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Adelaide University International Media Plan 2026 v3.xlsm — ADU022 South Asia

ClientADUVersion256 StatusApproved
LIDActivityPhasePlatform MediumTargeting Start DateEnd DateSpendDaily SpendWeighting ImpressionsClickseCPCCTR % Leads
116 lines 8 phases 11 platforms 2026-01-122026-12-21£689,776
1Phase 1 - Awareness - India 2026-01-122026-12-21£131,000 19.0%57,093,418215,683 £0.610.38% 75,479
1.1Google Ads 2026-01-122026-12-20£27,000 3.9%161,0497,714 £3.504.79% 2,699
1.01Search - UG Students Phase 1 - Awareness - IndiaGoogle Ads SearchAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-01-122026-12-20 £13,000£37.90 1.9% 77,5423,714 £3.50 4.79% 1,299
1.08Search - PG Students Phase 1 - Awareness - IndiaGoogle Ads SearchAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-01-122026-12-20 £14,000£40.82 2.0% 83,5074,000 £3.50 4.79% 1,400
1.2AdCloud 2026-02-032026-12-20£20,000 2.9%33,333,33240,000 £0.500.12% 14,000
1.02Display - UG Students Phase 1 - Awareness - IndiaAdCloud DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-02-032026-12-20 £10,000£31.15 1.4% 16,666,66620,000 £0.50 0.12% 7,000
1.09Display - PG Students Phase 1 - Awareness - IndiaAdCloud DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-02-032026-12-20 £10,000£31.15 1.4% 16,666,66620,000 £0.50 0.12% 7,000
1.3Meta 2026-02-102026-12-20£14,000 2.0%7,423,11660,868 £0.230.82% 21,302
1.03Social - UG Students Phase 1 - Awareness - IndiaMeta SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-02-102026-12-20 £7,000£22.29 1.0% 3,711,55830,434 £0.23 0.82% 10,651
1.10Social - PG Students Phase 1 - Awareness - IndiaMeta SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-02-102026-12-20 £7,000£22.29 1.0% 3,711,55830,434 £0.23 0.82% 10,651
1.4Reddit 2026-04-012026-12-20£19,000 2.8%8,109,75523,170 £0.820.29% 8,108
1.04Social - UG Students Phase 1 - Awareness - IndiaReddit SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-012026-12-20 £9,500£35.98 1.4% 5,792,68211,585 £0.82 0.20% 4,054
1.11Social - PG Students Phase 1 - Awareness - IndiaReddit SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-012026-12-20 £9,500£35.98 1.4% 2,317,07311,585 £0.82 0.50% 4,054
1.5MiQ 2026-07-012026-12-20£16,000 2.3%442,710132 £121.210.03% 44
1.05Video - UG Students Phase 1 - Awareness - IndiaMiQ VODAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-07-012026-12-20 £8,000£46.24 1.2% 221,35566 £121.21 0.03% 22
1.12Video - PG Students Phase 1 - Awareness - IndiaMiQ VODAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-07-012026-12-20 £8,000£46.24 1.2% 221,35566 £121.21 0.03% 22
1.6YouTube 2026-02-132026-12-20£16,000 2.3%2,222,22266,666 £0.243.00% 23,332
1.06Video - UG Students Phase 1 - Awareness - IndiaYouTube VODAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-02-132026-12-20 £8,000£25.72 1.2% 1,111,11133,333 £0.24 3.00% 11,666
1.13Video - PG Students Phase 1 - Awareness - IndiaYouTube VODAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-02-132026-12-20 £8,000£25.72 1.2% 1,111,11133,333 £0.24 3.00% 11,666
1.7Spotify 2026-07-012026-12-20£14,000 2.0%5,401,23414,582 £0.960.27% 5,102
1.07Audio - UG Students Phase 1 - Awareness - IndiaSpotify AudioAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-07-012026-12-20 £7,000£40.46 1.0% 2,700,6177,291 £0.96 0.27% 2,551
