Adelaide University International Media Plan 2026 v3.xlsm — ADU020 Greater China
Client
ADU
Version
257
Status
Approved
LID
Activity
Phase
Platform
Medium
Targeting
Start Date
End Date
Spend
Daily Spend
Weighting
Impressions
Clicks
eCPC
CTR %
Leads
116 lines
10 phases
17 platforms
2026-01-12
2026-12-20
£1,256,005
1
Phase 1 - Awareness - China
2026-01-15
2026-12-20
£408,500
32.5%
19,441,470
372,481
£1.10
1.92%
130,364
1.1
Baidu Search
2026-01-15
2026-12-20
£43,500
3.5%
775,400
42,646
£1.02
5.50%
14,926
1.01
Search - UG Students
Phase 1 - Awareness - China
Baidu Search
Search
Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
2026-01-15
2026-12-20
£21,750
£63.97
1.7%
387,700
21,323
£1.02
5.50%
7,463
1.09
Search - PG Students
Phase 1 - Awareness - China
Baidu Search
Search
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-01-15
2026-12-20
£21,750
£63.97
1.7%
387,700
21,323
£1.02
5.50%
7,463
1.2
Tencent
2026-02-02
2026-12-20
£27,000
2.1%
782,608
90,000
£0.30
11.50%
31,500
1.02
Display - UG Students
Phase 1 - Awareness - China
Tencent
Display
Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
2026-02-02
2026-12-20
£12,000
£37.27
1.0%
347,826
40,000
£0.30
11.50%
14,000
1.10
Display - PG Students
Phase 1 - Awareness - China
Tencent
Display
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-02-02
2026-12-20
£15,000
£46.58
1.2%
434,782
50,000
£0.30
11.50%
17,500
1.3
iQiyi
2026-07-01
2026-12-20
£26,000
2.1%
416,000
10,400
£2.50
2.50%
3,640
1.04
Video - UG Students
Phase 1 - Awareness - China
iQiyi
VOD
Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£26,000
£150.29
2.1%
416,000
10,400
£2.50
2.50%
3,640
1.4
Vistar Media
2026-07-01
2026-12-20
£36,000
2.9%
930,000
0
0.00%
0
1.05
OOH - UG Students
Phase 1 - Awareness - China
Vistar Media
OOH
Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£18,000
£104.05
1.4%
430,000
0
0.00%
1.13
OOH - PG Students
Phase 1 - Awareness - China
Vistar Media
OOH
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£18,000
£104.05
1.4%
500,000
0
0.00%
1.5
Wechat
2026-07-01
2026-12-20
£70,000
5.6%
3,346,666
70,000
£1.00
2.09%
24,500
1.06
Social - UG Students
Phase 1 - Awareness - China
Wechat
Social
Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£35,000
£202.31
2.8%
430,000
35,000
£1.00
8.14%
12,250
1.14
Social - PG Students
Phase 1 - Awareness - China
Wechat
Social
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£35,000
£202.31
2.8%
2,916,666
35,000
£1.00
1.20%
12,250
1.6
RED Boosting
2026-04-01
2026-12-20
£96,000
7.6%
8,233,275
87,272
£1.10
1.06%
30,543
1.07
Social - UG Students
Phase 1 - Awareness - China
RED Boosting
Social
Student: Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
& Parents: Age 30-55
Tier 1 & Tier 2 cities
Parents with high level income and consumption
2026-04-01
2026-12-20
£46,000
£174.24
3.7%
3,945,111
41,818
£1.10
1.06%
14,635
1.15
Social - PG Students
Phase 1 - Awareness - China
RED Boosting
Social
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-04-01
2026-12-20
£50,000
£189.39
4.0%
4,288,164
45,454
£1.10
1.06%
15,908
1.7
RED Search
2026-04-01
2026-12-20
£84,000
6.7%
4,541,521
61,763
£1.36
1.36%
21,615
1.08
Social - UG Students
Phase 1 - Awareness - China
RED Search
Search
Ages 16–22
Tier 1 & Tier 2 cities
