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Hybrid x COV - China Apply 2026-27.xlsx

ClientCOVVersion5 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
26 lines 6 phases 9 platforms 2026-10-122027-07-12£101,863
1Brand Awareness 2026-10-122027-03-31£20,373 20.0%21,007,240643,939 £0.033.07% 190,830
1.1Douyin 2026-10-122027-03-31£6,316 6.2%4,385,762210,516 £0.034.80% 63,155
1.01In-Feed Ad Brand AwarenessDouyin SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-03-31 £6,316£36.93 6.2% 4,385,762210,516 £0.03 4.80% 63,155
1.2Wechat 2026-10-122027-03-31£1,120 1.1%3,028,35511,204 £0.100.37% 1,008
1.02Moment Ad Brand AwarenessWechat SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-03-31 £1,120£6.55 1.1% 3,028,35511,204 £0.10 0.37% 1,008
1.3Tencent Video 2026-10-122027-03-31£3,158 3.1%3,242,042315,774 £0.019.74% 94,732
1.03Search Brand AwarenessTencent Video SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-03-31 £3,158£18.47 3.1% 3,242,042315,774 £0.01 9.74% 94,732
1.4Weibo 2026-10-122027-03-31£3,463 3.4%3,255,01643,291 £0.081.33% 12,988
1.03Search Brand AwarenessWeibo SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-03-31 £3,463£20.25 3.4% 3,255,01643,291 £0.08 1.33% 12,988
1.5Toutiao 2026-10-122027-03-31£6,316 6.2%7,096,06563,154 £0.100.89% 18,946
1.04Search Brand AwarenessToutiao SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-03-31 £6,316£36.93 6.2% 7,096,06563,154 £0.10 0.89% 18,946
2Brand Intent 2026-10-122027-07-12£17,317 17.0%10,201,936117,663 £0.151.15% 237
2.1Douyin 2026-10-122027-07-12£5,801 5.7%2,180,86116,574 £0.350.76% 71
2.01Mini Program Brand IntentDouyin SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £5,801£21.17 5.7% 2,180,86116,574 £0.35 0.76% 71
2.2Wechat 2026-10-122027-07-12£1,645 1.6%26,6581,495 £1.105.61% 3
2.02In-Article Ad Brand IntentWechat SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £1,645£6.00 1.6% 26,6581,495 £1.10 5.61% 3
2.3RED Search 2026-10-122027-07-12£3,290 3.2%418,9169,676 £0.342.31% 7
2.03Mini Program Brand IntentRED Search SearchTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £3,290£12.01 3.2% 418,9169,676 £0.34 2.31% 7
2.4RED Display 2026-10-122027-07-12£3,290 3.2%230,0974,164 £0.791.81% 138
2.04Mini Program Brand IntentRED Display DisplayTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £3,290£12.01 3.2% 230,0974,164 £0.79 1.81% 138
2.5Baidu Search 2026-10-122027-07-12£1,645 1.6%130,1183,500 £0.472.69% 14
2.05Mini Program Brand IntentBaidu Search SearchTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £1,645£6.00 1.6% 130,1183,500 £0.47 2.69% 14
2.6Baidu Display 2026-10-122027-07-12£1,645 1.6%7,215,28682,254 £0.021.14% 4
2.06Mini Program Brand IntentBaidu Display DisplayTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £1,645£6.00 1.6% 7,215,28682,254 £0.02 1.14% 4
3Top-Up 2026-10-122027-07-12£20,373 20.0%11,439,537268,727 £0.082.35% 113
3.1Tencent Video 2026-10-122027-07-12£10,186 10.0%1,103,12826,806 £0.382.43% 62
3.01In-Stream Ad Top-UpTencent Video SocialDistric level targeting fror students at partner istitutions. Please see 'District Targeting' tab. 2026-10-122027-07-12 £10,186£37.18 10.0% 1,103,12826,806 £0.38 2.43% 62
3.2Wechat 2026-10-122027-07-12£4,075 4.0%2,036,102127,327 £0.036.25% 14
3.02In-Feed Ad Top-UpWechat SocialDistric level targeting fror students at partner istitutions. Please see 'District Targeting' tab. 2026-10-122027-07-12 £2,037£7.44 2.0% 468,98125,465 £0.08 5.43% 4