1.14Audio - PG Students Phase 1 - Awareness - IndiaSpotify AudioAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-07-012026-12-20 £7,000£40.46 1.0% 2,700,6177,291 £0.96 0.27% 2,551
1.8Whatsapp 2026-12-21£5,000 0.7%02,551 £1.96 892
1.15Social - UG Students Phase 1 - Awareness - IndiaWhatsapp SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-12-21 £5,000£0.00 0.7% 02,551 £1.96 892
2Phase 2 - Study Area - India 2026-02-132026-12-20£125,081 18.1%64,219,751284,668 £0.440.44% 98,162
2.1Google Ads 2026-02-132026-12-20£23,914 3.5%142,6446,832 £3.504.79% 2,388
2.01Search - UG Students Phase 2 - Study Area - IndiaGoogle Ads SearchAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-02-132026-12-20 £11,957£38.45 1.7% 71,3223,416 £3.50 4.79% 1,194
2.11Search - PG Students Phase 2 - Study Area - IndiaGoogle Ads SearchAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-02-132026-12-20 £11,957£38.45 1.7% 71,3223,416 £3.50 4.79% 1,194
2.2AdCloud 2026-02-172026-12-20£17,000 2.5%28,333,33334,000 £0.500.12% 11,900
2.02Display - UG Students Phase 2 - Study Area - IndiaAdCloud DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-02-172026-12-20 £9,000£29.32 1.3% 15,000,00018,000 £0.50 0.12% 6,300
2.12Display - PG Students Phase 2 - Study Area - IndiaAdCloud DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-02-172026-12-20 £8,000£26.06 1.2% 13,333,33316,000 £0.50 0.12% 5,600
2.3AdCloud Retargeting 2026-02-172026-12-20£9,000 1.3%14,999,99918,000 £0.500.12% 6,300
2.03Display - UG Students Phase 2 - Study Area - IndiaAdCloud Retargeting DisplayRetargeting 2026-02-172026-12-20 £5,000£16.29 0.7% 8,333,33310,000 £0.50 0.12% 3,500
2.13Display - PG Students Phase 2 - Study Area - IndiaAdCloud Retargeting DisplayRetargeting 2026-02-172026-12-20 £4,000£13.03 0.6% 6,666,6668,000 £0.50 0.12% 2,800
2.4Meta 2026-02-132026-12-20£19,692 2.9%10,441,03885,614 £0.230.82% 29,962
2.04Social - UG Students Phase 2 - Study Area - IndiaMeta SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-032026-12-20 £6,783£25.89 1.0% 3,596,44729,490 £0.23 0.82% 10,321
2.05Social - UG Students Phase 2 - Study Area - IndiaMeta SocialRetargeting 2026-02-132026-12-20 £3,063£9.85 0.4% 1,624,07213,317 £0.23 0.82% 4,660
2.14Social - PG Students Phase 2 - Study Area - IndiaMeta SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-032026-12-20 £6,783£25.89 1.0% 3,596,44729,490 £0.23 0.82% 10,321
2.15Social - PG Students Phase 2 - Study Area - IndiaMeta SocialRetargeting 2026-02-132026-12-20 £3,063£9.85 0.4% 1,624,07213,317 £0.23 0.82% 4,660
2.5Reddit 2026-04-092026-12-20£18,126 2.6%4,420,97422,104 £0.820.50% 7,732
2.06Social - UG Students Phase 2 - Study Area - IndiaReddit SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-092026-12-20 £6,000£23.44 0.9% 1,463,4147,317 £0.82 0.50% 2,560
2.07Social - UG Students Phase 2 - Study Area - IndiaReddit SocialRetargeting 2026-05-042026-12-20 £3,063£13.26 0.4% 747,0733,735 £0.82 0.50% 1,306
2.16Social - PG Students Phase 2 - Study Area - IndiaReddit SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-092026-12-20 £6,000£23.44 0.9% 1,463,4147,317 £0.82 0.50% 2,560
2.17Social - PG Students Phase 2 - Study Area - IndiaReddit SocialRetargeting 2026-05-042026-12-20 £3,063£13.26 0.4% 747,0733,735 £0.82 0.50% 1,306
