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Adelaide University International Media Plan 2026 v3.xlsm — ADU024 Influencers and Agents

ClientADUVersion256 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
5 lines 2 phases 3 platforms 2026-04-102026-11-30£75,000
1Burst 1 - Intent Influencers 2026-04-102026-05-31£30,000 40.0%1,500,00015,000 £2.001.00% 5,250
1.1Meta 2026-04-102026-05-31£14,000 18.7%700,0007,000 £2.001.00% 2,450
1.01Display - Influencers Burst 1 - Intent InfluencersMeta SocialParents 2026-04-102026-05-31 £14,000£269.23 18.7% 700,0007,000 £2.00 1.00% 2,450
1.2DemandGen 2026-04-102026-05-31£16,000 21.3%800,0008,000 £2.001.00% 2,800
1.02Display - Influencers Burst 1 - Intent InfluencersDemandGen DisplayParents 2026-04-102026-05-31 £16,000£307.69 21.3% 800,0008,000 £2.00 1.00% 2,800
2Burst 2 - Intent Influencers 2026-10-052026-11-30£45,000 60.0%11,500,00020,000 £2.250.17% 7,000
2.1Meta 2026-10-052026-11-30£14,000 18.7%700,0007,000 £2.001.00% 2,450
2.01Display - Influencers Burst 2 - Intent InfluencersMeta SocialParents & Agents 2026-10-052026-11-30 £14,000£245.61 18.7% 700,0007,000 £2.00 1.00% 2,450
2.2DemandGen 2026-10-052026-11-30£16,000 21.3%800,0008,000 £2.001.00% 2,800
2.02Display - Influencers Burst 2 - Intent InfluencersDemandGen DisplayParents & Agents 2026-10-052026-11-30 £16,000£280.70 21.3% 800,0008,000 £2.00 1.00% 2,800
2.3AdCloud 2026-10-052026-11-30£15,000 20.0%10,000,0005,000 £3.000.05% 1,750
2.03Display - Influencers Burst 2 - Intent InfluencersAdCloud DisplayParents, Agents Adelaide Attention Measurement 2026-10-052026-11-30 £15,000£263.16 20.0% 10,000,0005,000 £3.00 0.05% 1,750
Plan totals 2026-04-102026-11-30£75,000 100.0%13,000,00035,000 £2.140.27% 12,250

Read only, as monitor has it. To change it, press Edit plan.

PhaseBudgetWeight %Flight startFlight end
Burst 1 - Intent Influencers£30,00040.00% 2026-04-102026-05-31
Burst 2 - Intent Influencers£45,00060.00% 2026-10-052026-11-30