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Adelaide University International Media Plan 2026 v3.xlsm — ADU025 Open Days

ClientADUVersion256 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
24 lines 10 phases 8 platforms 2026-03-052026-10-15£83,000
1Vietnam - March Open Days 2026-03-052026-03-28£13,500 16.3%9,238,27423,916 £0.560.26% 8,370
1.1TikTok 2026-03-052026-03-28£1,750 2.1%686,2741,166 £1.500.17% 408
1.01Vietnam March 26 Open Day Vietnam - March Open DaysTikTok SocialPrimary: UG & PG prospective students (18–34)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Hanoi - 5th-27th Mar Ho Chin Minh City - 5th-27th Mar Interests: study abroad, universities, STEM/Business/IT and Computer Science, language tests​ university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-03-052026-03-28 £1,750£72.92 2.1% 686,2741,166 £1.50 0.17% 408
1.2Meta 2026-03-052026-03-28£3,550 4.3%3,550,00017,750 £0.200.50% 6,212
1.02Vietnam March 26 Open Day Vietnam - March Open DaysMeta SocialPrimary: UG & PG prospective students (16–34)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Hanoi - 5th-27th Mar Ho Chin Minh City - 5th-28th Mar Interests: study abroad, universities, STEM/Business/IT and Computer Science, language tests​, university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-03-052026-03-28 £3,550£147.92 4.3% 3,550,00017,750 £0.20 0.50% 6,212
1.3Zalo 2026-03-052026-03-28£3,000 3.6%5,000,0005,000 £0.600.10% 1,750
1.03Vietnam March 26 Open Day Vietnam - March Open DaysZalo SocialPrimary: UG & PG prospective students (16–30)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Hanoi - 5th-27th Mar Ho Chin Minh City - 5th-27th Mar Interests: study abroad, universities, STEM/Business/IT and Computer Science, language tests​ university, higher education, academic degree Parents: education, parenting, finance, careers; 2026-03-052026-03-28 £3,000£125.00 3.6% 5,000,0005,000 £0.60 0.10% 1,750
1.4VNExpress 2026-03-052026-03-28£5,200 6.3%2,0000 0.00% 0
1.04Vietnam March 26 Open Day Vietnam - March Open DaysVNExpress AdvertorialPrimary: UG & PG prospective students (16–30)​ Secondary: Parents and key household influencers (35–55) 2026-03-052026-03-28 £5,200£216.67 6.3% 2,0000 0.00%
2China - April Open Days 2026-04-012026-04-23£15,900 19.2%537,6929,653 £1.651.80% 3,277
2.1Baidu Search 2026-04-012026-04-23£5,565 6.7%79,4982,782 £2.003.50% 945
1.05China - April Open Days China - April Open DaysBaidu Search SearchGuangdong Province & Keyword Targeting 2026-04-012026-03-22 £3,710£0.00 4.5% 52,9991,855 £2.00 3.50% 630
1.06China - April Open Days China - April Open DaysBaidu Search SearchJiangsu Province, Hefei & Keyword Targeting 2026-04-012026-04-23 £1,855£80.65 2.2% 26,499927 £2.00 3.50% 315
2.2Wechat 2026-04-012026-04-23£7,155 8.6%331,2494,968 £1.441.50% 1,687
1.07China - April Open Days China - April Open DaysWechat Social24-55, Guangdong Province, Influencers (Parents & Decision Makers) 2026-04-012026-04-23 £4,770£207.39 5.7% 220,8333,312 £1.44 1.50% 1,125
1.08China - April Open Days China - April Open DaysWechat Social24-55, Jiangsu Province & Hefei, Influencers (Parents & Decision Makers) 2026-04-012026-04-23 £2,385£103.70 2.9% 110,4161,656 £1.44 1.50% 562
2.3RED Boosting 2026-04-012026-04-23£3,180 3.8%126,9451,903 £1.671.50% 645
1.09China - April Open Days China - April Open DaysRED Boosting Social18-55, Guangdong Province, Prospective students & Career Changers 2026-04-012026-04-23 £2,120£92.17 2.6% 84,6301,269 £1.67 1.50% 430
1.10China - April Open Days China - April Open DaysRED Boosting Social18-55, Jiangsu Province & Hefei, Prospective students & Career Changers 2026-04-012026-04-23 £1,060£46.09 1.3% 42,315634 £1.67 1.50% 215
3China - May Open Day 2026-04-172026-05-08£10,600 12.8%358,4626,436 £1.651.80% 2,185
