Enhanced Clearing profile with guaranteed interactions (web clicks, calls and register interest). 3 months presence on website and App ensuring you receive high quality pre-qualified interactions from applicants actively researching Clearing opportunities
2026-07-01
2026-09-30
£25,000
£271.74
1.4%
496,652
2,334
£10.71
0.47%
676
1.02
UniCompare
Educational Specialists
Third Party
Data Unlock
Student Data Unlock turns your profile calls and clicks into leads. This will allow Kent to focus on building relationships with students ahead of Results Day. Utilising Student Data Unlock will enable you to contact those students who have opted-in to share their data.
2026-07-01
2026-09-30
£5,000
£54.35
0.3%
0
0
1.03
UniCompare
Educational Specialists
Third Party
Prime Provider
Prime Provider is the perfect opportunity to increase brand awareness and generate additional clicks and calls from prospective Clearing students. Kent will have one of the top fixed positions across UniCompare's Clearing website and app homepage and will be advertised by using a mixture of channels - app, website & mobile notification to help drive clicks and calls.
2026-07-01
2026-09-30
£15,000
£163.04
0.8%
233,797
865
£17.34
0.37%
1.04
UniCompare
Educational Specialists
Third Party
Push Notification
Kent will gain instant visibility with UniCompare's pre-qualified Clearing users.
2026-07-01
2026-09-30
£10,000
£108.70
0.6%
26,256
554
£18.05
2.11%
1.05
IDP
Educational Specialists
Third Party
Core Partnership
Target students seeking university placements during the clearing process, ensuring they reach a motivated audience. The package leverages IDP's global network and digital platforms, providing exposure to prospective students across multiple channels.
2026-07-01
2026-09-30
£25,000
£271.74
1.4%
4,687
2,250
£11.11
48.01%
318
1.06
IDP
Educational Specialists
Third Party
Elite Provider Slot
Prominent exposure on a trusted global platform that connects universities with prospective students. This slot ensures Kent is showcased as a top choice, attracting high-quality and motivated students.
2026-07-01
2026-09-30
£12,500
£135.87
0.7%
139,142
1,029
£12.15
0.74%
1.07
UCAS
Educational Specialists
Third Party
Package 4
Promote your brand on UCAS.com with tailored pages for students, parents, and teachers, linking directly to your Clearing content.
Stand out on Clearing Plus with prominent listings matched to students.
Expand your reach by targeting unplaced applicants on platforms like Facebook, Instagram, TikTok, and Snapchat using rich data insights.
2026-07-01
2026-09-30
£15,000
£163.04
0.8%
896,914
3,318
£4.52
0.37%
40
2
Always-on Parents & Influencers
2026-06-19
2026-09-30
£39,588
2.2%
2,012,123
32,433
£1.22
1.61%
921
2.1
DV360
2026-06-19
2026-09-30
£5,938
0.3%
618,557
7,422
£0.80
1.20%
4
2.01
DV360 - Parents & Influencers
Always-on Parents & Influencers
DV360
Display
Parents of individuals aged 17-21
Primary and Secondary Locations
2026-06-19
2026-09-30
£5,938
£57.10
0.3%
618,557
7,422
£0.80
1.20%
4
2.2
Meta
2026-06-26
2026-09-30
£15,835
0.9%
799,751
7,197
£2.20
0.90%
266
2.02
Meta - Parents & Influencers
Always-on Parents & Influencers
Meta
Social
Parents of individuals aged 17-21
Primary and Secondary Locations
2026-06-26
2026-09-30
£15,835
£163.25
0.9%
799,751
7,197
£2.20
0.90%
266
2.3
Performance Max
2026-07-03
