|
| 200 lines |
16 phases |
11 platforms |
| |
2026-01-12 | 2026-12-20 | £1,081,966 |
|
|
1 | Phase 1 - Awareness - Singapore | | |
| |
2026-01-12 | 2026-12-20 | £62,000 | |
5.7% | 23,695,706 | 66,946 |
£0.93 | 0.28% |
23,427 |
|
1.1 | Google Ads | | |
| |
2026-01-12 | 2026-12-20 | £20,000 | |
1.8% | 309,090 | 12,362 |
£1.62 | 4.00% |
4,325 |
|
1.01 | Search - UG Students |
Phase 1 - Awareness - Singapore | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-01-12 | 2026-12-20 |
£10,000 | £29.15 |
0.9% |
281,818 | 11,272 |
£0.89 |
4.00% |
3,944 |
|
1.05 | Search - PG Students |
Phase 1 - Awareness - Singapore | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-01-12 | 2026-12-20 |
£10,000 | £29.15 |
0.9% |
27,272 | 1,090 |
£9.17 |
4.00% |
381 |
|
1.2 | AdCloud | | |
| |
2026-02-03 | 2026-12-20 | £16,000 | |
1.5% | 16,666,666 | 25,000 |
£0.64 | 0.15% |
8,750 |
|
1.02 | Display - UG Students |
Phase 1 - Awareness - Singapore | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-03 | 2026-12-20 |
£8,000 | £24.92 |
0.7% |
8,333,333 | 12,500 |
£0.64 |
0.15% |
4,375 |
|
1.06 | Display - PG Students |
Phase 1 - Awareness - Singapore | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-03 | 2026-12-20 |
£8,000 | £24.92 |
0.7% |
8,333,333 | 12,500 |
£0.64 |
0.15% |
4,375 |
|
1.3 | Meta | | |
| |
2026-02-13 | 2026-12-20 | £14,000 | |
1.3% | 5,786,618 | 20,252 |
£0.69 | 0.35% |
7,086 |
|
1.03 | Social - UG Students |
Phase 1 - Awareness - Singapore | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-13 | 2026-12-20 |
£7,000 | £22.51 |
0.6% |
2,893,309 | 10,126 |
£0.69 |
0.35% |
3,543 |
|
1.07 | Social - PG Students |
Phase 1 - Awareness - Singapore | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-12-20 |
£7,000 | £22.51 |
0.6% |
2,893,309 | 10,126 |
£0.69 |
0.35% |
3,543 |
|
1.4 | YouTube | | |
| |
2026-02-13 | 2026-12-20 | £12,000 | |
1.1% | 933,332 | 9,332 |
£1.29 | 1.00% |
3,266 |
|
1.04 | Video - UG Students |
Phase 1 - Awareness - Singapore | YouTube |
VOD | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-13 | 2026-12-20 |
£6,000 | £19.29 |
0.6% |
466,666 | 4,666 |
£1.29 |
1.00% |
1,633 |
|
1.08 | Video - PG Students |
Phase 1 - Awareness - Singapore | YouTube |
VOD | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-12-20 |
£6,000 | £19.29 |
0.6% |
466,666 | 4,666 |
£1.29 |
1.00% |
1,633 |
|
2 | Phase 1 - Awareness - Malaysia | | |
| |
2026-01-12 | 2026-12-20 | £56,000 | |
5.2% | 34,868,026 | 90,080 |
£0.62 | 0.26% |
31,528 |
|
2.1 | Google Ads | | |
| |
2026-01-12 | 2026-12-20 | £20,000 | |
1.8% | 68,026 | 4,080 |
£4.90 | 6.00% |
1,428 |
|
2.01 | Search - UG Students |
Phase 1 - Awareness - Malaysia | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-01-12 | 2026-12-20 |
£10,000 | £29.15 |
0.9% |
34,013 | 2,040 |
£4.90 |
6.00% |
714 |
|
2.05 | Search - PG Students |
Phase 1 - Awareness - Malaysia | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-01-12 | 2026-12-20 |
£10,000 | £29.15 |
0.9% |
34,013 | 2,040 |
£4.90 |
6.00% |
714 |
|
2.2 | AdCloud | | |
| |
2026-02-03 | 2026-12-20 | £12,000 | |
1.1% | 24,000,000 | 48,000 |
£0.25 | 0.20% |
16,800 |
|
2.02 | Display - UG Students |
Phase 1 - Awareness - Malaysia | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-03 | 2026-12-20 |
£6,000 | £18.69 |
0.6% |
12,000,000 | 24,000 |
£0.25 |
0.20% |
8,400 |
|
2.06 | Display - PG Students |
Phase 1 - Awareness - Malaysia | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-03 | 2026-12-20 |
£6,000 | £18.69 |
0.6% |
12,000,000 | 24,000 |
£0.25 |
0.20% |
8,400 |
|
2.3 | Meta | | |
| |
2026-02-13 | 2026-12-20 | £12,000 | |
1.1% | 10,000,000 | 30,000 |
£0.40 | 0.30% |
10,500 |
|
2.03 | Social - UG Students |
Phase 1 - Awareness - Malaysia | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-13 | 2026-12-20 |
£6,000 | £19.29 |
0.6% |
5,000,000 | 15,000 |
£0.40 |
0.30% |
5,250 |
|
2.07 | Social - PG Students |
Phase 1 - Awareness - Malaysia | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-12-20 |
£6,000 | £19.29 |
0.6% |
5,000,000 | 15,000 |
£0.40 |
0.30% |
5,250 |
|
2.4 | YouTube | | |
| |
2026-02-23 | 2026-12-20 | £12,000 | |
1.1% | 800,000 | 8,000 |
£1.50 | 1.00% |
2,800 |
|
2.04 | Video - UG Students |
Phase 1 - Awareness - Malaysia | YouTube |
VOD | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-23 | 2026-12-20 |
£6,000 | £19.93 |
0.6% |
400,000 | 4,000 |
£1.50 |
1.00% |
1,400 |
|
2.08 | Video - PG Students |
Phase 1 - Awareness - Malaysia | YouTube |
VOD | Ages 23–35
Career advancers, career changers, professionals |
2026-02-23 | 2026-12-20 |
£6,000 | £19.93 |
0.6% |
400,000 | 4,000 |
£1.50 |
1.00% |
1,400 |
|
3 | Phase 1 - Awareness - Vietnam | | |
| |
2026-01-12 | 2026-12-20 | £119,000 | |
11.0% | 60,051,410 | 121,000 |
£0.98 | 0.20% |
41,550 |
|
3.1 | Google Ads | | |
| |
2026-01-12 | 2026-12-20 | £24,000 | |
2.2% | 84,744 | 5,000 |
£4.80 | 5.90% |
1,750 |
|
3.01 | Search - UG Students |
Phase 1 - Awareness - Vietnam | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-01-12 | 2026-12-20 |
£12,000 | £34.99 |
1.1% |
42,372 | 2,500 |
£4.80 |
5.90% |
875 |
|
3.06 | Search - PG Students |
Phase 1 - Awareness - Vietnam | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-01-12 | 2026-12-20 |
£12,000 | £34.99 |
1.1% |
42,372 | 2,500 |
£4.80 |
5.90% |
875 |
|
3.2 | AdCloud | | |
| |
2026-02-03 | 2026-12-20 | £18,000 | |
1.7% | 40,000,000 | 72,000 |
£0.25 | 0.18% |
25,200 |
|
3.02 | Display - UG Students |
Phase 1 - Awareness - Vietnam | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-03 | 2026-12-20 |
£9,000 | £28.04 |
0.8% |
20,000,000 | 36,000 |
£0.25 |
0.18% |
12,600 |
|
3.07 | Display - PG Students |
Phase 1 - Awareness - Vietnam | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-03 | 2026-12-20 |
£9,000 | £28.04 |
0.8% |
20,000,000 | 36,000 |
£0.25 |
0.18% |
12,600 |
|
3.3 | Zalo | | |
| |
2026-02-04 | 2026-12-20 | £20,000 | |
1.8% | 1,250,000 | 5,000 |
£4.00 | 0.40% |
1,750 |
|
3.03 | Social - UG Students |
Phase 1 - Awareness - Vietnam | Zalo |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-04 | 2026-12-20 |
£10,000 | £31.25 |
0.9% |
625,000 | 2,500 |
£4.00 |
0.40% |
875 |
|
3.08 | Social - PG Students |