3.1Baidu Search 2026-04-172026-05-08£3,710 4.5%52,9991,855 £2.003.50% 630
1.11China - May Open Day China - May Open DayBaidu Search SearchShanghai & Zhejiang Province & Keyword Targeting 2026-04-172026-05-08 £3,710£168.64 4.5% 52,9991,855 £2.00 3.50% 630
3.2Wechat 2026-04-172026-05-08£4,770 5.7%220,8333,312 £1.441.50% 1,125
1.12China - May Open Day China - May Open DayWechat Social24-55, Shanghai & Zhejiang Province, Influencers (Parents & Decision Makers) 2026-04-172026-05-08 £4,770£216.82 5.7% 220,8333,312 £1.44 1.50% 1,125
3.3RED Boosting 2026-04-172026-05-08£2,120 2.6%84,6301,269 £1.671.50% 430
1.13China - May Open Day China - May Open DayRED Boosting Social18-55, Shanghai & Zhejiang Province, Prospective students & Career Changers 2026-04-172026-05-08 £2,120£96.36 2.6% 84,6301,269 £1.67 1.50% 430
4Vietnam - September Open Days 2026-09-102026-09-27£13,000 15.7%17,916,16267,885 £0.190.38% 23,756
4.1TikTok 2026-09-102026-09-27£2,730 3.3%5,877,64142,319 £0.060.72% 14,810
2.01Vietnam September 26 Open Day Vietnam - September Open DaysTikTok SocialPrimary: UG & PG prospective students (18–34)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Hanoi - 1-26 September 2026 Ho Chi Minh City - 1-27 September 2026 Interests: study in australia, study abroad, overseas universities, STEM/Business/Architecture/Engineering/IT and Computer Science, language tests​ university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-09-102026-09-27 £2,730£151.67 3.3% 5,877,64142,319 £0.06 0.72% 14,810
4.2Meta 2026-09-102026-09-27£8,197 9.9%3,940,86512,610 £0.650.32% 4,413
2.02Vietnam September 26 Open Day Vietnam - September Open DaysMeta SocialPrimary: UG & PG prospective students (16–34)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Hanoi - 1-26 September 2026 Ho Chi Minh City - 1-27 September 2026 Interests: study in australia, study abroad, overseas universities, STEM/Business/Architecture/Engineering/IT and Computer Science, language tests​ university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-09-102026-09-27 £8,197£455.39 9.9% 3,940,86512,610 £0.65 0.32% 4,413
4.3Zalo 2026-09-102026-09-27£2,073 2.5%8,097,65612,956 £0.160.16% 4,533
2.03Vietnam September 26 Open Day Vietnam - September Open DaysZalo SocialPrimary: UG & PG prospective students (16–30)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Hanoi - 1-26 September 2026 Ho Chi Minh City - 1-27 September 2026 Interests: study in australia, study abroad, overseas universities, STEM/Business/Architecture/Engineering/IT and Computer Science, language tests​ university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-09-102026-09-27 £2,073£115.17 2.5% 8,097,65612,956 £0.16 0.16% 4,533
5Malaysia - September 26 Open Day 2026-09-032026-09-11£5,000 6.0%2,403,8467,692 £0.650.32% 2,691
5.1Meta 2026-09-032026-09-11£5,000 6.0%2,403,8467,692 £0.650.32% 2,691
2.04Malaysia September 26 Open Day Malaysia - September 26 Open DayMeta SocialPrimary: UG & PG prospective students (16–34)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Kuala Lumpur Interests: study in australia, study abroad, overseas universities, STEM/Business/Architecture/Engineering/IT and Computer Science, language tests​ university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-09-032026-09-11 £5,000£555.56 6.0% 2,403,8467,692 £0.65 0.32% 2,691
6Indonesia - September 26 Open Day 2026-09-032026-09-18£5,000 6.0%2,403,8467,692 £0.650.32% 2,691
6.1Meta 2026-09-032026-09-18£5,000 6.0%2,403,8467,692 £0.650.32% 2,691