High school students, foundation program seekers, aspirational youth
2026-04-01
2026-12-20
£44,000
£166.67
3.5%
2,378,892
32,352
£1.36
1.36%
11,322
1.16
Social - PG Students
Phase 1 - Awareness - China
RED Search
Search
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-04-01
2026-12-20
£40,000
£151.52
3.2%
2,162,629
29,411
£1.36
1.36%
10,293
1.8
iQiYi
2026-07-01
2026-12-20
£26,000
2.1%
416,000
10,400
£2.50
2.50%
3,640
1.12
Video - PG Students
Phase 1 - Awareness - China
iQiYi
VOD
Ages 23–35
Tier 1 & Tier 2 cities
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£26,000
£150.29
2.1%
416,000
10,400
£2.50
2.50%
3,640
2
Phase 1 - Awareness - Hong Kong
2026-01-12
2026-12-20
£207,000
16.5%
28,932,075
230,277
£0.90
0.80%
80,585
2.1
Google Ads
2026-01-12
2026-12-20
£38,000
3.0%
137,085
6,031
£6.30
4.40%
2,109
2.01
Search - UG Students
Phase 1 - Awareness - Hong Kong
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-01-12
2026-12-20
£20,000
£58.31
1.6%
72,150
3,174
£6.30
4.40%
1,110
2.09
Search - PG Students
Phase 1 - Awareness - Hong Kong
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-01-12
2026-12-20
£18,000
£52.48
1.4%
64,935
2,857
£6.30
4.40%
999
2.2
AdCloud
2026-02-03
2026-12-20
£24,000
1.9%
14,814,814
17,776
£1.35
0.12%
6,220
2.02
Display - UG Students
Phase 1 - Awareness - Hong Kong
AdCloud
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-03
2026-12-20
£12,000
£37.38
1.0%
7,407,407
8,888
£1.35
0.12%
3,110
2.10
Display - PG Students
Phase 1 - Awareness - Hong Kong
AdCloud
Display
Ages 23–35
Career advancers, career changers, professionals
2026-02-03
2026-12-20
£12,000
£37.38
1.0%
7,407,407
8,888
£1.35
0.12%
3,110
2.3
Meta
2026-02-13
2026-12-20
£24,000
1.9%
4,444,444
26,666
£0.90
0.60%
9,330
2.03
Social - UG Students
Phase 1 - Awareness - Hong Kong
Meta
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-13
2026-12-20
£12,000
£38.59
1.0%
2,222,222
13,333
£0.90
0.60%
4,665
2.11
Social - PG Students
Phase 1 - Awareness - Hong Kong
Meta
Social
Ages 23–35
Career advancers, career changers, professionals
2026-02-13
2026-12-20
£12,000
£38.59
1.0%
2,222,222
13,333
£0.90
0.60%
4,665
2.4
RED Display
2026-07-20
2026-12-20
£21,000
1.7%
10,985
11,052
£1.90
100.61%
3,866
2.04
Social - UG Students
Phase 1 - Awareness - Hong Kong
RED Display
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-07-20
2026-12-20
£10,000
£64.94
0.8%
5,231
5,263
£1.90
100.61%
1,841
2.12
Social - PG Students
Phase 1 - Awareness - Hong Kong
RED Display
Display
Ages 23–35
Career advancers, career changers, professionals
2026-07-20
2026-12-20
£11,000
£71.43
0.9%
5,754
5,789
£1.90
100.61%
2,025
2.5
MiQ
2026-07-01
2026-12-20
£26,000
2.1%
298,850
896
£29.02
0.30%
312
2.05
Video - UG Students
Phase 1 - Awareness - Hong Kong
MiQ
VOD
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£13,000
£75.14
1.0%
149,425
448
£29.02
0.30%
156
2.13
Video - PG Students
Phase 1 - Awareness - Hong Kong
MiQ
VOD
Ages 23–35
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£13,000
£75.14
1.0%
149,425
448
£29.02
0.30%
156
2.6
YouTube
2026-02-23
2026-12-20
£24,000
1.9%
6,451,612
160,000
£0.15
2.48%
56,000
2.06
Display - UG Students
Phase 1 - Awareness - Hong Kong
YouTube
VOD
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-23
2026-12-20