Phase 1 - Awareness - Vietnam | Zalo |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-02-04 | 2026-12-20 |
£10,000 | £31.25 |
0.9% |
625,000 | 2,500 |
£4.00 |
0.40% |
875 |
|
3.4 | MiQ | | |
| |
2026-07-01 | 2026-12-20 | £24,000 | |
2.2% | 650,000 | 0 |
| 0.00% |
0 |
|
3.04 | Video - UG Students |
Phase 1 - Awareness - Vietnam | MiQ |
VOD | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-07-01 | 2026-12-20 |
£12,000 | £69.36 |
1.1% |
325,000 | 0 |
|
0.00% |
|
|
3.09 | Video - PG Students |
Phase 1 - Awareness - Vietnam | MiQ |
VOD | Ages 23–35
Career advancers, career changers, professionals |
2026-07-01 | 2026-12-20 |
£12,000 | £69.36 |
1.1% |
325,000 | 0 |
|
0.00% |
|
|
3.5 | YouTube | | |
| |
2026-02-23 | 2026-12-20 | £18,000 | |
1.7% | 900,000 | 9,000 |
£2.00 | 1.00% |
3,150 |
|
3.05 | Video - UG Students |
Phase 1 - Awareness - Vietnam | YouTube |
VOD | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-23 | 2026-12-20 |
£9,000 | £29.90 |
0.8% |
450,000 | 4,500 |
£2.00 |
1.00% |
1,575 |
|
3.10 | Video - PG Students |
Phase 1 - Awareness - Vietnam | YouTube |
VOD | Ages 23–35
Career advancers, career changers, professionals |
2026-02-23 | 2026-12-20 |
£9,000 | £29.90 |
0.8% |
450,000 | 4,500 |
£2.00 |
1.00% |
1,575 |
|
3.6 | Coc Coc | | |
| |
2026-10-12 | 2026-11-15 | £15,000 | |
1.4% | 17,166,666 | 30,000 |
£0.50 | 0.17% |
9,700 |
|
3.11 | Video - UG & PG Students |
Phase 1 - Awareness - Vietnam | Coc Coc |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth
Ages 23–35
Career advancers, career changers, professionals |
2026-10-12 | 2026-11-15 |
£5,000 | £142.86 |
0.5% |
500,000 | 10,000 |
£0.50 |
2.00% |
3,500 |
|
3.12 | Video - UG & PG Students |
Phase 1 - Awareness - Vietnam | Coc Coc |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth
Ages 23–35
Career advancers, career changers, professionals |
2026-10-12 | 2026-11-15 |
£10,000 | £285.71 |
0.9% |
16,666,666 | 20,000 |
£0.50 |
0.12% |
6,200 |
|
4 | Phase 2 - Study Area - Singapore | | |
| |
2026-02-13 | 2026-12-20 | £81,500 | |
7.5% | 47,438,719 | 276,774 |
£0.29 | 0.58% |
17,242 |
|
4.1 | Google Ads | | |
| |
2026-02-13 | 2026-12-20 | £20,000 | |
1.8% | 164,608 | 4,444 |
£4.50 | 2.70% |
909 |
|
4.01 | Search - UG Students |
Phase 2 - Study Area - Singapore | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-13 | 2026-12-20 |
£10,000 | £32.15 |
0.9% |
82,304 | 2,222 |
£4.50 |
2.70% |
777 |
|
4.08 | Search - PG Students |
Phase 2 - Study Area - Singapore | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-12-20 |
£10,000 | £32.15 |
0.9% |
82,304 | 2,222 |
£4.50 |
2.70% |
132 |
|
4.2 | AdCloud | | |
| |
2026-02-16 | 2026-12-20 | £12,000 | |
1.1% | 14,285,714 | 17,142 |
£0.70 | 0.12% |
1,026 |
|
4.02 | Display - UG Students |
Phase 2 - Study Area - Singapore | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-16 | 2026-12-20 |
£6,000 | £19.48 |
0.6% |
7,142,857 | 8,571 |
£0.70 |
0.12% |
513 |
|
4.09 | Display - PG Students |
Phase 2 - Study Area - Singapore | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-16 | 2026-12-20 |
£6,000 | £19.48 |
0.6% |
7,142,857 | 8,571 |
£0.70 |
0.12% |
513 |
|
4.3 | AdCloud Retargeting | | |
| |
2026-02-16 | 2026-12-20 | £6,500 | |
0.6% | 7,738,094 | 9,285 |
£0.70 | 0.12% |
556 |
|
4.03 | Display - UG Students |
Phase 2 - Study Area - Singapore | AdCloud Retargeting |
Display | Retargeting |
2026-02-16 | 2026-12-20 |
£3,500 | £11.36 |
0.3% |
4,166,666 | 5,000 |
£0.70 |
0.12% |
300 |
|
4.10 | Display - PG Students |
Phase 2 - Study Area - Singapore | AdCloud Retargeting |
Display | Retargeting |
2026-02-16 | 2026-12-20 |
£3,000 | £9.74 |
0.3% |
3,571,428 | 4,285 |
£0.70 |
0.12% |
256 |
|
4.4 | Meta | | |
| |
2026-02-13 | 2026-12-20 | £17,000 | |
1.6% | 7,472,526 | 48,570 |
£0.35 | 0.65% |
2,912 |
|
4.04 | Social - UG Students |
Phase 2 - Study Area - Singapore | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-13 | 2026-12-20 |
£5,000 | £16.08 |
0.5% |
2,197,802 | 14,285 |
£0.35 |
0.65% |
856 |
|
4.05 | Social - UG Students |
Phase 2 - Study Area - Singapore | Meta |
Social | Retargeting |
2026-02-13 | 2026-12-20 |
£3,500 | £11.25 |
0.3% |
1,538,461 | 10,000 |
£0.35 |
0.65% |
600 |
|
4.11 | Social - PG Students |
Phase 2 - Study Area - Singapore | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-12-20 |
£5,000 | £16.08 |
0.5% |
2,197,802 | 14,285 |
£0.35 |
0.65% |
856 |
|
4.12 | Social - PG Students |
Phase 2 - Study Area - Singapore | Meta |
Social | Retargeting |
2026-02-13 | 2026-12-20 |
£3,500 | £11.25 |
0.3% |
1,538,461 | 10,000 |
£0.35 |
0.65% |
600 |
|
4.5 | DemandGen | | |
| |
2026-03-01 | 2026-12-20 | £20,000 | |
1.8% | 5,777,777 | 173,333 |
£0.12 | 3.00% |
10,399 |
|
4.06 | Display - UG Students |
Phase 2 - Study Area - Singapore | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-03-01 | 2026-12-20 |
£6,000 | £20.34 |
0.6% |
2,000,000 | 60,000 |
£0.10 |
3.00% |
3,600 |
|
4.07 | Display - UG Students |
Phase 2 - Study Area - Singapore | DemandGen |
Display | Retargeting |
2026-04-25 | 2026-12-20 |
£3,000 | £12.50 |
0.3% |
666,666 | 20,000 |
£0.15 |
3.00% |
1,200 |
|
4.13 | Display - PG Students |
Phase 2 - Study Area - Singapore | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-03-01 | 2026-12-20 |
£6,000 | £20.34 |
0.6% |
2,000,000 | 60,000 |
£0.10 |
3.00% |
3,600 |
|
4.14 | Display - PG Students |
Phase 2 - Study Area - Singapore | DemandGen |
Display | Retargeting |
2026-04-25 | 2026-12-20 |
£5,000 | £20.83 |
0.5% |
1,111,111 | 33,333 |
£0.15 |
3.00% |
1,999 |
|
4.6 | Performance Max | | |
| |
2026-10-01 | 2026-10-29 | £6,000 | |
0.6% | 12,000,000 | 24,000 |
£0.25 | 0.20% |
1,440 |
|
4.15 | Display - UG Students |
Phase 2 - Study Area - Singapore | Performance Max |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-01 | 2026-10-29 |
£3,000 | £103.45 |
0.3% |
6,000,000 | 12,000 |
£0.25 |
0.20% |
720 |
|
4.16 | Display - UG Students |
Phase 2 - Study Area - Singapore | Performance Max |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-01 | 2026-10-29 |
£3,000 | £103.45 |
0.3% |
6,000,000 | 12,000 |
£0.25 |
0.20% |
720 |
|
5 | Phase 2 - Study Area - Malaysia | | |
| |
