← DEM002 plans
Demo-AMS Day of Giving FY27
|
LID | Activity | Phase | Platform |
Medium |
Start Date | End Date | Spend | Daily Spend | Weighting |
Impressions | Clicks | eCPC | CTR % |
|
| 7 lines |
5 phases |
4 platforms |
|
| | $50,000 |
|
|
1 | Intent | | |
|
| | $22,500 | |
45.0% | 0 | 0 |
| |
|
1.1 | Google | | |
|
| | $0 | |
0.0% | 0 | 0 |
| |
|
g_intent | Google Ads - Google Intent |
Intent | Google |
paid |
| |
$0 | $0.00 |
0.0% |
0 | 0 |
|
|
|
1.2 | Meta | | |
|
| | $22,500 | |
45.0% | 0 | 0 |
| |
|
m_intent | Meta - Meta Intent |
Intent | Meta |
paid |
| |
$22,500 | $0.00 |
45.0% |
0 | 0 |
|
|
|
2 | Awareness | | |
|
| | $12,500 | |
25.0% | 0 | 0 |
| |
|
2.1 | LinkedIn | | |
|
| | $0 | |
0.0% | 0 | 0 |
| |
|
li_aware | LinkedIn - Li Aware |
Awareness | LinkedIn |
paid |
| |
$0 | $0.00 |
0.0% |
0 | 0 |
|
|
|
2.2 | Meta | | |
|
| | $12,500 | |
25.0% | 0 | 0 |
| |
|
m_aware | Meta - Meta Aware |
Awareness | Meta |
paid |
| |
$12,500 | $0.00 |
25.0% |
0 | 0 |
|
|
|
3 | (no phase) | | |
|
| | $0 | |
0.0% | 0 | 0 |
| |
|
3.1 | Web | | |
|
| | $0 | |
0.0% | 0 | 0 |
| |
|
lp | Landing Page - Lp |
| Web |
owned |
| |
$0 | $0.00 |
0.0% |
0 | 0 |
|
|
|
4 | Consideration | | |
|
| | $7,500 | |
15.0% | 0 | 0 |
| |
|
4.1 | Meta | | |
|
| | $7,500 | |
15.0% | 0 | 0 |
| |
|
m_cons | Meta - Meta Consider |
Consideration | Meta |
paid |
| |
$7,500 | $0.00 |
15.0% |
0 | 0 |
|
|
|
5 | Remarketing | | |
|
| | $7,500 | |
15.0% | 0 | 0 |
| |
|
5.1 | Meta | | |
|
| | $7,500 | |
15.0% | 0 | 0 |
| |
|
m_rm | Meta - Meta Rm |
Remarketing | Meta |
paid |
| |
$7,500 | $0.00 |
15.0% |
0 | 0 |
|
|
| | Plan totals | | |
|
| | $50,000 | |
100.0% | 0 | 0 |
| |
Read only, as monitor has it. To change it, press Edit plan.
| Phase | Budget | Weight % | Flight start | Flight end |
|---|
| Intent | $22,500 | 45.00% |
| |
| Awareness | $12,500 | 25.00% |
| |
| (no phase) | $0 | 0.00% |
| |
| Consideration | $7,500 | 15.00% |
| |
| Remarketing | $7,500 | 15.00% |
| |