£12,000
£39.87
1.0%
3,225,806
80,000
£0.15
2.48%
28,000
2.14
Display - PG Students
Phase 1 - Awareness - Hong Kong
YouTube
VOD
Ages 23–35
Career advancers, career changers, professionals
2026-02-23
2026-12-20
£12,000
£39.87
1.0%
3,225,806
80,000
£0.15
2.48%
28,000
2.7
Vistar Media
2026-07-01
2026-12-20
£28,000
2.2%
810,000
0
0.00%
0
2.07
OOH - UG Students
Phase 1 - Awareness - Hong Kong
Vistar Media
OOH
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£15,000
£86.71
1.2%
450,000
0
0.00%
2.15
OOH - PG Students
Phase 1 - Awareness - Hong Kong
Vistar Media
OOH
Ages 23–35
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£13,000
£75.14
1.0%
360,000
0
0.00%
2.8
Spotify
2026-07-01
2026-12-20
£22,000
1.8%
1,964,285
7,856
£2.80
0.40%
2,748
2.08
Audio - UG Students
Phase 1 - Awareness - Hong Kong
Spotify
Audio
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£12,000
£69.36
1.0%
1,071,428
4,285
£2.80
0.40%
1,499
2.16
Audio - PG Students
Phase 1 - Awareness - Hong Kong
Spotify
Audio
Ages 23–35
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£10,000
£57.80
0.8%
892,857
3,571
£2.80
0.40%
1,249
3
Phase 2 - Study Area - China
2026-02-02
2026-12-20
£156,000
12.4%
4,881,140
93,392
£1.67
1.91%
32,682
3.1
Baidu Search
2026-02-02
2026-12-20
£50,000
4.0%
796,294
26,666
£1.88
3.35%
9,332
3.01
Search - UG Students
Phase 2 - Study Area - China
Baidu Search
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-02
2026-12-20
£15,000
£46.58
1.2%
231,481
8,333
£1.80
3.60%
2,916
3.02
Search - UG Students
Phase 2 - Study Area - China
Baidu Search
Search
Retargeting
2026-02-02
2026-12-20
£10,000
£31.06
0.8%
166,666
5,000
£2.00
3.00%
1,750
3.10
Search - PG Students
Phase 2 - Study Area - China
Baidu Search
Search
Ages 23–35
Career advancers, career changers, professionals
2026-02-02
2026-12-20
£15,000
£46.58
1.2%
231,481
8,333
£1.80
3.60%
2,916
3.11
Search - PG Students
Phase 2 - Study Area - China
Baidu Search
Search
Retargeting
2026-02-02
2026-12-20
£10,000
£31.06
0.8%
166,666
5,000
£2.00
3.00%
1,750
3.2
Tencent
2026-02-02
2026-12-20
£48,000
3.8%
218,180
8,726
£5.50
4.00%
3,050
3.03
Display - UG Students
Phase 2 - Study Area - China
Tencent
Display
Ages 23–35
Career advancers, career changers, professionals
2026-02-02
2026-12-20
£15,000
£46.58
1.2%
68,181
2,727
£5.50
4.00%
954
3.04
Display - UG Students
Phase 2 - Study Area - China
Tencent
Display
Retargeting
2026-02-02
2026-12-20
£9,000
£27.95
0.7%
40,909
1,636
£5.50
4.00%
571
3.12
Display - PG Students
Phase 2 - Study Area - China
Tencent
Display
Ages 23–35
Career advancers, career changers, professionals
2026-02-02
2026-12-20
£15,000
£46.58
1.2%
68,181
2,727
£5.50
4.00%
954
3.13
Display - PG Students
Phase 2 - Study Area - China
Tencent
Display
Retargeting
2026-02-02
2026-12-20
£9,000
£27.95
0.7%
40,909
1,636
£5.50
4.00%
571
3.3
Wechat
2026-07-01
2026-12-20
£58,000
4.6%
3,866,666
58,000
£1.00
1.50%
20,300
3.05
Social - UG Students
Phase 2 - Study Area - China
Wechat
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-07-01
2026-12-20
£20,000
£115.61
1.6%
1,333,333
20,000
£1.00
1.50%
7,000
3.06
Social - UG Students
Phase 2 - Study Area - China
Wechat
Social
Retargeting
2026-07-01
2026-12-20
£9,000
£52.02
0.7%
600,000
9,000
£1.00
1.50%
3,150
3.14
Social - PG Students