2026-02-13 | 2026-12-20 | £79,000 | |
7.3% | 46,049,285 | 118,820 |
£0.66 | 0.26% |
38,078 |
|
5.1 | Google Ads | | |
| |
2026-02-27 | 2026-12-20 | £14,000 | |
1.3% | 115,225 | 3,110 |
£4.50 | 2.70% |
1,086 |
|
5.01 | Search - UG Students |
Phase 2 - Study Area - Malaysia | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-27 | 2026-12-20 |
£8,000 | £26.94 |
0.7% |
65,843 | 1,777 |
£4.50 |
2.70% |
621 |
|
5.08 | Search - PG Students |
Phase 2 - Study Area - Malaysia | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-02-27 | 2026-12-20 |
£6,000 | £20.20 |
0.6% |
49,382 | 1,333 |
£4.50 |
2.70% |
465 |
|
5.2 | AdCloud | | |
| |
2026-02-17 | 2026-12-20 | £12,000 | |
1.1% | 14,285,714 | 17,142 |
£0.70 | 0.12% |
5,998 |
|
5.02 | Display - UG Students |
Phase 2 - Study Area - Malaysia | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-17 | 2026-12-20 |
£6,000 | £19.54 |
0.6% |
7,142,857 | 8,571 |
£0.70 |
0.12% |
2,999 |
|
5.09 | Display - PG Students |
Phase 2 - Study Area - Malaysia | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-17 | 2026-12-20 |
£6,000 | £19.54 |
0.6% |
7,142,857 | 8,571 |
£0.70 |
0.12% |
2,999 |
|
5.3 | AdCloud Retargeting | | |
| |
2026-02-17 | 2026-12-20 | £8,000 | |
0.7% | 9,523,808 | 11,428 |
£0.70 | 0.12% |
3,998 |
|
5.03 | Display - UG Students |
Phase 2 - Study Area - Malaysia | AdCloud Retargeting |
Display | Retargeting |
2026-02-17 | 2026-12-20 |
£4,000 | £13.03 |
0.4% |
4,761,904 | 5,714 |
£0.70 |
0.12% |
1,999 |
|
5.10 | Display - PG Students |
Phase 2 - Study Area - Malaysia | AdCloud Retargeting |
Display | Retargeting |
2026-02-17 | 2026-12-20 |
£4,000 | £13.03 |
0.4% |
4,761,904 | 5,714 |
£0.70 |
0.12% |
1,999 |
|
5.4 | Meta | | |
| |
2026-02-13 | 2026-12-20 | £20,000 | |
1.8% | 8,791,206 | 57,140 |
£0.35 | 0.65% |
19,996 |
|
5.04 | Social - UG Students |
Phase 2 - Study Area - Malaysia | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-13 | 2026-12-20 |
£6,000 | £19.29 |
0.6% |
2,637,362 | 17,142 |
£0.35 |
0.65% |
5,999 |
|
5.05 | Social - UG Students |
Phase 2 - Study Area - Malaysia | Meta |
Social | Retargeting |
2026-02-13 | 2026-12-20 |
£4,000 | £12.86 |
0.4% |
1,758,241 | 11,428 |
£0.35 |
0.65% |
3,999 |
|
5.11 | Social - PG Students |
Phase 2 - Study Area - Malaysia | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-12-20 |
£6,000 | £19.29 |
0.6% |
2,637,362 | 17,142 |
£0.35 |
0.65% |
5,999 |
|
5.12 | Social - PG Students |
Phase 2 - Study Area - Malaysia | Meta |
Social | Retargeting |
2026-02-13 | 2026-12-20 |
£4,000 | £12.86 |
0.4% |
1,758,241 | 11,428 |
£0.35 |
0.65% |
3,999 |
|
5.5 | DemandGen | | |
| |
2026-02-26 | 2026-12-20 | £20,000 | |
1.8% | 3,333,332 | 10,000 |
£2.00 | 0.30% |
3,500 |
|
5.06 | Display - UG Students |
Phase 2 - Study Area - Malaysia | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-26 | 2026-12-20 |
£6,000 | £20.13 |
0.6% |
1,000,000 | 3,000 |
£2.00 |
0.30% |
1,050 |
|
5.07 | Display - UG Students |
Phase 2 - Study Area - Malaysia | DemandGen |
Display | Retargeting |
2026-04-24 | 2026-12-20 |
£4,000 | £16.60 |
0.4% |
666,666 | 2,000 |
£2.00 |
0.30% |
700 |
|
5.13 | Display - PG Students |
Phase 2 - Study Area - Malaysia | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-26 | 2026-12-20 |
£6,000 | £20.13 |
0.6% |
1,000,000 | 3,000 |
£2.00 |
0.30% |
1,050 |
|
5.14 | Display - PG Students |
Phase 2 - Study Area - Malaysia | DemandGen |
Display | Retargeting |
2026-04-24 | 2026-12-20 |
£4,000 | £16.60 |
0.4% |
666,666 | 2,000 |
£2.00 |
0.30% |
700 |
|
5.6 | Performance Max | | |
| |
2026-10-01 | 2026-10-29 | £5,000 | |
0.5% | 10,000,000 | 20,000 |
£0.25 | 0.20% |
3,500 |
|
5.15 | Display - UG Students |
Phase 2 - Study Area - Malaysia | Performance Max |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-01 | 2026-10-29 |
£2,500 | £86.21 |
0.2% |
5,000,000 | 10,000 |
£0.25 |
0.20% |
3,500 |
|
5.16 | Display - PG Students |
Phase 2 - Study Area - Malaysia | Performance Max |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-01 | 2026-10-29 |
£2,500 | £86.21 |
0.2% |
5,000,000 | 10,000 |
£0.25 |
0.20% |
|
|
6 | Phase 2 - Study Area - Vietnam | | |
| |
2026-02-17 | 2026-12-20 | £94,500 | |
8.7% | 32,344,664 | 55,497 |
£1.70 | 0.17% |
19,420 |
|
6.1 | Google Ads | | |
| |
2026-02-23 | 2026-12-20 | £20,000 | |
1.8% | 164,608 | 4,444 |
£4.50 | 2.70% |
1,554 |
|
6.01 | Search - UG Students |
Phase 2 - Study Area - Vietnam | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-23 | 2026-12-20 |
£10,000 | £33.22 |
0.9% |
82,304 | 2,222 |
£4.50 |
2.70% |
777 |
|
6.08 | Search - PG Students |
Phase 2 - Study Area - Vietnam | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-02-23 | 2026-12-20 |
£10,000 | £33.22 |
0.9% |
82,304 | 2,222 |
£4.50 |
2.70% |
777 |
|
6.2 | AdCloud | | |
| |
2026-02-17 | 2026-12-20 | £14,000 | |
1.3% | 16,666,666 | 20,000 |
£0.70 | 0.12% |
7,000 |
|
6.02 | Display - UG Students |
Phase 2 - Study Area - Vietnam | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-17 | 2026-12-20 |
£7,000 | £22.80 |
0.6% |
8,333,333 | 10,000 |
£0.70 |
0.12% |
3,500 |
|
6.09 | Display - PG Students |
Phase 2 - Study Area - Vietnam | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-17 | 2026-12-20 |
£7,000 | £22.80 |
0.6% |
8,333,333 | 10,000 |
£0.70 |
0.12% |
3,500 |
|
6.3 | AdCloud Retargeting | | |
| |
2026-02-17 | 2026-12-20 | £8,000 | |
0.7% | 9,523,808 | 11,428 |
£0.70 | 0.12% |
3,998 |
|
6.03 | Display - UG Students |
Phase 2 - Study Area - Vietnam | AdCloud Retargeting |
Display | Retargeting |
2026-02-17 | 2026-12-20 |
£4,000 | £13.03 |
0.4% |
4,761,904 | 5,714 |
£0.70 |
0.12% |
1,999 |
|
6.10 | Display - PG Students |
Phase 2 - Study Area - Vietnam | AdCloud Retargeting |
Display | Retargeting |
2026-02-17 | 2026-12-20 |
£4,000 | £13.03 |
0.4% |
4,761,904 | 5,714 |
£0.70 |
0.12% |
1,999 |
|
6.4 | Zalo | | |
| |
2026-04-24 | 2026-12-20 | £26,500 | |
2.4% | 1,656,250 | 6,625 |
£4.00 | 0.40% |
2,318 |
|
6.04 | Social - UG Students |
Phase 2 - Study Area - Vietnam | Zalo |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-24 | 2026-12-20 |
£10,500 | £43.57 |
1.0% |
656,250 | 2,625 |
£4.00 |
0.40% |
918 |
|
6.05 | Social - UG Students |