2026-09-30
£17,814
1.0%
593,815
17,814
£1.00
3.00%
650
2.03
Performance Max: Parents & Influencers
Always-on Parents & Influencers
Performance Max
Display
Parents of individuals aged 17-21
Primary and Secondary Locations
2026-07-03
2026-09-30
£17,814
£197.94
1.0%
593,815
17,814
£1.00
3.00%
650
3
Always-On Boosts
2026-07-04
2026-09-30
£11,980
0.7%
932,715
6,587
£1.82
0.71%
1
3.1
TikTok
2026-07-04
2026-09-30
£7,188
0.4%
718,790
3,593
£2.00
0.50%
0
3.01
TikTok Spark Ads
Always-On Boosts
TikTok
Social
Organic Posts Boosts
2026-07-04
2026-09-30
£7,188
£80.76
0.4%
718,790
3,593
£2.00
0.50%
0
3.2
Meta
2026-07-04
2026-09-30
£4,792
0.3%
213,925
2,994
£1.60
1.40%
0
3.02
Meta Organic Posts Boost
Always-On Boosts
Meta
Social
Organic Posts Boosts
2026-07-04
2026-09-30
£4,792
£53.84
0.3%
213,925
2,994
£1.60
1.40%
0
4
Pre-Clearing
2026-06-11
2026-07-01
£131,147
7.4%
6,692,112
90,501
£1.45
1.35%
248
4.1
Google Ads
2026-06-12
2026-07-01
£67,278
3.8%
478,661
25,515
£2.64
5.33%
228
4.01
Clearing / Lifestyle / UCAS Search
Pre-Clearing
Google Ads
Search
Clearing intent keywords reaching both Students (inc. Mature) & Parents/ Influencers
Primary, Secondary and Tertiary Locations
Kent branded terms & merger protection queries targeting audiences in-market for Kent. UK-wide
2026-06-12
2026-07-01
£16,925
£846.24
1.0%
65,095
4,231
£4.00
6.50%
17
4.04
Subject Search (Top 7)
Pre-Clearing
Google Ads
Search
Course-specific intent keywords across Business, Law, Social Sciences, Biosciences, Computing, Engineering, Sports; reaching both Students (inc. Mature) & Parents / Influencers
Primary, Secondary and Tertiary Locations
2026-06-12
2026-07-01
£13,090
£654.48
0.7%
90,899
7,271
£1.80
8.00%
22
4.05
Course Search (15-20 low-priority courses)
Pre-Clearing
Google Ads
Search
Course-specific intent keywords across other low priority courses (15-20 courses) reaching both Students (inc. Mature) & Parents / Influencers
Primary, Secondary and Tertiary Locations
2026-06-12
2026-07-01
£6,177
£308.84
0.3%
58,826
2,941
£2.10
5.00%
6
4.2
Performance Max
2026-06-16
2026-07-01
£14,504
0.8%
188,368
13,185
£1.10
7.00%
13
4.06
Performance Max - Brand
Pre-Clearing
Performance Max
Display
Automated asset-led targeting across Google's inventory; reaching both students (inc. Mature) & parents. Prospecting & Remarketing. Optimised towards conversions.
UK-wide
2026-06-16
2026-07-01
£14,504
£906.53
0.8%
188,368
13,185
£1.10
7.00%
13
4.3
DV360
2026-06-12
2026-07-01
£2,656
0.2%
331,972
3,319
£0.80
1.00%
1
4.07
DV360 - Retargeting
Pre-Clearing
DV360
Display
Retargeting: website visitors (last 30 days), open day converters and non-converters, Kent content engagers
Primary, Secondary and Tertiary Locations
Double Verify included for brand safety
2026-06-12
2026-07-01
£2,656
£132.79
0.2%
331,972
3,319
£0.80
1.00%
1
4.4
Meta
2026-06-17
2026-07-01
£10,952
0.6%
1,026,746
5,704
£1.92
0.56%
6
4.08
Meta - Students
Pre-Clearing
Meta
Social
Students: 17-21, interested in HE education
Lookalike of prior Clearing enquirers / converters
Primary, Secondary and Tertiary Locations
2026-06-17
2026-07-01
£4,106
£273.73
0.2%
456,222
2,281
£1.80
0.50%
2
4.09
Meta - Subjects (Top 7)
Pre-Clearing
Meta
Social
Both parents and students with subject interests - mature audiences included here.
Lookalikes of previous converters. Retargeting course page visitors.