3.03In-Feed Ad Top-UpWechat SocialDistric level targeting fror students at partner istitutions. Please see 'District Targeting' tab. 2026-10-122027-07-12 £2,037£7.44 2.0% 1,567,121101,862 £0.02 6.50% 10
3.3Baidu Search 2026-10-122027-07-12£3,056 3.0%464,70212,732 £0.242.74% 32
3.04Display Top-UpBaidu Search SearchTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £3,056£11.15 3.0% 464,70212,732 £0.24 2.74% 32
3.4Baidu Display 2026-10-122027-07-12£3,056 3.0%7,835,605101,862 £0.031.30% 5
3.05Display Top-UpBaidu Display DisplayTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £3,056£11.15 3.0% 7,835,605101,862 £0.03 1.30% 5
4PG 2026-10-122027-07-12£20,373 20.0%13,929,765334,368 £0.062.40% 121
4.1Douyin 2026-10-122027-07-12£10,186 10.0%918,17923,689 £0.432.58% 59
4.01In-Stream Ad PGDouyin SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £10,186£37.18 10.0% 918,17923,689 £0.43 2.58% 59
4.2Wechat 2026-10-122027-07-12£4,075 4.0%2,036,102127,327 £0.036.25% 24
4.02In-Feed Ad PGWechat SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £2,037£7.44 2.0% 468,98125,465 £0.08 5.43% 3
4.03In-Feed Ad PGWechat SocialTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £2,037£7.44 2.0% 1,567,121101,862 £0.02 6.50% 20
4.3Baidu Search 2026-10-122027-07-12£3,056 3.0%923,22830,558 £0.103.31% 31
4.04Display PGBaidu Search SearchTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £3,056£11.15 3.0% 923,22830,558 £0.10 3.31% 31
4.4Baidu Display 2026-10-122027-07-12£3,056 3.0%10,052,256152,794 £0.021.52% 8
4.05Display PGBaidu Display DisplayTier 1: Shanghai, Guangzhou, Beijing, Shenzhen  New Tier 1: Chongqing, Chengdu, Wuhan, Hangzhou, Qingdao, Dongguan, Wuxi, Suzhou, Xi’an, Nanjing, Ningbo  Tier 2: Foshan, Shenyang, Jinan, Xiamen, Fuzhou, Dalian, Quanzhou.   Plus Provinces: Guangdong, Shangdong, Hubei, Zhejiang, Sichuan, Fujian and Henan. 2026-10-122027-07-12 £3,056£11.15 3.0% 10,052,256152,794 £0.02 1.52% 8
5Retargeting 2026-12-072027-07-12£15,279 15.0%7,752,644373,215 £0.044.81% 80
5.1Douyin 2026-12-072027-07-12£8,404 8.2%2,085,28264,643 £0.133.10% 65
5.01In-Stream Ad RetargetingDouyin SocialAs per retargeting audeinces engaged. 2026-12-072027-07-12 £8,404£38.55 8.2% 2,085,28264,643 £0.13 3.10% 65
5.2Wechat 2026-12-072027-07-12£6,876 6.8%5,667,362308,572 £0.025.44% 15
5.02In-Feed Ad RetargetingWechat SocialAs per retargeting audeinces engaged. 2026-12-072027-07-12 £3,820£17.52 3.8% 994,7542,984 £1.28 0.30% 9
5.03In-Feed Ad RetargetingWechat SocialAs per retargeting audeinces engaged. 2026-12-072027-07-12 £3,056£14.02 3.0% 4,672,608305,588 £0.01 6.54% 6
6Offer Holder Conversion 2027-04-012027-07-12£8,149 8.0%3,897,78216,462 £0.500.42% 0
6.1Douyin 2027-04-012027-07-12£4,075 4.0%2,663,0819,054 £0.450.34% 0
6.01In-Stream Ad Offer Holder ConversionDouyin SocialFirst Party Data - Custom Audiences 2027-04-012027-07-12 £4,075£39.56 4.0% 2,663,0819,054 £0.45 0.34%
6.2Wechat 2027-04-012027-07-12£4,075 4.0%1,234,7017,408 £0.550.60% 0
6.02In-Feed Ad Offer Holder ConversionWechat SocialFirst Party Data - Custom Audiences 2027-04-012027-07-12 £4,075£39.56 4.0% 1,234,7017,408 £0.55 0.60%
Plan totals 2026-10-122027-07-12£101,863 100.0%68,228,9041,754,374 £0.062.57% 191,381

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PhaseBudgetWeight %Flight startFlight end
Brand Awareness£20,37320.00% 2026-10-122027-03-31
Brand Intent£17,31717.00% 2026-10-122027-07-12
Top-Up£20,37320.00% 2026-10-122027-07-12
PG£20,37320.00% 2026-10-122027-07-12
Retargeting£15,27915.00% 2026-12-072027-07-12
Offer Holder Conversion£8,1498.00% 2027-04-012027-07-12