Phase 2 - Study Area - Vietnam | Zalo |
Social | Retargeting |
2026-04-24 | 2026-12-20 |
£4,000 | £16.60 |
0.4% |
250,000 | 1,000 |
£4.00 |
0.40% |
350 |
|
6.11 | Social - PG Students |
Phase 2 - Study Area - Vietnam | Zalo |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-04-24 | 2026-12-20 |
£8,000 | £33.20 |
0.7% |
500,000 | 2,000 |
£4.00 |
0.40% |
700 |
|
6.12 | Social - PG Students |
Phase 2 - Study Area - Vietnam | Zalo |
Social | Retargeting |
2026-04-24 | 2026-12-20 |
£4,000 | £16.60 |
0.4% |
250,000 | 1,000 |
£4.00 |
0.40% |
350 |
|
6.5 | DemandGen | | |
| |
2026-02-28 | 2026-12-20 | £26,000 | |
2.4% | 4,333,332 | 13,000 |
£2.00 | 0.30% |
4,550 |
|
6.06 | Display - UG Students |
Phase 2 - Study Area - Vietnam | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-28 | 2026-12-20 |
£8,000 | £27.03 |
0.7% |
1,333,333 | 4,000 |
£2.00 |
0.30% |
1,400 |
|
6.07 | Display - UG Students |
Phase 2 - Study Area - Vietnam | DemandGen |
Display | Retargeting |
2026-04-24 | 2026-12-20 |
£5,000 | £20.75 |
0.5% |
833,333 | 2,500 |
£2.00 |
0.30% |
875 |
|
6.13 | Display - PG Students |
Phase 2 - Study Area - Vietnam | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-28 | 2026-12-20 |
£8,000 | £27.03 |
0.7% |
1,333,333 | 4,000 |
£2.00 |
0.30% |
1,400 |
|
6.14 | Display - PG Students |
Phase 2 - Study Area - Vietnam | DemandGen |
Display | Retargeting |
2026-04-24 | 2026-12-20 |
£5,000 | £20.75 |
0.5% |
833,333 | 2,500 |
£2.00 |
0.30% |
875 |
|
7 | Phase 2 - Study Area - Kenya | | |
| |
2026-02-13 | 2026-08-05 | £38,022 | |
3.5% | 34,250,531 | 122,065 |
£0.31 | 0.36% |
42,708 |
|
7.1 | Google Ads | | |
| |
2026-02-15 | 2026-08-05 | £6,177 | |
0.6% | 6,681,673 | 11,044 |
£0.56 | 0.17% |
3,865 |
|
7.01 | Search - UG Students |
Phase 2 - Study Area - Kenya | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-15 | 2026-08-05 |
£3,182 | £18.50 |
0.3% |
25,251 | 1,060 |
£3.00 |
4.20% |
371 |
|
7.10 | Search - PG Students |
Phase 2 - Study Area - Kenya | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-03-19 | 2026-08-05 |
£2,995 | £21.40 |
0.3% |
6,656,422 | 9,984 |
£0.30 |
0.15% |
3,494 |
|
7.2 | AdCloud | | |
| |
2026-02-17 | 2026-08-05 | £5,306 | |
0.5% | 9,330,390 | 26,409 |
£0.20 | 0.28% |
9,242 |
|
7.02 | Display - UG Students |
Phase 2 - Study Area - Kenya | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-02-17 | 2026-08-05 |
£2,689 | £15.82 |
0.2% |
5,975,044 | 8,962 |
£0.30 |
0.15% |
3,136 |
|
7.11 | Display - PG Students |
Phase 2 - Study Area - Kenya | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-02-17 | 2026-08-05 |
£2,617 | £15.40 |
0.2% |
3,355,346 | 17,447 |
£0.15 |
0.52% |
6,106 |
|
7.3 | AdCloud Retargeting | | |
| |
2026-02-17 | 2026-08-05 | £3,196 | |
0.3% | 5,606,048 | 15,959 |
£0.20 | 0.28% |
5,584 |
|
7.03 | Display - UG Students |
Phase 2 - Study Area - Kenya | AdCloud Retargeting |
Display | Retargeting |
2026-02-17 | 2026-08-05 |
£1,604 | £9.44 |
0.1% |
3,565,266 | 5,347 |
£0.30 |
0.15% |
1,871 |
|
7.12 | Display - PG Students |
Phase 2 - Study Area - Kenya | AdCloud Retargeting |
Display | Retargeting |
2026-02-17 | 2026-08-05 |
£1,592 | £9.36 |
0.1% |
2,040,782 | 10,612 |
£0.15 |
0.52% |
3,713 |
|
7.4 | Meta | | |
| |
2026-02-13 | 2026-08-05 | £8,518 | |
0.8% | 10,921,100 | 56,787 |
£0.15 | 0.52% |
19,872 |
|
7.04 | Social - UG Students |
Phase 2 - Study Area - Kenya | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-01 | 2026-08-05 |
£2,419 | £19.05 |
0.2% |
3,101,294 | 16,126 |
£0.15 |
0.52% |
5,644 |
|
7.05 | Social - UG Students |
Phase 2 - Study Area - Kenya | Meta |
Social | Retargeting |
2026-05-04 | 2026-08-05 |
£1,479 | £15.73 |
0.1% |
1,895,833 | 9,858 |
£0.15 |
0.52% |
3,449 |
|
7.13 | Social - PG Students |
Phase 2 - Study Area - Kenya | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-02-13 | 2026-08-05 |
£2,812 | £16.16 |
0.3% |
3,605,538 | 18,748 |
£0.15 |
0.52% |
6,561 |
|
7.14 | Social - PG Students |
Phase 2 - Study Area - Kenya | Meta |
Social | Retargeting |
2026-02-13 | 2026-08-05 |
£1,808 | £10.39 |
0.2% |
2,318,435 | 12,055 |
£0.15 |
0.52% |
4,218 |
|
7.5 | Reddit | | |
| |
2026-04-09 | 2026-08-05 | £6,817 | |
0.6% | 643,725 | 3,861 |
£1.77 | 0.60% |
1,347 |
|
7.06 | Social - UG Students |
Phase 2 - Study Area - Kenya | Reddit |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-09 | 2026-08-05 |
£2,137 | £17.96 |
0.2% |
228,342 | 1,370 |
£1.56 |
0.60% |
479 |
|
7.07 | Social - UG Students |
Phase 2 - Study Area - Kenya | Reddit |
Social | Retargeting |
2026-05-04 | 2026-08-05 |
£1,081 | £11.50 |
0.1% |
115,457 | 692 |
£1.56 |
0.60% |
241 |
|
7.15 | Social - PG Students |
Phase 2 - Study Area - Kenya | Reddit |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-04-09 | 2026-08-05 |
£2,573 | £21.62 |
0.2% |
214,393 | 1,286 |
£2.00 |
0.60% |
449 |
|
7.16 | Social - PG Students |
Phase 2 - Study Area - Kenya | Reddit |
Social | Retargeting |
2026-05-04 | 2026-08-05 |
£1,026 | £10.92 |
0.1% |
85,533 | 513 |
£2.00 |
0.60% |
178 |
|
7.6 | DemandGen | | |
| |
2026-03-06 | 2026-08-05 | £8,007 | |
0.7% | 1,067,595 | 8,005 |
£1.00 | 0.75% |
2,798 |
|
7.08 | Display - UG Students |
Phase 2 - Study Area - Kenya | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-03-06 | 2026-08-05 |
£1,851 | £12.10 |
0.2% |
246,825 | 1,851 |
£1.00 |
0.75% |
647 |
|
7.09 | Display - UG Students |
Phase 2 - Study Area - Kenya | DemandGen |
Display | Retargeting |
2026-04-24 | 2026-08-05 |
£2,149 | £20.66 |
0.2% |
286,488 | 2,148 |
£1.00 |
0.75% |
751 |
|
7.17 | Display - PG Students |
Phase 2 - Study Area - Kenya | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-03-06 | 2026-08-05 |
£1,848 | £12.08 |
0.2% |
246,445 | 1,848 |
£1.00 |
0.75% |
646 |
|
7.18 | Display - PG Students |
Phase 2 - Study Area - Kenya | DemandGen |
Display | Retargeting |
2026-04-24 | 2026-08-05 |
£2,159 | £20.76 |
0.2% |
287,837 | 2,158 |
£1.00 |
0.75% |
754 |
|
8 | Phase 3 - Intent - Burst 1 - Singapore | | |
| |
2026-04-08 | 2026-05-31 | £63,500 | |
5.9% | 54,875,111 | 180,331 |
£0.35 | 0.33% |
11,588 |
|
8.1 | Google Ads | | |
| |
2026-04-08 | 2026-05-31 | £14,000 | |
1.3% | 76,825 | 4,666 |
£3.00 | 6.07% |
1,052 |
|
