|
| 9 lines |
4 phases |
3 platforms |
| |
2025-07-01 | 2026-06-30 | $299,000 |
|
|
1 | Phase 1 — Awareness | | |
| |
2025-07-01 | 2025-09-30 | $92,500 | |
30.9% | 2,820,000 | 26,400 |
$3.50 | 0.94% |
600 |
|
1.1 | Google | | |
| |
2025-07-01 | 2025-09-30 | $70,500 | |
23.6% | 1,840,000 | 21,200 |
$3.33 | 1.15% |
490 |
|
4 | Brand Awareness Search |
Phase 1 — Awareness | Google |
Search | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2025-07-01 | 2025-09-30 |
$42,500 | $461.96 |
14.2% |
640,000 | 12,800 |
$3.32 |
2.00% |
320 |
|
5 | Top-of-Funnel Display |
Phase 1 — Awareness | Google |
Demand Gen | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2025-07-15 | 2025-09-30 |
$28,000 | $358.97 |
9.4% |
1,200,000 | 8,400 |
$3.33 |
0.70% |
170 |
|
1.2 | Meta | | |
| |
2025-07-01 | 2025-09-30 | $22,000 | |
7.4% | 980,000 | 5,200 |
$4.23 | 0.53% |
110 |
|
6 | Programme Awareness |
Phase 1 — Awareness | Meta |
Video | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2025-07-01 | 2025-09-30 |
$22,000 | $239.13 |
7.4% |
980,000 | 5,200 |
$4.23 |
0.53% |
110 |
|
2 | Phase 2 — Consideration | | |
| |
2025-10-01 | 2025-12-31 | $79,500 | |
26.6% | 1,000,000 | 18,800 |
$4.23 | 1.88% |
580 |
|
2.1 | Google | | |
| |
2025-10-01 | 2025-12-31 | $48,000 | |
16.1% | 580,000 | 14,600 |
$3.29 | 2.52% |
430 |
|
7 | Programme Consideration |
Phase 2 — Consideration | Google |
Search | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2025-10-01 | 2025-12-31 |
$48,000 | $521.74 |
16.1% |
580,000 | 14,600 |
$3.29 |
2.52% |
430 |
|
2.2 | Linkedin | | |
| |
2025-10-15 | 2025-12-31 | $31,500 | |
10.5% | 420,000 | 4,200 |
$7.50 | 1.00% |
150 |
|
8 | Audience Targeting |
Phase 2 — Consideration | Linkedin |
Sponsored | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2025-10-15 | 2025-12-31 |
$31,500 | $403.85 |
10.5% |
420,000 | 4,200 |
$7.50 |
1.00% |
150 |
|
3 | Phase 3 — Application | | |
| |
2026-01-01 | 2026-03-31 | $71,500 | |
23.9% | 1,020,000 | 25,100 |
$2.85 | 2.46% |
770 |
|
3.1 | Google | | |
| |
2026-01-01 | 2026-03-31 | $52,000 | |
17.4% | 610,000 | 18,300 |
$2.84 | 3.00% |
560 |
|
9 | High-Intent Search |
Phase 3 — Application | Google |
Search | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2026-01-01 | 2026-03-31 |
$52,000 | $577.78 |
17.4% |
610,000 | 18,300 |
$2.84 |
3.00% |
560 |
|
3.2 | Meta | | |
| |
2026-01-15 | 2026-03-31 | $19,500 | |
6.5% | 410,000 | 6,800 |
$2.87 | 1.66% |
210 |
|
10 | Retargeting Push |
Phase 3 — Application | Meta |
Carousel | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2026-01-15 | 2026-03-31 |
$19,500 | $256.58 |
6.5% |
410,000 | 6,800 |
$2.87 |
1.66% |
210 |
|
4 | Phase 4 — Late Conversion | | |
| |
2026-04-01 | 2026-06-30 | $55,500 | |
18.6% | 830,000 | 21,600 |
$2.57 | 2.60% |
650 |
|
4.1 | Google | | |
| |
2026-04-01 | 2026-06-30 | $38,000 | |
12.7% | 490,000 | 16,200 |
$2.35 | 3.31% |
490 |
|
11 | Last-Click Capture |
Phase 4 — Late Conversion | Google |
Search | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2026-04-01 | 2026-06-30 |
$38,000 | $417.58 |
12.7% |
490,000 | 16,200 |
$2.35 |
3.31% |
490 |
|
4.2 | Meta | | |
| |
2026-04-15 | 2026-06-30 | $17,500 | |
5.9% | 340,000 | 5,400 |
$3.24 | 1.59% |
160 |
|
12 | Lookalike Final Push |
Phase 4 — Late Conversion | Meta |
Video | 25-44 in-market for graduate programs · IL/MI/IN/OH metros |
2026-04-15 | 2026-06-30 |
$17,500 | $227.27 |
5.9% |
340,000 | 5,400 |
$3.24 |
1.59% |
160 |
| | Plan totals | | |
| |
2025-07-01 | 2026-06-30 | $299,000 | |
100.0% | 5,670,000 | 91,900 |
$3.25 | 1.62% |
2,600 |