Phase 2 - Study Area - China
Wechat
Social
Ages 23–35
Career advancers, career changers, professionals
2026-07-01
2026-12-20
£20,000
£115.61
1.6%
1,333,333
20,000
£1.00
1.50%
7,000
3.15
Social - PG Students
Phase 2 - Study Area - China
Wechat
Social
Retargeting
2026-07-01
2026-12-20
£9,000
£52.02
0.7%
600,000
9,000
£1.00
1.50%
3,150
4
Phase 2 - Study Area - Hong Kong
2026-02-13
2026-12-20
£139,000
11.1%
56,909,399
510,374
£0.27
0.90%
171,628
4.1
Google Ads
2026-02-15
2026-12-20
£28,000
2.2%
131,623
3,708
£7.55
2.82%
1,296
4.01
Search - UG Students
Phase 2 - Study Area - Hong Kong
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-15
2026-12-20
£14,000
£45.31
1.1%
77,777
1,555
£9.00
2.00%
543
4.08
Search - PG Students
Phase 2 - Study Area - Hong Kong
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-02-15
2026-12-20
£14,000
£45.31
1.1%
53,846
2,153
£6.50
4.00%
753
4.2
AdCloud
2026-02-16
2026-12-20
£20,000
1.6%
11,111,110
16,666
£1.20
0.15%
5,832
4.02
Display - UG Students
Phase 2 - Study Area - Hong Kong
AdCloud
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-16
2026-12-20
£10,000
£32.47
0.8%
5,555,555
8,333
£1.20
0.15%
2,916
4.09
Display - PG Students
Phase 2 - Study Area - Hong Kong
AdCloud
Display
Ages 23–35
Career advancers, career changers, professionals
2026-02-16
2026-12-20
£10,000
£32.47
0.8%
5,555,555
8,333
£1.20
0.15%
2,916
4.3
AdCloud Retargeting
2026-02-16
2026-12-20
£12,000
1.0%
6,666,666
10,000
£1.20
0.15%
3,500
4.03
Display - UG Students
Phase 2 - Study Area - Hong Kong
AdCloud Retargeting
Display
Retargeting
2026-02-16
2026-12-20
£6,000
£19.48
0.5%
3,333,333
5,000
£1.20
0.15%
1,750
4.10
Display - PG Students
Phase 2 - Study Area - Hong Kong
AdCloud Retargeting
Display
Retargeting
2026-02-16
2026-12-20
£6,000
£19.48
0.5%
3,333,333
5,000
£1.20
0.15%
1,750
4.4
Meta
2026-02-13
2026-12-20
£32,000
2.5%
8,000,000
40,000
£0.80
0.50%
14,000
4.04
Social - UG Students
Phase 2 - Study Area - Hong Kong
Meta
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-13
2026-12-20
£10,000
£32.15
0.8%
2,500,000
12,500
£0.80
0.50%
4,375
4.05
Social - UG Students
Phase 2 - Study Area - Hong Kong
Meta
Social
Retargeting
2026-02-13
2026-12-20
£6,000
£19.29
0.5%
1,500,000
7,500
£0.80
0.50%
2,625
4.11
Social - PG Students
Phase 2 - Study Area - Hong Kong
Meta
Social
Ages 23–35
Career advancers, career changers, professionals
2026-02-13
2026-12-20
£10,000
£32.15
0.8%
2,500,000
12,500
£0.80
0.50%
4,375
4.12
Social - PG Students
Phase 2 - Study Area - Hong Kong
Meta
Social
Retargeting
2026-02-13
2026-12-20
£6,000
£19.29
0.5%
1,500,000
7,500
£0.80
0.50%
2,625
4.5
DemandGen
2026-02-27
2026-12-20
£42,000
3.3%
21,000,000
420,000
£0.10
2.00%
147,000
4.06
Display - UG Students
Phase 2 - Study Area - Hong Kong
DemandGen
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-02-27
2026-12-20
£13,000
£43.77
1.0%
6,500,000
130,000
£0.10
2.00%
45,500
4.07
Display - UG Students
Phase 2 - Study Area - Hong Kong
DemandGen
Display
Retargeting
2026-04-24
2026-12-20
£8,000
£33.20
0.6%
4,000,000
80,000
£0.10
2.00%
28,000
4.13
Display - PG Students
Phase 2 - Study Area - Hong Kong
DemandGen
Display
Ages 23–35
Career advancers, career changers, professionals
2026-02-27
2026-12-20
£13,000
£43.77
1.0%
6,500,000
130,000
