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CUOL X Hybrid - Always On Apply 2027.xlsx

ClientCONVersion6 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
85 lines 8 phases 10 platforms 2026-10-012027-07-31£1,527,501
1Awareness 2026-10-142027-07-31£99,288 6.5%17,767,94559,076 £1.680.33% 260
1.1ChatGPT 2026-10-142027-07-31£32,268 2.1%806,7118,067 £4.001.00% 121
1.01Generic Apply ChatGPT AwarenessChatGPT SearchOnline Study Themes 2026-10-142027-07-31 £32,268£110.89 2.1% 806,7118,067 £4.00 1.00% 121
1.2Spotify 2026-10-142027-07-31£18,368 1.2%4,592,0499,184 £2.000.20% 9
1.02Generic Apply Audio AwarenessSpotify AudioAdults 27–55, targeted against Business & Technology, News & Politics, Education, Health & Lifestyle and True Crime podcast genres, with Focus, Workout and Commute listening contexts. 2026-10-142027-07-31 £18,368£63.12 1.2% 4,592,0499,184 £2.00 0.20% 9
1.3Reddit 2026-10-142027-07-31£18,368 1.2%5,102,27720,409 £0.900.40% 41
1.03Generic Apply Reddit AwarenessReddit SocialTaregting subreddits including: r/OpenUniversity r/UniUK r/UKJobs r/UKPersonalFinance 2026-10-142027-07-31 £18,368£63.12 1.2% 5,102,27720,409 £0.90 0.40% 41
1.4Google Ads 2026-10-142027-07-31£12,411 0.8%118,1993,545 £3.503.00% 71
1.04Competitor Search AwarenessGoogle Ads SearchCompetitor + Online Subject Apply Keywords Subject: Areas Psychology, Business & Management & Nursing/Healthcare 2026-10-142027-07-31 £12,411£42.65 0.8% 118,1993,545 £3.50 3.00% 71
1.5YouTube 2026-10-142027-07-31£17,872 1.2%7,148,70917,871 £1.000.25% 18
1.05Generic Apply YouTube AwarenessYouTube SocialAdults 27–55, using in-market segments for Post-Secondary Education and Career Consulting Services, affinity segments for Lifelong Learners and Business Professionals, and custom segments built from course-related search terms and competitor URLs 2026-10-142027-07-31 £17,872£61.42 1.2% 7,148,70917,871 £1.00 0.25% 18
2UK&I Apply 2026-10-012027-07-31£687,375 45.0%62,079,650467,345 £1.470.75% 11,117
2.1Google Ads 2026-10-012027-07-31£332,002 21.7%2,365,285122,904 £2.705.20% 5,150
2.01Brand Apply Search UK&I ApplyGoogle Ads SearchBrand Keywords 2026-10-142027-07-31 £19,247£66.14 1.3% 192,46519,246 £1.00 10.00% 1,155
2.05Psychology Course Apply Search: Applied Psychology MSc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £18,559£61.05 1.2% 123,7276,186 £3.00 5.00% 235
2.06Psychology Course Apply Search: Business & Org Psychology MSc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £17,184£56.53 1.1% 114,5625,728 £3.00 5.00% 218
2.07Psychology Course Apply Search: Forensic Psychology MSc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £18,559£61.05 1.2% 123,7276,186 £3.00 5.00% 235
2.08Psychology Course Apply Search: Forensic Psychology & Mental Health MSc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £18,559£61.05 1.2% 123,7276,186 £3.00 5.00% 235
2.09Psychology Course Apply Search: Psychology MSc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £18,559£61.05 1.2% 123,7276,186 £3.00 5.00% 235
2.11Emergency & Disaster Course Apply Search: Crowded Places and Public Safety Management MSc & PGc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 82,4854,124 £2.50 5.00% 82
2.12Emergency & Disaster Course Apply Search: Disaster Management and Resilience MSc & PGc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 82,4854,124 £2.50 5.00% 82
2.13Emergency & Disaster Course Apply Search: Emergency Management and Resilience MSc UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 82,4854,124 £2.50 5.00% 82