Business, Law, Social Sciences, Biosciences, Computing
Primary, Secondary and Tertiary Locations
2026-06-17
2026-07-01
£6,846
£456.42
0.4%
570,524
3,423
£2.00
0.60%
3
4.5
TikTok
2026-06-11
2026-07-01
£15,942
0.9%
1,771,336
17,713
£0.90
1.00%
0
4.10
Brand - TikTok
Pre-Clearing
TikTok
Social
Students: 17-21, interested in HE education, student life, careers
Top View/ In-Feed, Lookalike of website visitors
Primary, Secondary and Tertiary Locations
2026-06-11
2026-07-01
£15,942
£759.14
0.9%
1,771,336
17,713
£0.90
1.00%
4.6
Snapchat
2026-06-11
2026-07-01
£6,792
0.4%
1,617,261
11,320
£0.60
0.70%
0
4.11
Brand - Snapchat
Pre-Clearing
Snapchat
Social
Students: 17-21, HE lifestyle audiences, story & snap ads for awareness
Primary, Secondary and Tertiary Locations
2026-06-11
2026-07-01
£6,792
£323.45
0.4%
1,617,261
11,320
£0.60
0.70%
4.7
YouTube
2026-06-17
2026-07-01
£6,949
0.4%
434,296
8,685
£0.80
2.00%
0
4.12
Brand - YouTube
Pre-Clearing
YouTube
Social
Students: 17-21, in-market HE audiences, custom intent on competitor and subject keywords, skippable and unskippable pre-roll formats
Primary, Secondary and Tertiary Locations
2026-06-17
2026-07-01
£6,949
£463.25
0.4%
434,296
8,685
£0.80
2.00%
4.8
Reddit
2026-06-11
2026-07-01
£6,073
0.3%
843,472
5,060
£1.20
0.60%
0
4.13
Brand - Reddit
Pre-Clearing
Reddit
Social
HE subreddits (r/UCAS, r/UniUK, r/AskUK); interest targeting 18–24; Promoted Posts
Primary, Secondary and Tertiary Locations
2026-06-11
2026-07-01
£6,073
£289.19
0.3%
843,472
5,060
£1.20
0.60%
5
Clearing Opens
2026-07-02
2026-09-30
£905,569
51.3%
130,860,471
181,840
£4.98
0.14%
3,542
5.1
Google Ads
2026-07-02
2026-08-12
£105,672
6.0%
750,028
41,376
£2.55
5.52%
1,980
5.01
Clearing / Lifestyle / UCAS Search
Clearing Opens
Google Ads
Search
Clearing intent keywords reaching both Students (inc. Mature) & Parents/ Influencers
Primary, Secondary and Tertiary Locations
Kent branded terms & merger protection queries targeting audiences in-market for Kent. UK-wide
2026-07-02
2026-08-12
£24,729
£588.79
1.4%
95,112
6,182
£4.00
6.50%
402
5.04
Subject Search (Top 7)
Clearing Opens
Google Ads
Search
Course-specific intent keywords across Business, Law, Social Sciences, Biosciences, Computing, Engineering, Sports; reaching both Students (inc. Mature) & Parents / Influencers
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£24,715
£588.46
1.4%
171,634
13,730
£1.80
8.00%
687
5.05
Course Search (15-20 low-priority courses)
Clearing Opens
Google Ads
Search
Course-specific intent keywords across other low priority courses (15-20 courses) reaching both Students (inc. Mature) & Parents / Influencers
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£14,877
£354.21
0.8%
141,683
7,084
£2.10
5.00%
262
5.2
Performance Max
2026-07-02
2026-08-12
£27,675
1.6%
359,417
25,159
£1.10
7.00%
1,132
5.06
Performance Max - Brand
Clearing Opens
Performance Max
Display
Automated asset-led targeting across Google's inventory; reaching both students (inc. Mature) & parents. Prospecting & Remarketing. Optimised towards conversions.
UK-wide
2026-07-02
2026-08-12
£27,675
£658.93
1.6%
359,417
25,159
£1.10
7.00%
1,132
5.3
Bing
2026-08-03
2026-08-12
£18,511
1.0%
231,389
23,138
£0.80
10.00%
255
5.07
Microsoft Bing
Clearing Opens
Bing
Search
Brand, Course & Competitor search as an additional layer of intent capture in addition to Google.
2026-08-03
2026-08-12
£18,511
£1,851.12
1.0%
231,389
23,138
£0.80
10.00%
255
5.4
DV360
2026-07-02
2026-08-12
£2,953
0.2%
369,176
3,691
£0.80
1.00%
5
5.08
DV360 - Retargeting
Clearing Opens
DV360
Display
Retargeting: website visitors (last 30 days), open day converters and non-converters, Kent content engagers
Primary, Secondary and Tertiary Locations
Double Verify included for brand safety
2026-07-02
2026-08-12
£2,953
£70.32
0.2%
369,176
3,691
£0.80
1.00%
5
5.5
Meta
2026-07-02
2026-08-12
£12,308
0.7%
1,162,407
6,426
£1.92
0.55%
98
5.09
Meta - Students
Clearing Opens
Meta
Social
Students: 17-21, interested in HE education
Lookalike of prior Clearing enquirers / converters
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£4,922
£117.20
0.3%
546,928
2,734
£1.80
0.50%
36
5.10
Meta - Subjects (Top 7)
Clearing Opens
Meta
Social
Both parents and students with subject interests - mature audiences included here.
Lookalikes of previous converters. Retargeting course page visitors.