£0.10
2.00%
45,500
4.14
Display - PG Students
Phase 2 - Study Area - Hong Kong
DemandGen
Display
Retargeting
2026-04-24
2026-12-20
£8,000
£33.20
0.6%
4,000,000
80,000
£0.10
2.00%
28,000
4.6
Performance Max
2026-10-01
2026-10-29
£5,000
0.4%
10,000,000
20,000
£0.25
0.20%
0
4.15
Display - UG Students
Phase 2 - Study Area - Hong Kong
Performance Max
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-01
2026-10-29
£2,500
£86.21
0.2%
5,000,000
10,000
£0.25
0.20%
4.16
Display - PG Students
Phase 2 - Study Area - Hong Kong
Performance Max
Display
Ages 23–35
Career advancers, career changers, professionals
2026-10-01
2026-10-29
£2,500
£86.21
0.2%
5,000,000
10,000
£0.25
0.20%
5
Phase 3 - Intent - Burst 1 - China
2026-04-08
2026-05-31
£86,000
6.8%
4,533,604
62,516
£1.38
1.38%
21,876
5.1
Baidu Search
2026-04-08
2026-05-31
£42,000
3.3%
1,352,654
36,518
£1.15
2.70%
12,780
5.01
Search - UG Students
Phase 3 - Intent - Burst 1 - China
Baidu Search
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£14,000
£259.26
1.1%
450,885
12,173
£1.15
2.70%
4,260
5.02
Search - UG Students
Phase 3 - Intent - Burst 1 - China
Baidu Search
Search
Retargeting
2026-04-08
2026-05-31
£7,000
£129.63
0.6%
225,442
6,086
£1.15
2.70%
2,130
5.06
Search - PG Students
Phase 3 - Intent - Burst 1 - China
Baidu Search
Search
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£14,000
£259.26
1.1%
450,885
12,173
£1.15
2.70%
4,260
5.07
Search - PG Students
Phase 3 - Intent - Burst 1 - China
Baidu Search
Search
Retargeting
2026-04-08
2026-05-31
£7,000
£129.63
0.6%
225,442
6,086
£1.15
2.70%
2,130
5.2
Tencent
2026-04-08
2026-05-31
£22,000
1.8%
114,284
3,998
£5.50
3.50%
1,396
5.03
OOH - UG Students
Phase 3 - Intent - Burst 1 - China
Tencent
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£7,000
£129.63
0.6%
36,363
1,272
£5.50
3.50%
444
5.04
OOH - UG Students
Phase 3 - Intent - Burst 1 - China
Tencent
Display
Retargeting
2026-04-08
2026-05-31
£4,000
£74.07
0.3%
20,779
727
£5.50
3.50%
254
5.08
Display - PG Students
Phase 3 - Intent - Burst 1 - China
Tencent
Display
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£7,000
£129.63
0.6%
36,363
1,272
£5.50
3.50%
444
5.09
Display - PG Students
Phase 3 - Intent - Burst 1 - China
Tencent
Display
Retargeting
2026-04-08
2026-05-31
£4,000
£74.07
0.3%
20,779
727
£5.50
3.50%
254
5.3
Wechat
2026-04-08
2026-05-31
£22,000
1.8%
3,066,666
22,000
£1.00
0.72%
7,700
5.05
Social - UG Students
Phase 3 - Intent - Burst 1 - China
Wechat
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£10,000
£185.19
0.8%
666,666
10,000
£1.00
1.50%
3,500
5.10
Social - PG Students
Phase 3 - Intent - Burst 1 - China
Wechat
Social
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£12,000
£222.22
1.0%
2,400,000
12,000
£1.00
0.50%
4,200
6
Phase 3 - Intent - Burst 1 - Hong Kong
2026-04-08
2026-05-31
£69,505
5.5%
22,701,692
209,031
£0.33
0.92%
73,156
6.1
Google Ads
2026-04-08
2026-05-31
£18,305
1.5%
101,694
2,033
£9.00
2.00%
710
6.01
Search - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£9,645
£178.61
0.8%
53,583
1,071
£9.01
2.00%
374
6.08
Search - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£8,660
£160.37
0.7%
48,111
962
£9.00
2.00%
336
6.2
AdCloud
2026-04-08
2026-05-31
£10,000
0.8%
5,555,554
8,332
£1.20
0.15%
2,916