8.01 | Search - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£8,000 | £148.15 |
0.7% |
63,492 | 2,666 |
£3.00 |
4.20% |
932 |
|
8.08 | Search - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£6,000 | £111.11 |
0.6% |
13,333 | 2,000 |
£3.00 |
15.00% |
120 |
|
8.2 | AdCloud | | |
| |
2026-04-08 | 2026-05-31 | £11,000 | |
1.0% | 24,444,444 | 36,666 |
£0.30 | 0.15% |
2,199 |
|
8.02 | OOH - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£6,000 | £111.11 |
0.6% |
13,333,333 | 20,000 |
£0.30 |
0.15% |
1,200 |
|
8.09 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
11,111,111 | 16,666 |
£0.30 |
0.15% |
999 |
|
8.3 | AdCloud Retargeting | | |
| |
2026-04-08 | 2026-05-31 | £6,000 | |
0.6% | 10,512,819 | 30,000 |
£0.20 | 0.29% |
1,800 |
|
8.03 | OOH - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | AdCloud Retargeting |
Display | Retargeting |
2026-04-22 | 2026-05-31 |
£3,000 | £75.00 |
0.3% |
6,666,666 | 10,000 |
£0.30 |
0.15% |
600 |
|
8.10 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | AdCloud Retargeting |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
3,846,153 | 20,000 |
£0.15 |
0.52% |
1,200 |
|
8.4 | Meta | | |
| |
2026-04-08 | 2026-05-31 | £16,500 | |
1.5% | 17,707,691 | 92,999 |
£0.18 | 0.53% |
5,577 |
|
8.04 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
6,410,256 | 33,333 |
£0.15 |
0.52% |
1,999 |
|
8.05 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | Meta |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£3,500 | £64.81 |
0.3% |
4,487,179 | 23,333 |
£0.15 |
0.52% |
1,399 |
|
8.11 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
6,410,256 | 33,333 |
£0.15 |
0.52% |
1,999 |
|
8.12 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | Meta |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
180 |
|
8.5 | DemandGen | | |
| |
2026-04-16 | 2026-05-31 | £16,000 | |
1.5% | 2,133,332 | 16,000 |
£1.00 | 0.75% |
960 |
|
8.06 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-16 | 2026-05-31 |
£5,000 | £108.70 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
300 |
|
8.07 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Singapore | DemandGen |
Display | Retargeting |
2026-04-30 | 2026-05-31 |
£3,000 | £93.75 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
180 |
|
8.13 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-27 | 2026-05-31 |
£5,000 | £142.86 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
300 |
|
8.14 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Singapore | DemandGen |
Display | Retargeting |
2026-04-30 | 2026-05-31 |
£3,000 | £93.75 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
180 |
|
9 | Phase 3 - Intent - Burst 1 - Malaysia | | |
| |
2026-04-08 | 2026-05-31 | £60,000 | |
5.5% | 58,262,656 | 179,998 |
£0.33 | 0.31% |
62,998 |
|
9.1 | Google Ads | | |
| |
2026-04-09 | 2026-05-31 | £12,000 | |
1.1% | 60,952 | 4,000 |
£3.00 | 6.56% |
1,400 |
|
9.01 | Search - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-09 | 2026-05-31 |
£6,000 | £113.21 |
0.6% |
47,619 | 2,000 |
£3.00 |
4.20% |
700 |
|
9.08 | Search - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-04-09 | 2026-05-31 |
£6,000 | £113.21 |
0.6% |
13,333 | 2,000 |
£3.00 |
15.00% |
700 |
|
9.2 | AdCloud | | |
| |
2026-04-08 | 2026-05-31 | £10,000 | |
0.9% | 22,222,222 | 33,332 |
£0.30 | 0.15% |
11,666 |
|
9.02 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
11,111,111 | 16,666 |
£0.30 |
0.15% |
5,833 |
|
9.09 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
11,111,111 | 16,666 |
£0.30 |
0.15% |
5,833 |
|
9.3 | AdCloud Retargeting | | |
| |
2026-04-08 | 2026-05-31 | £6,000 | |
0.6% | 13,333,332 | 20,000 |
£0.30 | 0.15% |
7,000 |
|
9.03 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | AdCloud Retargeting |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
6,666,666 | 10,000 |
£0.30 |
0.15% |
3,500 |
|
9.10 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | AdCloud Retargeting |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
6,666,666 | 10,000 |
£0.30 |
0.15% |
3,500 |
|
9.4 | Meta | | |
| |
2026-04-08 | 2026-05-31 | £16,000 | |
1.5% | 20,512,818 | 106,666 |
£0.15 | 0.52% |
37,332 |
|
9.04 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
6,410,256 | 33,333 |
£0.15 |
0.52% |
11,666 |
|
9.05 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | Meta |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
3,846,153 | 20,000 |
£0.15 |
0.52% |
7,000 |
|
9.11 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
6,410,256 | 33,333 |
£0.15 |
0.52% |
11,666 |
|
9.12 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | Meta |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
3,846,153 | 20,000 |
£0.15 |
0.52% |
7,000 |
|
9.5 | DemandGen | | |
| |
2026-04-27 | 2026-05-31 | £16,000 | |
1.5% | 2,133,332 | 16,000 |
£1.00 | 0.75% |
5,600 |
|
9.06 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-27 | 2026-05-31 |
£5,000 | £142.86 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
1,750 |
|
9.07 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Malaysia | DemandGen |
Display | Retargeting |
2026-04-30 | 2026-05-31 |
£3,000 | £93.75 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
1,050 |
|
9.13 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-27 | 2026-05-31 |
£5,000 | £142.86 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
1,750 |
|
9.14 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Malaysia | DemandGen |
Display | Retargeting |
2026-04-30 | 2026-05-31 |
£3,000 | £93.75 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
1,050 |
|
10 | Phase 3 - Intent - Burst 1 - Vietnam | | |
| |
2026-04-08 | 2026-05-31 | £78,000 | |
7.2% | 50,132,392 | 113,998 |
£0.68 | 0.23% |
39,896 |
|
10.1 | Google Ads | | |
| |
2026-04-30 | 2026-05-31 | £16,000 | |
1.5% | 87,952 | 5,332 |
£3.00 | 6.06% |
1,864 |
|
10.01 | Search - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-30 | 2026-05-31 |
£8,000 | £250.00 |
0.7% |
70,175 | 2,666 |
£3.00 |
3.80% |
932 |
|
10.08 | Search - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-04-30 | 2026-05-31 |
£8,000 | £250.00 |
0.7% |
17,777 | 2,666 |
£3.00 |
15.00% |
932 |
|
10.2 | AdCloud | | |
| |