2.6DemandGen 2026-02-272026-12-20£27,349 4.0%3,798,430113,952 £0.243.00% 39,880
2.08Display - UG Students Phase 2 - Study Area - IndiaDemandGen DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-02-272026-12-20 £9,174£30.89 1.3% 1,274,21538,226 £0.24 3.00% 13,378
2.09Display - UG Students Phase 2 - Study Area - IndiaDemandGen DisplayRetargeting 2026-04-242026-12-20 £4,500£18.67 0.7% 625,00018,750 £0.24 3.00% 6,562
2.18Display - PG Students Phase 2 - Study Area - IndiaDemandGen DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-02-272026-12-20 £9,174£30.89 1.3% 1,274,21538,226 £0.24 3.00% 13,378
2.19Display - PG Students Phase 2 - Study Area - IndiaDemandGen DisplayRetargeting 2026-04-242026-12-20 £4,500£18.67 0.7% 625,00018,750 £0.24 3.00% 6,562
2.7ChatGPT 2026-10-052026-10-31£10,000 1.4%2,083,3334,166 £2.400.20% 0
2.20Display - PG Students Phase 2 - Study Area - IndiaChatGPT DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-10-052026-10-31 £5,000£185.19 0.7% 1,250,0002,500 £2.00 0.20%
2.21Display - UG Students Phase 2 - Study Area - IndiaChatGPT DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-10-052026-10-31 £5,000£185.19 0.7% 833,3331,666 £3.00 0.20%
3Phase 2 - Study Area - Bangladesh 2026-02-132026-02-20£160 0.0%2,80754 £2.961.92% 4,040
3.1Google Ads 2026-02-132026-02-20£158 0.0%1,14152 £3.054.56% 1,240
3.01Search - UG Students Phase 2 - Study Area - BangladeshGoogle Ads SearchAges 16–22 High school students, foundation program seekers, aspirational youth 2026-02-132026-02-20 £138£17.23 0.0% 99346 £3.00 4.63% 620
3.08Search - PG Students Phase 2 - Study Area - BangladeshGoogle Ads SearchAges 23–35 Career advancers, career changers, professionals 2026-02-132026-02-20 £21£2.57 0.0% 1486 £3.43 4.05% 620
3.2AdCloud 2026-02-132026-02-20£1 0.0%1,6662 £0.620.12% 2,800
3.09Display - PG Students Phase 2 - Study Area - BangladeshAdCloud DisplayAges 23–35 Career advancers, career changers, professionals 2026-02-132026-02-20 £1£0.16 0.0% 1,6662 £0.62 0.12% 2,800
4Phase 2 - Study Area - Sri Lanka 2026-02-132026-12-20£51,484 7.5%14,653,060170,096 £0.301.16% 59,530
4.1Google Ads 2026-02-132026-12-20£13,000 1.9%73,5563,324 £3.914.52% 1,162
4.01Search - UG Students Phase 2 - Study Area - Sri LankaGoogle Ads SearchAges 16–22 High school students, foundation program seekers, aspirational youth 2026-02-132026-12-20 £6,500£20.90 0.9% 36,7781,662 £3.91 4.52% 581
4.08Search - PG Students Phase 2 - Study Area - Sri LankaGoogle Ads SearchAges 23–35 Career advancers, career changers, professionals 2026-02-132026-12-20 £6,500£20.90 0.9% 36,7781,662 £3.91 4.52% 581
4.2AdCloud 2026-02-132026-12-20£5,064 0.7%4,273,41633,760 £0.150.79% 11,816
4.02Display - UG Students Phase 2 - Study Area - Sri LankaAdCloud DisplayAges 16–22 High school students, foundation program seekers, aspirational youth 2026-02-132026-12-20 £2,532£8.14 0.4% 2,136,70816,880 £0.15 0.79% 5,908
4.09Display - PG Students Phase 2 - Study Area - Sri LankaAdCloud DisplayAges 23–35 Career advancers, career changers, professionals 2026-02-132026-12-20 £2,532£8.14 0.4% 2,136,70816,880 £0.15 0.79% 5,908
4.3AdCloud Retargeting 2026-02-132026-12-20£5,064 0.7%4,273,41633,760 £0.150.79% 11,816
4.03Display - UG Students Phase 2 - Study Area - Sri LankaAdCloud Retargeting DisplayRetargeting 2026-02-132026-12-20 £2,532£8.14 0.4% 2,136,70816,880 £0.15 0.79% 5,908
