Hybrid x CUI011 - Hong Kong - Other Intl Markets Media Plan.xlsx

Client	CUI	Version	7	Status	Approved

LID	Activity	Phase	Platform	Medium	Targeting	Start Date	End Date	Spend	Daily Spend	Weighting	Impressions	Clicks	eCPC	CTR %	Leads
	12 lines	3 phases	2 platforms			2026-10-26	2027-08-13	£17,960
1	Phase 1 - Awareness					2026-10-26	2027-01-13	£4,490		25.0%	404,029	6,007	£0.75	1.49%	1,209
1.1	Google Ads					2026-10-26	2027-01-13	£2,963		16.5%	68,517	3,659	£0.81	5.34%	915
1.01	Brand Search	Phase 1 - Awareness	Google Ads	Search	Brand Keyword Targeting	2026-10-26	2027-01-13	£898	£11.22	5.0%	16,327	1,795	£0.50	10.99%	449
1.02	Generic Search	Phase 1 - Awareness	Google Ads	Search	Generic Keyword Targeting	2026-10-26	2027-01-13	£1,257	£15.71	7.0%	32,235	967	£1.30	3.00%	242
1.03	Subject Search	Phase 1 - Awareness	Google Ads	Search	Subject Keyword Targeting	2026-10-26	2027-01-13	£808	£10.10	4.5%	19,955	897	£0.90	4.50%	224
1.2	Meta					2026-10-26	2027-01-13	£1,527		8.5%	335,512	2,348	£0.65	0.70%	294
1.04	Meta - 17 - 20	Phase 1 - Awareness	Meta	Social	17 - 20 - Under 18- Broad Reach, 18+ - nterest targeting, lookalikes based on landing page vistiors and ad engagement. Ad retargeting.	2026-10-26	2027-01-13	£1,527	£19.08	8.5%	335,512	2,348	£0.65	0.70%	294
2	Phase 2 - Apply					2027-06-01	2027-07-01	£5,029		28.0%	367,237	6,218	£0.81	1.69%	1,337
2.1	Google Ads					2027-06-01	2027-07-01	£3,721		20.7%	79,881	4,207	£0.88	5.27%	1,076
2.01	Brand Search	Phase 2 - Apply	Google Ads	Search	Brand Keyword Targeting	2027-06-01	2027-07-01	£1,106	£35.69	6.2%	18,286	2,011	£0.55	11.00%	483
2.02	Generic Search	Phase 2 - Apply	Google Ads	Search	Generic Keyword Targeting	2027-06-01	2027-07-01	£1,609	£51.91	9.0%	38,314	1,149	£1.40	3.00%	310
2.03	Subject Search	Phase 2 - Apply	Google Ads	Search	Subject Keyword Targeting	2027-06-01	2027-07-01	£1,006	£32.44	5.6%	23,281	1,047	£0.96	4.50%	283
2.2	Meta					2027-06-01	2027-07-01	£1,307		7.3%	287,356	2,011	£0.65	0.70%	261
2.04	Meta - 17 - 20	Phase 2 - Apply	Meta	Social	17 - 20 - Under 18- Broad Reach, 18+ - nterest targeting, lookalikes based on landing page vistiors and ad engagement. Ad retargeting.	2027-06-01	2027-07-01	£1,307	£42.18	7.3%	287,356	2,011	£0.65	0.70%	261
3	Phase 3 - Clearing					2027-07-01	2027-08-13	£8,441		47.0%	480,010	8,417	£1.00	1.75%	1,857
3.1	Google Ads					2027-07-01	2027-08-13	£6,246		34.8%	123,731	5,924	£1.05	4.79%	1,533
2.01	Brand Search	Phase 3 - Clearing	Google Ads	Search	Brand Keyword Targeting	2027-07-01	2027-08-13	£1,857	£42.21	10.3%	20,339	2,237	£0.83	11.00%	537
2.02	Generic Search	Phase 3 - Clearing	Google Ads	Search	Generic Keyword Targeting	2027-07-01	2027-08-13	£2,701	£61.39	15.0%	64,313	1,929	£1.40	3.00%	521
2.03	Subject Search	Phase 3 - Clearing	Google Ads	Search	Subject Keyword Targeting	2027-07-01	2027-08-13	£1,688	£38.37	9.4%	39,079	1,758	£0.96	4.50%	475
3.2	Meta					2027-07-01	2027-08-13	£2,195		12.2%	356,279	2,493	£0.88	0.70%	324
2.04	Meta - 17 - 20	Phase 3 - Clearing	Meta	Social	17 - 20 - Under 18- Broad Reach, 18+ - nterest targeting, lookalikes based on landing page vistiors and ad engagement. Ad retargeting.	2027-07-01	2027-08-13	£2,195	£49.88	12.2%	356,279	2,493	£0.88	0.70%	324
	Plan totals					2026-10-26	2027-08-13	£17,960		100.0%	1,251,276	20,642	£0.87	1.65%	4,403

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Phase	Budget	Weight %	Flight start	Flight end
Phase 1 - Awareness	£4,490	25.00%	2026-10-26	2027-01-13
Phase 2 - Apply	£5,029	28.00%	2027-06-01	2027-07-01
Phase 3 - Clearing	£8,441	47.00%	2027-07-01	2027-08-13