6.02
Display - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
AdCloud
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£5,000
£92.59
0.4%
2,777,777
4,166
£1.20
0.15%
1,458
6.09
Display - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
AdCloud
Display
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£5,000
£92.59
0.4%
2,777,777
4,166
£1.20
0.15%
1,458
6.3
AdCloud Retargeting
2026-04-08
2026-05-31
£8,000
0.6%
4,444,444
6,666
£1.20
0.15%
2,332
6.03
Display - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
AdCloud Retargeting
Display
Retargeting
2026-04-08
2026-05-31
£4,000
£74.07
0.3%
2,222,222
3,333
£1.20
0.15%
1,166
6.10
Display - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
AdCloud Retargeting
Display
Retargeting
2026-04-22
2026-05-31
£4,000
£100.00
0.3%
2,222,222
3,333
£1.20
0.15%
1,166
6.4
Meta
2026-04-08
2026-05-31
£16,000
1.3%
4,000,000
20,000
£0.80
0.50%
6,998
6.04
Social - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
Meta
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£5,000
£92.59
0.4%
1,250,000
6,250
£0.80
0.50%
2,187
6.05
Social - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
Meta
Social
Retargeting
2026-04-08
2026-05-31
£3,000
£55.56
0.2%
750,000
3,750
£0.80
0.50%
1,312
6.11
Social - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
Meta
Social
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£5,000
£92.59
0.4%
1,250,000
6,250
£0.80
0.50%
2,187
6.12
Social - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
Meta
Social
Retargeting
2026-04-08
2026-05-31
£3,000
£55.56
0.2%
750,000
3,750
£0.80
0.50%
1,312
6.5
DemandGen
2026-04-16
2026-05-31
£17,200
1.4%
8,600,000
172,000
£0.10
2.00%
60,200
6.06
Display - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
DemandGen
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-16
2026-05-31
£6,000
£130.43
0.5%
3,000,000
60,000
£0.10
2.00%
21,000
6.07
Display - UG Students
Phase 3 - Intent - Burst 1 - Hong Kong
DemandGen
Display
Retargeting
2026-05-04
2026-05-31
£4,000
£142.86
0.3%
2,000,000
40,000
£0.10
2.00%
14,000
6.13
Display - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
DemandGen
Display
Ages 23–35
Career advancers, career changers, professionals
2026-04-27
2026-05-31
£6,000
£171.43
0.5%
3,000,000
60,000
£0.10
2.00%
21,000
6.14
Display - PG Students
Phase 3 - Intent - Burst 1 - Hong Kong
DemandGen
Display
Retargeting
2026-05-04
2026-05-31
£1,200
£42.86
0.1%
600,000
12,000
£0.10
2.00%
4,200
7
Phase 3 - Intent - Burst 1 - Taiwan
2026-04-08
2026-05-31
£15,552
1.2%
306,142
4,243
£3.67
1.39%
1,482
7.1
Google Ads
2026-04-08
2026-05-31
£15,552
1.2%
306,142
4,243
£3.67
1.39%
1,482
7.01
Search - UG Students
Phase 3 - Intent - Burst 1 - Taiwan
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-04-08
2026-05-31
£742
£13.74
0.1%
15,458
185
£4.01
1.20%
64
7.02
Display - UG Students
Phase 3 - Intent - Burst 1 - Taiwan
Google Ads
Display
Retargeting
2026-05-04
2026-05-31
£5,000
£178.57
0.4%
95,238
1,428
£3.50
1.50%
499
7.03
Search - PG Students
Phase 3 - Intent - Burst 1 - Taiwan
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-04-08
2026-05-31
£4,810
£89.07
0.4%
100,208
1,202
£4.00
1.20%
420
7.04
Display - PG Students
Phase 3 - Intent - Burst 1 - Taiwan
Google Ads
Display