2026-04-08 | 2026-05-31 | £16,000 | |
1.5% | 35,555,554 | 53,333 |
£0.30 | 0.15% |
18,666 |
|
10.02 | OOH - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£6,000 | £111.11 |
0.6% |
13,333,333 | 20,000 |
£0.30 |
0.15% |
7,000 |
|
10.09 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£6,000 | £111.11 |
0.6% |
13,333,333 | 20,000 |
£0.30 |
0.15% |
7,000 |
|
10.10 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | AdCloud |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£4,000 | £74.07 |
0.4% |
8,888,888 | 13,333 |
£0.30 |
0.15% |
4,666 |
|
10.3 | AdCloud Retargeting | | |
| |
2026-04-08 | 2026-05-31 | £4,000 | |
0.4% | 8,888,888 | 13,333 |
£0.30 | 0.15% |
4,666 |
|
10.03 | OOH - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | AdCloud Retargeting |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£4,000 | £74.07 |
0.4% |
8,888,888 | 13,333 |
£0.30 |
0.15% |
4,666 |
|
10.4 | Zalo | | |
| |
2026-04-08 | 2026-05-31 | £20,000 | |
1.8% | 2,666,666 | 20,000 |
£1.00 | 0.75% |
7,000 |
|
10.04 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | Zalo |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£6,000 | £111.11 |
0.6% |
800,000 | 6,000 |
£1.00 |
0.75% |
2,100 |
|
10.05 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | Zalo |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£4,000 | £74.07 |
0.4% |
533,333 | 4,000 |
£1.00 |
0.75% |
1,400 |
|
10.11 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | Zalo |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£6,000 | £111.11 |
0.6% |
800,000 | 6,000 |
£1.00 |
0.75% |
2,100 |
|
10.12 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | Zalo |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£4,000 | £74.07 |
0.4% |
533,333 | 4,000 |
£1.00 |
0.75% |
1,400 |
|
10.5 | DemandGen | | |
| |
2026-05-04 | 2026-05-31 | £22,000 | |
2.0% | 2,933,332 | 22,000 |
£1.00 | 0.75% |
7,700 |
|
10.06 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-05-04 | 2026-05-31 |
£6,000 | £214.29 |
0.6% |
800,000 | 6,000 |
£1.00 |
0.75% |
2,100 |
|
10.07 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Vietnam | DemandGen |
Display | Retargeting |
2026-05-04 | 2026-05-31 |
£5,000 | £178.57 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
1,750 |
|
10.13 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-05-04 | 2026-05-31 |
£6,000 | £214.29 |
0.6% |
800,000 | 6,000 |
£1.00 |
0.75% |
2,100 |
|
10.14 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Vietnam | DemandGen |
Display | Retargeting |
2026-05-04 | 2026-05-31 |
£5,000 | £178.57 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
1,750 |
|
11 | Phase 3 - Intent - Burst 1 - Kenya | | |
| |
2026-04-08 | 2026-05-31 | £61,000 | |
5.6% | 59,577,089 | 186,664 |
£0.33 | 0.31% |
65,330 |
|
11.1 | Google Ads | | |
| |
2026-04-09 | 2026-05-31 | £12,000 | |
1.1% | 93,333 | 4,000 |
£3.00 | 4.29% |
1,400 |
|
11.01 | Search - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-09 | 2026-05-31 |
£6,000 | £113.21 |
0.6% |
80,000 | 2,000 |
£3.00 |
2.50% |
700 |
|
11.08 | Search - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-04-09 | 2026-05-31 |
£6,000 | £113.21 |
0.6% |
13,333 | 2,000 |
£3.00 |
15.00% |
700 |
|
11.2 | AdCloud | | |
| |
2026-04-08 | 2026-05-31 | £10,000 | |
0.9% | 22,222,222 | 33,332 |
£0.30 | 0.15% |
11,666 |
|
11.02 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
11,111,111 | 16,666 |
£0.30 |
0.15% |
5,833 |
|
11.09 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
11,111,111 | 16,666 |
£0.30 |
0.15% |
5,833 |
|
11.3 | AdCloud Retargeting | | |
| |
2026-04-08 | 2026-05-31 | £6,000 | |
0.6% | 13,333,332 | 20,000 |
£0.30 | 0.15% |
7,000 |
|
11.03 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | AdCloud Retargeting |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
6,666,666 | 10,000 |
£0.30 |
0.15% |
3,500 |
|
11.10 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | AdCloud Retargeting |
Display | Retargeting |
2026-04-08 | 2026-05-31 |
£3,000 | £55.56 |
0.3% |
6,666,666 | 10,000 |
£0.30 |
0.15% |
3,500 |
|
11.4 | Meta | | |
| |
2026-04-08 | 2026-05-31 | £17,000 | |
1.6% | 21,794,870 | 113,332 |
£0.15 | 0.52% |
39,664 |
|
11.04 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
6,410,256 | 33,333 |
£0.15 |
0.52% |
11,666 |
|
11.05 | Social - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | Meta |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£3,500 | £64.81 |
0.3% |
4,487,179 | 23,333 |
£0.15 |
0.52% |
8,166 |
|
11.11 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£5,000 | £92.59 |
0.5% |
6,410,256 | 33,333 |
£0.15 |
0.52% |
11,666 |
|
11.12 | Social - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | Meta |
Social | Retargeting |
2026-04-08 | 2026-05-31 |
£3,500 | £64.81 |
0.3% |
4,487,179 | 23,333 |
£0.15 |
0.52% |
8,166 |
|
11.5 | DemandGen | | |
| |
2026-04-16 | 2026-05-31 | £16,000 | |
1.5% | 2,133,332 | 16,000 |
£1.00 | 0.75% |
5,600 |
|
11.06 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-16 | 2026-05-31 |
£5,000 | £108.70 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
1,750 |
|
11.07 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Kenya | DemandGen |
Display | Retargeting |
2026-04-30 | 2026-05-31 |
£3,000 | £93.75 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
1,050 |
|
11.13 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-04-16 | 2026-05-31 |
£5,000 | £108.70 |
0.5% |
666,666 | 5,000 |
£1.00 |
0.75% |
1,750 |
|
11.14 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Kenya | DemandGen |
Display | Retargeting |
2026-04-30 | 2026-05-31 |
£3,000 | £93.75 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
1,050 |
|
12 | Phase 3 - Intent - Burst 1 - Indonesia | | |
| |
2026-04-08 | 2026-05-31 | £11,000 | |
1.0% | 825,880 | 7,666 |
£1.43 | 0.93% |
2,682 |
|
12.1 | Google Ads | | |
| |
2026-04-08 | 2026-05-31 | £11,000 | |
1.0% | 825,880 | 7,666 |
£1.43 | 0.93% |
2,682 |
|
12.01 | Search - UG Students |
Phase 3 - Intent - Burst 1 - Indonesia | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-04-08 | 2026-05-31 |
£2,500 | £46.30 |
0.2% |
20,325 | 833 |
£3.00 |
4.10% |
291 |
|
12.02 | Display - UG Students |