2.14Emergency & Disaster Course Apply Search: Crisis and Organisational Resilience PGC UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 82,4854,124 £2.50 5.00% 82
2.15Emergency & Disaster Course Apply Search: Emergency and Incident Management PGC UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 82,4854,124 £2.50 5.00% 82
2.16Emergency & Disaster Course Apply Search: Emergency Preparedness and Management PGC UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 82,4854,124 £2.50 5.00% 82
2.17Business & Marketing Course Apply Search: MBA Global Business UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 64,4412,577 £4.00 4.00% 103
2.18Business & Marketing Course Apply Search: PGDip Global Business UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £10,311£33.92 0.7% 64,4412,577 £4.00 4.00% 103
2.19Business & Marketing Course Apply Search: MSc Digital Marketing with Data Analytics UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £13,748£45.22 0.9% 85,9213,436 £4.00 4.00% 137
2.20Business & Marketing Course Apply Search: PGC Digital Marketing UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £13,748£45.22 0.9% 85,9213,436 £4.00 4.00% 137
2.21Construction Management Course Apply Search: MSc Construction Management with BIM UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £14,435£47.48 0.9% 104,9815,249 £2.75 5.00% 147
2.22Construction Management Course Apply Search: MSc Construction Project and Cost Management UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £14,435£47.48 0.9% 104,9815,249 £2.75 5.00% 147
2.23Aviation Course Apply Search: MSc Human Factors in Aviation UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £20,621£67.83 1.4% 164,9708,248 £2.50 5.00% 330
2.24Healthcare Course Apply Search: MSc Global Healthcare Management UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £12,029£39.57 0.8% 76,3753,436 £3.50 4.50% 241
2.25Healthcare Course Apply Search: MSc Global Public Health UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £12,029£39.57 0.8% 76,3753,436 £3.50 4.50% 241
2.26Healthcare Course Apply Search: MSc Nursing UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £12,029£39.57 0.8% 76,3753,436 £3.50 4.50% 241
2.27Healthcare Course Apply Search: Global Pharma UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-152027-07-31 £12,029£41.48 0.8% 76,3753,436 £3.50 4.50% 241
2.28Computer Science/ AI Course Apply Search: MSc Data Science & Computational Intelligence UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £6,874£22.61 0.4% 43,6421,963 £3.50 4.50% 137
2.29Computer Science/ AI Course Apply Search: MSc AI & Human Factors UK&I ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £6,874£22.61 0.4% 43,6421,963 £3.50 4.50% 137
2.2Performance Max 2026-10-142027-07-31£89,359 5.8%3,447,78890,122 £0.992.61% 2,009
2.02Generic Apply Pmax UK&I ApplyPerformance Max DisplayGeneric Online Study & Course Signals to include but not limited to: online MSc UK, UK degree distance learning 2026-10-142027-07-31 £68,738£236.21 4.5% 3,055,00276,375 £0.90 2.50% 1,528
2.10Psychology Subject Apply Pmax UK&I ApplyPerformance Max DisplaySubject keywords themes 2026-10-142027-07-31 £20,621£70.86 1.4% 392,78613,747 £1.50 3.50% 481
2.3Demand Gen 2026-10-142027-07-31£48,116 3.1%24,058,13896,232 £0.500.40% 241
2.03Brand Apply Display UK&I ApplyDemand Gen DisplayOnline Study Themes 2026-10-142027-07-31 £48,116£165.35 3.1% 24,058,13896,232 £0.50 0.40% 241
2.4Meta 2026-10-142027-07-31£166,345 10.9%30,244,511151,215 £1.100.50% 3,581
2.04Brand Apply Meta UK&I ApplyMeta SocialAdults 27–54, broad prospecting with interests in postgraduate study, online learning and career development, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. 2026-10-142027-07-31 £30,245£103.93 2.0% 5,499,00427,495 £1.10 0.50% 825
