Adelaide University International Media Plan 2026 v3.xlsm — ADU028 Grad Research Program
Client
ADU
Version
256
Status
Approved
LID
Activity
Phase
Platform
Medium
Targeting
Start Date
End Date
Spend
Daily Spend
Weighting
Impressions
Clicks
eCPC
CTR %
Leads
33 lines
16 phases
4 platforms
2026-03-12
2026-12-20
£253,504
1
Always On - China
2026-04-02
2026-12-20
£17,100
6.7%
284,995
11,399
£1.50
4.00%
3,988
1.1
Baidu Search
2026-04-02
2026-12-20
£17,100
6.7%
284,995
11,399
£1.50
4.00%
3,988
1.01
Search - Graduate Research Program
Always On - China
Baidu Search
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-04-02
2026-12-20
£17,100
£65.02
6.7%
284,995
11,399
£1.50
4.00%
3,988
2
Always On - India
2026-03-12
2026-12-20
£19,487
7.7%
130,346
8,472
£2.30
6.50%
2,964
2.1
Google Ads
2026-03-12
2026-12-20
£19,487
7.7%
130,346
8,472
£2.30
6.50%
2,964
1.02
Search - Graduate Research Program
Always On - India
Google Ads
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-12-20
£19,487
£68.62
7.7%
130,346
8,472
£2.30
6.50%
2,964
3
Always On - Bangladesh
2026-03-12
2026-08-14
£5,292
2.1%
13,231
1,058
£5.00
8.00%
369
3.1
Google Ads
2026-03-12
2026-08-14
£5,292
2.1%
13,231
1,058
£5.00
8.00%
369
1.03
Search - Graduate Research Program
Always On - Bangladesh
Google Ads
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-08-14
£5,292
£33.93
2.1%
13,231
1,058
£5.00
8.00%
369
4
Always On - Sri Lanka
2026-03-12
2026-12-20
£12,991
5.1%
24,982
1,998
£6.50
8.00%
698
4.1
Google Ads
2026-03-12
2026-12-20
£12,991
5.1%
24,982
1,998
£6.50
8.00%
698
1.04
Search - Graduate Research Program
Always On - Sri Lanka
Google Ads
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-12-20
£12,991
£45.74
5.1%
24,982
1,998
£6.50
8.00%
698
5
Always On - Indonesia
2026-03-12
2026-12-20
£12,991
5.1%
32,477
1,623
£8.00
5.00%
568
5.1
Google Ads
2026-03-12
2026-12-20
£12,991
5.1%
32,477
1,623
£8.00
5.00%
568
1.05
Search - Graduate Research Program
Always On - Indonesia
Google Ads
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-12-20
£12,991
£45.74
5.1%
32,477
1,623
£8.00
5.00%
568
6
Always On - Pakistan
2026-03-12
2026-08-14
£5,309
2.1%
39,323
3,539
£1.50
9.00%
1,237
6.1
Google Ads
2026-03-12
2026-08-14
£5,309
2.1%
39,323
3,539
£1.50
9.00%
1,237
1.06
Search - Graduate Research Program
Always On - Pakistan
Google Ads
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-08-14
£5,309
£34.03
2.1%
39,323
3,539
£1.50
9.00%
1,237
7
Always On - Ethiopia & Ghana
2026-03-12
2026-12-20
£12,991
5.1%
32,477
1,623
£8.00
5.00%
568
7.1
Google Ads
2026-03-12
2026-12-20
£12,991
5.1%
32,477
1,623
£8.00
5.00%
568
1.07
Search - Graduate Research Program
Always On - Ethiopia & Ghana
Google Ads
Search
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-12-20
£12,991
£45.74
5.1%
32,477
1,623
£8.00
5.00%
568
8
Burst 1 - India
2026-03-12
2026-06-30
£15,000
5.9%
12,670,564
16,374
£0.92
0.13%
5,729
8.1
AdCloud
2026-03-12
2026-06-30
£10,000
3.9%
7,407,407
11,111
£0.90
0.15%
3,888
2.01
Display - Graduate Research Program
Burst 1 - India
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-06-30
£10,000
£90.09
3.9%
7,407,407
11,111
£0.90
0.15%
3,888
8.2
AdCloud Retargeting
2026-03-12
2026-06-30
£5,000
2.0%
5,263,157
5,263
£0.95
0.10%
1,841
2.02
Display - Graduate Research Program
Burst 1 - India
AdCloud Retargeting
Display
Retargeting
2026-03-12
2026-06-30
£5,000
£45.05
2.0%
5,263,157
5,263
£0.95
0.10%
1,841
9
