KEN123 - UG International Lates 2026 Media Plan.xlsx
Client
KEN
Version
283
Status
Approved
LID
Activity
Phase
Platform
Medium
Targeting
Start Date
End Date
Spend
Daily Spend
Weighting
Impressions
Clicks
eCPC
CTR %
Leads
26 lines
9 phases
1 platform
2026-05-11
2026-06-30
£22,642
1
Brand: Scholarships
2026-05-11
2026-06-30
£5,547
24.5%
141,080
16,822
£0.33
11.92%
1,236
1.1
Google Ads
2026-05-11
2026-06-30
£5,547
24.5%
141,080
16,822
£0.33
11.92%
1,236
1.01
Search - Nigeria
Brand: Scholarships
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-06-30
£1,109
£21.75
4.9%
27,735
2,773
£0.40
10.00%
221
1.02
Search - India
Brand: Scholarships
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£1,387
£27.19
6.1%
46,226
6,933
£0.20
15.00%
346
1.03
Search - Kenya
Brand: Scholarships
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Kenya (Nairobi, Eldoret, Mombasa)
2026-05-11
2026-06-30
£1,220
£23.93
5.4%
30,509
4,067
£0.30
13.33%
305
1.04
Search - Pakistan
Brand: Scholarships
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Islamabad, Karachi, Rawalpindi)
2026-05-11
2026-06-30
£721
£14.14
3.2%
14,422
1,201
£0.60
8.33%
144
1.05
Search - Malaysia
Brand: Scholarships
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Malaysia (Kuala Lumpur)
2026-05-11
2026-06-30
£555
£10.88
2.5%
11,094
924
£0.60
8.33%
110
1.06
Search - Hong Kong
Brand: Scholarships
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Hong Kong
2026-05-11
2026-06-30
£555
£10.88
2.5%
11,094
924
£0.60
8.33%
110
2
SAA
2026-05-11
2026-06-30
£1,245
5.5%
8,423
296
£4.21
3.51%
29
2.1
Google Ads
2026-05-11
2026-06-30
£1,245
5.5%
8,423
296
£4.21
3.51%
29
2.01
Search - Architecture - India
SAA
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£685
£13.43
3.0%
4,348
195
£3.51
4.48%
24
2.02
Search - Architecture - Turkey
SAA
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Turkey (Istanbul, Izmir, Ankara)
2026-05-11
2026-06-30
£560
£10.99
2.5%
4,075
101
£5.55
2.48%
5
3
SNS
2026-05-11
2026-06-30
£1,358
6.0%
6,335
280
£4.85
4.42%
11
3.1
Google Ads
2026-05-11
2026-06-30
£1,358
6.0%
6,335
280
£4.85
4.42%
11
3.01
Search - Biomedical Science - India
SNS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£747
£14.65
3.3%
3,396
186
£4.02
5.48%
7
3.02
Search - Biomedical Science - Nigeria
SNS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-06-30
£611
£11.99
2.7%
2,939
94
£6.50
3.20%
4
4
EPS
2026-05-11
2026-06-30
£2,264
10.0%
2,341
129
£17.55
5.51%
6
4.1
Google Ads
2026-05-11
2026-06-30
£2,264
10.0%
2,341
129
£17.55
5.51%
6
4.01
Search - POLIR - India
EPS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£566
£11.10
2.5%
786
31
£18.26
3.94%
1
4.02
Search - Economics - Kenya
EPS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Kenya (Nairobi, Eldoret, Mombasa)
2026-05-11
2026-06-30
£566
£11.10
2.5%
707
35
£16.17
4.95%
2
4.03
Search - Economics - Nigeria
EPS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-06-30
£566
£11.10
2.5%
707
35
£16.17
4.95%
2
4.04
Search - Economics - UAE
EPS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
UAE (Dubai)
2026-05-11
2026-06-30
£566
£11.10
2.5%
141
28
£20.22
19.86%
1
5
SOP
2026-05-11