Business, Law, Social Sciences, Biosciences, Computing
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£7,386
£175.85
0.4%
615,479
3,692
£2.00
0.60%
63
5.6
TikTok
2026-07-02
2026-08-12
£19,674
1.1%
2,186,008
21,860
£0.90
1.00%
7
5.11
Brand - TikTok
Clearing Opens
TikTok
Social
Students: 17-21, interested in HE education, student life, careers
Top View/ In-Feed, Lookalike of website visitors
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£19,674
£468.43
1.1%
2,186,008
21,860
£0.90
1.00%
7
5.7
Snapchat
2026-07-02
2026-08-12
£4,518
0.3%
1,075,814
7,530
£0.60
0.70%
2
5.12
Brand - Snapchat
Clearing Opens
Snapchat
Social
Students: 17-21, HE lifestyle audiences, story & snap ads for awareness
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£4,518
£107.58
0.3%
1,075,814
7,530
£0.60
0.70%
2
5.8
YouTube
2026-07-02
2026-08-12
£19,535
1.1%
1,220,921
24,418
£0.80
2.00%
7
5.13
Brand - YouTube
Clearing Opens
YouTube
Social
Students: 17-21, in-market HE audiences, custom intent on competitor and subject keywords, skippable and unskippable pre-roll formats
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£19,535
£465.11
1.1%
1,220,921
24,418
£0.80
2.00%
7
5.9
Reddit
2026-07-02
2026-08-12
£9,907
0.6%
1,375,916
8,255
£1.20
0.60%
2
5.14
Brand - Reddit
Clearing Opens
Reddit
Social
HE subreddits (r/UCAS, r/UniUK, r/AskUK); interest targeting 18–24; Promoted Posts
Primary, Secondary and Tertiary Locations
2026-07-02
2026-08-12
£9,907
£235.87
0.6%
1,375,916
8,255
£1.20
0.60%
2
5.10
Third Party
2026-07-02
2026-09-30
£208,339
11.8%
6,896,643
19,987
£10.42
0.29%
53
5.15
The Guardian
Clearing Opens
Third Party
Publisher Display
Guardian Target Max (new for 2026)
500,000 ad impressions on theguardian.com + managed service across the web
Using University Guide data to target prospective UGs interested in:
Your university
Your competitors
Your region
Your chosen courses
Ads appearing across theguardian.com, the University Guide, Tiktok, LinkedIn, Instagram, Facebook, Youtube, Microsoft Advertising and Google Display Network
Guardian Amplify
1,000,000 ad impressions
Standard formats
Ads appearing across theguardian.com
Self-optimising campaign designed to focus on sections, devices & users proving to click the most
Education section takeover
24-hour takeover - Results Week 2026
Standard formats - MPU, DMPU and Billboard
Half page advertisement in The Guardian
To run on Results Day - 13th Aug
2026-07-20
2026-08-20
£18,000
£562.50
1.0%
2,144,999
7,032
£2.56
0.33%
5.16
Cinema
Clearing Opens
Third Party
Cinema
16-35 Ads AGP and Film Pack blockbuster campaign in Kent. Site list on Cinema Tab
2026-07-31
2026-08-31
£30,000
£937.50
1.7%
395,882
0
0.00%
5.17
Sky Adsmart BVOD
Clearing Opens
Third Party
CTV
Children 16+ targeting, with geo-targeting by postcodes (based on feeder schools)
2026-08-24
2026-09-30
£30,000
£789.47
1.7%
821,917
0
0.00%
5.18
ITV Hub BVOD
Clearing Opens
Third Party
CTV
Entertainment Programming: 36% aged 16-34, 39% aged 35-54, 25% aged 55+.
South East England & London regional targeting
2026-08-28
2026-09-30
£25,000
£735.29
1.4%
675,675
0
0.00%
5.19
TV & Cinema Licensing Costs
Clearing Opens
Third Party
TV & Cinema
Licensing Costs
2026-07-27
2026-08-16
£3,678
£175.14
0.2%
0
0
5.20
Teads Connected TV
Clearing Opens
Third Party
CTV
CTV format: High-impact video placements within premium streaming environments, designed to build awareness through full-screen viewing.
Targeting: Target prospective students and parents using age/lifestage and priority geography, with contextual or genre targeting where available.
2026-08-13
2026-09-01
£16,161
£808.05
0.9%
808,050
0
0.00%
5.21
All4 BVOD
Clearing Opens
Third Party
CTV
Entertainment Programming: 36% aged 16-34, 39% aged 35-54, 25% aged 55+.
South East England & London regional targeting
2026-08-28
2026-09-30
£25,000
£735.29
1.4%
543,478
0
0.00%
5.22
All4 AdPause
Clearing Opens
Third Party
CTV
Entertainment Programming: 36% aged 16-34, 39% aged 35-54, 25% aged 55+.
