22.27
5.9%
123,199
6,159
£0.30
5.00%
205
1.03
Brand Search - Nigeria
Brand
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-08-01
£1,302
£15.69
4.2%
76,588
1,627
£0.80
2.12%
130
1.04
Brand Search - Kenya
Brand
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Kenya (Nairobi, Eldoret, Mombasa)
2026-05-11
2026-08-01
£1,092
£13.16
3.5%
27,299
1,091
£1.00
4.00%
90
1.05
Brand Search - Malaysia
Brand
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Malaysia (Kuala Lumpur)
2026-05-11
2026-08-01
£1,428
£17.20
4.6%
35,699
1,427
£1.00
4.00%
118
1.06
Brand Search - Turkey
Brand
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Turkey (Istanbul, Izmir, Ankara)
2026-05-11
2026-08-01
£1,428
£17.20
4.6%
35,699
1,427
£1.00
4.00%
118
2
SAA
2026-05-11
2026-08-01
£845
2.7%
28,176
845
£1.00
3.00%
42
2.1
Google Ads
2026-05-11
2026-08-01
£845
2.7%
28,176
845
£1.00
3.00%
42
2.01
Search - Architecture - India
SAA
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£845
£10.18
2.7%
28,176
845
£1.00
3.00%
42
3
SNS
2026-05-11
2026-08-01
£2,509
8.1%
68,510
2,130
£1.18
3.11%
142
3.1
Google Ads
2026-05-11
2026-08-01
£2,509
8.1%
68,510
2,130
£1.18
3.11%
142
3.01
Search - BioSciences - India
SNS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£836
£10.08
2.7%
27,882
836
£1.00
3.00%
55
3.02
Search - BioSciences - Pakistan
SNS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Karachi, Islamabad, Faisalabad)
2026-05-11
2026-08-01
£836
£10.08
2.7%
23,899
697
£1.20
2.92%
46
3.03
Search - Conservation Science - Nigeria
SNS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-08-01
£836
£10.08
2.7%
16,729
597
£1.40
3.57%
41
4
EPS
2026-05-11
2026-08-01
£925
3.0%
23,113
462
£2.00
2.00%
18
4.1
Google Ads
2026-05-11
2026-08-01
£925
3.0%
23,113
462
£2.00
2.00%
18
4.01
Search - International Relations - India
EPS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£925
£11.14
3.0%
23,113
462
£2.00
2.00%
18
5
SOP
2026-05-11
2026-08-01
£1,849
5.9%
170,729
3,413
£0.54
2.00%
209
5.1
Google Ads
2026-05-11
2026-08-01
£1,849
5.9%
170,729
3,413
£0.54
2.00%
209
5.01
Search - Psychology - India
SOP
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£998
£12.03
3.2%
99,849
1,996
£0.50
2.00%
124
5.02
Search - Psychology - Turkey
SOP
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Turkey (Istanbul, Izmir, Ankara)
2026-05-11
2026-08-01
£851
£10.25
2.7%
70,880
1,417
£0.60
2.00%
85
6
EMP
2026-05-11
2026-08-01
£1,849
5.9%
97,984
4,519
£0.41
4.61%
126
6.1
Google Ads
2026-05-11
2026-08-01
£1,849
5.9%
97,984
4,519
£0.41
4.61%
126
6.01
Search - Sustainable Engineering - Nigeria
EMP
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-08-01
£998
£12.03
3.2%
28,528
1,248
£0.80
4.37%
33
6.02
Search - Applied Act Sci - India
EMP
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£851
£10.25
2.7%
69,456
3,271
£0.26
4.71%
93
7
SOC
2026-05-11
2026-08-01
£1,849
5.9%
68,291
3,059
£0.60
4.48%
168
7.1
Google Ads
2026-05-11
2026-08-01
£1,849
5.9%
68,291
3,059
£0.60
4.48%
168
7.01
Search - Computer Science - India
SOC
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£998
£12.03
3.2%
39,939
1,996
£0.50
5.00%
83
7.02
Search - Computer Science - Pakistan
SOC
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Karachi, Islamabad, Faisalabad)
2026-05-11
2026-08-01
£851
£10.25
2.7%
28,352
1,063
£0.80
3.75%
85
8
KLS
2026-05-11
2026-08-01
£2,906
9.3%
71,083
3,631
£0.80
5.11%
174
8.1
Google Ads
2026-05-11
2026-08-01
£2,906
9.3%
71,083
3,631
£0.80
5.11%
174
8.01
Search - Law - Thailand
KLS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Thailand (Bangkok)
2026-05-11
2026-08-01
£1,162
£14.00
3.7%
16,603
1,162
£1.00
7.00%
29
8.02
Search - Law - Pakistan
KLS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Karachi, Islamabad, Faisalabad)
2026-05-11
2026-08-01
£872
£10.50
2.8%
43,584
1,743
£0.50
4.00%
87
8.03
Search - Law - Kenya
KLS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Kenya (Nairobi, Eldoret, Mombasa)
2026-05-11
2026-08-01
£872
£10.50
2.8%
10,896
726
£1.20
6.66%
58
9
KBS
2026-05-11
2026-08-01
£10,000
32.1%
1,226,415
22,112
£0.45
1.80%
1,067
9.1
Google Ads
2026-05-11
2026-08-01
£10,000
32.1%
1,226,415
22,112
£0.45
1.80%
1,067
9.01
Search - MBA - India
KBS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£6,830
£82.29
21.9%
683,019
13,660
£0.50
2.00%
683
9.02
Search - Business - India
KBS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Chennai, Mumbai, Kolkata)
2026-05-11
2026-08-01
£1,585
£19.10
5.1%
316,981
5,283
£0.30
1.67%
226
9.03
Search - Business - Pakistan
KBS
Google Ads
Search
Prospective PG students
Looking for UK PG study
Aged 21-40
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Karachi, Islamabad, Faisalabad)
2026-05-11
2026-08-01
£1,585
£19.10
5.1%
226,415
3,169
£0.50
1.40%
158
Plan totals
2026-05-11
2026-08-01
£31,132
100.0%
2,129,373
54,505
£0.57
2.56%
2,737
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