4.10Display - PG Students Phase 2 - Study Area - Sri LankaAdCloud Retargeting DisplayRetargeting 2026-02-132026-12-20 £2,532£8.14 0.4% 2,136,70816,880 £0.15 0.79% 5,908
4.4Meta 2026-02-132026-12-20£12,152 1.8%3,399,16022,092 £0.550.65% 7,732
4.04Social - UG Students Phase 2 - Study Area - Sri LankaMeta SocialAges 16–22 High school students, foundation program seekers, aspirational youth 2026-02-132026-12-20 £3,038£9.77 0.4% 849,7905,523 £0.55 0.65% 1,933
4.05Social - UG Students Phase 2 - Study Area - Sri LankaMeta SocialRetargeting 2026-02-132026-12-20 £3,038£9.77 0.4% 849,7905,523 £0.55 0.65% 1,933
4.11Social - PG Students Phase 2 - Study Area - Sri LankaMeta SocialAges 23–35 Career advancers, career changers, professionals 2026-02-132026-12-20 £3,038£9.77 0.4% 849,7905,523 £0.55 0.65% 1,933
4.12Social - PG Students Phase 2 - Study Area - Sri LankaMeta SocialRetargeting 2026-02-132026-12-20 £3,038£9.77 0.4% 849,7905,523 £0.55 0.65% 1,933
4.5DemandGen 2026-02-132026-12-20£16,204 2.3%2,633,51277,160 £0.212.93% 27,004
4.06Display - UG Students Phase 2 - Study Area - Sri LankaDemandGen DisplayAges 16–22 High school students, foundation program seekers, aspirational youth 2026-02-132026-12-20 £4,051£13.03 0.6% 658,37819,290 £0.21 2.93% 6,751
4.07Display - UG Students Phase 2 - Study Area - Sri LankaDemandGen DisplayRetargeting 2026-02-132026-12-20 £4,051£13.03 0.6% 658,37819,290 £0.21 2.93% 6,751
4.13Display - PG Students Phase 2 - Study Area - Sri LankaDemandGen DisplayAges 23–35 Career advancers, career changers, professionals 2026-02-132026-12-20 £4,051£13.03 0.6% 658,37819,290 £0.21 2.93% 6,751
4.14Display - PG Students Phase 2 - Study Area - Sri LankaDemandGen DisplayRetargeting 2026-02-132026-12-20 £4,051£13.03 0.6% 658,37819,290 £0.21 2.93% 6,751
5Phase 3 - Intent - Burst 1 - India 2026-04-082026-05-31£111,776 16.2%73,182,739206,208 £0.540.28% 72,162
5.1Google Ads 2026-04-092026-05-31£20,000 2.9%54,8703,214 £6.225.86% 1,124
5.01Search - UG Students Phase 3 - Intent - Burst 1 - IndiaGoogle Ads SearchAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-092026-05-31 £10,000£188.68 1.4% 27,4351,607 £6.22 5.86% 562
5.10Search - PG Students Phase 3 - Intent - Burst 1 - IndiaGoogle Ads SearchAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-092026-05-31 £10,000£188.68 1.4% 27,4351,607 £6.22 5.86% 562
5.2AdCloud 2026-04-082026-05-31£9,095 1.3%22,737,50018,190 £0.500.08% 6,366
5.02Display - UG Students Phase 3 - Intent - Burst 1 - IndiaAdCloud DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-082026-05-31 £4,595£85.09 0.7% 11,487,5009,190 £0.50 0.08% 3,216
5.11Display - PG Students Phase 3 - Intent - Burst 1 - IndiaAdCloud DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-082026-05-31 £4,500£83.33 0.7% 11,250,0009,000 £0.50 0.08% 3,150
5.3AdCloud Retargeting 2026-04-082026-05-31£9,155 1.3%22,887,50018,310 £0.500.08% 6,408
5.03Display - UG Students Phase 3 - Intent - Burst 1 - IndiaAdCloud Retargeting DisplayRetargeting 2026-04-082026-05-31 £4,595£85.09 0.7% 11,487,5009,190 £0.50 0.08% 3,216
5.12Display - PG Students Phase 3 - Intent - Burst 1 - IndiaAdCloud Retargeting DisplayRetargeting 2026-04-082026-05-31 £4,560£84.44 0.7% 11,400,0009,120 £0.50 0.08% 3,192