South East England & London regional targeting
2026-08-28
2026-09-30
£20,000
£588.24
1.1%
439,560
571
£35.03
0.13%
35
5.23
Clearcast
Clearing Opens
Third Party
CTV
Clearance for our ads across All4, Sky and Cinema
2026-08-12
2026-08-31
£3,000
£150.00
0.2%
0
0
5.24
DAX
Clearing Opens
Third Party
Digital Audio
Student - 18-24, ‘Interested in Undergraduate’
Parent – 35-55, ‘Interested in Parenting’
1x ad with 7-day countdown to results day
2026-07-20
2026-08-20
£15,000
£468.75
0.8%
640,000
0
0.00%
5.25
Fonemedia (Competitor Retargeting)
Clearing Opens
Third Party
Mobile Display
Targeting visitors of competitor Clearing landing pages, using keyword, app and URL targeting
2026-07-02
2026-08-12
£7,500
£178.57
0.4%
142,884
4,143
£1.81
2.90%
6
5.26
Fonemedia (OOH Retargeting)
Clearing Opens
Third Party
Mobile Display
Retargeting users who have been in proximity of Kent OOH sites; Students: 17-21 and parents of students aged 17-21. Cookieless mobile ID matching
2026-07-02
2026-08-12
£15,000
£357.14
0.8%
284,198
8,241
£1.82
2.90%
12
5.11
OOH
2026-07-27
2026-08-30
£438,963
24.9%
115,232,752
0
0.00%
0
5.27
OOH - Bus Sides
Clearing Opens
OOH
OOH
Site list in tab 2
2026-07-27
2026-08-30
£160,593
£4,588.39
9.1%
17,345,504
0
0.00%
5.28
OOH
Clearing Opens
OOH
OOH
Site list in tab 2
2026-07-27
2026-08-30
£278,370
£7,953.43
15.8%
97,887,248
0
0.00%
5.12
ChatGPT
2026-08-04
2026-08-12
£37,513
2.1%
0
0
0
5.29
Chat GPT (Test)
Clearing Opens
ChatGPT
ChatGPT
Testing an entirely new platform - benchmarks not available
2026-08-04
2026-08-12
£37,513
£4,168.16
2.1%
0
0
6
Results Day
2026-08-13
2026-08-13
£372,260
21.1%
3,056,921
35,653
£10.44
1.17%
1,613
6.1
Google Ads
2026-08-13
2026-08-13
£303,871
17.2%
360,025
10,881
£27.93
3.02%
1,151
6.01
Clearing / Lifestyle / UCAS Search
Results Day
Google Ads
Search
Clearing intent keywords reaching both Students (inc. Mature) & Parents/ Influencers
Primary and Secondary Locations
2026-08-13
2026-08-13
£137,023
£137,023.12
7.8%
228,371
4,567
£30.00
2.00%
502
6.02
Subject Search (Top 7)
Results Day
Google Ads
Search
Course-specific intent keywords across Business, Law, Social Sciences, Biosciences, Computing, Engineering, Sports; reaching both Students (inc. Mature) & Parents / Influencers
Primary and Secondary Locations
2026-08-13
2026-08-13
£50,064
£50,063.68
2.8%
50,063
2,002
£25.01
4.00%
240
6.03
Course Search (15-20 low-priority courses)
Results Day
Google Ads
Search
Course-specific intent keywords across other low priority courses (15-20 courses) reaching both Students (inc. Mature) & Parents / Influencers
Primary and Secondary Locations
2026-08-13
2026-08-13
£31,327
£31,327.12
1.8%
41,769
1,253
£25.00
3.00%
128
6.04
Brand Search
Results Day
Google Ads
Search
Kent branded terms & merger protection queries targeting audiences in-market for Kent. UK-wide
2026-08-13
2026-08-13
£65,285
£65,285.21
3.7%
17,409
2,611
£25.00
15.00%
274
6.05
Competitor Search
Results Day
Google Ads
Search
Competitor Keywords - List of 10 competitors maximum
Primary: Kingston, CCCU, Essex, Brighton, Surrey
Secondary: UEL, Notts Trent, Oxford Brookes, Sussex, Reading
2026-08-13
2026-08-13
£20,172
£20,171.97
1.1%
22,413
448
£45.03
2.00%
6
6.2
Bing
2026-08-13
2026-08-13
£786
0.0%
436
87
£9.04
19.95%
2
6.06
Microsoft Bing
Results Day
Bing
Search
Brand, Course & Competitor search as an additional layer of intent capture in addition to Google.
2026-08-13
2026-08-13
£786
£786.45
0.0%
436
87
£9.04
19.95%
2
6.3
Meta
2026-08-13
2026-08-13
£9,182
0.5%
556,484
1,669
£5.50
0.30%
22
6.07
Meta - Brand & Subjects (Top 7)
Results Day
Meta
Social
Both parents and students with subject interests - mature audiences included here.