2.30Psychology Subject Apply Social: Forensic Psychology UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 1,874,6599,373 £1.10 0.50% 281
2.31Psychology Subject Apply Social: Psychology and Applied Psychology UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 1,874,6599,373 £1.10 0.50% 281
2.32Psychology Subject Apply Social: BOP UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 1,874,6599,373 £1.10 0.50% 281
2.33Emergency & Disaster Apply Social: Emergency, Crisis & Resilience UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 1,874,6599,373 £1.10 0.50% 187
2.34Emergency & Disaster Apply Social: Disaster Management UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 1,874,6599,373 £1.10 0.50% 187
2.35Emergency & Disaster Apply Social: Crowded Places UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 1,874,6599,373 £1.10 0.50% 187
2.36Business & Marketing Apply Social: Global Business UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £6,874£23.62 0.4% 1,249,7736,248 £1.10 0.50% 125
2.37Construction Management Apply Social UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £13,748£47.24 0.9% 2,499,54612,497 £1.10 0.50% 250
2.38Aviation Apply Social UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £13,748£47.24 0.9% 2,499,54612,497 £1.10 0.50% 250
2.39Nursing/Healthcare Apply Social: Global Healthcare Mgmt UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £8,249£28.35 0.5% 1,499,7287,498 £1.10 0.50% 150
2.40Nursing/Healthcare Apply Social: Global Public Health UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £8,249£28.35 0.5% 1,499,7287,498 £1.10 0.50% 150
2.41Nursing/Healthcare Apply Social: Nursing UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £9,623£33.07 0.6% 1,749,6828,748 £1.10 0.50% 175
2.42Computer Science/ AI Apply Social: AI & Human Factors UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £6,874£23.62 0.5% 1,249,7756,248 £1.10 0.50% 125
2.43Computer Science/ AI Apply Social: Data Science UK&I ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £6,874£23.62 0.5% 1,249,7756,248 £1.10 0.50% 125
2.5LinkedIn 2026-10-142027-07-31£51,553 3.4%1,963,9286,872 £7.500.35% 137
2.44Psychology Subject Apply Social UK&I ApplyLinkedIn SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £24,058£82.67 1.6% 916,5003,207 £7.50 0.35% 64
2.45Business & Marketing Apply Social UK&I ApplyLinkedIn SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £10,311£35.43 0.7% 392,7851,374 £7.50 0.35% 27
2.46Nursing/Healthcare Apply Social UK&I ApplyLinkedIn SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £17,184£59.05 1.1% 654,6432,291 £7.50 0.35% 46
3Tier 1 Apply (excl UK & Ireland) 2026-10-012027-07-31£351,325 23.0%34,082,349240,295 £1.460.71% 3,871
3.1Google Ads 2026-10-012027-07-31£173,906 11.4%1,430,39170,889 £2.454.96% 2,063
3.01Brand Apply Search Tier 1 Apply (excl UK & Ireland)Google Ads SearchBrand Keywords 2026-10-142027-07-31 £21,080£72.44 1.4% 329,36726,349 £0.80 8.00% 1,054
3.04Subject Search - Middle East Tier 1 Apply (excl UK & Ireland)Google Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £73,778£242.69 4.8% 526,98721,079 £3.50 4.00% 527
3.05Subject Search - Middle East (HFA) Tier 1 Apply (excl UK & Ireland)Google Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £8,783£28.89 0.6% 62,7362,509 £3.50 4.00% 63
3.07Subject Search - Canada (HFA) Tier 1 Apply (excl UK & Ireland)Google Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £8,783£28.89 0.6% 50,1892,509 £3.50 5.00% 50
