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CST001 - Media Plan 9.2.26 Update (1).xlsx

ClientCSTVersion4 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
44 lines 8 phases 11 platforms 2026-09-282027-08-31£790,698
1Texas 2026-09-282027-01-31£189,767 24.0%4,555,01549,119 £3.861.08% 6,752
1.1Google Ads 2026-09-282027-01-31£60,726 7.7%119,6498,615 £7.057.20% 3,070
1.01TX - Search (Brand & Non-Resident) TexasGoogle Ads SearchGeo: TX Keywords: CSU brand + out-of-state intent 2026-09-282027-01-31 £37,953£301.22 4.8% 74,8585,838 £6.50 7.80% 2,043
1.02TX - Search (Scholarships & Cost) TexasGoogle Ads SearchGeo: TX Keywords: scholarships, cost of attendance, net price 2026-09-282027-01-31 £22,772£180.73 2.9% 44,7912,777 £8.20 6.20% 1,027
1.2Meta 2026-09-282027-01-31£43,647 5.5%2,336,47514,018 £3.110.60% 1,648
1.03TX - Meta (Lookalike Prospecting) TexasMeta SocialGeo: TX Ages: 15-18 Lookalike: enrolled TX student seed (1-3%) 2026-09-282027-01-31 £28,465£225.91 3.6% 1,282,2127,693 £3.70 0.60% 730
1.07TX - Meta (Retargeting) TexasMeta SocialAd Set 1: CRM List (Inquiries & Applicants) Ad Set 2: 30 Day Site + Estimator Visitors 2026-10-192027-01-31 £15,181£144.58 1.9% 1,054,2636,325 £2.40 0.60% 917
1.3TikTok 2026-09-282027-01-31£18,977 2.4%847,1766,777 £2.800.80% 610
1.04TX - TikTok (Student Stories) TexasTikTok SocialGeo: TX Ages: 15-18 Interests: college search 2026-09-282027-01-31 £18,977£150.61 2.4% 847,1766,777 £2.80 0.80% 610
1.4YouTube 2026-09-282027-01-31£18,977 2.4%21,8123,271 £5.8015.00% 294
1.05TX - YouTube (Student Stories) TexasYouTube SocialGeo: TX Ages: 15-18 + parents 35-54 Affinity: college prep 2026-09-282027-01-31 £18,977£150.61 2.4% 21,8123,271 £5.80 15.00% 294
1.5DemandGen 2026-09-282027-01-31£32,260 4.1%1,027,48416,438 £1.961.60% 1,130
1.06TX - Display (Prospecting) TexasDemandGen DisplayGeo: TX In-market: college & university education 2026-09-282027-01-31 £18,977£150.61 2.4% 539,1128,625 £2.20 1.60% 388
1.08TX - Display (Retargeting) TexasDemandGen DisplayAd Set 1: CRM List (Inquiries & Applicants) Ad Set 2: 30 Day Site + Estimator Visitors 2026-10-192027-01-31 £13,284£126.51 1.7% 488,3727,813 £1.70 1.60% 742
1.6Disney+ 2026-09-282027-01-31£15,181 1.9%202,4190 0.00% 0
1.09TX - CTV (Institutional) TexasDisney+ VODGeo: TX Households with teens 15-18 2026-09-282027-01-31 £15,181£120.49 1.9% 202,4190 0.00%
2Illinois 2026-09-282027-01-31£142,326 18.0%4,039,41435,650 £3.990.88% 5,331
2.1Google Ads 2026-09-282027-01-31£49,814 6.3%80,7975,838 £8.537.23% 2,080
2.01IL - Search (Brand & Non-Resident) IllinoisGoogle Ads SearchGeo: IL Keywords: CSU brand + out-of-state intent 2026-09-282027-01-31 £31,312£248.50 4.0% 48,7163,946 £7.94 8.10% 1,380
2.02IL - Search (Scholarships & Cost) IllinoisGoogle Ads SearchGeo: IL Keywords: scholarships, cost of attendance, net price 2026-09-282027-01-31 £18,502£146.84 2.3% 32,0811,892 £9.78 5.90% 699
2.2Meta 2026-09-282027-01-31£45,544 5.8%2,612,47515,674 £2.910.60% 1,986
2.03IL - Meta (Lookalike Prospecting) IllinoisMeta SocialGeo: IL Ages: 15-18 Lookalike: enrolled IL student seed (1-3%) 2026-09-282027-01-31 £25,619£203.32 3.2% 952,0105,712 £4.49 0.60% 542