Lookalikes of previous converters. Retargeting course page visitors.
Business, Law, Social Sciences, Biosciences, Computing
Primary and Secondary Locations
2026-08-13
2026-08-13
£9,182
£9,182.00
0.5%
556,484
1,669
£5.50
0.30%
22
6.4
DV360
2026-08-13
2026-08-13
£11,603
0.7%
966,910
9,669
£1.20
1.00%
8
6.08
DV360 - Retargeting
Results Day
DV360
Display
Retargeting: website visitors (last 30 days), open day converters and non-converters, Kent content engagers
Primary and Secondary Locations
Double Verify included for brand safety
2026-08-13
2026-08-13
£11,603
£11,602.93
0.7%
966,910
9,669
£1.20
1.00%
8
6.5
TikTok
2026-08-13
2026-08-13
£21,064
1.2%
780,166
2,340
£9.00
0.30%
2
6.09
Brand - TikTok (Top Feed)
Results Day
TikTok
Social
Students: 17-21, interested in HE education, student life, careers
Top View/ In-Feed, Lookalike of website visitors
Primary and Secondary Locations
2026-08-13
2026-08-13
£21,064
£21,064.50
1.2%
780,166
2,340
£9.00
0.30%
2
6.6
Third Party
2026-08-13
2026-08-13
£1,500
0.1%
62,070
1,744
£0.86
2.81%
12
6.10
Fonemedia (Competitor Retargeting)
Results Day
Third Party
Mobile Display
Targeting visitors of competitor Clearing landing pages, using keyword, app and URL targeting
2026-08-13
2026-08-13
£1,500
£1,500.00
0.1%
62,070
1,744
£0.86
2.81%
12
6.7
ChatGPT
2026-08-13
2026-08-13
£168
0.0%
0
0
0
6.11
ChatGPT
Results Day
ChatGPT
AI
Testing an entirely new platform - benchmarks not available
2026-08-13
2026-08-13
£168
£168.12
0.0%
0
0
6.8
Performance Max
2026-08-13
2026-08-13
£24,084
1.4%
330,830
9,263
£2.60
2.80%
417
6.12
Performance Max
Results Day
Performance Max
Display
Automated asset-led targeting across Google's inventory; reaching both students (inc. Mature) & parents. Prospecting & Remarketing. Optimised towards conversions.
UK-wide
2026-08-13
2026-08-13
£24,084
£24,084.49
1.4%
330,830
9,263
£2.60
2.80%
417
7
Results Friday
2026-08-14
2026-08-14
£98,773
5.6%
1,363,993
11,369
£8.69
0.83%
223
7.1
Google Ads
2026-08-14
2026-08-14
£55,223
3.1%
111,555
2,559
£21.58
2.29%
140
7.01
Clearing Search
Results Friday
Google Ads
Search
Clearing intent keywords reaching both Students (inc. Mature) & Parents/ Influencers
Primary and Secondary Locations
2026-08-14
2026-08-14
£24,234
£24,234.36
1.4%
64,624
969
£25.01
1.50%
58
7.02
Subject Search (Top 7)
Results Friday
Google Ads
Search
Course-specific intent keywords across Business, Law, Social Sciences, Biosciences, Computing, Engineering, Sports; reaching both Students (inc. Mature) & Parents / Influencers
Primary and Secondary Locations
2026-08-14
2026-08-14
£13,609
£13,608.68
0.8%
22,681
680
£20.01
3.00%
41
7.03
Course Search (15-20 low-priority courses)
Results Friday
Google Ads
Search
Course-specific intent keywords across other low priority courses (15-20 courses) reaching both Students (inc. Mature) & Parents / Influencers
Primary and Secondary Locations
2026-08-14
2026-08-14
£7,153
£7,153.34
0.4%
17,883
357
£20.04
2.00%
14
7.04
Brand Search
Results Friday
Google Ads
Search
Kent branded terms & merger protection queries targeting audiences in-market for Kent. UK-wide
2026-08-14
2026-08-14
£9,608
£9,607.99
0.5%
5,337
533
£18.03
9.99%
27
7.05
Competitor Search
Results Friday
Google Ads
Search
Competitor Keywords - List of 10 competitors maximum
Primary: Kingston, CCCU, Essex, Brighton, Surrey
Secondary: UEL, Notts Trent, Oxford Brookes, Sussex, Reading
2026-08-14
2026-08-14
£618
£618.18
0.0%
1,030
20
£30.91
1.94%
0
7.2
Performance Max
2026-08-14
2026-08-14
£19,489
1.1%
69,604
1,392
£14.00
2.00%
42
7.06
Pmax (Bing replacement)
Results Friday
Performance Max
Display
Additional layer of intent capture in addition to Google, targeting student audiences and those looking for clearing options.