5.4Meta 2026-04-082026-05-31£22,977 3.3%10,879,334104,440 £0.220.96% 36,550
5.04Social - UG Students Phase 3 - Intent - Burst 1 - IndiaMeta SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-082026-05-31 £5,744£106.37 0.8% 2,719,69626,109 £0.22 0.96% 9,137
5.05Social - UG Students Phase 3 - Intent - Burst 1 - IndiaMeta SocialRetargeting 2026-04-082026-05-31 £5,744£106.37 0.8% 2,719,69626,109 £0.22 0.96% 9,137
5.13Social - PG Students Phase 3 - Intent - Burst 1 - IndiaMeta SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-082026-05-31 £5,745£106.38 0.8% 2,719,97126,111 £0.22 0.96% 9,138
5.14Social - PG Students Phase 3 - Intent - Burst 1 - IndiaMeta SocialRetargeting 2026-04-082026-05-31 £5,745£106.38 0.8% 2,719,97126,111 £0.22 0.96% 9,138
5.5Reddit 2026-04-092026-05-31£22,976 3.3%15,566,39228,016 £0.820.18% 9,804
5.06Social - UG Students Phase 3 - Intent - Burst 1 - IndiaReddit SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-092026-05-31 £5,744£108.38 0.8% 3,891,5987,004 £0.82 0.18% 2,451
5.07Social - UG Students Phase 3 - Intent - Burst 1 - IndiaReddit SocialRetargeting 2026-04-092026-05-31 £5,744£108.38 0.8% 3,891,5987,004 £0.82 0.18% 2,451
5.15Social - PG Students Phase 3 - Intent - Burst 1 - IndiaReddit SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-092026-05-31 £5,744£108.38 0.8% 3,891,5987,004 £0.82 0.18% 2,451
5.16Social - PG Students Phase 3 - Intent - Burst 1 - IndiaReddit SocialRetargeting 2026-04-092026-05-31 £5,744£108.38 0.8% 3,891,5987,004 £0.82 0.18% 2,451
5.6DemandGen 2026-04-162026-05-31£27,572 4.0%1,057,14334,038 £0.813.22% 11,910
5.08Display - UG Students Phase 3 - Intent - Burst 1 - IndiaDemandGen DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-04-162026-05-31 £5,744£124.87 0.8% 220,2287,091 £0.81 3.22% 2,481
5.09Display - UG Students Phase 3 - Intent - Burst 1 - IndiaDemandGen DisplayRetargeting 2026-04-292026-05-31 £5,744£174.06 0.8% 220,2287,091 £0.81 3.22% 2,481
5.17Social - PG Students Phase 3 - Intent - Burst 1 - IndiaDemandGen DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-04-162026-05-31 £8,042£174.83 1.2% 308,3379,928 £0.81 3.22% 3,474
5.18Social - PG Students Phase 3 - Intent - Burst 1 - IndiaDemandGen DisplayRetargeting 2026-04-292026-05-31 £8,042£243.71 1.2% 308,3509,928 £0.81 3.22% 3,474
6Phase 3 - Intent - Burst 1 - Sri Lanka 2026-04-082026-05-31£69,812 10.1%18,794,482109,269 £0.640.58% 38,231
6.1Google Ads 2026-04-092026-05-31£13,088 1.9%48,0291,973 £6.634.11% 689
7.01Search - UG Students Phase 3 - Intent - Burst 1 - Sri LankaGoogle Ads SearchAges 16–22 High school students, foundation program seekers, aspirational youth 2026-04-092026-05-31 £5,458£102.98 0.8% 20,029823 £6.63 4.11% 287
7.08Search - PG Students Phase 3 - Intent - Burst 1 - Sri LankaGoogle Ads SearchAges 23–35 Career advancers, career changers, professionals 2026-04-092026-05-31 £7,630£143.96 1.1% 28,0001,150 £6.63 4.11% 402
6.2AdCloud 2026-04-082026-05-31£7,596 1.1%4,662,9824,196 £1.810.09% 1,466
7.02Display - UG Students Phase 3 - Intent - Burst 1 - Sri LankaAdCloud DisplayAges 16–22 High school students, foundation program seekers, aspirational youth 2026-04-082026-05-31 £3,798£70.33 0.6% 2,331,4912,098 £1.81 0.09% 733
