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Bangor University X Hybrid - Autumn Open Days 2026.xlsx

ClientBANVersion9 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
12 lines 4 phases 7 platforms 2026-09-142026-11-27£52,063
1Open Day Apply Search 2026-09-142026-11-27£16,920 32.5%80,9417,755 £2.189.58% 393
1.1Google Ads 2026-09-142026-11-27£16,920 32.5%80,9417,755 £2.189.58% 393
1.01Generic Open Day Search Open Day Apply SearchGoogle Ads SearchGeneric Open Day Keywords 2026-09-142026-11-27 £8,460£112.80 16.2% 40,2862,820 £3.00 7.00% 118
1.02Brand Open Day Search Open Day Apply SearchGoogle Ads SearchBranded Open Day Keywords 2026-09-142026-11-27 £6,768£90.24 13.0% 30,0804,512 £1.50 15.00% 271
1.03Competitor Search Open Day Apply SearchGoogle Ads SearchCompetitor + Open Day Keywords 2026-09-142026-11-27 £1,692£22.56 3.3% 10,575423 £4.00 4.00% 4
2Student Awareness 2026-09-142026-11-27£23,428 45.0%2,831,66415,998 £1.460.56% 230
2.1Performance Max 2026-09-142026-11-27£5,857 11.3%65,0783,904 £1.506.00% 117
2.01Student Open Days PMax Student AwarenessPerformance Max DisplayRelevant search themes; past website visitors; previous converters excluded; core feeder corridor and wider priority markets 2026-09-142026-11-27 £5,857£78.09 11.3% 65,0783,904 £1.50 6.00% 117
2.2Demand Gen 2026-09-142026-11-27£2,929 5.6%390,4692,928 £1.000.75% 15
2.02Student Open Days Display Retargeting Student AwarenessDemand Gen DisplayRetaregting onsite users that have completed a key event but not convereted for Open Days 2026-09-142026-11-27 £2,929£39.05 5.6% 390,4692,928 £1.00 0.75% 15
2.3Meta 2026-09-142026-11-27£8,786 16.9%1,113,5993,896 £2.260.35% 65
2.03Student Open Day Social - Meta Student AwarenessMeta SocialTargeting students that have interacted with college adverts, university adverts, with Interest in education / learning 2026-09-142026-11-27 £7,028£93.71 13.5% 912,7863,194 £2.20 0.35% 40
2.05Student Open Day Social - Meta Retargeting Student AwarenessMeta SocialWebsite retargeting; prospective students aged 16–24; parents and influencers. 2026-09-142026-11-27 £1,757£23.43 3.4% 200,813702 £2.50 0.35% 25
2.4Snapchat 2026-09-142026-11-27£2,343 4.5%937,1272,342 £1.000.25% 5
2.04Student Open Day Social - Snapchat Student AwarenessSnapchat SocialTargeting students that have interacted with college adverts, university adverts, with Interest in education / learning 2026-09-142026-11-27 £2,343£31.24 4.5% 937,1272,342 £1.00 0.25% 5
2.5TikTok 2026-09-142026-11-27£3,514 6.8%325,3912,928 £1.200.90% 29
2.06Student Open Day Social - TikTok Student AwarenessTikTok SocialTargeting students that have interacted with college adverts, university adverts, with Interest in education / learning 2026-09-142026-11-27 £3,514£46.86 6.8% 325,3912,928 £1.20 0.90% 29
3Parent Awarness 2026-09-142026-11-27£8,851 17.0%364,6782,950 £3.000.81% 63
3.1Performance Max 2026-09-142026-11-27£4,425 8.5%36,8771,475 £3.004.00% 44
3.01Parent Open Days PMax Parent AwarnessPerformance Max DisplayRelevant search themes; past website visitors; previous converters excluded; core feeder corridor and wider priority markets 2026-09-142026-11-27 £4,425£59.00 8.5% 36,8771,475 £3.00 4.00% 44
3.2Meta 2026-09-142026-11-27£4,425 8.5%327,8011,475 £3.000.45% 18
3.02Parent Open Day Social - Meta Parent AwarnessMeta SocialParents of students aged 16–24 2026-09-142026-11-27 £4,425£59.00 8.5% 327,8011,475 £3.00 0.45% 18
4Third Party 2026-09-142026-11-27£2,863 5.5%00 0
4.1Third Party 2026-09-142026-11-27£2,863 5.5%00 0
4.01UCAS Featured Open Days Listing Third PartyThird Party TBC 2026-09-142026-11-27 £2,863£38.18 5.5% 00
Plan totals 2026-09-142026-11-27£52,063 100.0%3,277,28326,703 £1.950.81% 686

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Open Day Apply Search£16,92032.50% 2026-09-142026-11-27
Student Awareness£23,42845.00% 2026-09-142026-11-27
Parent Awarness£8,85117.00% 2026-09-142026-11-27
Third Party£2,8635.50% 2026-09-142026-11-27