2.06IL - Meta (Retargeting) IllinoisMeta SocialAd Set 1: CRM List (Inquiries & Applicants) Ad Set 2: 30 Day Site + Estimator Visitors 2026-10-192027-01-31 £19,926£189.77 2.5% 1,660,4659,962 £2.00 0.60% 1,444
2.3TikTok 2026-09-282027-01-31£17,079 2.2%640,1455,121 £3.340.80% 460
2.04IL - TikTok (Student Stories) IllinoisTikTok SocialGeo: IL Ages: 15-18 Interests: college search 2026-09-282027-01-31 £17,079£135.55 2.2% 640,1455,121 £3.34 0.80% 460
2.4YouTube 2026-09-282027-01-31£14,233 1.8%338,1452,028 £7.020.60% 141
2.05IL - YouTube (Student Stories) IllinoisYouTube SocialGeo: IL Ages: 15-18 + parents 35-54 Affinity: college prep 2026-09-282027-01-31 £14,233£112.96 1.8% 338,1452,028 £7.02 0.60% 141
2.5DemandGen 2026-10-192027-01-31£15,656 2.0%367,8526,989 £2.241.90% 664
2.07IL - Display (Retargeting) IllinoisDemandGen DisplayAd Set 1: CRM List (Inquiries & Applicants) Ad Set 2: 30 Day Site + Estimator Visitors 2026-10-192027-01-31 £15,656£149.10 2.0% 367,8526,989 £2.24 1.90% 664
3California 2026-09-282027-01-31£126,512 16.0%3,023,78528,551 £4.430.94% 4,261
3.1Google Ads 2026-09-282027-01-31£48,074 6.1%75,2854,929 £9.756.55% 1,756
3.01CA - Search (Brand & Non-Resident) CaliforniaGoogle Ads SearchGeo: CA Keywords: CSU brand + out-of-state intent 2026-09-282027-01-31 £30,363£240.97 3.8% 46,4173,342 £9.09 7.20% 1,169
3.02CA - Search (Scholarships & Cost) CaliforniaGoogle Ads SearchGeo: CA Keywords: scholarships, cost of attendance, net price 2026-09-282027-01-31 £17,712£140.57 2.2% 28,8681,587 £11.16 5.50% 587
3.2Meta 2026-09-282027-01-31£43,014 5.4%1,784,11310,704 £4.020.60% 1,302
3.03CA - Meta (Lookalike Prospecting) CaliforniaMeta SocialGeo: CA Ages: 15-18 Lookalike: enrolled CA student seed (1-3%) 2026-09-282027-01-31 £25,302£200.81 3.2% 833,4095,000 £5.06 0.60% 475
3.05CA - Meta (Retargeting) CaliforniaMeta SocialAd Set 1: CRM List (Inquiries & Applicants) Ad Set 2: 30 Day Site + Estimator Visitors 2026-10-192027-01-31 £17,712£168.68 2.2% 950,7045,704 £3.11 0.60% 827
3.3TikTok 2026-09-282027-01-31£17,712 2.2%687,5634,812 £3.680.70% 433
3.04CA - TikTok (Student Stories) CaliforniaTikTok SocialGeo: CA Ages: 15-18 Interests: college search 2026-09-282027-01-31 £17,712£140.57 2.2% 687,5634,812 £3.68 0.70% 433
3.4DemandGen 2026-10-192027-01-31£17,712 2.2%476,8248,106 £2.191.70% 770
3.06CA - Display (Retargeting) CaliforniaDemandGen DisplayAd Set 1: CRM List (Inquiries & Applicants) Ad Set 2: 30 Day Site + Estimator Visitors 2026-10-192027-01-31 £17,712£168.68 2.2% 476,8248,106 £2.19 1.70% 770
4Washington 2026-09-282027-01-31£79,070 10.0%2,001,69817,719 £4.460.89% 2,781
4.1Google Ads 2026-09-282027-01-31£31,628 4.0%52,8084,435 £7.138.40% 1,552
4.01WA - Search (Brand & Non-Resident) WashingtonGoogle Ads SearchGeo: WA Keywords: CSU brand + out-of-state intent, WUE 2026-09-282027-01-31 £31,628£251.02 4.0% 52,8084,435 £7.13 8.40% 1,552
4.2Meta 2026-09-282027-01-31£27,674 3.5%1,153,1006,918 £4.000.60% 657
4.02WA - Meta (Lookalike Prospecting) WashingtonMeta SocialGeo: WA Ages: 15-18 Lookalike: enrolled WA student seed (1-3%) 2026-09-282027-01-31 £27,674£219.64 3.5% 1,153,1006,918 £4.00 0.60% 657
4.3TikTok 2026-09-282027-01-31£19,767 2.5%795,7906,366 £3.110.80% 573
