Adelaide University International Media Plan 2026 v3.xlsm — ADU023 Onshore
Client
ADU
Version
256
Status
Approved
LID
Activity
Phase
Platform
Medium
Targeting
Start Date
End Date
Spend
Daily Spend
Weighting
Impressions
Clicks
eCPC
CTR %
Leads
10 lines
2 phases
8 platforms
2026-05-15
2026-11-30
£87,000
1
Burst 1 - Intent - Onshore
2026-05-15
2026-07-31
£11,500
13.2%
452,818
5,931
£1.94
1.31%
2,073
1.1
RED Boosting
2026-06-15
2026-07-31
£3,000
3.4%
257,289
2,727
£1.10
1.06%
954
1.01
Social - UG Students
Burst 1 - Intent - Onshore
RED Boosting
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-06-15
2026-07-31
£3,000
£63.83
3.4%
257,289
2,727
£1.10
1.06%
954
1.2
RED Search
2026-06-15
2026-07-31
£3,000
3.4%
162,197
2,205
£1.36
1.36%
771
1.02
Social - PG Students
Burst 1 - Intent - Onshore
RED Search
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-06-15
2026-07-31
£3,000
£63.83
3.4%
162,197
2,205
£1.36
1.36%
771
1.3
Google Ads
2026-05-15
2026-06-30
£5,500
6.3%
33,332
999
£5.51
3.00%
348
1.03
Search - UG Students
Burst 1 - Intent - Onshore
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-05-15
2026-06-30
£2,500
£53.19
2.9%
15,151
454
£5.51
3.00%
158
1.04
Search - PG Students
Burst 1 - Intent - Onshore
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-05-15
2026-06-30
£3,000
£63.83
3.4%
18,181
545
£5.50
3.00%
190
2
Burst 2 - Intent - Onshore
2026-10-05
2026-11-30
£75,500
86.8%
7,628,119
35,528
£2.13
0.47%
12,432
2.1
RED Boosting
2026-10-05
2026-11-30
£7,000
8.0%
600,343
6,363
£1.10
1.06%
2,227
2.01
Social - UG & PG Students
Burst 2 - Intent - Onshore
RED Boosting
Social
Ages 16–30
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£7,000
£122.81
8.0%
600,343
6,363
£1.10
1.06%
2,227
2.2
Tencent
2026-10-05
2026-11-30
£10,000
11.5%
1,111,111
3,333
£3.00
0.30%
1,166
2.02
Social - UG & PG Students
Burst 2 - Intent - Onshore
Tencent
Social
Ages 16–30
Current international students, Foundation students, Diploma/pathway students, ELICOS students
2026-10-05
2026-11-30
£10,000
£175.44
11.5%
1,111,111
3,333
£3.00
0.30%
1,166
2.3
Whatsapp
2026-10-05
2026-11-30
£20,000
23.0%
1,666,666
13,333
£1.50
0.80%
4,666
2.03
Social - UG & PG Students
Burst 2 - Intent - Onshore
Whatsapp
Social
Ages: 18-30
Device language, Country-of-origin communities, Student interests, Country code targeting
Language/Market Targeting: South Asian, SEA, Spanish
Geo Targeting: Sydney, Melbourne, Brisbane Only
2026-10-05
2026-11-30
£20,000
£350.88
23.0%
1,666,666
13,333
£1.50
0.80%
4,666
2.4
AdCloud
2026-10-05
2026-11-30
£17,500
20.1%
2,916,666
5,833
£3.00
0.20%
2,040
2.04
Social - UG & PG Students
Burst 2 - Intent - Onshore
AdCloud
Display
Ages: 18-30
UG & PG Site Visitors, 3rd-party segments: international students, recent migrant
PMPs with multilingual news (RNW, NTD Asia) and ethnic publisher networks
Geo Targeting: Sydney, Melbourne, Brisbane Only
2026-10-05
2026-11-30
£17,500
£307.02
20.1%
2,916,666
5,833
£3.00
0.20%
2,040
2.5
Reddit
2026-10-05
2026-11-30
£6,000
6.9%
1,333,333
6,666
£0.90
0.50%
2,333
2.05
Social - UG & PG Students
Burst 2 - Intent - Onshore
Reddit
Social
Ages: 18-30
Primary communities: r/ausuni, r/internationalstudents, r/AusVisa, r/Adelaide
Keywords: university transfer, undergraduate, international student, student accommodation
Geo Targeting: Sydney, Melbourne, Brisbane Only
2026-10-05
2026-11-30
£6,000
£105.26
6.9%
1,333,333
6,666
£0.90
0.50%
2,333
2.6
SBS
2026-10-05
2026-11-30
£15,000
17.2%
0
0
0
2.06
Social - UG & PG Students
Burst 2 - Intent - Onshore
SBS
Video
Mandarin
Cantonese
Vietnamese
Korean
2026-10-05
2026-11-30
£15,000
£263.16
17.2%
0
0
Plan totals
2026-05-15
2026-11-30
£87,000
100.0%
8,080,937
41,459
£2.10
0.51%
14,505
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