3.09Subject Search - Europe Tier 1 Apply (excl UK & Ireland)Google Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £28,106£92.45 1.8% 234,2169,368 £3.00 4.00% 187
3.10Subject Search - Europe (HFA) Tier 1 Apply (excl UK & Ireland)Google Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £8,783£28.89 0.6% 73,1922,927 £3.00 4.00% 59
3.12Subject Search - Hong Kong/Singapore Tier 1 Apply (excl UK & Ireland)Google Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £24,593£80.90 1.6% 153,7046,148 £4.00 4.00% 123
3.2Performance Max 2026-10-142027-07-31£70,265 4.6%702,65028,106 £2.504.00% 562
3.02Generic Apply PMax Tier 1 Apply (excl UK & Ireland)Performance Max DisplayGeneric Online Study & Course Signals to include but not limited to: online MSc UK, UK degree distance learning 2026-10-142027-07-31 £70,265£241.46 4.6% 702,65028,106 £2.50 4.00% 562
3.3Demand Gen 2026-10-142027-07-31£36,889 2.4%18,444,57873,778 £0.500.40% 184
3.03Brand Apply Display Tier 1 Apply (excl UK & Ireland)Demand Gen DisplayOnline Study Themes 2026-10-142027-07-31 £36,889£126.77 2.4% 18,444,57873,778 £0.50 0.40% 184
3.4Meta 2026-10-142027-07-31£70,265 4.6%13,504,73067,522 £1.040.50% 1,062
3.06Subject Social - Middle East Tier 1 Apply (excl UK & Ireland)Meta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £38,646£132.80 2.5% 7,729,15638,645 £1.00 0.50% 773
3.08Subject Social Canada (HFA) Tier 1 Apply (excl UK & Ireland)Meta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £8,783£30.18 0.6% 1,463,8557,319 £1.20 0.50% 73
3.11Subject Social - Europe Tier 1 Apply (excl UK & Ireland)Meta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £8,783£30.18 0.6% 1,756,6268,783 £1.00 0.50% 88
3.13Subject Social - Hong Kong/Singapore Tier 1 Apply (excl UK & Ireland)Meta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £14,053£48.29 0.9% 2,555,09312,775 £1.10 0.50% 128
4Tier 2 Apply 2026-10-012027-07-31£58,557 3.8%4,866,78554,130 £1.081.11% 592
4.1Performance Max 2026-10-142027-07-31£6,148 0.4%85,3953,415 £1.804.00% 102
4.01Generic Apply PMax Tier 2 ApplyPerformance Max DisplayGeneric Online Study & Course Signals to include but not limited to: online MSc UK, UK degree distance learning 2026-10-142027-07-31 £6,148£21.13 0.4% 85,3953,415 £1.80 4.00% 102
4.2Demand Gen 2026-10-142027-07-31£3,513 0.2%1,756,7078,783 £0.400.50% 22
4.02Brand Apply Display Tier 2 ApplyDemand Gen DisplayOnline Study Themes 2026-10-142027-07-31 £3,513£12.07 0.2% 1,756,7078,783 £0.40 0.50% 22
4.3Google Ads 2026-10-012027-07-31£30,274 2.0%457,93914,802 £2.053.23% 250
4.03Subject Search Brazil Tier 2 ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £4,802£15.79 0.3% 60,0202,400 £2.00 4.00% 60
4.05Subject Search Malaysia Tier 2 ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £7,320£24.08 0.5% 83,1773,327 £2.20 4.00% 67
4.06Subject Search South Africa Tier 2 ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £6,441£21.19 0.4% 80,5153,220 £2.00 4.00% 64
4.08Subject Search Africa Tier 2 ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £11,711£38.52 0.8% 234,2275,855 £2.00 2.50% 59
4.4Meta 2026-10-012027-07-31£18,621 1.2%2,566,74427,130 £0.691.06% 218
4.04Subject Social Brazil Tier 2 ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £6,324£21.73 0.4% 1,054,02410,540 £0.60 1.00% 105
4.07Subject Social South Africa Tier 2 ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £8,784£30.18 0.6% 1,463,92314,639 £0.60 1.00% 73
4.09Subject Social Turkiye Tier 2 ApplyMeta SocialSubject keywords as per copy sheet 2026-10-012027-07-31 £3,513£11.56 0.2% 48,7971,951 £1.80 4.00% 39