4.03WA - TikTok (Student Stories) WashingtonTikTok SocialGeo: WA Ages: 15-18 Interests: college search 2026-09-282027-01-31 £19,767£156.88 2.5% 795,7906,366 £3.11 0.80% 573
5Florida (Test & Learn) 2026-09-282026-12-31£47,442 6.0%1,313,42212,048 £3.940.92% 1,853
5.1Google Ads 2026-09-282026-12-31£18,977 2.4%37,8322,875 £6.607.60% 1,006
5.01FL - Search (Brand & Non-Resident) Florida (Test & Learn)Google Ads SearchGeo: FL Keywords: CSU brand + out-of-state intent Test & Learn: emerging interest 2026-09-282026-12-31 £18,977£199.76 2.4% 37,8322,875 £6.60 7.60% 1,006
5.2Meta 2026-09-282026-12-31£16,605 2.1%768,7334,612 £3.600.60% 437
5.02FL - Meta (Lookalike Prospecting) Florida (Test & Learn)Meta SocialGeo: FL Ages: 15-18 Lookalike: enrolled non-resident seed (1-3%) Test & Learn: emerging interest 2026-09-282026-12-31 £16,605£174.79 2.1% 768,7334,612 £3.60 0.60% 437
5.3TikTok 2026-09-282026-12-31£11,860 1.5%506,8574,561 £2.600.90% 410
5.03FL - TikTok (Student Stories) Florida (Test & Learn)TikTok SocialGeo: FL Ages: 15-18 Interests: college search Test & Learn: emerging interest 2026-09-282026-12-31 £11,860£124.85 1.5% 506,8574,561 £2.60 0.90% 410
6High-Intent Conversion 2026-12-152027-05-01£110,698 14.0%3,168,83631,871 £3.471.01% 4,090
6.1Google Ads 2026-12-152027-05-01£27,674 3.5%45,2193,074 £9.006.80% 1,168
6.01HIC - Search (Scholarship Estimator & Cost) High-Intent ConversionGoogle Ads SearchGeo: TX, IL, CA, WA, FL Keywords: scholarship estimator, net price calculator, cost of attendance 2026-12-152027-05-01 £27,674£200.54 3.5% 45,2193,074 £9.00 6.80% 1,168
6.2Performance Max 2026-12-152027-05-01£16,605 2.1%439,2763,953 £4.200.90% 316
6.02HIC - Performance Max (Estimator Traffic) High-Intent ConversionPerformance Max DisplayGeo: TX, IL, CA, WA, FL Signals: estimator & cost-of-attendance page visitors 2026-12-152027-05-01 £16,605£120.32 2.1% 439,2763,953 £4.20 0.90% 316
6.3Meta 2026-12-152027-05-01£37,637 4.8%2,004,21012,025 £3.130.60% 1,627
6.03HIC - Meta (Cost & Value Messaging) High-Intent ConversionMeta SocialGeo: TX, IL, CA, WA, FL Ages: 15-18 + parents 35-54 Lookalike: high-intent estimator users 2026-12-152027-05-01 £22,140£160.43 2.8% 971,0325,826 £3.80 0.60% 699
6.05HIC - Meta (Retargeting - Estimator Visitors) High-Intent ConversionMeta SocialAd Set 1: Estimator / cost tool visitors Ad Set 2: CRM List (Inquiries, no application) 2026-12-152027-05-01 £15,498£112.30 2.0% 1,033,1786,199 £2.50 0.60% 929
6.4DemandGen 2026-12-152027-05-01£28,781 3.6%680,13112,819 £2.251.88% 978
6.04HIC - Display (Cost Comparison) High-Intent ConversionDemandGen DisplayGeo: TX, IL, CA, WA, FL In-market: financial aid & scholarships 2026-12-152027-05-01 £13,284£96.26 1.7% 288,7765,775 £2.30 2.00% 274
6.06HIC - Display (Retargeting - Estimator Visitors) High-Intent ConversionDemandGen DisplayAd Set 1: Estimator / cost tool visitors Ad Set 2: CRM List (Inquiries, no application) 2026-12-152027-05-01 £15,498£112.30 2.0% 391,3557,044 £2.20 1.80% 704
7Yield & Melt Prevention 2027-04-012027-08-31£63,256 8.0%2,462,25821,589 £2.930.88% 3,451
7.1Google Ads 2027-04-012027-08-31£12,651 1.6%28,6482,635 £4.809.20% 869
7.01Yield - Search (Brand & Enrollment Steps) Yield & Melt PreventionGoogle Ads SearchGeo: TX, IL, CA, WA, FL Keywords: CSU brand, deposit, orientation, housing 2027-04-012027-08-31 £12,651£82.69 1.6% 28,6482,635 £4.80 9.20% 869