7.09Display - PG Students Phase 3 - Intent - Burst 1 - Sri LankaAdCloud DisplayAges 23–35 Career advancers, career changers, professionals 2026-04-082026-05-31 £3,798£70.33 0.6% 2,331,4912,098 £1.81 0.09% 733
6.3AdCloud Retargeting 2026-04-082026-05-31£7,596 1.1%4,662,9824,196 £1.810.09% 1,466
7.03Display - UG Students Phase 3 - Intent - Burst 1 - Sri LankaAdCloud Retargeting DisplayRetargeting 2026-04-082026-05-31 £3,798£70.33 0.6% 2,331,4912,098 £1.81 0.09% 733
7.10Display - PG Students Phase 3 - Intent - Burst 1 - Sri LankaAdCloud Retargeting DisplayRetargeting 2026-04-082026-05-31 £3,798£70.33 0.6% 2,331,4912,098 £1.81 0.09% 733
6.4Meta 2026-04-082026-05-31£17,224 2.5%8,300,72168,896 £0.250.83% 24,110
7.04Social - UG Students Phase 3 - Intent - Burst 1 - Sri LankaMeta SocialAges 16–22 High school students, foundation program seekers, aspirational youth 2026-04-082026-05-31 £4,558£84.41 0.7% 2,196,62618,232 £0.25 0.83% 6,380
7.05Social - UG Students Phase 3 - Intent - Burst 1 - Sri LankaMeta SocialRetargeting 2026-04-082026-05-31 £4,550£84.26 0.7% 2,192,77118,200 £0.25 0.83% 6,370
7.11Social - PG Students Phase 3 - Intent - Burst 1 - Sri LankaMeta SocialAges 23–35 Career advancers, career changers, professionals 2026-04-082026-05-31 £4,558£84.41 0.7% 2,196,62618,232 £0.25 0.83% 6,380
7.12Social - PG Students Phase 3 - Intent - Burst 1 - Sri LankaMeta SocialRetargeting 2026-04-082026-05-31 £3,558£65.89 0.5% 1,714,69814,232 £0.25 0.83% 4,980
6.5DemandGen 2026-04-162026-05-31£24,308 3.5%1,119,76830,008 £0.812.68% 10,500
7.06Social - UG Students Phase 3 - Intent - Burst 1 - Sri LankaDemandGen DisplayAges 16–22 High school students, foundation program seekers, aspirational youth 2026-04-162026-05-31 £6,077£132.11 0.9% 279,9427,502 £0.81 2.68% 2,625
7.07Social - UG Students Phase 3 - Intent - Burst 1 - Sri LankaDemandGen DisplayRetargeting 2026-04-302026-05-31 £6,077£189.91 0.9% 279,9427,502 £0.81 2.68% 2,625
7.13Display - PG Students Phase 3 - Intent - Burst 1 - Sri LankaDemandGen DisplayAges 23–35 Career advancers, career changers, professionals 2026-04-162026-05-31 £6,077£132.11 0.9% 279,9427,502 £0.81 2.68% 2,625
7.14Display - PG Students Phase 3 - Intent - Burst 1 - Sri LankaDemandGen DisplayRetargeting 2026-04-302026-05-31 £6,077£189.91 0.9% 279,9427,502 £0.81 2.68% 2,625
7Phase 3 - Intent - Burst 2 - India 2026-10-052026-11-30£127,904 18.5%81,121,192224,090 £0.570.28% 78,413
7.1Google Ads 2026-10-052026-11-30£23,416 3.4%64,2433,764 £6.225.86% 1,315
8.01Search - UG Students Phase 3 - Intent - Burst 2 - IndiaGoogle Ads SearchAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £10,818£189.79 1.6% 29,6801,739 £6.22 5.86% 607
8.10Search - PG Students Phase 3 - Intent - Burst 2 - IndiaGoogle Ads SearchAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-10-052026-11-30 £12,598£221.02 1.8% 34,5632,025 £6.22 5.86% 708
7.2AdCloud 2026-10-052026-11-30£10,437 1.5%26,092,79820,874 £0.500.08% 7,304
8.02Display - UG Students Phase 3 - Intent - Burst 2 - IndiaAdCloud DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £5,219£91.55 0.8% 13,046,39910,437 £0.50 0.08% 3,652
8.11Display - PG Students Phase 3 - Intent - Burst 2 - IndiaAdCloud DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-10-052026-11-30 £5,219£91.55 0.8% 13,046,39910,437 £0.50 0.08% 3,652
7.3AdCloud Retargeting 2026-10-052026-11-30£10,016 1.5%25,040,99820,032 £0.500.08% 7,010