2026-06-30
£1,358
6.0%
3,879
104
£13.06
2.68%
2
5.1
Google Ads
2026-05-11
2026-06-30
£1,358
6.0%
3,879
104
£13.06
2.68%
2
5.01
Search - Psychology - India
SOP
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£747
£14.65
3.3%
2,490
49
£15.25
1.97%
1
5.02
Search - Psychology - Turkey
SOP
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Turkey (Istanbul, Izmir, Ankara)
2026-05-11
2026-06-30
£611
£11.99
2.7%
1,389
55
£11.11
3.96%
1
6
EMP
2026-05-11
2026-06-30
£1,585
7.0%
52,855
333
£4.76
0.63%
9
6.1
Google Ads
2026-05-11
2026-06-30
£1,585
7.0%
52,855
333
£4.76
0.63%
9
6.01
Search - Engineering - Hong Kong
EMP
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Hong Kong
2026-05-11
2026-06-30
£528
£10.36
2.3%
283
51
£10.36
18.02%
1
6.02
Search - Engineering - Pakistan
EMP
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Islamabad, Karachi, Rawalpindi)
2026-05-11
2026-06-30
£528
£10.36
2.3%
23,222
150
£3.52
0.65%
3
6.03
Search - Engineering - Malaysia
EMP
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Malaysia (Kuala Lumpur)
2026-05-11
2026-06-30
£528
£10.36
2.3%
29,350
132
£4.00
0.45%
5
7
SOC
2026-05-11
2026-06-30
£2,491
11.0%
18,547
1,841
£1.35
9.93%
150
7.1
Google Ads
2026-05-11
2026-06-30
£2,491
11.0%
18,547
1,841
£1.35
9.93%
150
7.01
Search - Computer Science - India
SOC
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£722
£14.16
3.2%
5,001
190
£3.80
3.80%
14
7.02
Search - Computer Science - Pakistan
SOC
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Islamabad, Karachi, Rawalpindi)
2026-05-11
2026-06-30
£523
£10.26
2.3%
3,169
95
£5.51
3.00%
7
7.03
Search - Computer Science - Nigeria
SOC
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Nigeria (Lagos, Abuja, Harcourt, Kano, Enugu, Ibadan)
2026-05-11
2026-06-30
£1,245
£24.42
5.5%
10,377
1,556
£0.80
14.99%
129
8
KLS
2026-05-11
2026-06-30
£2,717
12.0%
17,642
1,234
£2.20
6.99%
50
8.1
Google Ads
2026-05-11
2026-06-30
£2,717
12.0%
17,642
1,234
£2.20
6.99%
50
8.01
Search - Law - Canada
KLS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Canada (Ontario, Quebec, Alberta, British Columbia)
2026-05-11
2026-06-30
£2,717
£53.27
12.0%
17,642
1,234
£2.20
6.99%
50
9
KBS
2026-05-11
2026-06-30
£4,075
18.0%
199,258
4,062
£1.00
2.04%
180
9.1
Google Ads
2026-05-11
2026-06-30
£4,075
18.0%
199,258
4,062
£1.00
2.04%
180
9.01
Search - Business - Pakistan
KBS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Pakistan (Lahore, Islamabad, Karachi, Rawalpindi)
2026-05-11
2026-06-30
£1,019
£19.98
4.5%
72,776
509
£2.00
0.70%
20
9.02
Search - Business - Turkey
KBS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
Turkey (Istanbul, Izmir, Ankara)
2026-05-11
2026-06-30
£1,630
£31.96
7.2%
67,457
1,895
£0.86
2.81%
94
9.03
Search - Business - India
KBS
Google Ads
Search
Prospective UG students
Looking for UK UG study
Aged 17-23
Inc. relevant education and interest targeting criteria
India (Pune, Delhi, Bangalore, Hyderabad, Lucknow, Kochi)
2026-05-11
2026-06-30
£1,426
£27.97
6.3%
59,025
1,658
£0.86
2.81%
66
Plan totals
2026-05-11
2026-06-30
£22,642
100.0%
450,360
25,101
£0.90
5.57%
1,673
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