7.2Meta 2027-04-012027-08-31£24,670 3.1%1,900,86811,405 £2.160.60% 1,812
7.02Yield - Meta (Admitted Student CRM) Yield & Melt PreventionMeta SocialCRM: Admitted, not yet confirmed + Parent CRM list 2027-04-012027-08-31 £15,814£103.36 2.0% 1,198,0267,188 £2.20 0.60% 1,222
7.05Yield - Meta (Retargeting - Confirm & Deposit) Yield & Melt PreventionMeta SocialAd Set 1: Admitted, not confirmed Ad Set 2: Confirmed (anti-melt through August) 2027-04-012027-08-31 £8,856£57.88 1.1% 702,8424,217 £2.10 0.60% 590
7.3TikTok 2027-04-012027-08-31£7,591 1.0%301,2183,614 £2.101.20% 397
7.03Yield - TikTok (Admitted Student CRM) Yield & Melt PreventionTikTok SocialCRM: Admitted, not yet confirmed Ages: 17-19 2027-04-012027-08-31 £7,591£49.61 1.0% 301,2183,614 £2.10 1.20% 397
7.4Roku 2027-04-012027-08-31£9,488 1.2%00 0
7.04Yield - CTV (Parents & Families) Yield & Melt PreventionRoku VODCRM household match: admitted students Parents & families co-viewing 2027-04-012027-08-31 £9,488£62.02 1.2% 00
7.5DemandGen 2027-04-012027-08-31£8,856 1.1%231,5243,935 £2.251.70% 373
7.06Yield - Display (Retargeting - Confirm & Deposit) Yield & Melt PreventionDemandGen DisplayAd Set 1: Admitted, not confirmed Ad Set 2: Confirmed (anti-melt through August) 2027-04-012027-08-31 £8,856£57.88 1.1% 231,5243,935 £2.25 1.70% 373
8AI Optimization & Digital PR (Exploratory) 2026-09-282027-05-01£31,628 4.0%00 0
8.1Web Development 2026-09-282027-05-01£7,907 1.0%00 0
8.01Building and development of Landing pages AI Optimization & Digital PR (Exploratory)Web Development WebSite structure & schema markup so LLMs accurately read non-resident value prop, regional scholarships & cost comparisons 2026-09-282027-05-01 £7,907£36.61 1.0% 00
8.2AI Search (GEO) 2026-09-282027-05-01£7,907 1.0%00 0
8.02AIO - LLM Visibility & GEO Optimization AI Optimization & Digital PR (Exploratory)AI Search (GEO) OrganicMonitor & optimize visibility in AI answers (ChatGPT, Gemini, AI Overviews) for student & parent queries 2026-09-282027-05-01 £7,907£36.61 1.0% 00
8.3Digital PR 2026-09-282027-05-01£15,814 2.0%00 0
8.03AIO - Digital PR (Non-Resident Value Prop) AI Optimization & Digital PR (Exploratory)Digital PR PRDigital PR footprint: non-resident value prop, rankings & outcomes coverage 2026-09-282027-05-01 £7,907£36.61 1.0% 00
8.04Creative for versioning our assets, and design for Landing pages AI Optimization & Digital PR (Exploratory)Digital PR PRDigital PR: regional scholarship opportunities & cost comparisons, TX/IL/CA/WA/FL outlets 2026-09-282027-05-01 £7,907£36.61 1.0% 00
Plan totals 2026-09-282027-08-31£790,698 100.0%20,564,428196,547 £4.020.96% 28,519

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Texas£189,76724.00% 2026-09-282027-01-31
Illinois£142,32618.00% 2026-09-282027-01-31
California£126,51216.00% 2026-09-282027-01-31
Washington£79,07010.00% 2026-09-282027-01-31
Florida (Test & Learn)£47,4426.00% 2026-09-282026-12-31
High-Intent Conversion£110,69814.00% 2026-12-152027-05-01
Yield & Melt Prevention£63,2568.00% 2027-04-012027-08-31
AI Optimization & Digital PR (Exploratory)£31,6284.00% 2026-09-282027-05-01