8.03Display - UG Students Phase 3 - Intent - Burst 2 - IndiaAdCloud Retargeting DisplayRetargeting 2026-10-052026-11-30 £5,006£87.82 0.7% 12,514,24910,011 £0.50 0.08% 3,503
8.12Display - PG Students Phase 3 - Intent - Burst 2 - IndiaAdCloud Retargeting DisplayRetargeting 2026-10-052026-11-30 £5,011£87.91 0.7% 12,526,74910,021 £0.50 0.08% 3,507
7.4Meta 2026-10-052026-11-30£22,976 3.3%10,878,784104,436 £0.220.96% 36,548
8.04Social - UG Students Phase 3 - Intent - Burst 2 - IndiaMeta SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £5,744£100.77 0.8% 2,719,69626,109 £0.22 0.96% 9,137
8.05Social - UG Students Phase 3 - Intent - Burst 2 - IndiaMeta SocialRetargeting 2026-10-052026-11-30 £5,744£100.77 0.8% 2,719,69626,109 £0.22 0.96% 9,137
8.13Social - PG Students Phase 3 - Intent - Burst 2 - IndiaMeta SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-10-052026-11-30 £5,744£100.77 0.8% 2,719,69626,109 £0.22 0.96% 9,137
8.14Social - PG Students Phase 3 - Intent - Burst 2 - IndiaMeta SocialRetargeting 2026-10-052026-11-30 £5,744£100.77 0.8% 2,719,69626,109 £0.22 0.96% 9,137
7.5Reddit 2026-10-052026-11-30£26,133 3.8%17,705,31031,867 £0.820.18% 11,149
8.06Social - UG Students Phase 3 - Intent - Burst 2 - IndiaReddit SocialAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £6,991£122.65 1.0% 4,736,5248,525 £0.82 0.18% 2,983
8.07Social - UG Students Phase 3 - Intent - Burst 2 - IndiaReddit SocialRetargeting 2026-10-052026-11-30 £6,575£115.36 1.0% 4,454,8848,018 £0.82 0.18% 2,805
8.15Social - PG Students Phase 3 - Intent - Burst 2 - IndiaReddit SocialAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-10-052026-11-30 £6,991£122.65 1.0% 4,736,5248,525 £0.82 0.18% 2,983
8.16Social - PG Students Phase 3 - Intent - Burst 2 - IndiaReddit SocialRetargeting 2026-10-052026-11-30 £5,575£97.81 0.8% 3,777,3786,799 £0.82 0.18% 2,378
7.6DemandGen 2026-10-052026-11-30£34,925 5.1%1,339,05943,117 £0.813.22% 15,087
8.08Display - UG Students Phase 3 - Intent - Burst 2 - IndiaDemandGen DisplayAges 16–22 Tier 1 & Tier 2 cities High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £9,699£170.16 1.4% 371,86611,974 £0.81 3.22% 4,190
8.09Display - UG Students Phase 3 - Intent - Burst 2 - IndiaDemandGen DisplayRetargeting 2026-10-052026-11-30 £8,764£153.75 1.3% 336,00410,819 £0.81 3.22% 3,785
8.17Display - PG Students Phase 3 - Intent - Burst 2 - IndiaDemandGen DisplayAges 23–35 Tier 1 & Tier 2 cities Career advancers, career changers, professionals 2026-10-052026-11-30 £9,699£170.16 1.4% 371,86611,974 £0.81 3.22% 4,190
8.18Display - PG Students Phase 3 - Intent - Burst 2 - IndiaDemandGen DisplayRetargeting 2026-10-052026-11-30 £6,764£118.66 1.0% 259,3238,350 £0.81 3.22% 2,922
8Phase 3 - Intent - Burst 2 - Sri Lanka 2026-10-052026-11-30£72,559 10.5%18,746,282109,598 £0.660.58% 38,344
8.1Google Ads 2026-10-052026-11-30£16,000 2.3%58,7162,412 £6.634.11% 842
10.01Search - UG Students Phase 3 - Intent - Burst 2 - Sri LankaGoogle Ads SearchAges 16–22 High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £7,000£122.81 1.0% 25,6881,055 £6.64 4.11% 368
10.08Search - PG Students Phase 3 - Intent - Burst 2 - Sri LankaGoogle Ads SearchAges 23–35 Career advancers, career changers, professionals 2026-10-052026-11-30 £9,000£157.89 1.3% 33,0281,357 £6.63 4.11% 474