Retargeting
2026-05-04
2026-05-31
£5,000
£178.57
0.4%
95,238
1,428
£3.50
1.50%
499
8
Phase 3 - Intent - Burst 2 - China
2026-10-05
2026-11-30
£75,000
6.0%
2,889,482
54,126
£1.39
1.87%
18,938
8.1
Baidu Search
2026-10-05
2026-11-30
£22,000
1.8%
708,532
19,128
£1.15
2.70%
6,692
8.01
Search - UG Students
Phase 3 - Intent - Burst 2 - China
Baidu Search
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£7,000
£122.81
0.6%
225,442
6,086
£1.15
2.70%
2,130
8.02
Search - UG Students
Phase 3 - Intent - Burst 2 - China
Baidu Search
Search
Retargeting
2026-10-05
2026-11-30
£4,000
£70.18
0.3%
128,824
3,478
£1.15
2.70%
1,216
8.06
Search - PG Students
Phase 3 - Intent - Burst 2 - China
Baidu Search
Search
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£7,000
£122.81
0.6%
225,442
6,086
£1.15
2.70%
2,130
8.07
Search - PG Students
Phase 3 - Intent - Burst 2 - China
Baidu Search
Search
Retargeting
2026-10-05
2026-11-30
£4,000
£70.18
0.3%
128,824
3,478
£1.15
2.70%
1,216
8.2
Tencent
2026-10-05
2026-11-30
£22,000
1.8%
114,284
3,998
£5.50
3.50%
1,396
8.03
OOH - UG Students
Phase 3 - Intent - Burst 2 - China
Tencent
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£7,000
£122.81
0.6%
36,363
1,272
£5.50
3.50%
444
8.04
OOH - UG Students
Phase 3 - Intent - Burst 2 - China
Tencent
Display
Retargeting
2026-10-05
2026-11-30
£4,000
£70.18
0.3%
20,779
727
£5.50
3.50%
254
8.08
Display - PG Students
Phase 3 - Intent - Burst 2 - China
Tencent
Display
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£7,000
£122.81
0.6%
36,363
1,272
£5.50
3.50%
444
8.09
Display - PG Students
Phase 3 - Intent - Burst 2 - China
Tencent
Display
Retargeting
2026-10-05
2026-11-30
£4,000
£70.18
0.3%
20,779
727
£5.50
3.50%
254
8.3
Wechat
2026-10-05
2026-11-30
£31,000
2.5%
2,066,666
31,000
£1.00
1.50%
10,850
8.05
Social - UG Students
Phase 3 - Intent - Burst 2 - China
Wechat
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£12,000
£210.53
1.0%
800,000
12,000
£1.00
1.50%
4,200
8.10
Social - PG Students
Phase 3 - Intent - Burst 2 - China
Wechat
Social
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£10,000
£175.44
0.8%
666,666
10,000
£1.00
1.50%
3,500
8.11
Social - PG Students
Phase 3 - Intent - Burst 2 - China
Wechat
Social
Retargeting
2026-10-05
2026-11-30
£4,500
£78.95
0.4%
300,000
4,500
£1.00
1.50%
1,575
8.12
Social - UG Students
Phase 3 - Intent - Burst 2 - China
Wechat
Social
Retargeting
2026-10-05
2026-11-30
£4,500
£78.95
0.4%
300,000
4,500
£1.00
1.50%
1,575
9
Phase 3 - Intent - Burst 2 - Hong Kong
2026-10-05
2026-11-30
£83,448
6.6%
26,727,632
282,460
£0.30
1.06%
98,850
9.1
Google Ads
2026-10-05
2026-11-30
£23,307
1.9%
129,480
2,588
£9.01
2.00%
904
9.01
Search - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£11,653
£204.45
0.9%
64,740
1,294
£9.01
2.00%
452
9.08
Search - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£11,653
£204.45
0.9%
64,740
1,294
£9.01
2.00%
452
9.2
AdCloud
2026-10-05
2026-11-30
£10,000
0.8%
5,555,554
8,332
£1.20
0.15%
2,916
9.02
Display - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
AdCloud
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£5,000
£87.72
0.4%
2,777,777
4,166
£1.20
0.15%
1,458
9.09
Display - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
AdCloud
Display