Phase 3 - Intent - Burst 1 - Indonesia | Google Ads |
Display | Retargeting |
2026-05-04 | 2026-05-31 |
£3,000 | £107.14 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
1,050 |
|
12.03 | Search - PG Students |
Phase 3 - Intent - Burst 1 - Indonesia | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-04-08 | 2026-05-31 |
£2,500 | £46.30 |
0.2% |
5,555 | 833 |
£3.00 |
15.00% |
291 |
|
12.04 | Display - PG Students |
Phase 3 - Intent - Burst 1 - Indonesia | Google Ads |
Display | Retargeting |
2026-05-04 | 2026-05-31 |
£3,000 | £107.14 |
0.3% |
400,000 | 3,000 |
£1.00 |
0.75% |
1,050 |
|
13 | Phase 3 - Intent - Burst 2 - Singapore | | |
| |
2026-10-05 | 2026-11-30 | £72,948 | |
6.7% | 57,844,846 | 194,620 |
£0.37 | 0.34% |
68,108 |
|
13.1 | Google Ads | | |
| |
2026-10-05 | 2026-11-30 | £16,834 | |
1.6% | 91,221 | 5,611 |
£3.00 | 6.15% |
1,961 |
|
13.01 | Search - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£9,417 | £165.21 |
0.9% |
74,739 | 3,139 |
£3.00 |
4.20% |
1,097 |
|
13.08 | Search - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£7,417 | £130.13 |
0.7% |
16,482 | 2,472 |
£3.00 |
15.00% |
864 |
|
13.2 | AdCloud | | |
| |
2026-10-05 | 2026-11-30 | £11,000 | |
1.0% | 24,444,444 | 36,666 |
£0.30 | 0.15% |
12,833 |
|
13.02 | OOH - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£6,000 | £105.26 |
0.6% |
13,333,333 | 20,000 |
£0.30 |
0.15% |
7,000 |
|
13.09 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£5,000 | £87.72 |
0.5% |
11,111,111 | 16,666 |
£0.30 |
0.15% |
5,833 |
|
13.3 | AdCloud Retargeting | | |
| |
2026-10-05 | 2026-11-30 | £6,000 | |
0.6% | 10,512,819 | 30,000 |
£0.20 | 0.29% |
10,500 |
|
13.03 | OOH - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | AdCloud Retargeting |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£3,000 | £52.63 |
0.3% |
6,666,666 | 10,000 |
£0.30 |
0.15% |
3,500 |
|
13.10 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | AdCloud Retargeting |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£3,000 | £52.63 |
0.3% |
3,846,153 | 20,000 |
£0.15 |
0.52% |
7,000 |
|
13.4 | Meta | | |
| |
2026-10-05 | 2026-11-30 | £17,917 | |
1.7% | 19,198,996 | 100,839 |
£0.18 | 0.53% |
35,292 |
|
13.04 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£5,425 | £95.18 |
0.5% |
6,955,320 | 36,167 |
£0.15 |
0.52% |
12,658 |
|
13.05 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | Meta |
Social | Retargeting |
2026-10-05 | 2026-11-30 |
£3,783 | £66.38 |
0.3% |
4,850,564 | 25,222 |
£0.15 |
0.52% |
8,827 |
|
13.11 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£5,425 | £95.18 |
0.5% |
6,955,320 | 36,167 |
£0.15 |
0.52% |
12,658 |
|
13.12 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | Meta |
Social | Retargeting |
2026-10-05 | 2026-11-30 |
£3,283 | £57.60 |
0.3% |
437,792 | 3,283 |
£1.00 |
0.75% |
1,149 |
|
13.5 | DemandGen | | |
| |
2026-10-05 | 2026-11-30 | £19,779 | |
1.8% | 2,637,218 | 19,776 |
£1.00 | 0.75% |
6,918 |
|
13.06 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£6,134 | £107.61 |
0.6% |
817,832 | 6,133 |
£1.00 |
0.75% |
2,146 |
|
13.07 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | DemandGen |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£3,756 | £65.89 |
0.3% |
500,777 | 3,755 |
£1.00 |
0.75% |
1,313 |
|
13.13 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£6,134 | £107.61 |
0.6% |
817,832 | 6,133 |
£1.00 |
0.75% |
2,146 |
|
13.14 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | DemandGen |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£3,756 | £65.89 |
0.3% |
500,777 | 3,755 |
£1.00 |
0.75% |
1,313 |
|
13.6 | Reddit | | |
| |
2026-10-05 | 2026-11-30 | £1,417 | |
0.1% | 960,148 | 1,728 |
£0.82 | 0.18% |
604 |
|
13.15 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Singapore | Reddit |
Social | Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£709 | £12.43 |
0.1% |
480,074 | 864 |
£0.82 |
0.18% |
302 |
|
13.16 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Singapore | Reddit |
Social | Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£709 | £12.43 |
0.1% |
480,074 | 864 |
£0.82 |
0.18% |
302 |
|
14 | Phase 3 - Intent - Burst 2 - Malaysia | | |
| |
2026-10-05 | 2026-11-30 | £77,005 | |
7.1% | 66,306,690 | 207,574 |
£0.37 | 0.31% |
72,642 |
|
14.1 | Google Ads | | |
| |
2026-10-05 | 2026-11-30 | £17,102 | |
1.6% | 86,866 | 5,700 |
£3.00 | 6.56% |
1,994 |
|
14.01 | Search - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£8,551 | £150.02 |
0.8% |
67,864 | 2,850 |
£3.00 |
4.20% |
997 |
|
14.08 | Search - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£8,551 | £150.02 |
0.8% |
19,002 | 2,850 |
£3.00 |
15.00% |
997 |
|
14.2 | AdCloud | | |
| |
2026-10-05 | 2026-11-30 | £11,020 | |
1.0% | 24,489,688 | 36,734 |
£0.30 | 0.15% |
12,856 |
|
14.02 | Display - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£5,510 | £96.67 |
0.5% |
12,244,844 | 18,367 |
£0.30 |
0.15% |
6,428 |
|
14.09 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£5,510 | £96.67 |
0.5% |
12,244,844 | 18,367 |
£0.30 |
0.15% |
6,428 |
|
14.3 | AdCloud Retargeting | | |
| |
2026-10-05 | 2026-11-30 | £6,680 | |
0.6% | 14,844,976 | 22,266 |
£0.30 | 0.15% |
7,792 |
|
14.03 | Display - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | AdCloud Retargeting |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£3,340 | £58.60 |
0.3% |
7,422,488 | 11,133 |
£0.30 |
0.15% |
3,896 |
|
14.10 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | AdCloud Retargeting |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£3,340 | £58.60 |
0.3% |
7,422,488 | 11,133 |
£0.30 |
0.15% |
3,896 |
|
14.4 | Meta | | |
| |
2026-10-05 | 2026-11-30 | £17,701 | |
1.6% | 22,693,076 | 118,002 |
£0.15 | 0.52% |
41,298 |
|
14.04 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Meta |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£5,510 | £96.67 |
0.5% |
7,064,333 | 36,734 |
£0.15 |
0.52% |
12,856 |
|
14.05 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Meta |
Social | Retargeting |
2026-10-05 | 2026-11-30 |
£3,340 | £58.60 |
0.3% |
4,282,205 | 22,267 |
£0.15 |
0.52% |
7,793 |
|
14.11 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Meta |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£5,510 | £96.67 |