2026-08-14
2026-08-14
£19,489
£19,489.12
1.1%
69,604
1,392
£14.00
2.00%
42
7.3
Meta
2026-08-14
2026-08-14
£8,353
0.5%
253,136
1,518
£5.50
0.60%
26
7.07
Meta - Brand & Subjects (Top 7)
Results Friday
Meta
Social
Both parents and students with subject interests - mature audiences included here.
Lookalikes of previous converters. Retargeting course page visitors.
Business, Law, Social Sciences, Biosciences, Computing
Primary and Secondary Locations
2026-08-14
2026-08-14
£8,353
£8,353.49
0.5%
253,136
1,518
£5.50
0.60%
26
7.4
DV360
2026-08-14
2026-08-14
£2,777
0.2%
252,422
2,524
£1.10
1.00%
2
7.08
DV360 - Retargeting
Results Friday
DV360
Display
Retargeting: website visitors (last 30 days), open day converters and non-converters, Kent content engagers
Primary and Secondary Locations
Double Verify included for brand safety
2026-08-14
2026-08-14
£2,777
£2,776.65
0.2%
252,422
2,524
£1.10
1.00%
2
7.5
TikTok
2026-08-14
2026-08-14
£8,432
0.5%
613,207
1,533
£5.50
0.25%
1
7.09
Brand - TikTok (Top Feed)
Results Friday
TikTok
Social
Students: 17-21, interested in HE education, student life, careers
Top View/ In-Feed, Lookalike of website visitors
Primary and Secondary Locations
2026-08-14
2026-08-14
£8,432
£8,431.60
0.5%
613,207
1,533
£5.50
0.25%
1
7.6
Third Party
2026-08-14
2026-08-14
£4,500
0.3%
64,069
1,843
£2.44
2.88%
12
7.10
Fonemedia (Competitor Retargeting)
Results Friday
Third Party
Mobile Display
Targeting visitors of competitor Clearing landing pages, using keyword, app and URL targeting
2026-08-14
2026-08-14
£1,500
£1,500.00
0.1%
62,070
1,744
£0.86
2.81%
11
7.11
UniCompare SMS
Results Friday
Third Party
Mobile Display
Regional SMS (South-East) day after RD
2026-08-14
2026-08-14
£3,000
£3,000.00
0.2%
1,999
99
£30.30
4.95%
0
8
Post Results
2026-08-15
2026-09-30
£85,540
4.8%
1,872,259
53,037
£1.61
2.83%
2,290
8.1
Google Ads
2026-08-15
2026-09-30
£45,551
2.6%
495,112
27,831
£1.64
5.62%
1,489
8.01
Clearing Search
Post Results
Google Ads
Search
Clearing intent keywords reaching both Students (inc. Mature) & Parents/ Influencers
Primary and Secondary Locations
Kent branded terms & merger protection queries targeting audiences in-market for Kent. UK-wide
2026-08-15
2026-09-30
£18,111
£385.35
1.0%
181,114
18,111
£1.00
10.00%
996
8.04
Subject Search (Top 7)
Post Results
Google Ads
Search
Course-specific intent keywords across Business, Law, Social Sciences, Biosciences, Computing, Engineering, Sports; reaching both Students (inc. Mature) & Parents / Influencers
Primary and Secondary Locations
2026-08-15
2026-09-30
£9,146
£194.60
0.5%
91,464
3,658
£2.50
4.00%
146
8.05
Course Search (15-20 low-priority courses)
Post Results
Google Ads
Search
Course-specific intent keywords across other low priority courses (15-20 courses) reaching both Students (inc. Mature) & Parents / Influencers
Primary and Secondary Locations
2026-08-15
2026-09-30
£6,860
£145.95
0.4%
76,220
2,286
£3.00
3.00%
80
8.2
Bing
2026-08-15
2026-09-30
£2,775
0.2%
34,684
2,774
£1.00
8.00%
92
8.06
Microsoft Bing
Post Results
Bing
Search
Brand, Course & Competitor search as an additional layer of intent capture in addition to Google.
2026-08-15
2026-09-30
£2,775
£59.04
0.2%
34,684
2,774
£1.00
8.00%
92
8.3
Meta
2026-08-15
2026-09-30
£5,858
0.3%
505,449
2,500
£2.34
0.49%
36
8.07
Meta - Brand & Subjects (Top 7)
Post Results
Meta
Social
Both parents and students with subject interests - mature audiences included here.