8.2AdCloud 2026-10-052026-11-30£7,497 1.1%4,602,2094,141 £1.810.09% 1,447
10.02Display - UG Students Phase 3 - Intent - Burst 2 - Sri LankaAdCloud DisplayAges 16–22 High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £3,698£64.88 0.5% 2,270,1042,043 £1.81 0.09% 714
10.09Display - PG Students Phase 3 - Intent - Burst 2 - Sri LankaAdCloud DisplayAges 23–35 Career advancers, career changers, professionals 2026-10-052026-11-30 £3,799£66.65 0.6% 2,332,1052,098 £1.81 0.09% 733
8.3AdCloud Retargeting 2026-10-052026-11-30£7,597 1.1%4,663,5964,196 £1.810.09% 1,466
10.03Display - UG Students Phase 3 - Intent - Burst 2 - Sri LankaAdCloud Retargeting DisplayRetargeting 2026-10-052026-11-30 £3,798£66.63 0.6% 2,331,4912,098 £1.81 0.09% 733
10.10Display - PG Students Phase 3 - Intent - Burst 2 - Sri LankaAdCloud Retargeting DisplayRetargeting 2026-10-052026-11-30 £3,799£66.65 0.6% 2,332,1052,098 £1.81 0.09% 733
8.4Meta 2026-10-052026-11-30£17,234 2.5%8,305,54068,936 £0.250.83% 24,122
10.04Social - UG Students Phase 3 - Intent - Burst 2 - Sri LankaMeta SocialAges 16–22 High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £4,558£79.96 0.7% 2,196,62618,232 £0.25 0.83% 6,380
10.05Social - UG Students Phase 3 - Intent - Burst 2 - Sri LankaMeta SocialRetargeting 2026-10-052026-11-30 £4,558£79.96 0.7% 2,196,62618,232 £0.25 0.83% 6,380
10.11Social - PG Students Phase 3 - Intent - Burst 2 - Sri LankaMeta SocialAges 23–35 Career advancers, career changers, professionals 2026-10-052026-11-30 £4,559£79.98 0.7% 2,197,10818,236 £0.25 0.83% 6,381
10.12Social - PG Students Phase 3 - Intent - Burst 2 - Sri LankaMeta SocialRetargeting 2026-10-052026-11-30 £3,559£62.44 0.5% 1,715,18014,236 £0.25 0.83% 4,981
8.5DemandGen 2026-10-052026-11-30£24,231 3.5%1,116,22129,913 £0.812.68% 10,467
10.06Social - UG Students Phase 3 - Intent - Burst 2 - Sri LankaDemandGen DisplayAges 16–22 High school students, foundation program seekers, aspirational youth 2026-10-052026-11-30 £6,077£106.61 0.9% 279,9427,502 £0.81 2.68% 2,625
10.07Social - UG Students Phase 3 - Intent - Burst 2 - Sri LankaDemandGen DisplayRetargeting 2026-10-052026-11-30 £6,000£105.26 0.9% 276,3957,407 £0.81 2.68% 2,592
10.13Display - PG Students Phase 3 - Intent - Burst 2 - Sri LankaDemandGen DisplayAges 23–35 Career advancers, career changers, professionals 2026-10-052026-11-30 £6,077£106.61 0.9% 279,9427,502 £0.81 2.68% 2,625
10.14Display - PG Students Phase 3 - Intent - Burst 2 - Sri LankaDemandGen DisplayRetargeting 2026-10-052026-11-30 £6,077£106.61 0.9% 279,9427,502 £0.81 2.68% 2,625
Plan totals 2026-01-122026-12-21£689,776 100.0%327,813,7311,319,666 £0.520.40% 464,361

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PhaseBudgetWeight %Flight startFlight end
Phase 1 - Awareness - India£131,00018.99% 2026-01-122026-12-21
Phase 2 - Study Area - India£125,08118.13% 2026-02-132026-12-20
Phase 2 - Study Area - Bangladesh£1600.02% 2026-02-132026-02-20
Phase 2 - Study Area - Sri Lanka£51,4847.46% 2026-02-132026-12-20
Phase 3 - Intent - Burst 1 - India£111,77616.20% 2026-04-082026-05-31
Phase 3 - Intent - Burst 1 - Sri Lanka£69,81210.12% 2026-04-082026-05-31
Phase 3 - Intent - Burst 2 - India£127,90418.54% 2026-10-052026-11-30
Phase 3 - Intent - Burst 2 - Sri Lanka£72,55910.52% 2026-10-052026-11-30