0.5% |
7,064,333 | 36,734 |
£0.15 |
0.52% |
12,856 |
|
14.12 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Meta |
Social | Retargeting |
2026-10-05 | 2026-11-30 |
£3,340 | £58.60 |
0.3% |
4,282,205 | 22,267 |
£0.15 |
0.52% |
7,793 |
|
14.5 | DemandGen | | |
| |
2026-10-05 | 2026-11-30 | £22,802 | |
2.1% | 3,040,324 | 22,800 |
£1.00 | 0.75% |
7,980 |
|
14.06 | Display - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£7,041 | £123.52 |
0.7% |
938,764 | 7,040 |
£1.00 |
0.75% |
2,464 |
|
14.07 | Display - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | DemandGen |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£4,360 | £76.50 |
0.4% |
581,398 | 4,360 |
£1.00 |
0.75% |
1,526 |
|
14.13 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£7,041 | £123.52 |
0.7% |
938,764 | 7,040 |
£1.00 |
0.75% |
2,464 |
|
14.14 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | DemandGen |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£4,360 | £76.50 |
0.4% |
581,398 | 4,360 |
£1.00 |
0.75% |
1,526 |
|
14.6 | Reddit | | |
| |
2026-10-05 | 2026-11-30 | £1,700 | |
0.2% | 1,151,760 | 2,072 |
£0.82 | 0.18% |
722 |
|
14.15 | Display - UG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Reddit |
Social | Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£850 | £14.91 |
0.1% |
575,880 | 1,036 |
£0.82 |
0.18% |
361 |
|
14.16 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Malaysia | Reddit |
Social | Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£850 | £14.91 |
0.1% |
575,880 | 1,036 |
£0.82 |
0.18% |
361 |
|
15 | Phase 3 - Intent - Burst 2 - Vietnam | | |
| |
2026-10-05 | 2026-11-30 | £103,620 | |
9.6% | 57,727,348 | 141,184 |
£0.73 | 0.24% |
49,408 |
|
15.1 | Google Ads | | |
| |
2026-10-05 | 2026-11-30 | £21,905 | |
2.0% | 120,412 | 7,300 |
£3.00 | 6.06% |
2,554 |
|
15.01 | Search - UG Students |
Phase 3 - Intent - Burst 2 - Vietnam | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£10,952 | £192.15 |
1.0% |
96,074 | 3,650 |
£3.00 |
3.80% |
1,277 |
|
15.07 | Search - PG Students |
Phase 3 - Intent - Burst 2 - Vietnam | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£10,952 | £192.15 |
1.0% |
24,338 | 3,650 |
£3.00 |
15.00% |
1,277 |
|
15.2 | AdCloud | | |
| |
2026-10-05 | 2026-11-30 | £13,417 | |
1.2% | 29,815,954 | 44,722 |
£0.30 | 0.15% |
15,652 |
|
15.02 | OOH - UG Students |
Phase 3 - Intent - Burst 2 - Vietnam | AdCloud |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£6,709 | £117.69 |
0.6% |
14,907,977 | 22,361 |
£0.30 |
0.15% |
7,826 |
|
15.08 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Vietnam | AdCloud |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£6,709 | £117.69 |
0.6% |
14,907,977 | 22,361 |
£0.30 |
0.15% |
7,826 |
|
15.3 | AdCloud Retargeting | | |
| |
2026-10-05 | 2026-11-30 | £8,945 | |
0.8% | 19,877,288 | 29,814 |
£0.30 | 0.15% |
10,434 |
|
15.03 | OOH - UG Students |
Phase 3 - Intent - Burst 2 - Vietnam | AdCloud Retargeting |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£4,472 | £78.46 |
0.4% |
9,938,644 | 14,907 |
£0.30 |
0.15% |
5,217 |
|
15.09 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Vietnam | AdCloud Retargeting |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£4,472 | £78.46 |
0.4% |
9,938,644 | 14,907 |
£0.30 |
0.15% |
5,217 |
|
15.4 | Zalo | | |
| |
2026-10-05 | 2026-11-30 | £26,724 | |
2.5% | 3,563,188 | 26,722 |
£1.00 | 0.75% |
9,352 |
|
15.04 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Vietnam | Zalo |
Social | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£13,362 | £234.42 |
1.2% |
1,781,594 | 13,361 |
£1.00 |
0.75% |
4,676 |
|
15.10 | Social - PG Students |
Phase 3 - Intent - Burst 2 - Vietnam | Zalo |
Social | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£13,362 | £234.42 |
1.2% |
1,781,594 | 13,361 |
£1.00 |
0.75% |
4,676 |
|
15.5 | DemandGen | | |
| |
2026-10-05 | 2026-11-30 | £32,629 | |
3.0% | 4,350,506 | 32,626 |
£1.00 | 0.75% |
11,416 |
|
15.05 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Vietnam | DemandGen |
Display | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£9,189 | £161.20 |
0.8% |
1,225,152 | 9,188 |
£1.00 |
0.75% |
3,215 |
|
15.06 | Social - UG Students |
Phase 3 - Intent - Burst 2 - Vietnam | DemandGen |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£7,126 | £125.01 |
0.7% |
950,101 | 7,125 |
£1.00 |
0.75% |
2,493 |
|
15.11 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Vietnam | DemandGen |
Display | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£9,189 | £161.20 |
0.8% |
1,225,152 | 9,188 |
£1.00 |
0.75% |
3,215 |
|
15.12 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Vietnam | DemandGen |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£7,126 | £125.01 |
0.7% |
950,101 | 7,125 |
£1.00 |
0.75% |
2,493 |
|
16 | Phase 3 - Intent - Burst 2 - Indonesia | | |
| |
2026-10-05 | 2026-11-30 | £24,872 | |
2.3% | 2,169,915 | 18,902 |
£1.32 | 0.87% |
6,615 |
|
16.1 | Google Ads | | |
| |
2026-10-05 | 2026-11-30 | £24,872 | |
2.3% | 2,169,915 | 18,902 |
£1.32 | 0.87% |
6,615 |
|
17.01 | Search - UG Students |
Phase 3 - Intent - Burst 2 - Indonesia | Google Ads |
Search | Ages 16–22
High school students, foundation program seekers, aspirational youth |
2026-10-05 | 2026-11-30 |
£4,626 | £81.15 |
0.4% |
37,607 | 1,541 |
£3.00 |
4.10% |
539 |
|
17.02 | Display - UG Students |
Phase 3 - Intent - Burst 2 - Indonesia | Google Ads |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£7,960 | £139.65 |
0.7% |
1,061,348 | 7,960 |
£1.00 |
0.75% |
2,786 |
|
17.03 | Search - PG Students |
Phase 3 - Intent - Burst 2 - Indonesia | Google Ads |
Search | Ages 23–35
Career advancers, career changers, professionals |
2026-10-05 | 2026-11-30 |
£4,326 | £75.89 |
0.4% |
9,612 | 1,441 |
£3.00 |
14.99% |
504 |
|
17.04 | Display - PG Students |
Phase 3 - Intent - Burst 2 - Indonesia | Google Ads |
Display | Retargeting |
2026-10-05 | 2026-11-30 |
£7,960 | £139.65 |
0.7% |
1,061,348 | 7,960 |
£1.00 |
0.75% |
2,786 |
| | Plan totals | | |
| |
2026-01-12 | 2026-12-20 | £1,081,966 | |
100.0% | 686,420,268 | 2,082,119 |
£0.52 | 0.30% |
593,220 |