Lookalikes of previous converters. Retargeting course page visitors.
Business, Law, Social Sciences, Biosciences, Computing
Primary and Secondary Locations
2026-08-15
2026-09-30
£2,858
£60.81
0.2%
254,067
1,143
£2.50
0.45%
34
8.14
Meta Retargeting (Parents and Students)
Post Results
Meta
Social
Dedictaed Meta retargeting line to target students and parents who are still undecided or who still need an extra layer of reassurance
2026-08-28
2026-09-30
£3,000
£88.24
0.2%
251,382
1,357
£2.21
0.54%
2
8.4
Performance Max
2026-08-15
2026-09-30
£18,111
1.0%
268,317
12,074
£1.50
4.50%
604
8.08
Performance Max - Brand
Post Results
Performance Max
Display
Automated asset-led targeting across Google's inventory; reaching both students (inc. Mature) & parents. Prospecting & Remarketing. Optimised towards conversions.
UK-wide
2026-08-15
2026-09-30
£18,111
£385.35
1.0%
268,317
12,074
£1.50
4.50%
604
8.5
DV360
2026-08-15
2026-09-30
£1,853
0.1%
27,445
1,235
£1.50
4.50%
62
8.09
DV360 - Retargeting
Post Results
DV360
Display
Retargeting: website visitors (last 30 days), open day converters and non-converters, Kent content engagers
Primary and Secondary Locations
Double Verify included for brand safety
2026-08-15
2026-09-30
£1,853
£39.42
0.1%
27,445
1,235
£1.50
4.50%
62
8.6
Reddit
2026-08-15
2026-09-30
£204
0.0%
28,379
170
£1.20
0.60%
0
8.10
Brand - Reddit
Post Results
Reddit
Social
HE subreddits (r/UCAS, r/UniUK, r/AskUK); interest targeting 18–24; Promoted Posts
Primary and Secondary Locations
2026-08-15
2026-09-30
£204
£4.35
0.0%
28,379
170
£1.20
0.60%
0
8.7
TikTok
2026-08-15
2026-09-30
£5,800
0.3%
290,000
2,320
£2.50
0.80%
1
8.11
Brand - TikTok (In-feed)
Post Results
TikTok
Social
Students: 17-21, interested in HE education, student life, careers
Top View/ In-Feed, Lookalike of website visitors
Primary and Secondary Locations
2026-08-15
2026-09-30
£5,800
£123.40
0.3%
290,000
2,320
£2.50
0.80%
1
8.8
Third Party
2026-08-15
2026-09-30
£2,734
0.2%
113,143
3,179
£0.86
2.81%
5
8.12
Fonemedia (Competitor Retargeting)
Post Results
Third Party
Mobile Display
Targeting visitors of competitor Clearing landing pages, using keyword, app and URL targeting
2026-08-15
2026-09-30
£2,734
£58.18
0.2%
113,143
3,179
£0.86
2.81%
5
8.9
ChatGPT
2026-08-28
2026-09-30
£2,654
0.2%
109,730
954
£2.78
0.87%
1
8.13
ChatGPT Ads
Post Results
ChatGPT
ChatGPT
Rerunning ChatGPT Ads in place of Reddit due to observed higher conversion volumes between the two platforms
2026-08-28
2026-09-30
£2,654
£78.06
0.2%
109,730
954
£2.78
0.87%
1
9
Brand Survey
2026-07-20
2026-10-08
£13,140
0.7%
0
0
0
9.1
Third Party
2026-07-20
2026-10-08
£13,140
0.7%
0
0
0
9.01
Brand Survey - Wave 1
Brand Survey
Third Party
Brand Survey
Targeting:
Students aged 16-25 (almost all coming from 18-25) who live in London or the South East - 500 per wave
Parents of students aged 16-25 (almost all coming from 18-25) who live in London or the South East - 750 per wave
Survey development and programming - 1-2 days
Field time - 5 days per wave
2026-07-20
2026-07-26
£6,570
£938.57
0.4%
0
0
9.02
Brand Survey - Wave 2
Brand Survey
Third Party
Brand Survey
Targeting:
Students aged 16-25 (almost all coming from 18-25) who live in London or the South East - 500 per wave
Parents of students aged 16-25 (almost all coming from 18-25) who live in London or the South East - 750 per wave
Survey development and programming - 1-2 days
Field time - 5 days per wave
2026-10-01
2026-10-08
£6,570
£821.25
0.4%
0
0
Plan totals
2026-06-11
2026-10-08
£1,765,497
100.0%
148,588,042
421,770
£4.19
0.28%
9,871
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