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£5,000
£87.72
0.4%
2,777,777
4,166
£1.20
0.15%
1,458
9.3
AdCloud Retargeting
2026-10-05
2026-11-30
£8,000
0.6%
4,444,444
6,666
£1.20
0.15%
2,332
9.03
Display - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
AdCloud Retargeting
Display
Retargeting
2026-10-05
2026-11-30
£4,000
£70.18
0.3%
2,222,222
3,333
£1.20
0.15%
1,166
9.10
Display - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
AdCloud Retargeting
Display
Retargeting
2026-10-05
2026-11-30
£4,000
£70.18
0.3%
2,222,222
3,333
£1.20
0.15%
1,166
9.4
Meta
2026-10-05
2026-11-30
£17,890
1.4%
4,472,388
22,360
£0.80
0.50%
7,822
9.04
Social - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
Meta
Social
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£5,567
£97.66
0.4%
1,391,717
6,958
£0.80
0.50%
2,434
9.05
Social - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
Meta
Social
Retargeting
2026-10-05
2026-11-30
£3,378
£59.26
0.3%
844,477
4,222
£0.80
0.50%
1,477
9.11
Social - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
Meta
Social
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£5,567
£97.66
0.4%
1,391,717
6,958
£0.80
0.50%
2,434
9.12
Social - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
Meta
Social
Retargeting
2026-10-05
2026-11-30
£3,378
£59.26
0.3%
844,477
4,222
£0.80
0.50%
1,477
9.5
DemandGen
2026-10-05
2026-11-30
£24,252
1.9%
12,125,766
242,514
£0.10
2.00%
84,876
9.06
Display - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
DemandGen
Display
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£7,275
£127.64
0.6%
3,637,729
72,754
£0.10
2.00%
25,463
9.07
Display - UG Students
Phase 3 - Intent - Burst 2 - Hong Kong
DemandGen
Display
Retargeting
2026-10-05
2026-11-30
£4,850
£85.09
0.4%
2,425,154
48,503
£0.10
2.00%
16,975
9.13
Display - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
DemandGen
Display
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£7,275
£127.64
0.6%
3,637,729
72,754
£0.10
2.00%
25,463
9.14
Display - PG Students
Phase 3 - Intent - Burst 2 - Hong Kong
DemandGen
Display
Retargeting
2026-10-05
2026-11-30
£4,850
£85.09
0.4%
2,425,154
48,503
£0.10
2.00%
16,975
10
Phase 3 - Intent - Burst 2 - Taiwan
2026-10-05
2026-11-30
£16,000
1.3%
315,475
4,356
£3.67
1.38%
1,522
10.1
Google Ads
2026-10-05
2026-11-30
£16,000
1.3%
315,475
4,356
£3.67
1.38%
1,522
10.01
Search - UG Students
Phase 3 - Intent - Burst 2 - Taiwan
Google Ads
Search
Ages 16–22
High school students, foundation program seekers, aspirational youth
2026-10-05
2026-11-30
£1,000
£17.54
0.1%
20,833
250
£4.00
1.20%
87
10.02
Display - UG Students
Phase 3 - Intent - Burst 2 - Taiwan
Google Ads
Display
Retargeting
2026-10-05
2026-11-30
£5,000
£87.72
0.4%
95,238
1,428
£3.50
1.50%
499
10.03
Search - PG Students
Phase 3 - Intent - Burst 2 - Taiwan
Google Ads
Search
Ages 23–35
Career advancers, career changers, professionals
2026-10-05
2026-11-30
£5,000
£87.72
0.4%
104,166
1,250
£4.00
1.20%
437
10.04
Display - PG Students
Phase 3 - Intent - Burst 2 - Taiwan
Google Ads
Display
Retargeting
2026-10-05
2026-11-30
£5,000
£87.72
0.4%
95,238
1,428
£3.50
1.50%
499
Plan totals
2026-01-12
2026-12-20
£1,256,005
100.0%
167,638,111
1,823,256
£0.69
1.09%
631,083
Read only, as monitor has it. To change it, press Edit plan.