5Tier 3 Apply 2026-10-012027-07-31£15,275 1.0%1,283,41719,919 £0.771.55% 453
5.1Performance Max 2026-10-142027-07-31£3,437 0.2%71,6012,864 £1.204.00% 115
5.01Generic Apply Pmax Tier 3 ApplyPerformance Max DisplayGeneric Online Keywords 2026-10-142027-07-31 £3,437£11.81 0.2% 71,6012,864 £1.20 4.00% 115
5.2Demand Gen 2026-10-142027-07-31£3,437 0.2%687,3756,873 £0.501.00% 69
5.02Brand Apply Display Tier 3 ApplyDemand Gen DisplayOnline Study Themes 2026-10-142027-07-31 £3,437£11.81 0.2% 687,3756,873 £0.50 1.00% 69
5.3Google Ads 2026-10-012027-07-31£4,964 0.3%66,1913,309 £1.505.00% 132
5.03Subject Search India Tier 3 ApplyGoogle Ads SearchSubject keywords as per copy sheet 2026-10-012027-07-31 £4,964£16.33 0.3% 66,1913,309 £1.50 5.00% 132
5.4Meta 2026-10-142027-07-31£3,437 0.2%458,2506,873 £0.501.50% 137
5.04Subject Social Sri Lanka/Nepal Tier 3 ApplyMeta SocialAdults 27–55, supported by lookalikes modelled on enrolled students and qualified leads. Retargeting to be included as built. With subject specific interest layering 2026-10-142027-07-31 £3,437£11.81 0.2% 458,2506,873 £0.50 1.50% 137
6Boosted Posts 2026-10-142027-07-31£3,819 0.2%1,527,5013,818 £1.000.25% 4
6.1Meta 2026-10-142027-07-31£3,819 0.2%1,527,5013,818 £1.000.25% 4
6.01Organic Boosted Posts Meta Boosted PostsMeta Social5 x Organic CON posts 2026-10-142027-07-31 £3,819£13.12 0.2% 1,527,5013,818 £1.00 0.25% 4
73rd Parties 2026-11-012027-05-31£55,363 3.6%1,800,0003,020 £18.330.17% 136
7.1Third Party 2026-11-012027-05-31£55,363 3.6%1,800,0003,020 £18.330.17% 136
7.01Fendix - NHS Proffessionals & Intranet 3rd PartiesThird Party DisplayDisplay Advertising on NHS Intranet 2026-11-012027-05-31 £42,000£198.11 2.7% 1,600,0002,880 £14.58 0.18% 120
7.02Health Service Journal - MPU Display 3rd PartiesThird Party DisplayOn site display advertising on HSJ 2026-11-012026-11-30 £3,341£111.37 0.2% 50,00035 £95.46 0.07% 4
7.03Health Service Journal - MPU Display 3rd PartiesThird Party DisplayOn site display advertising on HSJ 2027-01-012027-01-31 £3,341£107.77 0.2% 50,00035 £95.46 0.07% 4
7.04Health Service Journal - MPU Display 3rd PartiesThird Party DisplayOn site display advertising on HSJ 2027-03-012027-03-31 £3,341£107.77 0.2% 50,00035 £95.46 0.07% 4
7.05Health Service Journal - MPU Display 3rd PartiesThird Party DisplayOn site display advertising on HSJ 2027-05-012027-05-31 £3,341£107.77 0.2% 50,00035 £95.46 0.07% 4
8Contingency/Future Planning 2027-07-312027-07-31£256,499 16.8%7,134,467146,572 £1.752.05% 2,732
8.1Google Ads 2027-07-312027-07-31£189,872 12.4%1,582,26963,290 £3.004.00% 1,899
8.01Search for future course approval Contingency/Future PlanningGoogle Ads SearchTBC based on future course passing Level 5 approval 2027-07-312027-07-31 £189,872£189,872.32 12.4% 1,582,26963,290 £3.00 4.00% 1,899
8.2Meta 2027-07-312027-07-31£66,626 4.4%5,552,19883,282 £0.801.50% 833
8.02Social for future course approval Contingency/Future PlanningMeta SocialTBC based on future course passing Level 5 approval 2027-07-312027-07-31 £66,626£66,626.38 4.4% 5,552,19883,282 £0.80 1.50% 833
Plan totals 2026-10-012027-07-31£1,527,501 100.0%130,542,114994,175 £1.540.76% 19,164

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Awareness£99,2886.50% 2026-10-142027-07-31
UK&I Apply£687,37545.00% 2026-10-012027-07-31
Tier 1 Apply (excl UK & Ireland)£351,32523.00% 2026-10-012027-07-31
Tier 2 Apply£58,5573.83% 2026-10-012027-07-31
Tier 3 Apply£15,2751.00% 2026-10-012027-07-31
Boosted Posts£3,8190.25% 2026-10-142027-07-31
3rd Parties£55,3633.62% 2026-11-012027-05-31
Contingency/Future Planning£256,49916.79% 2027-07-312027-07-31