Burst 1 - Bangladesh
2026-03-12
2026-06-30
£11,000
4.3%
13,931,623
17,819
£0.62
0.13%
6,236
9.1
AdCloud
2026-03-12
2026-06-30
£7,000
2.8%
7,777,777
11,666
£0.60
0.15%
4,083
2.03
Display - Graduate Research Program
Burst 1 - Bangladesh
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-06-30
£7,000
£63.06
2.8%
7,777,777
11,666
£0.60
0.15%
4,083
9.2
AdCloud Retargeting
2026-03-12
2026-06-30
£4,000
1.6%
6,153,846
6,153
£0.65
0.10%
2,153
2.04
Display - Graduate Research Program
Burst 1 - Bangladesh
AdCloud Retargeting
Display
Retargeting
2026-03-12
2026-06-30
£4,000
£36.04
1.6%
6,153,846
6,153
£0.65
0.10%
2,153
10
Burst 1 - Sri Lanka
2026-03-12
2026-06-30
£11,000
4.3%
5,216,374
6,771
£1.62
0.13%
2,369
10.1
AdCloud
2026-03-12
2026-06-30
£7,000
2.8%
3,111,111
4,666
£1.50
0.15%
1,633
2.05
Display - Graduate Research Program
Burst 1 - Sri Lanka
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-06-30
£7,000
£63.06
2.8%
3,111,111
4,666
£1.50
0.15%
1,633
10.2
AdCloud Retargeting
2026-03-12
2026-06-30
£4,000
1.6%
2,105,263
2,105
£1.90
0.10%
736
2.06
Display - Graduate Research Program
Burst 1 - Sri Lanka
AdCloud Retargeting
Always
Retargeting
2026-03-12
2026-06-30
£4,000
£36.04
1.6%
2,105,263
2,105
£1.90
0.10%
736
11
Burst 1 - Indonesia
2026-03-12
2026-06-30
£10,000
3.9%
6,888,888
12,666
£0.79
0.18%
4,432
11.1
AdCloud
2026-03-12
2026-06-30
£7,000
2.8%
4,666,666
9,333
£0.75
0.20%
3,266
2.07
Display - Graduate Research Program
Burst 1 - Indonesia
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-06-30
£7,000
£63.06
2.8%
4,666,666
9,333
£0.75
0.20%
3,266
11.2
AdCloud Retargeting
2026-03-12
2026-06-30
£3,000
1.2%
2,222,222
3,333
£0.90
0.15%
1,166
2.08
Display - Graduate Research Program
Burst 1 - Indonesia
AdCloud Retargeting
Display
Retargeting
2026-03-12
2026-06-30
£3,000
£27.03
1.2%
2,222,222
3,333
£0.90
0.15%
1,166
12
Burst 1 - Ethiopia & Ghana
2026-03-12
2026-06-30
£11,000
4.3%
6,222,222
7,333
£1.50
0.12%
2,566
12.1
AdCloud
2026-03-12
2026-06-30
£8,000
3.2%
4,000,000
4,000
£2.00
0.10%
1,400
2.09
Display - Graduate Research Program
Burst 1 - Ethiopia & Ghana
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-03-12
2026-06-30
£8,000
£72.07
3.2%
4,000,000
4,000
£2.00
0.10%
1,400
12.2
AdCloud Retargeting
2026-03-12
2026-06-30
£3,000
1.2%
2,222,222
3,333
£0.90
0.15%
1,166
2.10
Display - Graduate Research Program
Burst 1 - Ethiopia & Ghana
AdCloud Retargeting
Display
Retargeting
2026-03-12
2026-06-30
£3,000
£27.03
1.2%
2,222,222
3,333
£0.90
0.15%
1,166
13
Burst 2 - India
2026-09-01
2026-12-20
£40,614
16.0%
27,112,243
44,230
£0.92
0.16%
12,618
13.1
AdCloud
2026-09-01
2026-12-20
£25,316
10.0%
17,907,181
28,128
£0.90
0.16%
9,399
3.01
Display - Graduate Research Program
Burst 2 - India
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-25
2026-12-20
£11,967
£137.55
4.7%
8,018,711
13,296
£0.90
0.17%
4,209
4.01
Display - Graduate Research Program
Burst 2 - India
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-01
2026-09-24
£13,349
£556.23
5.3%
9,888,470
14,832
£0.90
0.15%
5,190
13.2
AdCloud Retargeting
2026-09-01
2026-12-20
£15,298
6.0%
9,205,062
16,102
£0.95
0.17%
3,219
3.02
Display - Graduate Research Program
Burst 2 - India
AdCloud Retargeting
Display
Retargeting
2026-09-25
2026-12-20
£11,967
£137.55
4.7%
5,698,557
12,596
£0.95
0.22%
1,993
4.02
Display - Graduate Research Program
Burst 2 - India
AdCloud Retargeting
Display
Retargeting
2026-09-01
2026-09-24