2.05Indonesia September 26 Open Day Indonesia - September 26 Open DayMeta SocialPrimary: UG & PG prospective students (16–34)​ Secondary: Parents and key household influencers (35–55) Geo 100 km radius​ of the below: Jakarta Interests: study in australia, study abroad, overseas universities, STEM/Business/Architecture/Engineering/IT and Computer Science, language tests​ university, higher education or academic degree Parents: education, parenting, finance, careers; 2026-09-032026-09-18 £5,000£312.50 6.0% 2,403,8467,692 £0.65 0.32% 2,691
7Jinan 2026-09-242026-10-15£4,000 4.8%184,6159,230 £0.435.00% 3,230
7.1Wechat 2026-09-242026-10-15£4,000 4.8%184,6159,230 £0.435.00% 3,230
2.06China - October 26 Open Days JinanWechat SocialProspect (60%): 18-55, Regional targeting (Shandong, Hebei, Beijing) + Audience tags (Study abroad intension & potential parents) + Retargeting (40%): those who have engaged with other paid activities in the last 30 days within the same regional tags 2026-09-242026-10-15 £4,000£181.82 4.8% 184,6159,230 £0.43 5.00% 3,230
8(no phase) 2026-09-242026-10-15£8,000 9.6%319,99811,199 £0.713.50% 3,917
8.1RED Display 2026-09-242026-10-15£8,000 9.6%319,99811,199 £0.713.50% 3,917
2.07China - October 26 Open Days RED Display SocialProspect (60%): 18-55, Regional targeting (Shandong, Hebei, Beijing) + Audience tags (Study abroad intension & potential parents) + Retargeting (40%): those who have engaged with other paid activities in the last 30 days within the same regional tags 2026-09-242026-10-15 £2,667£121.21 3.2% 106,6663,733 £0.71 3.50% 1,305
2.09China - October 26 Open Days RED Display SocialProspect (60%): 18-55, Regional targeting (Sichuan, Chongqing) + Audience tags (Study abroad intension & potential parents) + Retargeting (40%): those who have engaged with other paid activities in the last 30 days within the same regional tags 2026-09-242026-10-15 £2,667£121.21 3.2% 106,6663,733 £0.71 3.50% 1,306
2.11China - October 26 Open Days RED Display SocialProspect (60%): 18-55, Regional targeting (Guangdong, Macao, HK) + Audience tags (Study abroad intension & potential parents) + Retargeting (40%): those who have engaged with other paid activities in the last 30 days within the same regional tags 2026-09-242026-10-15 £2,667£121.21 3.2% 106,6663,733 £0.71 3.50% 1,306
9Chengdu 2026-09-242026-10-15£4,000 4.8%184,6159,230 £0.435.00% 3,230
9.1Wechat 2026-09-242026-10-15£4,000 4.8%184,6159,230 £0.435.00% 3,230
2.08China - October 26 Open Days ChengduWechat SocialProspect (60%): 18-55, Regional targeting (Sichuan, Chongqing) + Audience tags (Study abroad intension & potential parents) + Retargeting (40%): those who have engaged with other paid activities in the last 30 days within the same regional tags 2026-09-242026-10-15 £4,000£181.82 4.8% 184,6159,230 £0.43 5.00% 3,230
10Guangzhou 2026-09-242026-10-15£4,000 4.8%184,6159,230 £0.435.00% 3,230
10.1Wechat 2026-09-242026-10-15£4,000 4.8%184,6159,230 £0.435.00% 3,230
2.10China - October 26 Open Days GuangzhouWechat SocialProspect (60%): 18-55, Regional targeting (Guangdong, Macao, HK) + Audience tags (Study abroad intension & potential parents) + Retargeting (40%): those who have engaged with other paid activities in the last 30 days within the same regional tags 2026-09-242026-10-15 £4,000£181.82 4.8% 184,6159,230 £0.43 5.00% 3,230
Plan totals 2026-03-052026-10-15£83,000 100.0%33,732,125162,163 £0.510.48% 56,577

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PhaseBudgetWeight %Flight startFlight end
Vietnam - March Open Days£13,50016.27% 2026-03-052026-03-28
China - April Open Days£15,90019.16% 2026-04-012026-04-23
China - May Open Day£10,60012.77% 2026-04-172026-05-08
Vietnam - September Open Days£13,00015.66% 2026-09-102026-09-27
Malaysia - September 26 Open Day£5,0006.02% 2026-09-032026-09-11
Indonesia - September 26 Open Day£5,0006.02% 2026-09-032026-09-18
Jinan£4,0004.82% 2026-09-242026-10-15
(no phase)£8,0009.64% 2026-09-242026-10-15
Chengdu£4,0004.82% 2026-09-242026-10-15
Guangzhou£4,0004.82% 2026-09-242026-10-15