£3,331
£138.80
1.3%
3,506,505
3,506
£0.95
0.10%
1,226
14
Burst 2 - Sri Lanka
2026-09-01
2026-12-20
£17,372
6.9%
8,315,807
10,559
£1.65
0.13%
3,692
14.1
AdCloud
2026-09-01
2026-12-20
£10,103
4.0%
4,490,127
6,734
£1.50
0.15%
2,356
3.05
Display - Graduate Research Program
Burst 2 - Sri Lanka
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-25
2026-12-20
£9,020
£103.68
3.6%
4,008,911
6,013
£1.50
0.15%
2,104
4.03
Display - Graduate Research Program
Burst 2 - Sri Lanka
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-01
2026-09-24
£1,083
£45.11
0.4%
481,216
721
£1.50
0.15%
252
14.2
AdCloud Retargeting
2026-09-01
2026-12-20
£7,269
2.9%
3,825,680
3,825
£1.90
0.10%
1,336
3.06
Display - Graduate Research Program
Burst 2 - Sri Lanka
AdCloud Retargeting
Display
Retargeting
2026-09-25
2026-12-20
£5,414
£62.23
2.1%
2,849,278
2,849
£1.90
0.10%
996
4.04
Display - Graduate Research Program
Burst 2 - Sri Lanka
AdCloud Retargeting
Display
Retargeting
2026-09-01
2026-09-24
£1,855
£77.30
0.7%
976,402
976
£1.90
0.10%
340
15
Burst 2 - Indonesia
2026-09-01
2026-12-20
£25,065
9.9%
17,354,332
31,484
£0.80
0.18%
11,016
15.1
AdCloud
2026-09-01
2026-12-20
£16,363
6.5%
10,908,696
21,816
£0.75
0.20%
7,635
3.07
Display - Graduate Research Program
Burst 2 - Indonesia
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-25
2026-12-20
£9,020
£103.68
3.6%
6,013,366
12,026
£0.75
0.20%
4,209
4.05
Display - Graduate Research Program
Burst 2 - Indonesia
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-01
2026-09-24
£7,343
£305.96
2.9%
4,895,330
9,790
£0.75
0.20%
3,426
15.2
AdCloud Retargeting
2026-09-01
2026-12-20
£8,702
3.4%
6,445,636
9,668
£0.90
0.15%
3,381
3.08
Display - Graduate Research Program
Burst 2 - Indonesia
AdCloud Retargeting
Display
Retargeting
2026-09-25
2026-12-20
£5,414
£62.23
2.1%
4,010,096
6,015
£0.90
0.15%
2,104
4.06
Display - Graduate Research Program
Burst 2 - Indonesia
AdCloud Retargeting
Display
Retargeting
2026-09-01
2026-09-24
£3,288
£137.00
1.3%
2,435,540
3,653
£0.90
0.15%
1,277
16
Burst 2 - Ethiopia & Ghana
2026-09-01
2026-12-20
£26,293
10.4%
16,875,795
22,612
£1.16
0.13%
7,911
16.1
AdCloud
2026-09-01
2026-12-20
£10,802
4.3%
5,400,751
5,400
£2.00
0.10%
1,889
3.09
Display - Graduate Research Program
Burst 2 - Ethiopia & Ghana
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-25
2026-12-20
£9,187
£105.60
3.6%
4,593,560
4,593
£2.00
0.10%
1,607
4.07
Display - Graduate Research Program
Burst 2 - Ethiopia & Ghana
AdCloud
Display
21+, Undergraduate degree holders,Current or recent Master’s students, Postgraduate study (PhD, MRes), Scientific research & innovation. Disciplines aligned to Signature research Themes: AI, Computer Science, Sustainability, Health, Agriculture, Cultural Studies
2026-09-01
2026-09-24
£1,614
£67.27
0.6%
807,191
807
£2.00
0.10%
282
16.2
AdCloud Retargeting
2026-09-01
2026-12-20
£15,491
6.1%
11,475,044
17,212
£0.90
0.15%
6,022
3.10
Display - Graduate Research Program
Burst 2 - Ethiopia & Ghana
AdCloud Retargeting
Display
Retargeting
2026-09-25
2026-12-20
£5,414
£62.23
2.1%
4,010,096
6,015
£0.90
0.15%
2,104
4.08
Display - Graduate Research Program
Burst 2 - Ethiopia & Ghana
AdCloud Retargeting
Display
Retargeting
2026-09-01
2026-09-24
£10,078
£419.90
4.0%
7,464,948
11,197
£0.90
0.15%
3,918
Plan totals
2026-03-12
2026-12-20
£253,504
100.0%
115,145,679
199,560
£1.27
0.17%
66,961
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